Link in Bio

We have seen a lot of people, including influencers post something known as “Link In Bio” on their stories and posts. But what does that mean? “Link in bio” is a phrase commonly used on social media platforms, particularly on Instagram, to direct followers to click the link found in the user’s profile biography section. This becomes necessary on social media because a lot of times they restrict the ability to include clickable links directly in posts or captions.

The key point about Link In Bio –

1. It’s used to drive traffic to a specific webpage, such as a blog, online store, YouTube video, promotion, or any other external site.
2. Users typically include this in their post captions, stories, or comments to inform their followers where to find the link for more information or to take action. This is more like a CTA button.
3. This is especially relevant in the case of Instagram and TikTok, where links cannot be posted on captions or posts.
4. Some users and brands use tools like Linktree or similar services to create a landing page with multiple links. This helps them maximize the utility of the single link allowed in their bio.
5. Including this call-to-action can be an effective way to guide followers to more content, product pages, or important updates, thus enhancing engagement and conversions.

How to add a link in bio –

Adding a link to your bio on various social media platforms is usually a straightforward process. Here’s a general guide on how to do it –

1. Open the social media app (Instagram or TikTok) where you want to add the link.
2. Navigate to your profile or account page by tapping on your profile picture or your username.
3. Click on the “Edit Profile” or “Edit Bio” button. This is usually located near your profile picture or in a settings menu.
4. In the bio or website field, enter the URL you want to link to. Some platforms may also allow you to add a description or call-to-action along with the link.
5. After adding the link, save your changes. The new link should now be visible in your bio.

Summary –

Link in bio is a great way of making valuable information available to the followers along with a hassle-free process. You can simply add it to the bio and inform your followers about the new addition. If you have a lot of links to share, then you can use Linktree as well. This can also be a cTA button encouraging users to take an action.

Other social media terms –

1. Influencer Marketing
2. Lewk
3. Not Me
4. Opp
5. Shook