Keyword Research

There are multiple things people search on the internet on a daily basis. If someone searches for a silver ring online, there can be multiple websites that pop up within seconds. But how does this work? There is something known as search engine optimization which makes the websites available in results which match the keyword that was searched. This is why keywords are a main component of marketing these days. However, to begin with marketing through SEO an important process is keyword research.

It is a crucial part of search engine optimization and content creation. It involves identifying popular words and phrases that people use in search engines to find information about a particular topic. By doing research on the keywords, we are essentially understanding what our audience is searching for and creating content to cater for their needs. This will not only improve your website’s visibility but also drive more traffic towards your website. This is an essential step in the process of marketing and there are various tools to get keywords that will enhance your keyword assistance.

Steps in Keyword Research –

Keyword research involves several steps to identify the right keywords for your content. Here’s a general process you can follow –

1. The first step in doing any research is defining your goal. What is your long-term goal? Are you looking to make more sales? Are you looking to sell a service to make more people sign up for your newsletter? Once you have decided on the goal follow the next step.
2. The next step is to brainstorm ideas. What could be the major categories that you can cover? For example, if you are a decor company, what ideas can you consider for your content that covers the interest of your audience? This could lead to major themes that will be the foundation for your research.
3. There are many keyword research tools available, such as Google Keyword Planner, SEMrush, Ahrefs, and Moz Keyword Explorer. These tools can help you find relevant keywords, analyze their search volume, and understand their competitiveness.
4. Use the tools to generate keyword ideas based on your topics. Look for keywords that have a good balance of search volume and competition.
5. You can further expand your list by noticing related topics and ideas. This will lead to a long list of ideas that can be used as SEO, hashtags and other form of content that will help you flourish the goal of keywords.
6. Now that you have a list of keywords, refine them based on relevance, competition and repetition. The keywords are supposed to be helpful to increase your visibility. To make this possible analyse the keywords one by one.
7. Use the keywords according to their relevance. For example, every keyword has a relevant time to be used and it has to be kept in mind that a similar theme used at a stretch can decline your website traffic.
8. The last step is to monitor your results and apply the findings to the next keyword research to gain better output through the research.

Wrapping it up –

Keyword research can be tiresome if you do not know the fulfilling technique. There are various tools available that can give you accurate results notifying you with details that will help you further in selecting them. The volume at which they are used, their relevance and competition are some of the factors that will affect your SEO. This is why following certain steps while selecting these keywords is crucial. Make sure you check what is relevant to your brand and use fewer competing keywords that are more likely to rank.

Other social media terms –

1. A/B Testing
2. Algorithm
3. Bounce Rate
4. Content Calendar
5. Creator Economy