ISO stands for “In search of” and is an abbreviation with diverse applications. On social media, it is mainly used in posts and captions as well as in group chats. Just as the name suggests, it is used to imply that you are searching for something and want information regarding the same.
This term is versatile and can be used in formal as well as informal settings. In an informal setting, it can be used in online forums, social media and classified ads. There are multiple ways to use this term, but the context however remains the same. If you are searching for something or someone, then you can very use this digital media term.
Examples –
“ISO a graphic designer for our company.” This way, this term can be used in stories, posts, captions, ads and even in group chats to declare that your company needs a graphic designer and people can start applying for the post.
“If you are wondering why I have not made a report yet, I’m ISO proper data so I can wrap up the report without missing any crucial data.” Here the person is trying to communicate that they are in search of data to complete the report.
“ISO of a serum for skin pigmentation and tanning removal. Drop your suggestions in the comment box.” Here the person has posted a public post and is trying to get recommendations on a skincare product. This is why the term ‘in search of’ is used.
“I was ISO of a birthday outfit until I saw the ads from Fashion Nova. They have the perfect collection of dresses and co-ord sets.” In this case, the person is explaining how she was in search of something.
Whenever you are navigating through specifications and searching for recommendations, this all-rounder term can be used to express the same.
Other social media terms –
