Impression

For all the public accounts on Instagram, there are multiple tools that help in understanding how well the content is doing on the app. People view content on Instagram, some like it, some interact more with it. This shows how well the post is doing on the app. However, the term Impression means how often a post is seen by someone on social media regardless of whether they react to it or not.

For example, if a person views a reel and then it shows up in another person’s feed then these are the number of impressions that the reel has received. This will show how many accounts came across the content that was posted by a page. Furthermore, this can be compared with the number of interactions and hence it can be made out how well the content is doing. This will help in strategizing what type of content is required to be posted on the page and what does not work for the page.

How to check impressions on Instagram?

Impressions on Instagram can be checked both for Instagram posts as well as for stories. You can do this in the following ways –

For posts –

1. Open the Instagram app and open your profile.
2. Go to the post you want to impression of.
3. Tap on the post.
4. Below the post on the left-hand side, you will see an option called “Insights”.
5. Open it.
6. You will find the impressions in this tab.

For stories –

1. Go to the story that you want to check.
2. Swipe up on the screen to view insights for that story.
3. In the insights, you’ll find the number of impressions, reach, and other engagement metrics for that story.

How to check impressions on Facebook –

1. Open the page whose post you want to check impressions for.
2. Click on the post.
3. Click on the timestamp of the post (e.g., “2 hours ago”) to view the post in full.
4. Click on the “View Insights” link below the post.
5. You will see the impression of the post in this tab.

Benefits of impressions –

There are multiple benefits of knowing impressions of various posts and stories on social media. Some of them are as follows –

1. Impressions show the visibility and reach of an account on social media. The higher the impression greater the visibility.
2. Higher impressions coupled with high engagement rates indicate that your content is resonating with your audience.
3. Impressions data can provide insights into your audience’s behaviour and preferences.
4. Impressions help you evaluate the performance of your content over time.
5. For social media advertising, impressions are a key metric for assessing ad performance.
6. Impressions are often used in conjunction with other metrics to calculate the return on investment (ROI) of social media efforts.

Wrapping it up –

To conclude, we can now understand how impressions on social media are directly related to visibility, engagement, return on investment, ad revenue and audience behaviour. This can be a valuable metric that decides how the content strategy should work and helps in making changes as required. We can keep track of which ad worked best with the audience and which needs to be worked on.

Other social media terms –

1. Old money aesthetic
2. Put on blast
3. RN
4. Say less
5. SMH