IG Shopping

With the advent of business features on Instagram, there are many accounts on IG that are doing business on Instagram. This includes sellers who sell through Instagram and others who divert the traffic through Instagram to the website. One feature that has helped sellers get direct customers is the IG Shopping feature. Instagram Shopping is a feature designed to enable businesses to sell products directly through their Instagram profiles. This feature integrates seamlessly with your Instagram posts and stories, allowing users to browse and purchase products without leaving the app.

Instagram Shopping allows businesses to create a digital storefront on Instagram. By tagging products in posts and stories, businesses can provide a direct link to purchase items, making the shopping experience convenient and integrated with the social media platform.

How to set up IG Shopping –

1. The first step is to switch your Instagram profile to a business or creator account. This can be done in the account settings.
2. Instagram Shopping requires a connected Facebook Page. If you don’t have one, you’ll need to create it and link it to your Instagram account.
3. You need to have a product catalogue. This can be created and managed through Facebook Catalog Manager or integrated via a partner platform like Shopify or BigCommerce.
4. Go to your Instagram profile settings, navigate to “Business,” and then “Shopping.”
5. Follow the steps to submit your account for review.
6. Instagram typically takes a few days to review and approve your account.
7. Once approved, you’ll see a notification in your Instagram app.
8. You can then go to your settings, tap “Business,” and then “Shopping” to select the product catalogue you want to connect to your account.
9. In your posts, you can tag products from your catalogue. When creating a post, tap “Tag Products” to link products directly in the images or videos.

Benefits of IG Shopping –

1. Users can browse and purchase products directly within the Instagram app, reducing friction and making the shopping process more convenient.
2. By keeping users within the app, businesses can maintain a cohesive brand experience from discovery to purchase.
3. Instagram’s Explore page and Shopping tab feature shoppable posts, increasing the chances of your products being discovered by new users. Using relevant hashtags and tagging products in posts and stories can increase visibility and reach.
4. Shoppable posts and stories create a more interactive and engaging experience for users, encouraging them to explore and interact with your products.
5. Instagram Shopping provides insights into how users interact with your shoppable content, allowing you to track performance metrics such as impressions, clicks, and conversions.
6. Use the analytics to optimize your product listings, marketing strategies, and content based on what resonates most with your audience.
7. Integrate shoppable posts with Instagram Ads to reach a broader audience and drive more traffic to your products.
8. Use Instagram Stories and Highlights to showcase products, run promotions, and offer a more dynamic shopping experience and sell products using IG Shopping.
9. A well-curated Instagram shop with high-quality images and videos enhances your brand’s credibility and professionalism.
10. Unlike traditional advertising, Instagram Shopping allows for organic reach through user engagement and discovery features.
11. By reducing the steps needed to purchase a product, Instagram Shopping can lead to higher conversion rates.
12. Customers can easily browse your products in a familiar and visually appealing environment.
13. Instagram Shopping can help you reach a global audience, increasing the potential for international sales and brand exposure.

Other social media terms –

1. Swiftie
2. Simp
3. Remarketing
4. Opp
5. Not me