IG Live

Instagram Live (IG Live) is a feature on Instagram that allows users to broadcast live videos to their followers in real-time. It’s a great way to interact directly with your audience, share moments as they happen, and engage with followers through comments and reactions.

What are the features of an IG Live?

1. Real-Time Interaction: Viewers can comment and send hearts during the live broadcast, allowing for real-time interaction between the broadcaster and the audience.
2. Guest Feature: You can invite another user to join your live stream, enabling split-screen conversations.
3. Filters and Effects: Similar to Instagram Stories, you can use various filters and effects during your live broadcast.
4. Q&A: You can engage with your audience by answering their questions in real-time.
5. Save and Share: After the live session ends, you can save the video to your IGTV or share it to your Stories.

Tips for a successful IG Live –

1. Plan Ahead: Decide on the purpose of your live session and outline the main points you want to cover.
2. Promote Your Live: Announce your upcoming live session in advance through your Instagram posts and Stories to build anticipation.
3. Engage with Your Audience: Greet viewers as they join, answer their questions, and acknowledge their comments to make the session interactive.
4. Stable Connection: Ensure you have a strong internet connection to avoid interruptions during the live broadcast.
5. Good Lighting and Sound: Use natural light or a ring light for clear visibility, and ensure your audio is clear, possibly using an external microphone.
6. Test Run: Do a test live session to familiarize yourself with the features and troubleshoot any potential issues.

Things to Show in IG Live –

1. Q&A Sessions: Answer questions from your followers on various topics.
2. Behind-the-scenes: Share behind-the-scenes content from events, photoshoots, or daily activities.
3. Interviews: Host interviews with guests or industry experts.
4. Product Launches: Announce and demonstrate new products or services.
5. Tutorials: Conduct live tutorials or workshops to educate your audience.

Other social media terms –

1. IMHO
2. KPI
3. Lewk
4. Mid
5. NPC