CTA is a prompt or directive that is designed to elicit an immediate response from the audience on digital platforms or on social media. It is basically intended to get more clickthrough rates and conversion rates. This can be achieved through the CTA button. There are various formats in which this button can be planned. For example, if a brand has a goal of making more sales from their website and has launched an offer then a CTA button of Learn more or Buy now will enhance the sales.
This can be done through a clear message on the online campaign or advertisement. The audience will be prompted to click on the button looking at the appealing infographics and the button that indicates the CTA.
Examples of some CTA buttons –
Following are some of the examples of CTA buttons that are often witnessed online –
- Buy now
- Sign up
- Subscribe
- Learn more
- Get started
- Download now
- Request a demo
- Contact us
- Book now
- Join us
- Shop now
- Find out more
- Get a quote
- See pricing
- Add to cart
How to add a CTA button –
To add a Call to Action button to a website or email, follow these general steps:
1. Define your goal –
It is important to know what your goal from the prompt is. The further steps will depend on the goal. If you want to make more sales, you can go for a prompt that relates to it.
2. Choose button text –
The button text is the main part of a CTA. This is the action-oriented text that will tell the users what to expect when they click the button – Buy now, Request a demo and so on.
3. Design the button –
Use a contrasting colour that stands out on the page. Make sure the button is visually appealing and easy to click on.
4. Decide on placement –
Place the button where it’s easily noticeable and relevant to the content around it. Above the fold (visible without scrolling) is usually a good placement.
5. Add the button code –
If you’re using a website builder or email marketing platform, there’s usually a button element you can drag and drop into your design. If you’re coding it yourself, use HTML and CSS to create the button.
6. Link the CTA button –
Link the CTA button to a landing page. Make sure that the landing page is appropriate to the type of content that was shown in the text. This could be a product link, a form of any other website link.
7. Test the CTA button –
Make sure to test the button before making it live. Also, check if it is leading to the correct landing page.
8. Track performance –
Track the clickthrough rates and check the overall performance. This will indicate if you need a change of strategy or if the strategy is already working.
Wrapping it up –
CTA button is a marketing essential and it will lead to better clickthrough rates and conversion rates. It is a crucial element in marketing and advertising that prompts users to take a specific action. It is essential to define your goals, choose compelling texts, design the button to stand out, place it strategically on your page, and ensure it links to the desired action. If you follow these steps, you can create a very convincing button that people will click and complete the whole point of a CTA button.