Comment

Often we see a lot of reactions to posts and videos on social media. Apart from likes, there are other ways of reacting to posts which include commenting on them. A comment on social media is a response or reaction to a post, photo, video, or other content shared on a social media platform. Comments allow users to engage in conversations, provide feedback, ask questions, or share their thoughts with the creator of the content and other users. Comment is also measured as a KPI or a Key Performance Index to see how the post is performing on social media platforms.

Significance of comments –

1. Comments are a key indicator of engagement. They show that users are actively interacting with your content.
2. Comments can provide valuable feedback, insights, and opinions from your audience.
3. They help foster a sense of community among your followers and encourage discussions.
4. Responding to comments allows you to build relationships with your audience and show that you value their input.
5. They can add value to your content by providing additional information, perspectives, or stories.

Strategies to encourage comments –

1. Include questions in your posts to encourage users to comment with their answers or opinions.
2. Respond to comments promptly to show that you value your audience’s input.
3. Newsjacking and trendjacking can spark discussions and lead to more comments but use caution to avoid alienating your audience.
4. Use polls and surveys in your posts to encourage interaction and collect feedback.
5. Encourage users to tag their friends in the comments if they think they would be interested in the content.
6. Include a CTA in your posts asking users to comment with their thoughts, experiences, or opinions.

Wrapping it up –

Comments can act as a great KPI and also indicate that you are a very interactive brand. Hence, encouraging viewers to comment on your posts with a strong CTA and interesting questions is a good step in increasing brand awareness and visibility. This can increase your brand’s value and encourage more users to do business with you. Comments can foster more trust among the audience and indicate the genuineness of your page. Therefore, focus on getting more comments by the above strategies.

Other social media terms –

1. Lurker
2. Newsjacking
3. Organic Reach
4. PPC Advertisement
5. Side Eye