Nothing beats the look and feel of walking into a store and checking out the products before purchasing them. If there is something that I miss in an online store, that is this experience. But marketers try to recreate this with a series of well-thought-out product videos that convey the nuances of a product. If you have a product, then these e-commerce videos can be a godsend for you. But how do you set out to start creating one? Here are 7 engaging social media ecommerce product videos for you to draw inspiration from.
7 Social Media E-commerce Product Videos That Do A Stellar Job
Ecommerce product videos are not only a way of telling your customers how the products work. It is also an incredible way of staying on top of your audience’s mind and being remembered, which can be priceless.
1. Dollar Shave Club
Let us start exploring product videos with a video that does not even show the product in a close-up, which is from Dollar Shave Club. Even if the video does not show the actual razor, the funny narrative and clever quotes rarely let it go out of our thoughts.
If their quirky quotes do not get your attention, then their USPs do the job for you. Be it’s competitive pricing and taking the mental load off of someone by having to remember to buy razors, they make it look like their subscription is the easy and affordable way out.
And having the Founder himself on the video makes it that much more special!
2. Lego Life
If you have ever done a Lego project, then you know how long and complex the building process is. But what if you could show off your creations at the end? That is what Lego Life does, an Instagram kind of platform that is filled with Lego enthusiasts, minus the addiction part.
This Lego product video creatively showcases the product in action by shooting the whole video with Lego objects. The storytelling is so fun and interesting that it feels more like a movie and less like a product demo.
The interesting part is that they addressed key customer concerns in the video and effectively inserted that into their tag line. What is the key concern, you ask? Parents are worried about the app being safe for their kids!
3. Man Crates
Can a video identify their target audience, appeal to their senses, show them the value behind their product, and even give a demo of the feeling you will get from using it, all under 30 seconds?
You can! Because Man Crates just did that.
Throughout this video, they took a single, simple concept and made it stick with their audience. This simple approach is what makes it unique. And finally, the narrator’s voice on it, chef’s kiss!
4. Solo Stove
This video by Solo Stove doubles as a product explainer video and an origin story. It combines storytelling elements to make the narration as interesting as possible without skimping on the technical details of how this product works.
Instead of just talking about the product alone, the video also includes emotional elements. By centering the stove in a family setting and emphasizing the importance of family time, it makes the viewer feel something, thus making the ad memorable.
5. Expedia
Having a product launch does not mean you have to make a video that drones on and on about the capabilities of the product. Sometimes, creative representations can do that for you.
And creative was how this product video was.
Expedia launched an app that can help travellers plan their vacations from one platform. But instead of putting that in words, they created a stop-motion video of a typical vacation in an out-of-the-box way.
They gave a glimpse of their application and rounded up the product video nicely and interestingly, which is what I love about this video!
6. Social Lite Vodka
Bored of having videos with voiceovers and stories? Then this product promotional video can break through the regular hum-drum.
Product promotional videos are usually short, electrifying, give a taste of the product to the user, and leave them wanting more. And Social Lite Vodka has nailed this one!
This video by the brand does not have a story, a voiceover, or any talk about its uses. All it does is make a video that is so stunning that you want to touch it. The video craftsmanship and quality are amazing, making it perfect!
7. Ikea
Okay, I have to be honest, this product video did hit home. More than once, I have bought furniture that just did not sit right or did not look like what I imagined. And if an AR app is going to solve that issue for me, then sign me up!
IKEA’s Place app solves a real-life problem, and their subtle emphasis on it was brilliant. I absolutely loved the way that they cleverly included a demo on how to use this functionality to help their less tech-savvy customers.
Overall, the creative use of new technology, a simple concept, and an easy-to-follow video is a major hit, in my opinion.
How To Make A Social Media Product Video With Predis AI?
Now that you have transitioned from a blank slate to a brief understanding of what to look for in good social media ecommerce product videos, it is time to ponder the next big question. How do you go about creating a product video?
If you are someone with a huge army of video designers and resources, then you probably have all this sorted out. But what if you are a newbie, with little resources and no experience, who wants to make a product video? You require tools that can make the job easier for you, which is exactly what Predis AI does!
Let us walk through a typical video creation process in Predis AI:
- Sign up for Predis AI ecommerce product video maker and get your free account set up if you are a new user.
- Select the “Create New” option on the left side menu.
- There are many types of videos that you can create with Predis AI, from product videos to ad creatives. So, choose one that best fits your needs. Here, we are picking Voiceover videos.
- The next step is the crucial step. If you have a vision for your video, then start writing that in as much detail as possible in the prompt section. There are additional settings here that allow you to change the dimensions of the video and let you choose the type of media you want in it.
- Once you are happy with the prompt, click “Generate” to get the video created.
- You can further edit the video in the built-in editor, or you can directly schedule it to your socials.
Predis AI even creates a caption and suggests hashtags for you to add to your video, thus taking care of the whole process from end to end. The more content you create with the platform, the better the AI understands your results and tweaks your future posts for success.
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Tips To Create Effective Product Videos
A great product video does not start with a video editor and end in your socials. It is something that you conceptualize in your mind before bringing it to life. So, to make your videos compelling, here are some tips that you can follow:
1. Figure out the “Why”
Why are you making this video? What is the goal that you want to achieve with it?
This is the first question that you want to ask yourself. Because setting a goal in mind can help you work through it with ease.
Some common goals that ecommerce product videos could help you reach are:
- Generating leads
- Conveying the features of the product
- Doing a launch and building awareness
- Achieving sales goals and lead generation
Set SMART goals that are measurable and time-bound, so you can monitor and assess the success of your videos in the long term.
2. Know What You Want To Say
With a goal in mind, figuring out what to say can be an easy task. So, the natural next step in making ecommerce product videos is to write a rough script with your audience and goal in mind.
To make a script stick in the mind of the viewer, incorporate the following:
- Use simple language with jargon that your audience most commonly uses.
- Write the script in PAS format, where you emphasize the problem and strategically place your product as the ultimate solution.
- Mention what you are selling within a few seconds of the video so your message and product do not get lost in the wind.
- Decide on everything from the tone to the type of video that you want to create, and check if it complements the script that you wrote.
- Employ a storytelling approach to make the message more engaging.
- Have a USP that makes you stand out from the competition? Work that into your script as well!
3. Invest in good-quality footage
If your video style is not going to be screen-recording or animation but is going to be around real product images and people, then you need to get good footage. For e-commerce video production, invest in the right equipment and make visually appealing videos.
When shooting videos, make sure to:
- Do a lot of B-roll footage that you can later use in other types of content, such as Reels, Shorts, and so on.
- If you do not have the budget for a professional-quality camera, then your iPhone should be enough to get the job done.
- Record the videos from different angles and perspectives so that you can add dynamics to your videos and keep them interesting.
- Choose an aesthetic background for your videos and incorporate your brand colors in them, to establish brand identity.
4. Add the Right Audio
Audio Quality is as or even more important than video quality. People might even forgive you for a grainy, low-quality video, but if your audio is jarring and inaudible, then they will back out so fast.
This is not the only reason that you should focus on audio. Having a nice music background can elevate the appeal of your video, which is a good little addition.
5. Promote it on the right socials
Once you are video is done, the main struggle begins, which is to get people to watch and interact with it. To achieve this, you need to utilize all your social channels and promote your videos.
Incorporate them in your website landing pages, social media channels, and even e-commerce pages. Create branded hashtags and challenges that will encourage people to interact with the video, create their versions, and thus improve the visibility of the video.
Bottom Line
Making stellar Ecommerce product videos can be done easily with smart AI tools such as Predis AI. But making them go viral and successful requires a long-term effort and planning. But with a good quality video, you are many steps ahead of the competition, so create ones that you are proud to watch with Predis AI.
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FAQ:
A product video becomes amazing when it has eye-catching visuals, hooks the audience within a few minutes of starting and creates an emotional appeal, and finally pairs it with a nice CTA that prompts user action.
Almost all social media platforms are well-suited for sharing E-commerce product videos on them. You can even embed these videos in your landing page for an extra push.
A typical e-commerce product video can be within 2 minutes. But based on the social media platform that you are going to be focusing on, this ideal time duration will differ. For example, for Reels and Shorts, you can make the video for 15 – 30 seconds and 1 – 2 minutes, in case of detailed tutorials.
