Having a well-crafted CTA at the end of your compelling ad is like having a cherry on top of an already beautiful cake. Now, the cherry might seem pointless to some, but having it optimised as well adds an extra oomph factor to your ad. So, if you are thinking of just going with a generic CTA after spending hours curating the perfect ad, then stop. This short guide can help you select the perfect Call To Action for Instagram without spending too much time on it.
So, let us get started then!
What is a CTA and why is it Important?
CTA (Call-to-Action) is always present at the bottom or at the end of your ad. This CTA button gives information regarding their next step and prompts them to take action.
But do you really need them? Can’t you just have a plain old ad and forget about CTAs altogether? CTAs are way too important to forego because they increase clicks by 371% and sales by 1617%
After all this, if you still choose to make an ad without a CTA, Instagram will take it upon itself and create a generic CTA for you: “Visit Instagram Profile”. So, instead of waiting for Instagram to do your job, create that CTA by yourself!
CTA: Best Practices and Tips on Picking Them
Instagram is a bottomless pit of appealing and aesthetic content. Among all this content, your CTA should have the power to cut through the noise and prompt action. Selecting one such CTA is not an easy feat, but with the following tips, you can streamline the process.
- CTA is an action-oriented term: CTA has an action that it wants the users to take. This means you have to pick an action-oriented language such as “Book now”, “Sign up”, and so on.
- Need to create an emotion: People respond to emotions, which is why your CTA needs to make them feel something. Invoke a sense of urgency with “Limited time offer” or induce a sense of FOMO with “Grab a deal before it vanishes”.
- Use one per ad: Your ad should focus on one simple end action, and your CTA should be created around that. If you have multiple CTAs dispersed in your ad, then you might confuse the reader.
- Check performance: Chucking a CTA on an ad and forgetting about it is not how we roll. We need to test regularly to make sure your CTA is bringing the results you want. If not, then you have to use a different one that resonates better with your audience.
- Be specific: Instead of just saying “Get started”, tell them what they are getting started with, like “Start making a plan”. This means they know exactly what they are getting themselves into.
- Incorporate brand tone: Just because your competitor is using “Learn More” as their CTA does not mean you should too. Think about what your brand voice and tone are like. For example, if your tone is casual and friendly, then instead of “Buy now”, you can use “Get the deal!”
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25 Instagram Call-To-Action Examples for your next ad:
Now that you know the attributes of a good Call To Action for Instagram, it is time to start framing one for your next ad. And if you have no idea where to start, this list can help you get going, or you can copy it as such.
If you are still looking for options, then Predis AI has just the right tool for you. Our CTA Generator can help you create the perfect CTA for your ads without any active brainstorming on your own.
With that out of the way, let’s get into the CTA list now:
- For downloads: Get your Freebie – Link in Bio!
- For engagement: Double Tap if you agree!
- For Interaction: Save this for later!
- For Shopping: Shop now!
- For offers: Get your free coupon today!
- For interaction: Drop a heart in the comment if you agree!
- For Product promotion: Try our limited-time products today!
- For account signups: Sign up for your free account today – no credit card required!
- For events: 3 spots left – sign up today!
- For launches: Stay tuned to learn more!
- For upgrading: Upgrade to premium to get early access!
- For website traffic: Read more on this in our latest blog!
- For app downloads: Download the app now!
- For email signup: Sign up for our newsletter and get earlybird offers!
- For giveaways: Click here to win awesome gifts!
- To get referrals: tell us your opinion and get a chance to win free products!
- For product returns: Not satisfied? We buy it back – No questions asked!
- For quizzes: Take a quiz to find which Harry Potter house you belong in.
- For sharing: Share it with friends who will relate!
- For shipping policies: Get free shipping for a cart value above $100!
- For Interactive stories: Vote in the poll and tell us what you like!
- For carousels: Swipe to check out the latest collection!
- For Building curiosity: Check out our viral product!
- For Motivating: Ready to move to the next level? Click here!
- For subscribing: Get exclusive offers by subscribing!
4 Things To Keep in Mind When Using CTAs
CTAs are amazing instruments that can become bridges between your ads and the landing pages. A small mess up and this link gets corrupted. So here are 4 things that you need to keep in mind when handling CTAs:
1. Test the audience
What kind of audience are your ads reaching? Are they cold leads who are seeing your ads for the first time? Or are they warm leads who have already signed up for your newsletters?
Based on this, formulate a CTA. For example, if your CTA says “Book a free consultation call!”, your warm leads will be more likely to take action. Whereas your cold leads will outright ignore this labor-intensive CTA. However, they might respond to “Download a cheatsheet”.
2. Don’t test their patience
It is so very hard to get the attention of your audience and to make them click on your ads. If your CTA then ends up with them having to talk to your sales agent or fill a looong form, then you can kiss those conversions goodbye.
If the final action you want the user to perform is long and tedious, then work towards making it simple and easy. Have a customer sign-up form you want them to fill out? Try to ask as little as possible, and give them the option to sign up with their Google accounts. Or ask them a couple of questions at a time and avoid overwhelming them.
3. Make the CTA stand out
Whatever the user does, we want their final attention to be on the CTA and nowhere else. To do that, going with the flow is not the way to go. When it comes to CTA, go for bold colors that immediately draw the user in.
Select colors contrasting with your post background for your CTA; this way, you get an advantage. To do this, find the primary color of your post and place it on the color wheel. Now, for the Call To Action for Instagram, use the color that is exactly opposite on the wheel.
4. Personalize the CTAs
An ad contains a limited amount of real estate that does not have any space for you to put in boring elements, much less a boring CTA. So, chuck out any old CTA ideas you might have and think from the perspective of the user.
Personalize your CTA to the pain point of the user to hit the nail on the head. When people relate to a particular ad and CTA, they are more likely to be intrigued and interact with your ad.
Conclusion
Choosing the right Call To Action for Instagram does not have to be a daunting task. But that said, it is a vital part of your ad and requires you to put some effort into it. With Predis AI’s CTA generator, you can get so many ideas to choose from, or you can brainstorm a new one with these ideas as a starting point.
So, let us begin generating awesome CTAs that prompt action with Predis AI’s CTA generator!
