How to Add Social Proof to a Wix Store? Top Benefits

Akshay Kulkarni

July 24, 2024

Social proof is powerful!

Businesses aim to convert leads into customers and drive more online sales. Social proof can enhance these rates as it allows existing customers to share their positive experiences.

Social proof plays a critical role in influencing your target audience’s buying decisions. Many businesses recognize social influence as one of the most impactful strategies to augment online store profits. Social proof builds trust with first-time visitors and boosts conversions.

Various apps can help enhance your Wix store’s trust, authority, and conversions. In this guide, we’ll explore the psychology of social proof and how to effectively implement it in your Wix store.

Social proof is an influence on humans that shows the opinions of others. Social proof allows shoppers and leads to see what’s popular, what others are buying, and what their experience has been with the brand.

It impacts their purchasing decisions and makes it simpler for them to choose products.

Here are some facts related to social proof:

95% of customers read online reviews before making a purchase.
77% of customers consider recommendations from family and friends to be the most persuasive.
57% of customers visit the website of a brand after reading positive reviews.

Social-proof marketing is a win-win strategy that can lead to increased customer loyalty and sales. It uses the fear-of-missing-out strategy to create urgency. It shows potential customers what others experience when buying your products.

Here are some tips that will help you use effective social proof marketing strategies on your Wix store:

Ensure the social proof you use is genuine.
Make sure it aligns with your brand and company culture.
Display different types of social proof to attract various customer segments.
Regularly update testimonials to maintain relevance.
Never use fake social proof, as it can negatively impact your brand’s credibility.

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Here are 21 ways in which you can add social proof to a Wix store:

1. Recent Sales Notification

You can show real-time data on visitors and recent purchases. Effectively use pop-ups to display recent activity like a sale along with timestamps to enhance credibility. Check out how the motor market brand uses this strategy smartly.

Motor Market, an online car-buying platform, lets customers find and fund a used vehicle. It increases conversions by displaying other user activity, which adds excitement to purchasing a product and introduces an element of trust.

2. Create Optimized Product Pages

Ensure your product pages are compelling and informative. Use videos, ratings, reviews, and even pay-per-click advertising to attract interest. Optimized pages encourage visitors to share your products, leading to increased sales.

3. Customer Reviews

Use curated testimonials to build trust and encourage satisfied customers to leave reviews.

Customer reviews are unbiased views of customers who have used your products. Their experiences have a social influence on people who are considering investing in products from different brands. Positive reviews can attract audiences to your store and lead to sales.

The Golfather, an online golf store selling branded and unique golf products in Canada and the USA, has wisely used social proof. The result is increased interactions and trust. This also leaves customers eager to be featured in notifications.

4. Increase Brand Awareness

You can use social proof to increase brand awareness by:

Using a mailing list to send targeted, informative content that encourages sharing and builds trust through social validation.
Participating in industry events and conferences to increase visibility and credibility.
Using SEO will boost your website visitors, helping more people discover your store and enhancing your chances of converting them into loyal customers.

5. Use Actual Customer Data

Always use real data to maintain trust. Display recent purchases or add-to-cart actions without misleading timestamps. GrowthMarketer is a resource helping marketers through newsletters, podcasts, and courses.

The store has witnessed an increase in conversions after adding social proof. This data-specific social proof encourages others to subscribe for the latest offers and details about your products.

6. Utilize Urgency Timers

Combine urgency with social proof by adding countdown timers to your products. This tactic encourages faster purchases by highlighting limited availability or time-sensitive offers.

7. Create a Blog

Start a blog with regular, engaging content related to your industry. Posting videos, images, and other resources can attract visitors, which can build trust over time. Coal and Canary is a candle company with a website that features an engaging hero section and customer reviews. It encourages customer interaction and promotes diversity with a language switcher.

Integrate social sharing buttons on your eCommerce store to facilitate easy sharing across platforms like Facebook, Twitter, YouTube, and Reddit. This can help amplify your reach and attract more customers.

Use Predis’ e-commerce store social media tool to create and post thoughtful social proof evidence on various channels.

9. Post User-Generated Content

Showcase user-generated content, such as photos and videos from customers, to add authenticity. Encourage UGC by hosting online giveaways or contests.

For example, Fresh Prints is a fashion business run by student entrepreneurs offering various inspiring products. It uses advanced filters to enhance the shopping experience, and partnerships boost credibility.

10. Trust Badges

Displaying trust badges, such as compliance with GDPR or international accreditation, helps build customer trust. Checkout badges that indicate secure payment processes and accepted payment methods can further reassure customers, increasing the likelihood of purchase.

11. Use Real Stock Data and Numbers

Display actual stock levels to create a sense of urgency and exclusivity. Showing recent purchases and shopper numbers can also drive conversions by highlighting product popularity.

12. Case Studies and Success Stories

Share detailed case studies showcasing how your products have helped customers achieve their goals. Highlight key quotes and data, and include photos for authenticity. Copper & Brass is an online stationery store with creative hero images and live chat for transactions. Its 294 positive customer reviews increase social proof.

13. Business Collaborations, Display Industry Awards and Rankings

Showcasing business collaborations, industry awards, and rankings, along with corporate logos from rating agencies, enhances your brand’s authority. This is particularly effective for products with unique features that customers can’t easily judge online.
Bonsie is an e-commerce store with engaging hero videos and high-quality customer testimonials. To build trust, it features logos of endorsing companies.

14. “People Who Bought This, Also Bought…” Recommendations

Social influence can enhance conversions and average order values. You can use the “people also viewed” sections to provide accurate product recommendations, which other customers should endorse. You can also create product bundles and display “People who bought this, also bought…” messages. This strategy builds a positive shopping experience.

15. Create Optimized Product Pages

16. Advertise in the Right Places

Start with local publications and Google SERPs to attract nearby customers. As your client base grows, expand to other platforms like Facebook Ads to reach a broader audience. Maintain a friendly, approachable tone to build trust and connect with your audience.

Malco Wall Shop is a startup offering customizable wooden letters with a minimalist design. It sweet customer reviews in a slideshow format add charm and trust.

17. Affiliate and Influencer Marketing

Positive endorsements from influencers and affiliates can provide significant social proof. Micro-influencers influence 45% of their followers to try recommended products or services.

Consider starting an affiliate program to incentivize satisfied customers to promote your products. You can offer commissions for successful referrals.

18. Conduct Proper Marketing Campaigns

Run effective marketing campaigns to maximize your sales. For example, create a Facebook ad campaign that allows customers to make direct purchases from your website, simplifying the buying process for them.

Izzy Wheels is an inclusive online store centred around bold self-expression for wheelchair users. Its social proof strategy includes logos of big publishers that enhance social proof and build trust.

Consistent activity on platforms like Instagram, YouTube, LinkedIn, Facebook, and Twitter organically builds social proof. Share updates, showcase products, and engage with your audience to foster trust. Prompt and professional responses to comments and messages help build a relatable and authentic brand.

Social proof apps allow you to display evidence to your customers. These apps help you include reviews, product ratings, endorsements, user-generated content, and real-time pop-up messages in your Wix store.

Wix does not have built-in social proof options. You can install social proof apps to display relevant content on your website.

Social proof apps help you with the following features that you can apply to your Wix Store:

Show sales, reviews, visitor counts, and social media counts in real time.
Use intelligent targeting to reach the right audience.
Monitor notifications and track conversions on a single dashboard.
Use ready-to-use templates and customization options to match your brand theme.
Notify customers in their native language.
Bring in reviews from sources like Amazon, AliExpress, Alibaba, Etsy, and others.
Import YouTube videos to add credibility to your brand.

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Here’s a step-by-step guide on how to effectively integrate social proof into your Wix e-commerce store:

Step 1: Choose the Right Social Proof App. Look for social proof apps compatible with Wix. Compare and integrate capabilities.
Step 2: Install the Social Proof App. Go to the Wix App Market and follow the installation instructions.
Step 3: Configure the App Settings: Link the app to your existing platforms and customize the appearance according to your brand’s style. Define audience segments for specific notifications.
Step 4: Integrate Reviews and Testimonials: Encourage customers to leave reviews and use the app to showcase customer reviews. Select the most impactful reviews and feature them prominently on your Wix store or website.
Step 5: Add Social Media Feeds: Integrate your social media profiles with your Wix site and create social proof marketing campaigns that motivate customers to share their experiences.
Step 6: Utilize Real-Time Notifications: Show real-time notifications of recent purchases. Display the number of visitors currently viewing a product or use notifications to indicate low stock levels. Such tactics can encourage quick purchases.
Step 7: Implement Trust Badges and Certifications Display badges or certifications that show achievements, milestones, and compliance regulations that have been met. Highlight accepted payment methods and display logos of trusted brands and partners to boost credibility.
Step 8: Monitor and Optimize: Use the analytics tools of Wix to track the performance of your social proof elements. Continuously refine your social proof elements based on performance data and customer feedback.

To Wrap Up

Social proof is a powerful tool that boosts conversion rates and sales. Wix offers a variety of social proof apps that can help you maximize benefits. Social proof examples show how brands can increase sales and business growth.

When consumers are confused about the promotional content of several brands, social proof promotes your products without being biased.

Reviews enhance brand awareness and customer satisfaction. Engaging with customer feedback can lead to better reviews and increased repeat business. This makes social proof a crucial factor in increasing business ROI and lowering costs.

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Akshay Kulkarni