Let’s face it: social media management is a big hassle. Creating posts, posting them, and tracking results take significant time. So it’s time to involve AI tools and focus on efficiency. With a social media management tool, you can manage all processes more effectively and save time and money.
But, with so many options, how do you know which is the Best Social Media Management Tools for Nonprofits? Don’t worry. We have used many tools and shortlisted the five best effective and economical tools for nonprofits. But before listing, let’s see how a social media management tool impacts your business in detail.
Benefits of using Social Media Management Tools for Nonprofits
Automating and streamlining social media marketing contributes to the success of nonprofits. Furthermore, nonprofits that use social media tools see a significant increase in authentic engagement with their followers. Following are some of the advantages of using social media management tools:
Productivity Skyrockets: Imagine having one central tool to manage all your social accounts — X, Facebook, LinkedIn, etc. Rather than logging into each platform separately (and potentially falling through a social media rabbit hole on each one), you have everything streamlined in one place, saving time and focus. Furthermore, by automating specific tasks, such as scheduling posts or responding to messages, businesses can optimize their resources while ensuring that their presence online remains consistent and active.
The Impact of Consistency: With a presence on multiple social media platforms, it can be difficult to manage each one individually without making mistakes. You can maintain a consistent presence across multiple platforms by using a tool to help you plan, create, and schedule content all in one place. Studies suggest that organizations that consistently promote their brands see a 23% increase in revenue.
More Engagement: It can be challenging to remember which tweets were replied to and whether or not Facebook comments were acknowledged.
With a social media tool, businesses can reach out directly to customers who may have questions or concerns about products or services. This helps increase loyalty among current customers and attract new ones through word-of-mouth advertising generated by satisfied users sharing positive experiences online.
Measurement and Improvement: Another way that these tools create a big impact on business is by tracking KPIs(key performance indicators) related to how effective campaigns are performing across all channels. Allowing companies to have better insights to tweak and improve social media strategy to maximize ROI from investments.
When you set up your social media platform, you can register as a non-profit organization. Social media platforms run various discounts and programs for non-profits.
For example, YouTube’s Nonprofit Partner program offers optimization features only for non-profit organizations. No matter which Social Networking Site you set up an account on, here are a few reasons why social media tools will enhance your workflow:
1. Identify Your Audience
The success of a non-profit heavily relies on audience interactions and engagement. Therefore, you must identify your audiences concerning age, gender, and other demographics. Social media tools provide an in-depth analysis of your audiences.
Tools like Predis.ai help you personalize content for the target population and choose the most efficient social media platforms for your campaigns.
2. Create An Editorial Calendar
Social media tools like Predis.ai can help you manage content calendars that help you distribute the creative load among your team, and have better workflow visibility. It further helps you analyze and decide the best times to hold events and fundraisers online.
3. Posting At Right Times
When you prepare creative content for social media, posting consistently and at the right times is crucial to reach the right audiences. Social media tools like Hootsuite suggest the best times to post, for maximum post visibility.
4. Analyze Your Data
Posting consistently without monitoring the audience’s responses would hold you back from improvement. Using social media analytics tools, that are offered by Predis.ai, will help you gather data for major events like fundraisers and awareness campaigns. It also helps you keep your creative content relevant for your audiences by constantly monitoring their likes and dislikes.
5. Being Responsive
As a non-profit, responding to your potential donors, volunteers, and communities is imperative to building a loyal online community. But when you operate on multiple social media platforms, responding to every query could get tricky. Social media tools can assist you with automated responses and assigning queries to separate teammates.
6. Choose The Right Platform
Every social media platform offers something new to cater to various demographics. You can research where your non-profit goal aligns the best and choose that social media platform for hosting your campaigns.
You don’t have to be on various social media platforms, as it might get heavy on your budget. For example, if your donors hang out majorly on Facebook, you can direct all your attention towards one platform for maximum engagement.
By leveraging the power of social media management tools like Predis.ai, you can schedule posts and efficiently communicate with audiences.
Once you understand why your social media tools further enhance your online journey, have a look at top media tools for non-profits!
Top 5 Social Media Management Tools for Nonprofits
We have compared the features, usability, pricing, and overall experience of all the tools and ranked the most cost-effective social media management solutions:
1) Predis.ai
Predis AI is an all-in-one social media management tool that not just automates your marketing efforts but also helps you with content creation.
Predis gives you the tools to manage every aspect of your business – post-scheduling, post-design, competitive analysis, copywriting, and performance tracking. Instead of switching between multiple social media management and other creative tools, you’ll save countless hours by having everything in one tool.
Predis AI generates infinite content ideas from text prompts, which are transformed into highly-quality, ready-to-post social media posts in a click. Moreover, Predis lets users edit the posts to adjust text, image, color, background, etc. The tool is easy to use so that a person without any experience in designing can create and edit posts.
With Predis, you can create a detailed content calendar for the entire month and step up your social media game. It’s that easy. Making trendy Instagram Reels and TikTok videos are no more challenging; you can create multiple videos with hundreds of templates on the platform with a few simple clicks.
Security may be a concern for many creators, but Predis.ai accesses data via the official Instagram/Facebook APIs governed by Instagram/Facebook API guidelines. Predis does not perform unauthorized actions on your Social Media Accounts. Furthermore, they only store necessary information about your profile on their end. Predis.ai has a Free plan and their paid plans start at $20 a month.
2) Zoho Social
Zoho Social is an integrated social media management platform that offers a range of features tailored to nonprofits’ needs. It enables organizations to schedule posts, monitor social media conversations, and analyze performance metrics across multiple platforms.
Zoho Social’s SmartQ feature identifies the best times to post based on your audience’s behavior, maximizing reach and engagement. Nonprofits can also collaborate with team members and clients using Zoho Social’s built-in workflow tools and approval workflows. Additionally, the platform offers customizable reports and dashboards to track key performance indicators and measure the success of your social media campaigns.
Zoho Social offers a range of plans starting from INR 600 per month for businesses and INR 13,800 per month for agencies.
3) MavSocial
MavSocial is a social media management tool specifically tailored for organizations that rely heavily on visual content. It offers features such as content scheduling, publishing, and analytics across major social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.
MavSocial’s digital asset management system allows nonprofits to organize and store their visual content in one centralized location, making it easy to access and share across multiple channels. The platform also offers collaboration and approval workflows to streamline the content creation process and ensure brand consistency.
MavSocial’s pricing starts at $29 per month for small businesses and $78 per month for growing brands.
4) SocialOomph
SocialOomph is a social media management tool that offers scheduling, monitoring, and productivity features for nonprofits. It supports scheduling posts across major social media platforms, including Twitter, Facebook, LinkedIn, Pinterest, and more.
SocialOomph’s “Queue Reservoir” feature allows nonprofits to create a pool of evergreen content that can be recycled and reposted at regular intervals. The platform also offers keyword tracking and monitoring tools to help organizations stay informed about relevant conversations and trends in their industry.
SocialOomph offers a range of plans starting from $15 every month for Advanced Suite and $55 every month for Business Suite.
5) PostPlanner
PostPlanner is a fantastic tool for scheduling and monitoring your content and discovering, curating, and sharing other content your audience will enjoy.
PostPlanner can discover content based on their recommendations and offers a customizable publishing calendar. Other unique features include Canva integration for sharing infographics and visuals, creating and sharing GIFs, and recycling evergreen posts.
Pricing begins at $230 monthly for three profiles and twelve daily posts. You can Inquire with them about nonprofit pricing.
Putting a bow on it
Access to powerful and user-friendly social media management tools can significantly simplify the process of running a digital campaign. Regardless of whether an individual is an expert in social media or just starting out, these five tools provide numerous benefits.
They not only help organizations stay ahead of the competition but also enable them to optimize their available resources and achieve desired results efficiently and effectively. We hope we were able to help you with the Best Social Media Management Tools for Nonprofits
Related Content,
Best Social Media Scheduling Tools to Try
