Viral

Social media has influenced the world in a lot of ways. There is a lot of content on the internet that reaches people all around the world. Alternatively, there is content that doesn’t reach the audience it is intended to reach. When some content posted on social media reaches a wider audience rapidly, it is termed as “Viral”. This type of content is termed so because it has a huge number of likes, comments, and shares in a shorter period of time.

Factors contributing to viral content –

1. Typically, content that is funny, emotional, surprising, or highly relatable tends to go viral because it resonates with a broad audience.
2. Furthermore, easy-to-share content encourages more people to pass it along to their friends and followers, increasing its reach.
3. Trendjacking and newsjacking can gain traction quickly as people are more likely to engage with and share them.
4. Moreover, The more people engage with a piece of content (through likes, shares, and comments), the more likely others will perceive it as valuable or interesting and want to engage with it too.
5. Also, social media algorithms often boost content that receives high engagement, further increasing its visibility and potential to go viral.

Viral content on Social media –

1. Cat memes like Grumpy Cat, a woman yelling at a cat, existential cat meme and VR cat memes have gone viral on the internet these days. They have been paired with relevant situations and texts to make them more hilarious.
2. Mental health awareness and tips have also taken an engaging turn on social media these days.
3. Travel influencers post tons of videos where they show people tips on travelling, clips from their travel experience and so on. This has also circulated all over the social media rapidly.
4. Artists and creators all over the world post reels and their creations online. This has also rapidly gone viral.
5. #ThrowbackThursday also came back in action in 2024. This includes users posting throwback photos and memories every Thursday, using the hashtag to connect with others sharing nostalgic moments.
6. The 2000s Asian Makeup took all over the internet and stirred up millions of creators to make content based on this theme.
7. In the #SustainableSwap challenge, users swapped out one non-sustainable habit for a more eco-friendly alternative and share their swaps on Instagram.

Viral content on Instagram in 2024 reflects the diverse interests and trends of the year, from AI-generated art to sustainable living tips and mental health awareness. These trends not only entertain but also inform and inspire, creating a vibrant and engaging online community.

Other social media terms –

1. Drip Campaign
2. Explore Page
3. FOMO
4. Highlights
5. IG Shopping