Snapcode

If you use Snapchat, then knowing about following Snapchat terms is essential. Snaps, streaks, snap map and snapcode are some terms that come into use often when using this app. Snapcode simply means a unique, scannable code used on Snapchat to quickly and easily add friends, unlock filters and lenses, and access special content or links. This code makes finding friends on Snapchat easier and hassle-free.

Key features of Snapcode –

1. Personal Snapcodes: Every Snapchat user has a unique code associated with their account. It appears as a yellow square with a unique pattern of black dots around the user’s profile picture or Bitmoji.
2. Adding Friends: Users can scan each other’s Snapcodes to add friends quickly. To scan a Snap code, open Snapchat, point the camera at the code, and press and hold on the screen. The app will recognize the code and provide the option to add the user as a friend.
3. Unlocking Filters and Lenses: Brands and creators often use Snapcodes to promote special filters or lenses. Scanning these Snapcodes unlocks the associated AR experiences for a limited time.
4. Accessing Content: Snapcodes can be used to link to external websites, exclusive content, or specific Snapchat accounts. Scanning the Snapcode redirects the user to the linked content within Snapchat.

How to create and use a Snapcode –

Generate –

1. Profile Snapcode: This is automatically generated by Snapchat for each user. It can be found in the user’s profile.
2. Custom Snapcodes: Users can create custom Snapcodes that link to websites or other content. To create a custom Snapcode, go to the settings in Snapchat, select “Snapcodes,” and then “Create Snapcode.”

Share –

1. Users can share their Snapcodes by showing them to others to scan directly from their phone screen.
2. Snapcodes can be shared via screenshots, or printed on business cards, posters, or other media.

Scan –

1. Open Snapchat and point the camera at a Snapcode.
2. Press and hold on the screen until the code is recognized.
3. Follow the prompts to add the user, unlock the lens, or access the linked content.

Practical uses of a Snapcode –

1. Personal Connections: Easily add friends without needing to search for their usernames.
2. Brand Engagement: Companies use Snapcodes in marketing campaigns to engage users with exclusive lenses, filters, or promotional content.
3. Events and Promotions: Event organizers and promoters use Snapcodes to provide attendees with access to event-specific filters or additional information.
4. Creative Sharing: Content creators and influencers use Snapcodes to share their work and connect with followers.

Other social media terms –

1. Influencer Marketing
2. KPI Dashboard
3. Moots
4. Opp
5. ROI