Shareable Content

Shareable content refers to any type of digital content that is designed to be easily shared by users across various online platforms. This content is crafted in a way that encourages users to distribute it among their networks, thus increasing its reach and visibility. Shareable content can take many forms, including articles, videos, images, infographics, memes, and social media posts.

This type of content captures the audience’s attention and keeps them interested. It relates to current events, trends, or the interests of the target audience providing useful information, entertainment, or emotional connection. Furthermore, it is simple and quick to understand, often with a clear message or takeaway. Using high-quality images, graphics, and videos to attract viewers, it evokes emotions such as joy, surprise, nostalgia, or empathy, which motivates sharing. It can encourage interaction, such as likes, comments, and shares.

Why choose shareable content?

1. When users share your content, it reaches a broader audience beyond your direct followers.
2. Engaging content encourages likes, comments, and shares, fostering a sense of community.
3. Shareable content helps increase the visibility and awareness of your brand.
4. Content that gets shared can drive more traffic to your website or social media profiles.
5. High levels of engagement and shares can improve your search engine ranking.

Tips for creating shareable content –

1. Know Your Audience: Understand what your audience cares about, their interests, and what type of content they are likely to share.
2. High-Quality Visuals: Use eye-catching images, infographics, and videos. High-quality visuals are more likely to be shared.
3. Emotional Appeal: Content that evokes emotions (happiness, surprise, curiosity) tends to be more shareable.
4. Value-Driven: Provide value through educational, informative, or entertaining content.Storytelling: Tell a compelling story that your audience can relate to.
5. Call to Action: Encourage sharing with a clear call to action (e.g., “Share this with your friends”).
6. Timing and Trends: Share content that is timely and relevant to current trends or events.
7. Optimize for Each Platform: Tailor your content to fit the specific platform you are using, whether it’s Instagram, Facebook, Twitter, or LinkedIn.

Ideas for shareable content –

1. How-To Guides and Tutorials: Create step-by-step guides that solve common problems.
2. Listicles: Lists are easy to read and share.
3. Infographics: Visual representations of information that are easy to digest.
4. Memes: Funny, relatable content that is often highly shareable.
5. Behind-the-scenes: Give a peek into your process, team, or company culture.
6. User-Generated Content: Encourage your audience to share their own content related to your brand.
7. Contests and Giveaways: Engage your audience with incentives to share your content.
8. Inspirational Quotes: Motivational quotes that resonate with your audience.
9. Trenjacking : Create content around current events or trending topics.
10. Interactive Content: Quizzes, polls, and interactive posts encourage engagement and sharing.
11. Personal Stories: Share personal or customer stories that create a connection.
12. Collaborations: Partner with influencers or other brands to reach a wider audience.

Examples –

1. Instagram: Visually appealing posts, Stories with interactive elements (polls, questions), and IGTV videos.
2. Facebook: Engaging videos, infographics, and shareable links with compelling headlines.
3. Twitter: Short, witty tweets, threads with valuable information, trending hashtags.
4. LinkedIn: Professional insights, industry news, thought leadership articles.

Other social media terms –

1. AIDA
2. Boomerang
3. Click Frauds
4. Duet
5. Explore Page