News is what keeps things interesting and alive. We tend to keep ourselves updated from day-to-day news and the internet plays a major role in accessing news and circulating it. Nowadays a lot of websites have the same news content posted in their blogs and articles. We can also see posts and videos on social media mentioning different news and events. Newsjacking is basically using these events and pieces of news to alter the course of reaction that is received to the content posted. This will increase the views and CPM of the ads that we post.
For example, during the season of festivals, a lot of people use it as content to circle their blogs and social media content around it. This gives them a better reach and hence more people tend to come across the content that is posted. Newsjacking is basically a great way to put forth your content to a larger audience with the chances that it reaches them every time people search piece of news or event.
During Christmas and Easter, the content basically revolves around the festival. For instance, businesses post Christmas discounts and it gets more reach every time people search for Christmas content. This is the whole purpose of using the events or news for blogs, articles or social media.
It is a great way to generate more revenue from content that is posted. It is more effective when the content is posted in a timeline where the news or events are in the air and more people are curious about them. This makes the searches more predictable and assuring. As long as the news is relevant to the content posted, it is a great way to keep your audience alive!
Examples –
“Newsjacking is a great way to generate more views on Instagram reels.”
“I was wondering how to get my blog ranking, then I heard about newsjacking and it makes so much difference.”
“Newsjacking can increase the benefits from SEO when used correctly.”
Other social media terms –