Have you ever purchased from a brand and started receiving emails from them about new products and discount coupons? This happens quite often and sometimes we see our inboxes flooded with these kinds of emails. This is a strategy known as Email Marketing. This can be defined as a digital marketing strategy that involves sending emails to a group of people or potential customers to promote products, services, or events.
This strategy is often used to build a relationship with current customers, acquire new ones, or keep existing customers informed and engaged. Email marketing can include newsletters, promotional offers, event invitations, and more. There are many benefits to marketing through emails which will be discussed further.
The idea behind Email Marketing –
The major idea behind emailing potential customers or old customers is to send them personalized messages. These messages mostly consist of information that is personalized. For example, old customers might get messages where they get information about new product launches and ongoing discounts. However, people who have not purchased yet will get emails suggesting they try the products or offering a first-purchase discount coupon.
Unlike other forms of marketing, this can be tailored according to the customer’s preferences, behaviours, or demographics. Furthermore, brands can build a direct line of communication with the audience which will build a sense of trust with the customers and also build customer loyalty, drive traffic to the website and increase sales.
The key to successful Email marketing is to keep the email informative and provide value to the customer. This means sending content that is informative, entertaining, or otherwise valuable to them, rather than just focusing on sales messages. Building trust and rapport with the audience will lead to a long-term relationship with them and drive sales to an enormous amount.
Benefits of Email Marketing –
- Compared to traditional marketing strategy this is cost-effective. There are no printing and postage costs and it reaches a wide audience with just one click.
- These emails allow you to send messages to a target audience based on demographics, purchase history, or interests. There is no need to spend hours on marketing when you can sort people according to demographics, purchase history, or interests and then send them respective emails.
- Moreover, this will increase brand visibility and awareness and help drive better sales as the emails have a greater potential of reaching the desired audience.
- This has been a very effective strategy to drive traffic to the business website. People who end up reading the email will click on the links in the email and hence the traffic will end up getting diverted to the website.
- Email marketing allows you to build and nurture relationships with your audience over time. By providing value and engaging content, you can establish trust and loyalty with your subscribers.
- You can always measure how effective your marketing strategy is through these marketing emails. Conversion rates and clickthrough rates can be measured and compared to know how the emails are performing.
- This form of marketing is easy to get started because it requires fewer resources and is exponentially effective in terms of driving traffic to your website. This gives you a headstart to begin with your marketing.
Wrapping it up –
Email marketing has to be one of the best ways to begin endorsing a business with less budget in hand. it is one of the initial strategies that any business follows before they start social media marketing or using SEO or SEM. This is all contributed by its effectiveness in driving traffic to the website, giving measurable results, building customer relationships, increasing brand awareness, targeting messages and its cost-effectiveness. Hence, email is a good strategy to include in marketing.