CPM means “Cost per 1000 impressions” or “Cost per million”. A lot of you might wonder what that means. Well, there is no simple answer for this because this abbreviation comes under advertising with social media. This term means the cost that is required for advertising per 1000 impressions or ad views on social media like Instagram or Facebook.
This might be an acronym that is less usable regularly unless you work with social media. When talking in terms of social media, this term is used to calculate the cost that is required per 1000 views. Lets say you invested 200 $ for advertising your skincare brand and revived 2000 impressions, then your CPM would be 100$.
This term is easily the most used when looking into the conversations between B2B businesses. For example, if an Ad receives 5000 views and the total cost of running the ad is 100$, then the CPM is 20$.
One can calculate the CPM in this manner and simply use the abbreviation CPM while talking or conversing about the cost and running of ads. This makes the texts shorter and easier to read.
A lot of small businesses might run ads and still be unfamiliar with the term CPM. CPM is the cost you require to advertise per 1000 impressions. If you were unfamiliar with this term, then viola! This explanation must have gotten you an understanding on what CPM means.
