Nowadays using the internet always implies coming across some form of ad. We all come across ads while surfing through Instagram and see a lot of advertisements that are not always videos. Some are just images with a very catchy phrase. This attracts us and many times it might also be funny. These texts used in advertisements that communicate a message to the audience is called “Ad Copy”. These are very an effective approach in online advertising as they lure and catch the attention almost immediately.
An effective Ad copy is generally concise and lightweight. This is literally meant for the users to complete some form of action which could be clicking the website, signing up for a newsletter, subscribing to a service or buying a product. This will further increase the clickthrough rates and conversion rates which are online metrics to measure the success of an online campaign.
For example, there are a lot of ad copies on the internet that will instantly make you visit their websites. These can also include texts regarding discounts and offers they are providing on their website. The main goal is to be catchy and unique. Let’s say when a brand posts an ad for perfume and mentions a text saying “People cannot be perfect but your scent can be”, this is meant to attract a lot of attention.
Best practice for writing an Ad copy –
- Understanding your audience is always the first step in framing your ad copies. Make sure you have data on the demographics, age group of people who view your ads and what your brand value is.
- Along with the witty element it is necessary to endorse your product, which is the whole point of the Ad. This is why mention the benefits of your products in a subtle way without pressing much on it.
- The language should be very compelling when you writing an ad copy. Just a plain sentence with no witty element and plain slang will just get your ad impressions and zero engagement.
- A strong CTA is going to lure more audience and as a result, you will see more conversion rates and clickthrough rates. People will click on the CTA button rather than having to go and search for the website to view the product.
- Ad copies are better when concise. If they are long, the viewers will just lose interest and skip it giving you more bounce rates.
- Use A/B tests for different versions of your ad copy to see which performs best and use the insights to refine your messaging for better results.
Wrapping it up –
If you are someone who posts ads then you should be familiar with ad copies. This is an essential part of an advertisement online and can compel the audience to complete an action. You can make it compelling by keeping it concise, framing it according to your audience, including a strong CTA, using compelling language and highlighting why you are unique and the benefits of your products or services. This will enhance your ad copies and gain you more KPIs.
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