Video marketing has always been an ace up the marketer’s sleeve. With video marketing, a marketer can keep the interest of the audience, convey their points across clearly, and even have a great chance of converting said audience. But the major drawback with video marketing, which made it inaccessible for small businesses, was the resource requirement – meaning money and talent!
But now any small business owner or solopreneur or solo creator can make the video they visualise – even if they do not have an ounce of design experience. How, you ask? With AI video creation tools, is how! And marketers responded in like, with 62% of them adopting AI tools in content creation!
If you are curious about how AI can help video creation and how it is impacting video marketing, then this blog is for you!
What AI can do for Marketers Looking to Make Video Content?
AI tools have evolved so much that they can help out in many aspects of video production and the post-production process as well. But what are the specific use cases in which AI has started taking a part in? Let us check that out!
1. Script Generation
When creating a video, scripts play a major part in giving the video structure. But you do not have to write that on your own. There are AI video generators that can generate a video script for you from scratch with something as simple as a text prompt.
2. Automatic scene generation
AI generators, when they create your video, usually develop it in a scene-by-scene layout. This way, you get to edit any part of your video down to the scene level.
3. Voiceover creation
We have to agree that recording voiceover for a video is particularly time-consuming and expensive, with all the microphone setup. This is where AI-generated voiceovers can be particularly useful. And the best part? You can customise the voice, tone, and even language!
4. Animation and added effects
Animating something is an easy way to elevate the appeal of a video, that is, if you use AI. Otherwise, the traditional way of making animation is hard, not to mention requiring a lot of skill. But with AI, this process has become a walk in the park.
5. Text-to-video generation
Now, this may be the greatest level at which AI has taken video marketing. At this level, you can just provide one line of prompt about the kind of post that you want, and AI will create a whole video for you in a matter of seconds. This can be for any social media post, presentation video, or explainer content.
Predis AI is an excellent tool that can get this done. It furthermore assists you by providing content recommendations based on past performance. Furthermore, you can use the template library to edit your designs, schedule them to your socials, and do so much more. So, there is that tool for you to check out!
6. User data analysis
Remember Predis AI’s content recommendation ability that I mentioned earlier? What does it mean? Well, AI can now analyse your users’ engagement metrics and provide you with ways in which you can improve this performance.
7. Personalizing video and Interactive video
Since video generation with AI is very simple, time-efficient, and cost-efficient, our ability to tailor it to match individual performance is very much possible. And as any marketer would say, personalized content really works!
With tailored video content, you can:
- Show individual products, messages, and offers that are aligned to individual interests, requirements, and their place in the sales funnel.
- Real-time adjustments to video ads are very much possible thanks to dynamic video personalization with AI.
- Additionally, creating interactive videos is a possibility with AI. Like letting people choose how the story unfolds or answer a quiz while watching a video tutorial. These kinds of interactive videos significantly enhance the engagement of the video, which is a valuable added advantage.
8. Automated Content Recommendations
With AI, you can even find out which content to post on which platform at which time. As a result, you take a lot of guesswork out of the equation and just upload your content at the time your audience is available online.
9. Video Editing
And like every other part of the video-making process, editing and post-production, too, have become a breeze thanks to AI. From color correction to cutting, trimming, and adding subtitles, AI can take care of everything.
10. Content Repurposing
Have a long blog that performed well in the past? Thinking about converting it into a social media post and getting it repurposed? No problem! AI can take care of it in a matter of seconds. This way, you do not have to brainstorm a lot to create fresh content every single time.
11. Maximizing ROI in video ad campaigns
The purpose of AI does not stop with making video ads alone. It takes a prominent role even in maximizing the performance of the ads. From creative scoring that predicts how an ad will work even before the ad goes live to reducing ad spend after publishing, it works tirelessly to improve ROI.
How To Choose The Right Tools For Your Video Marketing Needs?
Every business requires different things when it comes to making video marketing. So the tool you choose should be a reflection of that and not a one-size-fits-all solution. So, how do you figure out which tool will work best for you? To know that, you have to figure out the answer to these questions.
1. What kind of content do you require?
What kind of videos do you want to make for your business: social media posts, training videos, or ads? Based on these requirements, the kind of tool you pick may differ, or you can do a holistic tool that delivers for all, to keep your options open.
2. Does the tool offer automation?
Creating videos comes with a lot of repetitive tasks such as editing, distribution, and so on. When you pick a tool that can automate a lot of these portions, you get to save a lot of time and resources.
3. Is the user interface easy to operate?
No matter what functionality a tool may have, if it is not easily operable by you and your team, then it is useless. So, when choosing a tool, see if you can use it efficiently without a hitch.
4. Is the tool budget-friendly?
Finding a tool that has the features that you want and is in your price range is vital. But if you are planning on going above your budget, then make sure the tool is really worth it.
By answering some of these questions, you can understand what you want. And with it, you can finalize the tool. One such option that you can consider is Predis AI. But why consider it? Because it has everything we mentioned above and much more.
It can create all types of videos that you want, and helps you automate repetitive, boring tasks. The user interface is easy to understand and work with – and most importantly, it is affordable! All these factors make it a great choice for small and large teams alike!
Limitations To Know Before Diving Headfirst into AI
Okay, let us flip the coin and check out the negatives of AI as well, because talking about positives alone will not do. By knowing what the issues are, you get to better prepare for the consequences. As it is said, expect the best but prepare for the worst.
So, let us see the bad side of it!
- Constraints in creativity: Although AI is great at manual and admin types of tasks, its creativity is often limited. A human’s creativity level cannot be reached by AI at this point. Emotional depth is also something that is often lacking in AI-generated videos.
- Data privacy: AI works predominantly on data collected from users. However, this data collection and storage methods often give rise to data privacy concerns. This is why complying with GDPR and CCPA is very important.
- Biased opinion: AI gets trained on a boatload of data to ensure it works with the right knowledge. But, these training data can often skew its opinions and make your video generations reflect this opinion, which can be an issue.
AI in Video Marketing – What does the Future Hold?
There is no doubt that AI can do some seriously impressive work when it comes to video marketing. But the development does not seem to halt here; if anything, the future looks bright. So here are some exciting new features that are on the horizon.
- Deep learning algorithms that allow you to hyper-personalize content for your customers.
- Real-time video analytics that offer actionable insights
- Video translation in real-time to allow accessibility to a global audience
- Dynamic video ads that are tailored to your audience based on mood and personalized video recommendations
- Integrate with data and create videos based on behaviors. For example, if a customer abandons a cart, it will auto-trigger a personalized video within minutes.
Final Thoughts
AI in video marketing has made the whole process accessible to many small businesses and solopreneurs. And it is a given that with AI, you can reduce the resources you spend on video creation and utilize it for other business purposes.
If you are looking for a quick and easy way to add AI to your workflow, then check out Predis AI! With Predis AI, you can start creating videos for any purpose in a few minutes, even if you have zero design experience.
Don’t take our word for it, sign up for a free account and see for yourself!
FAQ:
With AI, you can do the following things in video marketing, such as:
1. Text-to-video generation
2. Video editing
3. Creating personalized video content
4. Generating scripts and voiceovers
5. Predictive analytics
AI uses customer data and preferences to create personalized videos. This can be anything from adding the customer details to the video, like name, location. Or this can also be about delivering content that the particular customer prefers, like offering a discount on a product they abandoned in the cart.
