CTAs are how you go strong with a customer after hitting it off on your first date. Think about it, if you don’t invite your customer, aka date, on a second meetup or follow up on social, then they are probably going to ghost you. The probability of you seeing them again might be very slim. This is where CTAs play a major role; they give you an opportunity to extend the interaction beyond one touchpoint.
But how do you write one? We will do you one better and niche down to help you figure out how to write a perfect CTA for UGC video so you can bring your audience back to you. So, let us find out the next steps!
What is UGC Video, and why are CTA an important part of it?
UGC videos are not created by your brand. It is created by individuals who have used your product and make videos about their experience. They are regular people expressing their take on the product, which will be even more relatable to the audience you are looking to capture.
These types of marketing videos have taken the world by storm because more and more brands are looking to bring in creators who can create such content for them. Some brands even post these UGC videos in their social media channels and websites (with consent from the creator!) as a means of boosting their trust and credibility.
But why is CTA a vital part of this process? Because most of the time, an audience will encounter this video for the first time from a creator’s social media and not yours. This might give them an introduction to your product, but without a proper CTA, the process stops there.
On the other hand, if you have a proper CTA, the user could follow you on social media, sign up for your newsletter, and, better yet, even make a purchase!
What Are Some of the Best CTA for UGC videos?
Now that we know the importance of having a stellar CTA, let us get down to the actual business of creating one!
When it comes to UGC videos, there are many types of them, such as trends, tutorials, and so on. When choosing a CTA, you need to keep the kind of UGC video in mind as well. Because how uncool would it be if you paired a serious CTA like “Sign up to my newsletter” under a quirky, fun trend video!
Blasphemy!
Anyways, so let us see the types of UGC video you can make and then follow it up with a list of potential CTA that you can copy, paste, and work with!
1. Tutorials:
Tutorial videos are where a UGC creator demonstrates how to use a product. This can be anything from applying a blush to assembling a complex LEGO set. Videos like this are typically longer and loaded with valuable information, and even though they are long, they still keep the attention of the viewer.
Let’s take a look at the above example by Bloom supplements, where they demonstrate 4 different ways of consuming colostrum. The motive of their video is to get the comments buzzing, which makes sense for the CTA that they chose.
Some common CTAs that can be used for UGC videos like this are:
- Shop the same look. Click here!
- Want to know how to use one product for ‘x’ different problems? Check out this guide!
- Use ‘Code’ to avail 50% off on all products in this video!
- Have a better way of doing this? Film and tag us in your video!
- Your turn to try – click this link and get the toolkit!
2. Problem-solving videos:
Some UGC videos focus on conveying the problem in detail and agitate the user. Then they solve this issue by strategically placing their product as the ultimate solution. Like the above-mentioned example, because to be honest, we all have forgotten to put sunscreen on at times!
Some of the CTAs that you can use for this kind of video are:
- Say bye-bye to tangles with these earbuds – check them out!
- Download this lip-hydrating routine for soft lips!
- Get this no-leak lunch box for crisp salads at all times!
- Say yes to this all-in-one serum and get rid of your 10-step skincare routine
- Your one-stop solution to fixing back posture – get this ergonomic chair!
3. Feature type UGC Videos:
Some UGC videos point out a list of features of that particular product in detail. If you see the above example, Sephora has attempted to list out all the benefits of using GIsou in your hair care routine. They have perfectly crammed the details into their CTA and still managed to make the CTA understandable. Some of the CTAs that you can use for these kinds of videos are:
- Here is a foundation that finally matches and adapts to your skin tone! Tap to find your perfect shade!
- Shock-proof, scratch-resistant, and remains sleek! Get yours today!
- Make your tables mess-free with this 3-in-1, fast-charging charger!
- Get this guide to smell expensive for a long time!
- Bulk-free, leak-proof water can that runs hot or cool throughout the day!
There is no one-size-fits-all solution when it comes to picking a CTA for your UGC video. You can use one of these as such, or take it as a template and create your own. It all boils down to whether the CTA performs well and encourages people to interact with it or not.
Writing your own CTA? Here is How To Do it!
Nothing caught your eye, and now you want to create a CTA of your own? No problem. By following these 5 tips, you can easily create CTAs that your audience will want to interact with.
So, let us see how to do it:
- Have a clear message: Your CTA should convey a clear message without confusing the user. This way, they will know what the next step is easily.
- Action-oriented language: Use action words in your CTA and induce a sense of urgency to make the CTA clickable.
- Aligning with audience expectations: Make CTAs that align with what the audience is expecting. For example, if they are seeing an explainer video, then they are bound to expect a CTA like “Find out more”; try not to deviate from these expectations so they know a CTA when they see one.
- Combine verbal and non-verbal cues: A CTA should not just be a button on the screen. You need to combine it with a voiceover to make sure it has the maximum impact.
- Keep Testing: The chances of you hitting the nail on the head and having massive success with your first CTA (if you did, congratulations!). But if your first CTA did not work as per your expectations, then tweak it until you are happy with it.
What Are Some Common Pitfalls that You Need To Avoid?
When writing a CTA, there are some pitfalls that so many people fall into. But this is not going to be you, because we are going to be showing you what to look out for!
1. Do not have multiple CTAs:
You might feel like shoving multiple CTAs in a video can be a good way of getting more engagement, but you cannot be further away from the truth. Because when you use more than one CTA in your video, you are bound to confuse your audience and lose them.
2. Avoid Generic Phrases at all costs:
Saying “Find out how” or “Learn more” can seem like an easy way out, but where is the motivation for the user to click on that CTA? Let me tell you, there is none! This is why you have to pick a CTA that conveys the value proposition and preferably injects a level of urgency in it, so your user will feel more inclined towards clicking that link or making that purchase. For example, say, “Get limited edition books at X. Offer ending soon!”.
3. Think about CTA placement
When you make a video and place a CTA in it, you have to make sure that the elements do not take attention away from the CTA. On the other hand, the CTA should not interrupt the flow of the video and diminish the user experience.
4. Be in alignment with your brand
Some brands take a quirky tone with their customers, while others take a professional approach. Your brand would have also provided your customers with a similar experience; maintain that in the CTA as well.
Final Thoughts
Having a great Call to Action can literally make or break your UGC videos. By pairing such a great UGC video with a conversational and compelling CTA, you get to make the most of the interaction between your brand and the audience. You get to make them follow along on your brand’s journey and, at the right time, become regular customers!
So, take some time and make the best UGC videos and pair them with a good CTA to get the ball rolling. Even if you have no budget and a process to find the right actors to make UGC videos, tools like Predis AI can help you generate one from scratch. So there is really no excuse for you not to make UGC for your business.
What are you waiting for? Sign up today for Predis AI and start making UGC videos – equipment and actor free!
FAQ:
A Call to Action is a way of letting your audience know what step to take next after viewing a video. This action can be anything from following you on your social media channels to making a purchase.
CTAs are supposed to be action-oriented, clear, and concise to understand. They should also be compelling and urgent enough to persuade the audience to click on it.
To find out the CTA that works best for you, you can A/B test different ones and see which gets the most likes. Most social media channels have a built-in analytics dashboard that allows you to measure this with ease, so the process is fairly straightforward.
