Video marketing is no longer just a fad; it’s how people interact with brands. Small businesses that use video will be able to get more customers, build trust, and make more money in 2025. The good news? For videos to work, you don’t need a big budget or a company run by professionals. We’ll talk about the best small business videos you should make in 2025 and give you tips on how to make the most of each one.
Why Video Marketing Matters More Than Ever in 2025?
You already know how strong video can be if you’ve been on social media lately. It is known that people watch 17 hours of videos online every week, and that number keeps going up. Videos accomplish three major tasks for small businesses:
- Build trust: It feels more real to talk to someone in person than to text them.
- Get more conversions: Product demo videos make people up to 80% more likely to buy.
- Reach more people: Video content is favored on platforms like TikTok, YouTube Shorts, and Instagram Reels.
To sum up, video marketing isn’t a choice in 2025; it’s a must.
The Top Small Business Videos You Should Create
You might be thinking, “Okay, but what kind of videos should I make?” This is the answer. Here are the types of videos that every small business will need in 2025, along with some ideas for how to use each one without a big production team.
1. Videos with Brand Stories
- The best thing about you is your story. People want to know who is behind your business and what drives them. People can really connect with you if you make a short videos that talks about why you started, the problem you’re trying to solve, and what makes you different.
- For example: a coffee shop in your area could share a video about how they get their beans from fair trade farms and why they believe in places that are run by the community.
- Tip: Stay true to yourself. Don’t read from a script too much; just talk like you’re talking to a friend.
2. Product Demos & Tutorials
- These videos let you “try before you buy.” Demonstrate how your product works, list its benefits, and describe how it helps people. Another thing that tutorials do is teach your users how to use your product correctly.
- For example: a skin care brand can show how to use their cream correctly and what happens after regular use.
- Tip: Keep it short and highlight the perks, not just the specs. People are interested in how your goods can assist them.
3. Customer Testimonials
- People who buy from you are your best salespeople. Record short videos of them talking about how your service or product helped them. These are great for ads and home pages.
- For example: A personal trainer could record a client talking about how the training helped them lose 10 pounds in 3 months.
- Tip: Ask leading questions to get people to talk about specific results instead of just giving general praise.
4. Behind-the-Scenes Clips
- A lot of people love to look behind the curtain. Show your team putting together orders, coming up with new ideas, or even celebrating big wins. It makes people believe you and shows that your business cares about people.
- For example: a bakery could share a video showing how they make their famous cake from scratch.
- Tip: Don’t worry about how well these videos look; just keep them casual and fun.
5. Explainer Videos
- An explainer video makes it easy to understand and breaks down when your product or service is hard to grasp. You can use visuals, animations or a step-by-step walkthrough.
- For example: in less than two minutes, a digital marketing firm could make an animated explainer video that shows how SEO works.
- Tip: Use simple words to answer “what’s in it for me?”
6. Live Q&A or Webinars
- Going live grants your audience direct access to you. You can answer queries, clarify services, and demonstrate your knowledge. Furthermore, you can edit the recording afterward into shorter snippets for social media.
- For example: a financial adviser could offer a live “Ask Me Anything” session on tax-saving ideas before tax season.
- Tip: Promote your live session ahead of time to increase attendance.
7. Seasonal & Promotional Videos
- These are ideal for debuts, promotions, and holiday sales. They’re short, to the point, and intended to convey a sense of urgency.
- For example: a clothing store could create a colorful Christmas video announcing Black Friday sales.
- Tip: Include a clear call-to-action, such as “Shop Now” or “Offer ends Sunday.”
8. Event Promos & Highlights
- Video is your best friend when you’re running an event, whether it’s online or off. Before the event, you can spread the word, and afterward, you can share the best parts to keep the excitement going.
- For example: a shop in your area could post pictures and videos from their author signing event to get people excited about the next one.
- Tip: Take pictures of real times, not just posed ones; it makes the pictures feel more real.
9. Social Media Shorts (TikTok, Reels, Shorts)
- By 2025, most videos on social media will be short and easy to watch. You can use tips, trends, challenges, or funny videos that are related to your business.
- For example: Like, a store that sells home decor could put up a 10-second “before and after” video of a room makeover.
- Tip: Use popular songs and hashtags to get more people to see your post.
10. Educational “How-To” Videos
- Beyond just selling, provide your audience with value. Demonstrate to them how to resolve a problem in your specialty. This establishes your authority and fosters enduring confidence.
- For example: A gardening business might, for instance, publish a guide on “How to keep houseplants alive during winter.”
- Tip: One tip is to teach one item at a time and to keep things simple.
11. User-Generated Content (UGC)
- Since your users are already making content, why not ask them to share videos of your product? You can show social proof by reposting them.
- For example: A sportswear company could share a customer’s TikTok video wearing the brand’s shoes in the morning and running.
- Tip: Always get permission before you share UGC.
12. Interactive & AI-Powered Videos
- We are now in the future. You could use polls, product links that you can click on inside videos, or AI avatars that give you specific advice. It might sound high-tech, but apps like TikTok and Instagram make it easy for small businesses to add engaging features.
- For example: an online store could put up a “shop the look” clip that people could tap to buy.
- Tip: Start small with simple engaging elements like polls or calls to action that can be clicked on.
How to Get the Most Out of Your Videos in 2025?
The first thing you should do is not make a video. These steps will help you do well:
- Optimize for SEO: Put a lot of keywords in the names, add pictures, and write catchy descriptions to help your SEO.
- Repurpose content: To use content in different ways, cut long videos into shorter clips or turn blog posts into video explainers.
- Make it accessible: It should have clear pictures, labels, and be made so that everyone can see it.
- Track performance: Keep an eye on how things are going. Look at views, time, clicks, and sales to see what’s working.
- Stick to your budget: Be careful not to spend too much. Take a picture outside with your phone and natural light. You should only hire help when you really need it.
Don’t Forget Distribution
A great video is nothing if no one watches it. Share on:
- Social media platforms including TikTok, Instagram, Facebook, LinkedIn, and YouTube.
- Your website and blog (integrated for additional SEO juice).
- Email newsletters (increase click-through rate).
- Paid advertising (targeting your intended audience)
Timing is very crucial. You should maintain a consistent posting schedule and target your audience’s peak activity times.
Stay Legal & Ethical
One last thing: play it safe. Use licensed music, get consent if featuring customers, and double-check that you own the rights to any footage you use.
Conclusion
In 2025, small businesses that use video will stand out. There are a lot of choices, from simple “how-to” videos to content that is interactive and driven by AI. Start small, try a few things, and see what works. You’ll finally make a collection of videos that brings in customers, builds trust, and makes you more money.
Now get your phone out, press the record button, and start making your first video. People who might buy from you are waiting.
FAQs
Short videos like TikToks, Reels, and YouTube Shorts worked best this year. Brand story films, testimonials, and product demos also boost trust and sales.
Absolutely not. The majority of small enterprises begin with a smartphone and free editing software. Better lighting and acoustics are more important than sophisticated hardware. Equipment is optional at first, but it can be upgraded as your firm expands.
Depends on platform. On social media, aim 15–60 seconds. 2–3 minutes is great for lessons or explainers. You can also edit longer webinars or live events into shorter bits.
You can promote them by sharing them on social media, your website, your blog, and email. To increase your reach, use Facebook, Instagram, and YouTube ads. Always use SEO-friendly titles, descriptions, and captions.
2025 is about authenticity and engagement. Customers want relatable stories, simple suggestions, and engaging content.
