Over social media, we have all seen posts and stories where people mention other accounts, pages or people and recommend their products or services. This is mostly done in the case of online businesses and service providers. These kind of posts and stories are known as “Shoutout”. A shoutout is a public acknowledgement or promotion of another person, page, or account. Typically, this involved tagging the person or account to highlight their content, achievements, or contributions to a wider audience.
Why are shoutouts posted?
- By giving shoutouts, users can show appreciation for others, helping to build and strengthen relationships within the community.
- Shoutouts can help increase the visibility of the mentioned account, potentially leading to more followers, likes, and engagement.
- Influencers and brands often use shoutouts as part of collaborations, partnerships, or cross-promotions.
- These can also be a way to show support and appreciation for someone’s work, celebrating milestones or achievements.
Examples of Shoutout –
- Instagram Story – “Shoutout to @Cupcakes for the delicious cupcakes. Check out their page for more.”
- Instagram post – “Thanks to @techreviews for the awesome gadget reviews. Your insights helped me choose the perfect laptop!”
- Twitter – “Shoutout to @charityorg for the incredible work they’re doing. Please support them if you can!”
- Facebook post – “Huge thanks to @photostudio for the fantastic family portraits. Highly recommend their services!”
- Facebook page mentions – “Loving the new collection from @fashionbrand. Check them out for some stylish finds!”
- LinkedIn professional shoutout – “I want to give a big shoutout to my mentor @JaneDoe for her guidance and support throughout my career journey.”