How to add custom location on Instagram? Quick Guide

By: Tanmay Ratnaparkhe

Last Updated:

add custom location on Instagram

Have you ever been to a unique and fascinating location that you just can’t wait to share on Instagram? Perhaps it’s a hidden gem, a local hot spot, or a scenic place that you want to share on your Instagram feed. 

But when you try to add the location to your Instagram post, you can’t do it. Frustrating, isn’t it? 

This blog will help you to learn how to create a new location on Instagram. 

How Does Adding Locations On Instagram Help? 

Adding a location to your posts is quick and easy. Most of the content creators will affirm how beneficial it is for your growth. Adding location increases engagement, increases account tracking, improves SEO, and builds trust among the audience. 

It can help attract people to your page and, more importantly, follow you and benefit your growth. Along with adding locations, the efficient use of hashtags also makes it easier to track the location of brand influencers. 

Users can find your branded online content by tagging your Instagram posts and stories to specific locations. Additionally, the physical location of your business is easier to find. Location tags, no doubt, play a crucial role in local SEO.

Adding targeting using locations to photo descriptions, especially on the same pages as descriptions of branded services, can improve search engine trust. A study supported that posts with a location get 79% more engagement than posts with no tag.

Your location will be displayed at the top of every post, just below your username or brand. To be discovered, you need to make sure your location is properly marked. Your Instagram stats will thank you. 

instagram locations

Are you still not convinced about adding location to your posts? 

We ask you to check the stats after adding an Instagram location to your post. Every business wants that the business can be easily found by customers. 

How to Add Your Custom Location on Instagram? 

A location tag on Instagram can be literally anything, as Instagram allows users to create custom location tags. This could be where you do business or even your website. Adding your website to your location will not link back to your site. But it’s a smart way to get more people to see your links. 

In a way, people will be interested. A location tag can also be a location that doesn’t really exist. Like the location tag “Home sweet home” or “paradise”? 

We know these places don’t really exist. So if you are wondering how that happens, this blog will help you. 

Here is a step to step guide on how to add a custom location on your Instagram. 

Step 1: Go To Your Facebook Account and Check-in

If you didn’t already know, Instagram is owned by Facebook(Renamed Meta). You can not create a custom location from Instagram directly. 

  • To create a location through Facebook, you must register first. 
  • Go to your Facebook homepage and click on the “Create new account” button under the status bar. 
  • If you already have an account, you can simply start by creating a post. 
  • While creating a post, tap on “Check-In”.

Step 2: Check If Your Location Services Enabled

For creating a custom location, it is essential to enable the location services on your device. So, make sure location services are enabled to create a custom location. 

Location permissions prevent the device from determining your location. 

Just let the Facebook app know where you are by going to Settings > Privacy > Location Services.

Step 3: Add Your Location 

After enabling GPS, go to the bottom of the page and tap on the “+” icon (“Add Your New Custom Location”). 

You can create your own location even if someone else has already created the same location.

Most business owners prefer this to be their business name. 

Make sure there are no errors when adding the location because that’s what future customers will see. 

add custom location on Instagram

When typing, ignore all other occurrences on the screen. You can create your own location even if someone else has already created the same location.

While creating a custom location, you will be asked to fill in information like Place Name, Address, City, and a map location for your location.

using custom locations on Instagram

Step 4: Claim Your Custom Location

The final step in adding a custom location to your post is to approve the location.

After creating a location, search for it on Facebook by typing it into the search bar at the top of your Facebook page.

Once found, you will be taken to a page where you can click “Claim this location.”

Can I create a location on Instagram without Facebook?

It is currently not possible to create a new location on Instagram without relying on the Facebook application. You can only access places already present in the application. 

However, this is not necessarily a bad thing. Many brands and people do this for you by creating interesting and relevant locations that you can use in your posts. 

You can only tag existing suggested locations in posts you share on Instagram. If you already have an Instagram business profile, you can add your address to your business profile so people know where your business is.

One question with adding locations is that can someone remove the location added by you? 

The answer is that your location cannot be removed from Facebook, but you and other users can report it. Facebook will remove the tag of your custom location if you provided incorrect information or if the tag violates the Terms of Service of Facebook or Instagram. 

When you create a location, it’s usually immediately available on Facebook and Instagram. However, sometimes it may take a while to appear, or it does not appear in the list. 

Choosing the right category is important so people can find your business when they search for your niche. For example, for a café, you can choose the “restaurant” category. After selecting a category, the next step is to determine the exact location. This process works best when you are at your business location.

Wrapping It Up

Whether you’re a traveler, a foodie, or simply someone who loves to explore new places, adding custom locations on Instagram can help you share your experiences and connect with like-minded individuals. 

The only way to create an Instagram location is through Facebook. Follow the steps mentioned, and use locations to improve your visibility.

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