Hashtag

Hashtags have become a ubiquitous part of social media culture and yet a lot of people are unaware of their true potential. A hashtag is a word or phrase preceded by the symbol # that is used to categorize content on social media platforms. If you want to search for a particular term on social media platforms like Twitter, Instagram, Facebook, and LinkedIn then you can use hashtags to search them. They are searchable, and clickable and allow users to find the posts they are looking for.

Why are Hashtags so important?

1. If you want to increase the visibility of your posts, then you should consider using hashtags. They increase the visibility of your posts and also help your posts appear in search results when the keyword matching your hashtag is searched.
2. This is the perfect way to organize content on social media. If you are a make-up creator and use hashtags that are relevant to the topic, then your posts will appear in a categorized format.
3. Social media engagement is a tough thing to achieve when not using the tools properly. Using the appropriate keywords as the Hashtag can boost your engagement and make your content go viral with respect to consistency.
4. Hashtags are the perfect way to promote your brand. People will see your brand content more when you add the keywords in your hashtags. This will also boost engagement and deliver better results.

How two use Hashtag effectively –

1. To increase the visibility of your post on social media, consider researching proper keywords as your first step. This will enhance your chances of getting better results. Try to use keywords that are relevant to your brand or page.
2. Try to go for simple and easy-to-use hashtags as people do not search for long and complicated hashtags.
3. You can mix hashtags that are popular and the ones that are centred around your niche. For example, if you are a clothing brand you can use keywords like #Aestheticclothing and then specific terms like #hoodies and so on.
4. Now that we know hashtags are good for engagement, let’s keep in mind that over-using is also a negative thing. Do not overdo it and stick to important keywords only.
5. Use Call to action (CTA) to popularize your brand. Utilize hashtags with your brand name and urge the users and audience to use these hashtags when talking about your brand.

Wrapping it up –

To conclude, it is important to keep three things in mind – research, utilize and put into action. This will make a huge difference in your social media marketing strategy and give you better results in no time. It is also to be noted that using a hashtag will not enhance your visibility. It is a practice that has to be worked on over a long time to keep your brand in the limelight.

Other social media terms –

1. RN
2. PFP
3. Old Money Aesthetic
4. Newsjacking
5. Moots