The results on search engine results pages and social media apps always vary. This is a result of something known as an algorithm update. To understand the update, let’s first look at what the algorithm means.
What is an Algorithm?
The algorithm is a set of rules of instructions that helps the search engine and social media apps understand and display results according to relevance and popularity. This works through SEO keywords, hashtags and the amount of engagement. If a post has more engagement, it is bound to appear in more search results. However, if a post is designed in a way that the relevance is neglected and no amount of SEO analysis is in favour of it, the post will not appear in the search results. This is why the algorithm is important in making your content viral or more visible to a larger audience.
Algorithm Update –
There are multiple businesses online and social media is filled with influencers as well. But not every post reaches the level of interaction it was aimed to receive. This is a result of the algorithm. The more relevant your post is the more visibility it will gain. To top this, there are multiple changes that the algorithm keeps undergoing to make the social media app more user-friendly. This helps deserving content reach a larger audience. This is the same case with SERPs. The results depend on the algorithm which keeps getting updated on a regular basis. The content is evolving with time, hence the set of rules also needs to change on a regular basis.
They can change how websites are ranked based on factors like content quality, relevance, user experience, and mobile-friendliness. Major algorithm updates often have specific names, such as Google’s Panda, Penguin, and Hummingbird updates, each targeting different aspects of website quality and spam prevention.
It is important for online advertisers to keep themselves updated about these algorithm updates as they can impact website traffic and visibility. They will need to adapt to these changes and make changes to their content strategy on a regular basis.
Wrapping it up –
Algorithm update occurs on SERPs and social media platforms. These updates are implemented and the users are informed about it whenever they are updated. They are beneficial in many ways. They improve relevance, provide a better user experience, prevent spam, increase efficiency, support fairness and diversity and help in adapting to trends. This is why keeping track of algorithm updates is necessary for all social media users.
