Highlights

There are multiple features on Instagram that are being introduced every other day. Instagram stories were also introduced this way back in August 2016. Using these stories people could post pictures and videos that would disappear after 24 hours. But there were certain stories that people would have wanted to keep on their profile. This is why highlights were introduced in December 2017.

What are Highlights?

Instagram Highlights are collections of past Stories that you can group together and display on your profile. They are usually seen below the bio of your profile on Instagram. Unlike regular Stories, which disappear after 24 hours, Highlights remain on your profile until you remove them.

How to create a Highlight on Instagram –

1. From an active story –

• First, you need to post a Story. You can do this by tapping on your profile picture at the top left of your feed or swiping right from anywhere in the feed.
• Create your Story by taking a photo or video, or by uploading one from your gallery.
• Add any desired text, stickers, or filters, then tap “Your Story” to post.
• While your Story is active (within the 24-hour period), view it by tapping your profile picture.
• At the bottom of the Story, tap the “Highlight” button.
• Choose an existing Highlight to add your Story to, or create a new Highlight by tapping “New.”
• If creating a new Highlight, enter a name for your Highlight.
• Choose a cover photo. You can select an image from the Stories you’re adding or upload a new image from your gallery.
• Tap “Add” or “Done” to create the Highlight.

2. From Archived story –

• Go to your Instagram profile by tapping the profile icon in the bottom right corner.
• Tap the three horizontal lines in the top right corner to open the menu.
• Select “Archive” to view your archived Stories.
• In the Archive, select any Story you want to add to a Highlight.
• Tap the “Highlight” button at the bottom of the Story.
• Choose an existing Highlight to add your Story to, or create a new Highlight by tapping “New.”
• If creating a new Highlight, enter a name for your Highlight.
• Choose a cover photo.
• You can select an image from the Stories you’re adding or upload a new image from your gallery.
• Tap “Add” or “Done” to create the Highlight.

Uses of Highlights –

1. Businesses and influencers use Highlights to showcase products, tutorials, FAQs, and more.
2. Keep your profile organized by categorizing content into different Highlights, making it easier for followers to find specific information.
3. Use Highlights to create a cohesive and visually appealing profile, using custom cover photos and consistent themes.
4. Share informative content about the issues you’re addressing, including statistics, facts, and educational resources.
5. Feature stories and testimonials from people who have benefited from your work to showcase the impact of your efforts.
6. Promote ongoing campaigns, fundraising efforts, and events to raise awareness and support for your cause.
7. Provide coverage of events you attend or host, such as meet-and-greets, workshops, or industry conferences.
8. Showcase collaborations with brands or other influencers, including sponsored content and partnership highlights.
9. Promote ongoing sales, special offers, discount codes, and limited-time promotions to drive sales and engagement.
10. Share instructional content, such as tutorials or how-to guides, to educate your audience on how to use your products or services.

Other social media terms –

1. ATP
2. Boy math
3. Creator Economy
4. Cringe
5. Doomscrolling