Instagram ke app e tsebahalang haholo ea litaba tsa sechaba matsatsing ana. Na u kile ua ipotsa hore na ke hobane'ng? Ho bonolo: batho ba bangata ba sebelisa Instagram ka lebaka la likarolo tsa eona tse ntle le boithabiso; batho ba rata ho qeta nako ho Instagram le ho sebelisa litaba.
Instagram ha e bue feela ka ho beha litaba khafetsa. Beng ba likhoebo joale ba fallela ho Instagram ho hokahana le bamameli ba bona maemong a bona. Ho na le likarolo tse ngata tseo Instagram e li hlahisitseng ka nako bakeng sa maqephe a khoebo. Likarolo tsena li thusitse lihlahisoa tse ngata ho tuma ho Instagram. Allbirds ke mofuta o mong o joalo.
Ho se hokae ka Allbirds?
Allbirds ke k'hamphani ea lieta e tsitsitseng e lulang San Francisco, CA. Khampani e thehiloe ka 2016 ke Tim Brown le Joey Zwillinger ka morero oa ho etsa lieta tsa lefatše tse phutholohileng ka ho fetisisa ho sebelisa thepa e tsitsitseng.
Lieta tsa Allbird li entsoe ka boea ba merino, e leng ntho ea tlhaho, e ka senyehang le e ka nchafatsoang. Khampani e boetse e sebelisa libotlolo tsa polasetiki tse tsosolositsoeng ho etsa litšepe tsa lieta tsa eona. Lieta tsa Allbird li etselitsoe hore li be bonolo, li be setaele le ho tšoarella.
Ka blog ena, re tla tšohla lintlha tse latelang mabapi le leano la Allbird's social media marketing:
- Mofuta oa litaba
- Mefuta ea li-post
- Khafetsa ea ho romella
- Papatso e tsamaisoang ke mabaka
- hashtags
- Lintho tse hlahisitsoeng ke basebelisi
- Tšebelisano 'moho le ho bapatsa ka tšusumetso
- Litšebelisano tsa batho ba tummeng
Leano la Allbirds Instagram
Letšoao la Allbirds ke khamphani e tsebahalang lefatšeng ka bophara e rekisang lieta ka mokhoa o tsitsitseng joalo ka lepetjo la eona. Ho blog ena, re tla khetha maano a Instagram a sebelisoang ke Alllbirds le hore na u ka a sebelisa joang!
1. Mofuta oa litaba
Mofuta oa litaba tseo u li behang ho Instagram li susumetsa boitlamo ba leqephe la hau. Khoebo e 'ngoe le e' ngoe ho Instagram e leka ho theha lebitso la lebitso. Har'a litaba tsena kaofela, lets'oao le hloka ho ikhetha ho iketsetsa lebitso. Mofuta oa litaba o lokela ho amana le lebitso, boleng, pono, sepheo le bamameli.
Allbird esale e beha boholo ba litaba tsa eona tse potolohileng lieta, e leng seo mofuta oa eona o se rekisang. Ho na le boqapi bo bongata liposong tsa bona. Ba entse papatso ea bona ea litaba tsa sechaba mabapi le ho shebana le niche eo ba sebetsang ho eona. Litlaleho tsa bona li hlalosa sehlahisoa ka tsela e ipiletsang haholo. Ba ka be ba ile ba lebisa tlhokomelo ho bamameli ba 'mele, empa ba ile ba feta ka ho bontša hore na lieta tsa bona ke tsa batho bohle.
Etsa hore batho ba hlokomele lihlahisoa tsa hau ka ho beha mefuta e fapaneng ea litaba. Mohlala, haeba u le khoebo e rekisang thepa ea lipapali, ngola ka lihlahisoa khafetsa. Hape, beha livideo mabapi le hore na lihlahisoa tsena li sebelisoa joang le hore na u ka li sebelisa hamolemo joang. Romella litaba tse nang le mehopolo e fapaneng e tsoang ho niche e ts'oanang le lihlahisoa tsa hau.
2. Mofuta oa li-post
Re bone kamoo mofuta oa litaba o amang bamameli, empa ho na le mekhoa e 'ngoe e amang tšebelisano ea khoebo. Ehlile! Re bua ka mefuta e fapaneng ea li-post ho Instagram. Mefuta e fapaneng ea liphatlalatso e na le mekhoa e fapaneng ea ho shebana le bamameli. Reels ba le sepheo se setle sa bamameli. Batho ba bangata ba tsubella leqepheng la Hlahloba moo reels ke litaba tse fumanehang hangata.
Ke ka lebaka lena ho leng bohlokoa ho tsepamisa maikutlo reels ha o kenya poso ho Instagram. Sena se bonahala ka ho hlaka ho leano la ho bapatsa la Allbird. Ba fumana boitlamo ba bona haholo livideong le reels.
Li-Carousels ke mokhoa o motle oa ho bonts'a lihlahisoa tsa hau ho Instagram bakeng sa litlhaloso tsa sehlahisoa. Leka ho beha litaba ka mefuta e fapaneng ho Instagram ho fihlela boitlamo bo botle akhaonteng ea hau ea khoebo.
3. Khafetsa ea ho romella
A re nkeng mohlala o bonolo ’me re utloisise ntlha ena. Haeba u na le lebenkele le rekisang lieta, na u ke ke ua li bapatsa ka hohle kamoo u ka khonang le libakeng tse ngata kamoo ho ka khonehang? Joale, ha re shebeng Instagram. Instagram ke mofuta o hlakileng oa papatso. Kahoo, na ha ho bohlokoa ho ts'oana le lefats'e la nnete kaha e mabapi le papatso ea litaba tsa sechaba matsatsing aa?
Allbird e kentse bonyane makhetlo a mane ho isa ho a mahlano ka beke, ho boloka botsitso ba ho romella ho Instagram. Sena se bontša hore na ho lumellana ho bohlokoa hakae. Ho romella hanngoe ka letsatsi, kapa bonyane hanngoe ka matsatsi a mabeli, hoa hlokahala ho theha leqephe.
4. Baka khannoang mebaraka
Sebakeng sa kajeno sa bareki ba hlokolosi, lihlahisoa tse baballang tikoloho li khahla haholo 'me li bokella balateli ba inehetseng. Allbirds, mohlala o ka sehloohong, o atlehile capiba bua ka mokhoa ona mme ba fumana botumo bo atileng bakeng sa lipapatso tsa bona tsa Instagram. Ka ho lula e kenyelletsa lipoleloana tse kang "carbon footprint" le "light on the planet," Allbirds e hlalositse ka katleho boitlamo ba bona ba ho tšoarella, ho hohela sechaba se seholo sa balateli ba hlokolosi ka tikoloho.
Papatso e tsamaisoang ke mabaka le eona e ka etsoa ka ho arolelana lipalo-palo le ho bontša balateli kamoo e leng molemo tikolohong. Mohlala, posong e arolelanoang ke Allbirds, ho ne ho e-na le rasiti ea khabone eo ba e arolelaneng le balateli ba bona. Ho beha litšoantšo kapa litaba tse kang tsena ho tla u thusa ho theha papatso e tsamaisoang ke mabaka ka pel'a balateli ba hau.
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5. Li-Hashtag?
Ho makatsang ke hore Allbirds ha e so sebelise li-hashtag ho li-post tsa eona tse ngata.
Li-Hashtag li bohlokoa haholo hore khoebo efe kapa efe e amoheloe ntle le balateli ba eona ka kakaretso. Empa Allbirds e re bonts'itse hore na ba holisitse mofuta joang ka ho sebelisa li-hashtag ha ba ntse ba sebelisana 'me ba etsa lipapatso tsa Instagram tse arolelanoang. Sena se bonts'a hore na mofuta o ka tsebahatsa boitsebahatso ba ona joang ka mor'a nako, hore bareki ba sebelise li-hashtag ho tsoa ho mofuta oa hau.
6. Likahare tse hlahisoang ke basebelisi
Sebakeng sa ho romella ka li-hashtag, Allbirds e na le litaba tse hlahisoang ke basebelisi. Bareki le balateli ba sebelisitse hashtag #allbirds ha ba arolelana lintho tseo ba li rekileng. Leha mofuta ona o sa sebelisa li-hashtag, litaba tse hlahisoang ke basebelisi li tumme hashtag #allbirds. Ehlile, lihlahisoa li tlameha ho ba hantle pele ho fumana maikutlo a betere le khotsofalo ea bareki.
7. Tšebelisano 'moho le Influencer marketing
Kaofela re ka lumellana ka taba ea hore ho bapatsa ka tšusumetso ho na le phello e kholo khoebong efe kapa efe. Hang ha bareki ba bona kamoo ba susumetsang ba khahloang ke lihlahisoa, ho etsa hore ba be le boikutlo ba ho tšepahala le tšireletseho likelellong tsa bona, e leng se tla etsa hore ba reke lihlahisoa ho tloha mocheng oa hau. Kahoo, fumana litšusumetso tse ntle tse lumellanang le litekanyetso tsa hau le bamameli ba hau ho etsa tlhokomeliso e eketsehileng ka khoebo ea hau le lihlahisoa tseo u li rekisang.
8. Litšebelisano tsa batho ba tummeng
Na bohle ha re leke ho reka lihlahisoa tse amohetsoeng ke batho ba tummeng ka bobona? Karabo ke e. Kaofela ha rona re tšepa lebitso ha feela re ka iphumana re iphumana re le mehloling e tšepahalang. Allbirds e thehile lets'olo le Marshawn Lynch mme ba sebelisa hashtag #schooledwithmarshawn, e ileng ea tsebahala ho Instagram. Ba boetse ba sebelisana le Will Lowery. Litšebelisano tsena kaofela li ile tsa etsa tlhokomeliso e ntle ea lebitso har'a bamameli ba bacha.
Ka ho utloahalang, ha ho bonolo hore khoebo e ’ngoe le e ’ngoe e sebelisane le batho ba tummeng. Empa kamehla ho na le tsela ea ho fihla moo. Leka ho ikopanya le ho fihlela basebetsi ba lumellanang le maemo a hau le ho holisa khoebo ea hau ho fihlela moo o ka fihlelang batho ba tummeng bakeng sa papatso ea litaba tsa sechaba. Hopola hore mamello le botsitso ke senotlolo sa ho holisa khoebo efe kapa efe. Boloka litaba tsa hau li kena khafetsa, 'me u lule u sebelisana ho bona liphetho tse ntle.
Khoasolla tlaleho ea Allbirds Instagram Analysis.
Ho e phuthela
Kaofela re tseba lintho tsa motheo tsa papatso ea litaba tsa sechaba, empa kamehla ho na le maqheka a mang a ka ntle ho lebokose ao ho ka bang thata ho a hlalosa. Ke ka lebaka lena ho bapisa mehopolo le liphetho tsa mefuta e fapaneng e atlehileng e lula e le mokhoa o motle oa ho etsa qeto mabapi le papatso ea hau ea litaba tsa sechaba.
Ho blog ena, re bone kamoo leano la Allbirds Instagram le ba thusitseng ho phahamisa mehopolo e fapaneng ea papatso ea Instagram bakeng sa khoebo ea bona. Ka maano a nepahetseng le khothatso, u ka notlolla menyetla e mecha le ho theha khokahano e nang le morero le bamameli ba hau, joalo ka ha Allbirds e entse.
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