Na u labalabela ho tseba hore na NYX Cosmetics e fetohile e 'ngoe ea lihlahisoa tse atlehileng ka ho fetisisa tsa botle ho Instagram?
NYX ke lets'oao la botle ba sehlotšoana sa borapeli se seng se holile haholo ho tloha ha se le teng e qala ka 1999. Empa se etsang hore NYX e hlahelle tlholisanong ke leano la eona la ho bapatsa la pele la dijithale.
Ho blog ena, re tla hlahloba maano a macha ao NYX e a sebelisitseng ho aha boteng bo matla sethaleng le kamoo e sebelisitseng litaba tse hlahisoang ke basebelisi ho tsamaisa boitlamo.
Hape re tla sheba hore na lebitso le sebelisitse ba susumetsang joang ho fihlela 'maraka oo le o lebelletseng le hore na boteng ba lona bo matla ho Instagram bo thusa joang ho ntšetsa pele katleho ea lona. Kahoo, ha re ikakhele ka setotsoana 'me re shebisise leano la Instagram la NYX Cosmetics!
Kakaretso ea NYX Cosmetics
NYX Cosmetics ke lets'oao la botle la pele la dijithale le fetohileng o mong oa mela e batloang haholo lefatšeng la botle. E tsebahala ka libopeho tsa eona tsa boleng bo holimo le litlolo tse ntle, kaofela ka theko e tlase. Mmaraka oa NYX o shebiloeng haholo ke basali le banana ba banyenyane ba ratang lihlahisoa le litšebeletso tsa litlolo tsa litsebi. Boholo ba bareki ba bona ba pakeng tsa lilemo tse 18 le 34, 'me ba bangata ke baithuti.
NYX e boetse e tsejoa ka filosofi ea eona ea mofuta o kenyellelitsoeng, e bonts'ang matšolo a eona a ho bapatsa. Li na le batho ba bangata ba fapaneng ho feta mefuta e meng e mengata ea botle, ba nang le merabe e fapaneng le bong bo fapaneng. Ena e bile karolo ea bohlokoa ea katleho ea bona, kaha e ba lumelletse ho fihlela bareki ba banyenyane.
Ntle le papatso ea setso, NYX e boetse e amohetse litaba tsa dijithale le matsapa a litaba tsa sechaba. Ak'haonte ea bona ea Instagram e na le hoo e ka bang Balateli ba limilione tse 14.6, mme ba sa tsoa qala app ea bona. Sesebelisoa sena se sebetsa e le setsi sa dijithale bakeng sa mofuta, se nang le litaba tse hlahisoang ke basebelisi ho tsoa lifoleng tsa bona tsa litaba tsa sechaba, lithupelo tsa video ke bareki le li-blogger tsa botle, le maikutlo. E boetse e thusa NYX ho bokella datha ho ba thusa ho nts'etsapele mela ea sehlahisoa se tlang.
Haeba u batla ho ithuta haholoanyane ka leano la Instagram la NYX, etsa bonnete ba hore u tsoela pele ho bala blog ena!
Mona ke TL:DR 👇
1. Teko ea Likahare: Ho Leka Mefuta e Fapaneng ea Likahare
2. Nako ke ntho e 'ngoe le e 'ngoe empa khafetsa le eona ke ea Bohlokoa!
3. Monyetla oa Ba susumetsang le UGC
4. Litlhaloso tse hapang Tlhokomeliso
5. Matla a Magnetic a Hashtag
Joang NYX Cosmetics Instagram Leano le Senyehile Khoutu
NYX Cosmetics e bone katleho e kholo lilemong tsa morao tjena ka ho sebelisa leano la pele la ho bapatsa la dijithale. Khampani e holile ho tloha ho zero ho ea ho mohale lefatšeng la botle, ea fetoha e 'ngoe ea mela e batloang haholo indastering.
Katleho ena e ka hlahisoa ka lebaka la ts'ebeliso ea eona e atlehileng ea ho bapatsa ka tšusumetso ho Instagram, e thusitseng mofuta ona ho fihlela balateli ba limilione tse 14.6 le ho bala. Ho latela lintlha tse tsoang ho SimilarWeb, sebaka sa marang-rang sa NYX se bone keketseho e tsitsitseng ea sephethephethe lilemong tse 'maloa tse fetileng, ka karolelano ea maeto a fetang limilione tse 1 khoeli le khoeli.
Ho ba le temohisiso mabapi le katleho ea NYX Cosmetics e ka ba monyetla o motle oa ho ithuta ho mang kapa mang ea batlang ho tseba mokhoa o motle oa ho rekisa lets'oao la botle - le Predis.ai's Competitor Analysis e thusa ho etsa hore sena se khonehe.
Ka tlase ke lintho tse 'maloa tseo ba li lekileng tse lebisitseng kholong le katlehong ea bona e kholo -
1. Teko ea Likahare: Ho Leka Mefuta e Fapaneng ea Likahare
NYX Cosmetics e khonne ho holisa Instagram ea eona likamano ka 33% ka ho etsa liteko ka mefuta e fapaneng ea litaba le litšusumetso tse matlafatsang.
NYX Cosmetics e utloisisa bohlokoa ba litaba tsa lehae tse ba thusang ho ikamahanya le mekhoa ea lehae le chebahalo ea litlolo. Sena se ba lumella ho hlophisa litaba tsa bona ho ikamahanya le se amehang haholo ke bamameli ba bona. Ho feta moo, ba amohetse bareki ba letsatsi le letsatsi mecheng ea litaba tsa sechaba ho kenya letsoho matšolong a bona.
Joalo ka ha tlhahlobo ea tlholisano e tlaleha ka Predis.ai, ho bonahala ka ho hlaka hore NYX Cosmetics e beha boholo ba litaba tsa eona mabapi le botle, litlolo le lihlooho tsa litlolo.
Ho latela Predis.ai's tlhahlobo ea tlholisano, NYX Cosmetics e sebelisa livideo haholo leanong la bona la litaba tsa sechaba, ho beha livideo tse ngata ho feta mefuta e meng ea litaba. Tlhahlobo e boetse e senotse hore livideo ke mokhanni o moholo oa boitlamo ba NYX Cosmetics. Sena se totobatsa bohlokoa ba ho kenyelletsa livideo boitekong ba ho bapatsa ka litaba tsa sechaba.
Ka kakaretso, NYX Cosmetics e atlehile ho sebelisa matla a liteko ho theha litaba tse amanang le leano la eona la Instagram. Ka ho utloisisa bohlokoa ba litaba tsa lehae le ho sebetsa le ba susumetsang, ba khonne ho eketsa boitlamo ba bona le ho fihlela bamameli ba bangata.
2. Nako ke ntho e 'ngoe le e 'ngoe empa khafetsa le eona ke ea Bohlokoa!
Bakeng sa ho eketsa boitlamo ho Instagram, NYX Cosmetics e ela hloko nako ea lipapatso tsa eona. Ba beha litaba ha bamameli ba bona ba le mafolofolo haholo, e leng hangata nakong ea lihora tse phahameng joalo ka ka mor'a mosebetsi le hoseng haholo. Sena se tiisa hore litaba tsa bona li fihla ho palo e kholo ea batho.
NYX Cosmetics e boetse e beha litaba ka linako tse fapaneng letsatsi lohle ho netefatsa hore litaba tsa eona li bonoa ke bamameli ba fapaneng.
Chate e ka tlase e bonts'a kabo ea nako ea poso ea NYX Cosmetics le maemo a boitlamo ho pholletsa le beke, ho ipapisitsoe le sebaka sa Pacific Standard Time (PST). Lintlha li bonts'a hore boholo ba lipehelo tsa bona li entsoe pakeng tsa 11 PM le 5 AM (PST), 'me ke hona moo ba fumanang boitlamo bo boholo.
E 'ngoe ea lintlha tsa bohlokoa tsa leano lena ke khafetsa ea ho romella ho Instagram. Khafetsa ea ho romella ho Instagram e bile karolo ea bohlokoa ea katleho ea NYX Cosmetics.
Kerafo e ka tlase e bonts'a ts'ebetso ea poso ea NYX Cosmetics ho Instagram. Ho ka hlokomeloa hore ba boloka kemiso e tsitsitseng ea ho romella, ka karolelano ea likarolo tse peli ho isa ho tse tharo ka letsatsi. Boholo ba litaba tsa bona ke livideo, joalo ka ha li emeloa ke 'mala o pherese chate.
Tlhahlobo ea ts'ebetso e entsoeng ke Predis.ai e senola hore boholo ba boitlamo bo amohetsoeng ke NYX Cosmetics bo tsoa livideo, haholo reels. Sena se bontša hore ba sebelisa ka nepo liforomo tse ncha tsa litaba ho Instagram.
3. Monyetla oa Ba susumetsang le UGC
NYX Cosmetics ke lets'oao le tsebahalang la botle le boneng katleho e kholo lilemong tsa morao tjena, haholo ka lebaka la leano la lona le sebetsang la Instagram. Leano lena le itšetlehile haholo ka ba susumetsang le litaba tse hlahisoang ke basebelisi (UGC).
Ba susumetsang ke batho ba litaba tsa sechaba ba nang le balateli ba bangata mme ba ka sebelisoa ho khothaletsa lihlahisoa le lits'ebeletso. NYX e sebelisane le batho ba bangata ba susumetsang ho thusa ho phatlalatsa molaetsa ka lihlahisoa tsa bona le ho theha setšoantšo se setle bakeng sa lebitso.
Litaba tse hlahisoang ke basebelisi le tsona li phethile karolo ea bohlokoa leanong la Instagram la NYX. Khamphani e khothalelitse bareki ba eona ho beha linepe tsa bona ba sebelisa lihlahisoa tsa NYX, ho theha laeborari ea litaba tse ka sebelisoang ho bonts'a lihlahisoa tsa mofuta ona. Litaba tsena li 'nile tsa sebelisoa ho buisana le bareki, ho haha tšepo, le ho khanna thekiso.
NYX e boetse e sebelisane le Setsi sa LGBT sa Los Angeles, se bontšang boitlamo ba ho tšehetsa sechaba sa LGBT. Tšebelisano ena e thusitse ho matlafatsa seriti sa lebitso le ho eketsa boipiletso ba lona ho batho ba bangata.
4. Litlhaloso tse hapang Tlhokomeliso
NYX Cosmetics e ka supa katleho ea eona e kholo lilemong tsa morao tjena ts'ebelisong ea eona e ntle ea ba susumetsang litaba tsa sechaba le litlhaloso tse hapang tlhokomelo ho Instagram. NYX e se e holile ka boits'oaro ka boitlamo bo sa lefelloeng ba mecha ea litaba ea sechaba mme joale e maemong a boraro har'a lik'hamphani tsa litlolo tse amanang le sechaba, ka EMV ea. chelete e fetang $ 50.
Khamphani e sebelisitse litlhaloso tse hapang tlhokomelo ho hohela bareki bao e ka bang bareki le ho eketsa boitlamo leqepheng la eona la Instagram. Litlhaloso tsena hangata li qabola, li ruta, kapa lia khothatsa, 'me li thusa ho theha khokahano ea maikutlo lipakeng tsa lebitso le balateli ba lona.
Predis.ai's analysis of the NYX Cosmetics Instagram account e senola phepelo e bonahalang e khahlehang e entsoeng ka litšoantšo tsa boleng bo holimo, e 'ngoe le e 'ngoe e kopantsoe le mongolo o hlophisitsoeng hantle. Sehlopha sa NYX Cosmetics se na le tsebo ea ho kopanya foto e ntle e nang le mongolo o hohelang, ekaba selfie e makatsang kapa senepe sa setsebi.
Ntle le moo, NYX e boetse e sebelisitse mantsoe a hlalosang mantsoe ho totobatsa limpho tse khethehileng le lipapatso. Sena se thusa ho hohela tlhokomelo ho mofuta le ho khothaletsa bareki ho nka monyetla ka litheko.
5. Matla a Magnetic a Hashtag
E le karolo ea leano la eona la Instagram, NYX esale e sebelisa Li-hashtag tsa Instagram ho hlahisa litaba tse hlahisoang ke basebelisi ho tsoa ho balateli ba eona.
Ka ho sebelisa hashtag "#nyxcosmetics" litšoantšong life kapa life tse kentsoeng ho Instagram, basebelisi ba fa NYX tokelo ea ho "fetola," "edit" le "ho beha hape" litaba tseo. Sena se lumella NYX ho arolelana litaba tse amehang le tse hohelang ka ho tsepamisa maikutlo ho baqapi, ho ikamahanya le mekhoa ea lehae le chebahalo ea litlolo ha ba ntse ba keteka balateli ba bona.
Mona ke kakaretso ea li-hashtag tse 5 tse holimo tse sebelisoang ke NYX Cosmetics ho Instagram.
NYX Cosmetics e hlahisa litaba tsa lehae ho tsoa ho hashtag ea lefats'e, ka ho lemoha le ho sefa bakeng sa litaba tse ikhethileng tsa puo. Sena se ba lumella ho tsamaisana le mekhoa ea lehae le chebahalo ea litlolo ha ba ntse ba keteka balateli ba bona.
Ho thoe'ng haeba ke u joetse hore u ka sebelisa Predis.ai ho sheba leano la mohlodisani oa hau oa Instagram?
feela ngolisa etsoe Free 'me u qale ho sekaseka mohanyetsi oa hau ka thuso ea AI.
Khoasolla NYX Cosmetics Instagram Analysis bakeng sa Free
Ho E hlakola
Qetellong, NYX Cosmetics e khonne ho phahamisa matla a Instagram le ho bapatsa ka tšusumetso ho ba lets'oao le atlehileng la litlolo. Ba boetse ba khethile bamameli ba bona, ba thehile litaba bakeng sa matšolo a bona, 'me ba fumane ba susumetsang ba nepahetseng ho khothaletsa lihlahisoa tsa bona.
Leano lena le ba nolofalelitse ho imena habeli boitlamo ba litaba tsa sechaba le ho eketsa EMV ea bona ho feta $ 50 milione. Ho feta moo, ba bone katleho e kholo ka litšebelisano tsa bona le ba susumetsang ba kang Vegas Nay le Jaclyn Hill. Ka boiteko ba bona, NYX Cosmetics e fetohile e 'ngoe ea lik'hamphani tse atlehileng ka ho fetisisa tsa litlolo indastering.
U ka boela ua rata,
Leano la ho hapa Kylie Cosmetics bakeng sa Instagram
Tlou e tahiloeng Social Media Strategy.
Lithuto tsa Instagram ho tloha ho Anastasia maralla a makatsang.
