Momwe Mungapangire Zotsatsa Zapamwamba za Pinterest ndi AI?

Pinterest si malo ena ochezera a pa Intaneti, ndi injini yotulukira. Anthu amagwiritsa ntchito kukonza zogula, kusonkhanitsa malingaliro, ndikupeza kudzoza kwa chilichonse kuyambira zokongoletsa kunyumba kupita kuzinthu zamakhalidwe. Izi zimapangitsa kukhala malo achilengedwe kuti ma brand azitha kulengeza, makamaka pamene cholinga ndikufikira ogwiritsa ntchito omwe ali kale ndi malingaliro ogula.

Malonda a Pinterest "otembenuka mtima kwambiri" amangotanthauza zotsatsa zomwe sizimangokopa chidwi koma zimayendetsa kudina koyenera, kusunga, kusaina, kapena kugula. Izi ndi zotsatsa zomwe zimayimitsa mpukutu, kulumikiza nthawi yomweyo ndi cholinga cha ogwiritsa ntchito, ndikuwatsogolera bwino kupita ku sitepe yotsatira. Chinsinsi chagona pakuphatikiza zowoneka zolimba, mauthenga omveka bwino, ndi kulunjika mwanzeru mtundu wa kuphatikiza komwe Pinterest imapatsa mphotho kudzera pachibwenzi chokwera komanso mtengo wotsika pakudina kulikonse.

Tsopano, apa ndi pamene AI zimapangitsa kusiyana kwakukulu. Kupanga zotsatsa za Pinterest zosinthika kwambiri kale kunali kotenga nthawi yambiri kulemba mitu yambiri, kupanga zithunzi, ndi kuphatikiza kuyesa kungatenge masiku ambiri. Koma zida za AI zasintha zimenezo. Tsopano zitha kupanga makope otsatsa, ma tempuleti opanga, ndi kusintha kwa zithunzi mumphindi zochepa pogwiritsa ntchito Wopanga zotsatsa za AI, kuthandiza amalonda kupanga njira zambiri zotsatsira malonda ndikuziyesa mwachangu.

Malinga ndi malingaliro a Pinterest omwe, zotsatsa zokhala ndi luso lamphamvu pazolinga za omvera zitha kukweza kutembenuka ndi kupitilira 30%. Kuyanjanitsa izi ndi kuthekera kwa AI kusanthula magwiridwe antchito ndikuwongolera opanga kumapangitsa kuti ntchitoyi ikhale yogwira mtima kwambiri. Mwa kuyankhula kwina, AI sichimalola luso lomwe limakulitsa. Zimakuthandizani kuti muyese zomwe zimagwira ntchito ndikudula zomwe sizikugwira ntchito, kutengera machitidwe enieni a ogwiritsa ntchito.

Chifukwa chake, tikamalankhula za Pinterest Ads ndi AI, tikukamba za kugwiritsa ntchito ukadaulo kuti ukadaulo woyendetsedwa ndi data ukhale wosavuta. Kaya mukulimbikitsa malonda, ntchito, kapena zomwe zili, AI imakupatsani liwiro komanso kulondola kuti mupange makampeni omwe samangowoneka okongola komanso opangidwa kuti mutembenuke.

M'magawo amtsogolo, tiwona momwe tingamangire zotsatsa zotsogola kwambiri pang'onopang'ono kuchokera pamalingaliro kupita pakupanga mpaka kukhathamiritsa komanso momwe AI ingakuthandizireni kupeza zotsatira zabwinoko ndikuchita pang'ono pamanja.

Nayi chinthu: Pinterest ndiyocheperako pakusakatula kongosangalatsa komanso zambiri za kudzoza ndi zolinga. Ogwiritsa ntchito nthawi zambiri amabwera ku Pinterest kuti adzafufuze malingaliro, kukonza zogula, kapena kupita ku lingaliro.

Kodi "Pinterest Ads okhala ndi AI" Amatanthauza Chiyani Kwenikweni?

Tikamakambirana Pinterest Ads ndi AI, tikunena za kugwiritsa ntchito zida zanzeru zopangira kupanga zotsatsa zonse ndikukhathamiritsa mwachangu, mwanzeru, komanso mogwira mtima. AI imathandiza otsatsa kupanga kapena kuyeretsa makope otsatsa, kupanga zowoneka bwino kwambiri, komanso kupanga zotsatsa zingapo zokha nthawi zonse zimagwirizana ndi mtundu ndi zolinga.

Malonda abwino a Pinterest ali ndi ntchito ziwiri: kujambula chidwi ndikulimbikitsa kuchitapo kanthu. Kutsatsa kosinthika kwambiri kumapita patsogolo kumalumikizana mozama ndi cholinga cha ogwiritsa ntchito. Pa Pinterest, anthu akufufuza kale ndi cholinga. Akukonzekera, kusonkhanitsa malingaliro, ndipo nthawi zambiri amakhala pafupi kupanga chisankho. Izi zikutanthauza kuti kuphatikiza koyenera kwa kulenga ndi nkhani kumatha kusintha owonera kukhala makasitomala mwachangu kwambiri kuposa pamapulatifomu ena.

AI imapangitsa kuti ntchitoyi ikhale yosavuta m'njira zingapo zofunika. Mwachitsanzo:

• Mutha kugwiritsa ntchito AI ad jenereta kuti mupange mitu yambiri ndi zosankha za CTA mumasekondi, kukupatsani zosiyanasiyana kuti muyese zomwe zimamveka kwambiri.
• Zida zamapangidwe zoyendetsedwa ndi AI zitha kukuthandizani kuti mupange zithunzi zaukadaulo, zokonzeka papulatifomu zomwe zimagwirizana ndi mawonekedwe ndi masitaelo a Pinterest.
• Muthanso kupanga zopanga zambiri, kupanga zithunzi zambiri kapena kukopera mitundu yosiyanasiyana yamagulu osiyanasiyana omvera osayamba kuyambira nthawi iliyonse.

Ubwino waukulu ndi liwiro ndi sikelo. Kumene kampeni yachikhalidwe ingatenge masiku akukambirana, kulemba, ndi kupanga, zida za AI zimatha kuchita mphindi zochepa. Izi freeYakwana nthawi yoti otsatsa ayang'ane kwambiri posankha malingaliro oti ayese, kuwongolera kulunjika kwa omvera, ndikuwunika momwe amagwirira ntchito.

Ndondomeko Yapang'onopang'ono Kupanga Malonda Otembenuza Kwambiri

Kupanga zotsatsa zosinthika kwambiri za Pinterest sizokhudza mwayi kapena zongoyerekeza, ndi za kapangidwe. Kampeni iliyonse yamphamvu imatsata njira yomwe imaphatikiza luso, deta, ndi kuyesa. Ngakhale Pinterest ikupereka mphotho zowoneka bwino, zolimbikitsa, kupambana kwenikweni kumabwera chifukwa chogwirizanitsa zowoneka ndi zolinga zomveka, omvera oyenera, komanso kukhathamiritsa kosalekeza.

AI ikukwanira bwino mumayendedwe awa. Imasavuta kupanga, imafulumizitsa kupanga, komanso imapereka zidziwitso zochirikizidwa ndi data zomwe zimawongolera zisankho zanu. Kuyambira polemba zotsatsa mpaka pakupanga zowoneka bwino ndikusintha magwiridwe antchito, AI imakuthandizani kuti musunthe mwachangu osasokoneza mtundu.

Mumasitepe otsatirawa, tifotokoza momwe mungakonzekere, kupanga, ndi kukhathamiritsa zotsatsa zanu za Pinterest pogwiritsa ntchito AI kuti mutha kusintha malingaliro osavuta kukhala makampeni ochita bwino kwambiri omwe amasintha nthawi zonse.

1. Tanthauzirani cholinga cha kampeni + omvera

Yambani ndikufunsa: Ndikusintha kwanji komwe ndikupita? Kugulitsa, kujambula imelo, kukhazikitsa pulogalamu? Kenako fotokozerani omvera anu: zokonda, mawu osakira omwe angafufuze, momwe alili. Pa Pinterest, mutha kutsata mawu osakira, zokonda, ndi zina zambiri.

2. Gwiritsani ntchito AI kupanga makope otsatsa ndi opanga

Mukangodziwa omvera anu ndi cholinga chanu:

• Lumikizani malonda anu/mafotokozedwe a ntchito mu AI ad-generator. Idzakupatsani mitundu ingapo yamutu / CTA. Mwachitsanzo, nkhani yomwe ikuwonetsa momwe mumasankhira template, onjezani zolowa ndikudina Pangani.
• Pazowoneka: gwiritsani ntchito ma tempuleti opangidwira Pinterest (chiwerengero choyima) pazida zomwe zimathandizira kusinthika kosintha. Mwachitsanzo, chida chomwe chikufotokozedwacho chimathandizira kusintha kukula, makanema ojambula, kuphatikiza zida zamtundu.
• Pangani mitundu ingapo: zowonera zosiyanasiyana, makope osiyanasiyana, ma CTA osiyanasiyana. Izi zimakupatsani zinthu zoyezetsa magawo.

3. Mawonekedwe apangidwe amakumana ndi zofotokozera za Pinterest

Kupanga kowoneka ndikofunikira. Mfundo zingapo zofunika:

• Gwiritsani ntchito 2:3 mawonekedwe (monga 1000 × 1500px) kuti muwongolere zowonetsera zam'manja.
• Onetsani malonda malinga ndi zomwe zikuchitika (chithunzi cha moyo) + chizindikiro chomveka bwino. Malingaliro a nsanja: kutsogolo kwa malonda ndi pakati, zochitika zenizeni.
• Gwiritsani ntchito zokutira zazifupi, zomveka bwino ngati muwonjezera mawu. Onetsetsani kuti CTA ikuwonekera koma osati yolemetsa.
• Sungani kusasinthika kwamtundu: mitundu, mafonti, kalembedwe. Izi zimathandiza kuzindikira.

4. Khazikitsani kutsata, mawonekedwe & kuyitanitsa pa Pinterest

• Sankhani zolondola ad mtundu: Standard image, Video, Carousel, Shopping, etc. Ena akamagwiritsa kusintha bwino kwa zolinga m'munsi-funnel.
• Khazikitsani kulunjika kutengera mawu osakira, zokonda, magawo a omvera, kubwezanso (anthu omwe adayendera tsamba lanu).
• Gwiritsani ntchito zidziwitso zopangidwa ndi AI: mutha kubweza zomwe zachitika mu chida cha AI kapena kuyang'ana mitundu yomwe imachita bwino ndikukulitsa.
• Khazikitsani bajeti, njira yotsatsa malonda: CPC, CPM kutengera cholinga chanu. Zambiri zamtengo wa Pinterest zikuwonetsa kuyamba pang'ono komanso kubwereza.

5. Yambitsani, fufuzani, bwerezani

• Mukakhala moyo, tsatirani ma metrics: click-through rate (CTR), kuchuluka kwa kutembenuka (CVR), mtengo pa zochita (CPA).
• Dziwani zophatikizira (zowoneka + zokopa) zomwe zimagwira bwino ntchito.
• Gwiritsani ntchito zida za AI (kapena ma analytics anu) kuti muwone zomwe zikuchitika: "Mutu uwu umagwira ntchito bwino kwa omvera awa", "Zowonera izi zapeza zambiri zosunga / kudina".
• Imani kaye opanga osachita bwino, opambana. Tsitsaninso opanga pafupipafupi - zopangidwa zakale zimachepetsa magwiridwe antchito.
• Gwiritsani ntchito AI kuti mupangenso mitundu yatsopano kutengera zomwe zikugwira ntchito.

Zochita Zabwino Kwambiri & Malangizo AI-enieni

1. Zowoneka bwino zotsatsa za Pinterest zokhala ndi AI

• Sungani chithunzi chapamwamba, onetsetsani kukhathamiritsa kwa mafoni (magalimoto ambiri a Pinterest ndi mafoni).
• Gwiritsani ntchito mawonekedwe ogwiritsira ntchito zinthu zenizeni. Osadalira pazithunzi zokha.
• Pazida za AI: pangani mitundu ingapo yowonera, ndiye lolani ochita bwino kwambiri atuluke.

2. Koperani machitidwe abwino ndi chithandizo cha AI

• Pitirizani kukopera mwachidule komanso kuchitapo kanthu: m'munsi mwa fanjelo, ndimakhala wolunjika kwambiri CTA ziyenera kukhala.
• Gwiritsani ntchito AI kuti mupange mitu yamutu ndi mitundu ya CTA, koma review iwo pamanja kuti atsimikizire kuti akugwirizana ndi mawu amtundu wanu ndi omvera.
• Gwiritsani ntchito mafotokozedwe ofunikira kwambiri chifukwa Pinterest ndi injini yosakira.

3. Zida za AI, ma templates ndi momwe mungagwiritsire ntchito

• Gwiritsani ntchito ma tempuleti a AI kuti rapidly pangani zotsatsa; gwiritsani ntchito zopanga zambiri ngati mukufuna mitundu yambiri. Mwachitsanzo, nkhaniyi ikuwonetsa kukweza CSV zolowa zopangira kupanga zambiri.
• Gwiritsani ntchito zida zamapangidwe okhala ndi zida zamtundu, kusinthiranso makina (m'mitundu ingapo) kuti muthandizire kupanga.
• Tsatani magwiridwe antchito ndi kudyetsa deta mumayendedwe anu a AI (ie, mitundu iti yomwe idagwira bwino ntchito → kupanga zofanana). Izi zimapanga gawo la mayankho.

4. Kuyesa ndi kukhathamiritsa ndi zidziwitso za AI

• Gwiritsani ntchito kuyesa kwa A/B: zowoneka zoyesa, kukopera, ma CTA, ndi mawonekedwe.
• Gwiritsani ntchito AI kuti muthandizire kuzindikira zomwe zimachitika mu data ya kachitidwe (mwachitsanzo, kalembedwe ka A pa nthawi ya X yomwe idachita bwino kwambiri) kenako ndikupanga zosinthika bwino.
• Tsitsaninso zomwe mwapanga sabata iliyonse kapena awiri; kutopa kumayamba.
• Gwiritsani ntchito retargeting: omvera omwe adasunga Pin yanu kapena adayendera tsamba lanu koma osasintha atha kulumikizidwanso ndi mtundu wina watsopano.

Chitsanzo (Zongopeka)

Tangoganizani pang'ono malonda apaintaneti kugulitsa ma tote achikopa opangidwa ndi manja. Amasankha kuyendetsa Pinterest Ads ndi AI. Umu ndi momwe:

• Amatanthauzira cholinga: Kuchulukitsa kugulitsa kwa zikopa zachikopa (njira yosinthira kukhala yotuluka).
• Omvera: Ogwiritsa ntchito a Pinterest omwe ali ndi chidwi ndi matumba amtundu wa minimalist, katundu wachikopa, kunyamula tsiku ndi tsiku.
• Gwiritsani ntchito chida cha AI: Lowetsani malongosoledwe azinthu + mbiri ya omvera mu AI ad-generator. Imapanga zophatikizira 10 zamutu / CTA: mwachitsanzo, "Chikopa chanu chatsiku ndi tsiku - chomangidwa kuti chikhale chokhalitsa." "Mmisiri wachikopa wopangidwa ndi manja pansi pa ₹ 10K." ndi zina.
• Zowoneka: Gwiritsani ntchito wopanga ma template woyendetsedwa ndi AI kuti mupange chithunzi choyimirira chowonetsa zochitika zenizeni (azimayi akupita, khofi m'manja). Pangani zosintha 5: zikwama zamitundu yosiyanasiyana, maziko osiyanasiyana, zolemba zokutira zosiyanasiyana.
• Kwezani ku Pinterest: Sankhani mtundu wa malonda a Carousel (onetsani mitundu yambiri yamatumba). Khazikitsani kulunjika ndi chidwi + mawu osakira + kubwezanso kwa alendo omwe adabwera patsambalo.
• Yambitsani bajeti modzichepetsa, yang'anirani magwiridwe antchito kwa masiku 3-5. Onani kuti Kusiyana #3 (chikwama cha tani chakumbuyo chakutawuni + mutu wakuti "Omangidwa kuti azikhala tsiku lililonse") chinali ndi CTR yapamwamba kwambiri. Imani kaye ochita otsika kwambiri, sinthani mosiyanasiyana.
• Pakatha sabata imodzi, dyetsani magwiridwe antchito ku chida cha AI: "Pangani mitu yambiri ngati yomwe ikuchita bwino kwambiri" + pangani zithunzi zatsopano zotsogozedwa ndi kalembedwe kopambana.
• Pambuyo pa mwezi: onani kuchuluka kwa malonda, kutembenuka kwabwinoko poyerekeza ndi kampeni yam'mbuyomu.

Kutsiliza: Kodi Izi Zikutanthauza Chiyani Pakutsatsa Kwanu

Mwa kuphatikiza mphamvu yanzeru ya Pinterest (njira yofufuzira / yokonzekera) ndi liwiro ndi kukula kwa zida za AI, mutha kupanga Pinterest Ads ndi AI yomwe imasintha bwino, mwachangu, komanso mwachuma. Koma pokhapokha mutakwatira njira zanzeru (omvera, zolinga, zowoneka) ndikuchita bwino kwambiri (kuyesa, kukhathamiritsa, njira zabwino zamapulatifomu).

Mukadumpha njirayo ndikudumpha molunjika kuti "mulole AI ipange", magwiridwe antchito atha kuchedwa. Kumbali inayi, ngati muyesa kuchita chilichonse pamanja ndikunyalanyaza kuthekera kwa scalability, mudzagwa kumbuyo kwa mpikisano.

Izi zikutanthawuza chiyani: yambitsani ntchito yanu yopanga kupanga (ndi AI) ndikuyiphatikiza ndi loop yoyendetsedwa ndi data. Chitani izi ndipo mudzakhala patsogolo pa otsatsa ambiri omwe akuchitabe malonda amodzi.