Mphoto ya Kutembenuka

Bizinesi masiku ano ndi yokhudzana ndi injini zosakira pa intaneti ndi malonda okhudzana ndi makina osakira. Ndizodabwitsa kuti ndi zida zingati zomwe zilipo masiku ano kutsatira bizinesi ndi kukula kwake pa intaneti. Masiku ano, anthu amatha kutsata omwe amayendera mawebusayiti kudzera muzotsatsa ndipo pali njira zingapo pa intaneti zoyezera kupambana kwa zotsatsa zanu ndi kampeni yapaintaneti. Conversion Rate ndi imodzi mwama metric omwe amayesa kuchita bwino kwa tsamba lanu.

Anthu amalowetsa webusayiti kangapo koma osamaliza. Mwachitsanzo, nthawi zonse zimafunidwa kuti mabizinesi omwe anthu amalowa m'mawebusayiti amayitanitsa. Masitepewa atha kuyezedwa ndi metric pa intaneti yotchedwa "Conversion Rate". Imatanthauzidwa ngati kuchuluka kwa alendo omwe amabwera pawebusayiti omwe amakwaniritsa cholinga china kapena zomwe akufuna. Izi zitha kukhala kugula, kulembetsa kalata, kulemba fomu yolumikizirana, kapena china chilichonse chomwe chikugwirizana ndi zolinga za tsambalo.

Metric iyi ikhoza kuwerengedwa pogawa chiwerengero cha otembenuka ndi chiwerengero cha omwe adabwera pa webusaitiyi chochulukitsidwa ndi 100. Mwachitsanzo, ngati webusaitiyi ili ndi alendo 100 mu ola limodzi ndipo chiwerengero cha anthu omwe adayika dongosolo chinali 20 (malamulo ndi zomwe akufuna. apa), ndiye kuti kutembenuka ndi 20%.

Momwe mungakulitsire kuchuluka kwa otembenuka -

1. Konzani ndi kuwonjezera mauthenga anu ndi zopereka malinga ndi zosowa za omvera anu. Mwachitsanzo, kupereka zodzikongoletsera za anti-tarnish kukupatsani kutembenuka kwatsamba lanu kuposa zodzikongoletsera wamba.
2. Kuyitanira kuchitapo kanthu ndi gawo lofunikira kwambiri pakutsatsa pa intaneti. Izi zidzakulitsa chithunzi chanu chapa social media ndipo alendo ambiri atha kukukhulupirirani komanso mtundu wanu.
3. Kungopanga zotsatsa kapena kampeni yosangalatsa sikungalimbikitse kutembenuka kwanu chifukwa tsamba lofikira ndilo gawo lalikulu la mawonekedwe. Muyenera kuyesetsa kukhala ndi tsamba lofikira lopukutidwa lomwe ogwiritsa ntchito azitha kulumikizidwa.
4. Kwezani zithunzi ndi zinthu zomwe zimagwirizana ndi vuto lililonse. Anthu ambiri amakwiya pamene zomwe zili zimatenga nthawi yayitali kuti zitsitsidwe.
5. Onetsetsani kuti tsamba lanu ndi losavuta kupeza, losavuta kugwiritsa ntchito komanso lomvera pazida zonse.
6. Gwiritsani ntchito zotsatsa zobwerezabwereza kuti anthu omwe adayendera tsamba lanu m'mbuyomu, asinthe nthawi ino akamayendera.
7. Yesani ndi zinthu zosiyanasiyana patsamba lanu, monga mitu, ma CTA, ndi zithunzi, kuti muwone zomwe zimagwirizana bwino ndi omvera anu. Gwiritsani ntchito kuyesa kwa A/B kuti muwongolere njira yanu ndikuwongolera matembenuzidwe.
8. Pitirizani kusanthula tsamba lanu kuti mupeze njira zowonjezera zowonjezera ndikuphatikizanso zosankha zabwinoko kuti mutengere mitengo yosinthira.

Kumaliza -

Pali zifukwa zingapo zoyezera kuchuluka kwa kutembenuka nthawi ndi nthawi. Izi zitha kuthandizira - kuyeza kuchita bwino, kuthandizira muyeso wa ROI, kuzindikira zofooka, kukhathamiritsa mwayi, kupereka mwayi wampikisano ndikupatsa ogwiritsa ntchito bwino. Izi zitha kutithandiza kusintha ndikuwunika zomwe tingasankhe kuti tiwonjezere zotsatira ndikupereka zomwe tingathe pakutsatsa tsambalo.

Mawu ena apa social media -

1. Diso lakumbali
2. TBT
3. Anamvetsa Ntchitoyo
4. Vibe Check
5. YSKMore