Kodi Mitundu 4 Ikuluikulu Ya Zotsatsa Ndi Chiyani?

Kodi munayamba mwadzifunsapo momwe ma brand amakonda Koka Kola ndi Nike pitilizani kulamulira masewera otsatsa? Chinsinsi chagona pa luso lawo la mitundu yosiyanasiyana yotsatsa. Mu rapiKusasinthika kwakanthawi kotsatsira, kumvetsetsa zamitundumitundu yazotsatsa ndikofunikira. Kutsatsa kwasintha kwambiri, kuchoka ku njira zachikhalidwe kupita ku njira zapamwamba za digito. Blog iyi imayang'ana mitundu yosiyanasiyana ya zotsatsa, kusiyanitsa njira zachikhalidwe zomwe zayesedwa nthawi ndi nthawi ndi njira zama digito zomwe zimapereka kulondola komanso kukhudzidwa.

Pamapeto pa nkhaniyi, mumvetsetsa momwe mungagwiritsire ntchito bwino mtundu uliwonse wotsatsa, ndikuyang'ana kwambiri kukhathamiritsa njira za digito kuti mulumikizane ndi omvera anu mogwira mtima.

1. Kutsatsa Kwachikhalidwe

Kutsatsa kwachikhalidwe kumakhalabe maziko a njira zotsatsira, kugwiritsa ntchito njira zomwe zakhazikitsidwa kalekale monga kusindikiza, kuwulutsa, ndi makalata achindunji. Ngakhale kuchepa kwa ulamuliro wonse, njirazi zikupitirizabe kufikira anthu ambiri. Zotsatsa zosindikiza, mwachitsanzo, zimalunjikabe anthu akale komanso misika yam'deralo. 

• Kutsatsa pa TV: Nielsen malipoti opitilira theka la owonera TV omwe ali pamzere ndi azaka 65 ndi kupitilira apo. Kuphatikiza apo, gawo limodzi mwa magawo asanu a owonera ali pakati pa zaka 18 ndi 49, pomwe 80% otsala amakhala opitilira 50. 
• Kutsatsa Kutsatsa: Kutsatsa pawailesi yakanema, nakonso, kumalamula omvera ambiri, makamaka pazochitika zomwe zikuchitika ngati Super Bowl, yomwe imayandikira Owona 123 miliyoni. 
• Mauthenga Abwino: Imelo yachindunji imakhalabe yolimba. Ili ndi kuyankha kwapakati pa 9% pamndandanda wanyumba ndi 4.9% pamndandanda woyembekezera, wokwera kwambiri kuposa momwe amayankhira maimelo pafupifupi 1%.

Mitundu yachikhalidwe iyi ndi yofunika kwambiri m'malo omwe mulibe digito yocheperako komanso komwe kupezeka kowoneka kumawonjezera kukhulupirika. Komabe, alibe luso lapamwamba lolunjika komanso ma analytics omwe amapezeka ndi kutsatsa kwa digito, pokhapokha mutagwiritsa ntchito zida ngati dynamic QR code jenereta Kugwirizanitsa ma campaign osagwiritsa ntchito intaneti ndi kutenga nawo mbali pa intaneti koyezeka. pulogalamu ya digito signage Kulowa mu ma kampeni otsatsa achikhalidwe kungalimbikitse kutenga nawo mbali powonetsa zinthu zenizeni komanso zogwira mtima zomwe zimakopa chidwi cha omvera ndikulimbikitsa omvera kuchitapo kanthu mwachangu.

2. Kutsatsa kwapa media

Kutsatsa kwapa media media ndichinthu chofunikira kwambiri panjira zamakono zama digito. Imapereka kulunjika kosayerekezeka komanso kusinthasintha kopanga pamapulatifomu osiyanasiyana. Pulatifomu iliyonse imakhala ndi magawo omvera omwe ali ndi zida ndi malo apadera:

Facebook ndi Instagram:

Mapulatifomuwa amachita bwino kwambiri pakutsata anthu komanso machitidwe, kulola otsatsa kuti atumize zotsatsa zowoneka bwino monga zithunzi, makanema, ndi ma carousels. Mwachitsanzo, Glossier ndi mtundu wa kukongola womwe umagwiritsa ntchito bwino zotsatsa za Instagram kuti zidziwitse zamtundu komanso kulimbikitsa malonda. Izi zathandizira rapid kukula pamsika wampikisano wokongoletsa ndipo tsopano wakhala a Kampani ya $ 1.2 Biliyoni.

Twitter:

Twitter imakulitsa kufikira ndikuchitapo kanthu kudzera muzochitika zenizeni, kugwiritsa ntchito ma hashtag ndi mitu yomwe imakonda kutsatsa ndi kulengeza.

LinkedIn:

LinkedIn imapereka kulunjika kutengera njira zamaluso monga mafakitale ndi ntchito. Izi ndizofunikira pakupanga kutsogolera ndikukhazikitsa maulamuliro amtundu wa akatswiri.

Ubwino wosiyanasiyana wamasamba ochezera a pa Intaneti umathandizira ma brand kuchita makampeni omwe akuwunikiridwa kwambiri. Izi zimathandizira kugwirizanitsa ogwiritsa ntchito ndikumanga kukhulupirika. Kodi mwakonzeka kutengera zotsatsa zanu zapa social media kupita pamlingo wina?

ntchito Predis.ai ku craft zokopa malonda zomwe zimagwirizana ndi omvera anu ndikupereka zotsatira zoyezeka.

3. Search Engine Kutsatsa

Search Engine Marketing (SEM) imathandizira kuwonekera kwa tsambalo patsamba lazotsatira za injini zosaka (SERPs) kudzera muzotsatsa zolipira, makamaka pogwiritsa ntchito nsanja monga Google Ads ndi Bing Ads. SEM imagwiritsa ntchito njira zoyendetsedwa ndi mawu osakira pomwe otsatsa amatsatsa mawu omwe ogwiritsa ntchito amafufuza, kugwirizanitsa zotsatsa ndi cholinga cha ogwiritsa ntchito komanso kufunika kwake.

Chitsanzo cha magwiridwe antchito a SEM ndi Wayfair amagwiritsa ntchito Google Ads. Wayfair idayang'ana kwambiri mawu osakira okhudzana ndi katundu wakunyumba ndi mipando, zomwe zimakulitsa mawonekedwe awo komanso zimakopa ogula omwe ali ndi chidwi.

Njira yowunikirayi idathandizira Wayfair kukwaniritsa chiwongola dzanja chachikulu pamagalimoto ndi malonda. Malinga ndi kafukufuku wochokera ku Google, Wayfair adawona kuchuluka kwa ndalama zomwe amapeza komanso kubweza bwino pamagwiritsidwe ntchito otsatsa.

PPC (Pay-Per-Click):

Mtunduwu, pomwe otsatsa amalipira pakangodina zotsatsa, makamaka pamainjini osakira ngati Google kapena Bing, amayendetsa magalimoto mwachindunji kumawebusayiti kudzera m'mawu ofunikira.

Mapulatifomu a digito amasintha kutsatsa popereka njira zosayerekezeka zolunjika komanso kusanthula kwa data. Izi zimawonetsetsa kuti zotsatsa zimakhala zofunikira komanso zotsika mtengo komanso zoyezeka munthawi yeniyeni. 

4. Onetsani Kutsatsa

Kutsatsa kumagwiritsa ntchito mawonekedwe otsatsa omwe ali ndi zowoneka bwino monga zikwangwani, ma pop-ups, ndi makanema ochezera kuti omvera azitha kuyang'ana pa intaneti, mkati mwa pulogalamu, komanso malo ochezera. Ngakhale zotsatsa zotsatsa zimayang'ana kwambiri zomwe omvera amawona, zotsatsa zimangoyang'ana pa kuzindikira ndi kuchitapo kanthu, ndipo nthawi zambiri zimatengera kuchuluka kwa anthu, zokonda, ndi/kapena machitidwe a ogwiritsa ntchito.

Kutsatsanso / Kutsatsanso:

Chimodzi mwazinthu zothandiza kwambiri pakutsatsa kowonetsera ndikuyambiranso. Mitundu ngati Amazon ndi Airbnb, imagwiritsa ntchito retargeting kutumiza zotsatsa kwa iwo omwe adayenderapo masamba awo m'mbuyomu, potero amasunga chinthu, kapena ntchito yomwe amasangalatsidwa nayo. Kubwezanso kumakhala ndi ziwongola dzanja zapamwamba kuposa zotsatsa wamba, ndipo kumatha kubweretsa mpaka 70% kuyanjana kwambiri ndi zotsatsa.

Kutsatsa Mwadongosolo:

Makampani ena a madola mabiliyoni ambiri omwe tonse takhala tikuzolowera ndi kutsatsa kwadongosolo. Uku ndikugula ndi kuyika pawokha, kugwiritsa ntchito AI komanso kuyitanitsa nthawi yeniyeni pakuyika zotsatsa. Kwenikweni, mwanjira iyi, wotsatsa amayikidwa kuti afikire omvera oyenera panthawi yoyenera kuti apeze momwe angafikire komanso bajeti yabwino. Mwachitsanzo, Spotify imapereka mapulogalamu otengera omvera omwe amakonda nyimbo, malo, ndi zida zawo.

Kusinthasintha Kwachilengedwe:

Zotsatsa zowonetsera zimapatsa mtundu mwayi wowonetsa luso lawo lakupanga kaya ndi chithunzi chokhazikika/GIF, kapenanso zotsatsa za HTML5. Ma Brand tsopano atha kukhala anzeru ndi njira zodzitamandira ndikukhala opanga pazowonetsa zawo.

Ngakhale kutsatsa kwachiwonetsero sikudzatsogolera kutembenuka kwanthawi yomweyo monga zotsatsa zosaka, kufunika kodziwitsa zamtundu, kubwezeretsanso, komanso zithunzi zopanga zomwe zimauza mbiri yamtundu zonse ndizofunikira pakukulitsa njira yanu yotsatsira digito.

Marketing okhutira

M'malo momangokhalira kukankhira mauthenga ogulitsa, malonda okhutira amagwiritsa ntchito zinthu zamtengo wapatali komanso zosangalatsa kuti akope gulu linalake la anthu. Izi zimakulitsa chidaliro ndikusunga mtundu wanu m'malingaliro awo, zomwe zimawapangitsa kukhala okonzeka kukusankhani akakonzeka kugula.

Zimapewa kugwiritsa ntchito mawu oitana anthu kuti achitepo kanthu kapena mawu otsatsa. M'malo mwake, zimapereka zomwe zimaphunzitsa, zosangalatsa, kapena kudziwitsa omvera. Izi zitha kuphatikizapo ma blog omwe amafufuza mozama mitu yomwe imawasangalatsa, makanema omwe amafotokoza njira zovuta m'njira zokopa chidwi, kapena zithunzi zomwe zimasanduka zithunzi zomwe zimaoneka bwino. Kuti mumvetse bwino zomwe zimakopa omvera anu, makampani ambiri amagwiritsa ntchito pulogalamu yowunikira malonda kuti azitsatira zomwe akuchita komanso kukonza njira zawo. Mwa kupereka zinthu zothandizadi, mabizinesi amatha kudalira makasitomala awo.

Kusokoneza maganizo

Kutsatsa kwa influencer ndi njira yomwe imathandizira kutsatira kwambiri komanso kudalirika kwa omwe amatsogolera pamapulatifomu onse ochezera. Njira imeneyi imalowetsa m'malumikizidwe enieni omwe osonkhezera amakhala nawo ndi omvera awo, ndikupereka gawo lakuchita zomwe otsatsa achikhalidwe amavutikira kuti akwaniritse. Kuvomereza kwa osonkhezera, komwe kumawoneka ngati kowona komanso kodalirika, kumatha kukulitsa kuwonekera kwa mtundu ndikuwongolera machitidwe a ogula.

92% ya ogula amakhulupirira media zomwe zapeza, monga malingaliro ochokera kwa osonkhezera, omwe ali oposa njira zachikhalidwe zotsatsa. Chikhulupiriro ichi chimamasulira kumitengo yochulukirapo komanso kuthekera kotembenuka.

Mwachitsanzo, mtundu wa mafashoni, Sinthani zimatengera kupambana kwake kwakukulu ndi maubwenzi olimbikitsa. Mgwirizanowu wakhala umabweretsa phindu lalikulu pazachuma poyerekeza ndi njira zina zotsatsa. Njira yawo ikuphatikiza kuyanjana ndi olimbikitsa pamafashoni apadera, kutulutsa nkhani zambiri zapa TV ndikugulitsa mwachindunji kudzera pamapulatifomu ngati Instagram.

Kutsiliza

Pamene tafufuza njira zosiyanasiyana zotsatsira, kuyambira pachikhalidwe kupita ku digito, ubwino wa malonda a digito ndi wodziwika bwino. Mapulatifomu a digito amapereka zolondola, zochulukira, komanso zotsatira zoyezeka. Imalola otsatsa kuti afufuze mozama za kuchuluka kwa anthu, zokonda, ndi machitidwe. Imapambana pakupanga kuyanjana komwe kuli koyenera komanso kochititsa chidwi kwambiri.

Landirani kusintha kwa digito pakutsatsa ndi Predis.ai. Chida ichi chimakukonzekeretsani kuti mupange makampeni omwe amakhudza kwambiri omvera anu, kuwonetsetsa kuti kampeni iliyonse imakhala yothandiza. Lowani m'dziko losiyanasiyana lazotsatsa za digito zomwe zilipo lero ndikuyamba kupanga makampeni omwe amakwaniritsa zosowa za ogula amakono. lowani kwa free akaunti lero!

Zokhudzana,

• Momwe Mungadziwire ndi Kuchepetsa Kutopa Kwa Malonda? Ndi chiyani?