Zitsanzo 10 Zapamwamba Zotsatsa za Inshuwaransi

Mukamaganizira za inshuwaransi, mawu oti "zosangalatsa" samakumbukira nthawi yomweyo. Kumbali ina, mabizinesi ena a inshuwaransi, amamvetsetsa momwe angapangire zotsatsa zomwe sizimangokopa chidwi cha anthu. Chifukwa chake, ali ndi chikoka. Makampaniwa amagwiritsa ntchito kutsatsa kwatsopano kuti azitha kusiyanitsa pamsika wodzaza anthu. Amalumikizana ndi makasitomala pamlingo wamunthu, ndikupanga kuzindikira kwamtundu. Nawa zitsanzo 10 zapamwamba zotsatsa za inshuwaransi, zakale komanso zamakono. Tidzafufuzanso momwe tingapangire zotsatsa zogwira mtima, zida zabwino kwambiri zomwe zimafunikira komanso zotengera zofunikira!

Chifukwa Chake Malonda a Inshuwaransi Ndi Ofunika??

Zotsatsa za inshuwaransi ndizofunikira kwambiri chifukwa zimathandiza makasitomala gwirani zinthu zovuta, pangani chidaliro, ndikudziwa zambiri za kampani. Inshuwaransi kaŵirikaŵiri imawonedwa ngati chinthu chofunika osati chikhumbo. Ichi ndichifukwa chake zotsatsa za inshuwaransi zopanga zimathandizira makampani kulumikizana ndi omvera awo. Kuphatikiza pa mapulani a inshuwaransi ndi premiums, iwo kutsindika kufunika kwa chitetezo, mtendere wamaganizo, ndi kupeza chithandizo zikafunika.

5 Zitsanzo Zakale za Inshuwaransi Zomwe Zimakhazikitsa Muyezo

Malonda a "Hump Day" ochokera ku Geico

Malonda awa ndi amodzi mwa odziwika bwino Geico malonda. Zotsatsa zochokera ku Geico zimadziwika kuti ndizoseketsa komanso zosasangalatsa. Kumayambiriro kwa seweroli, ngamila yofunitsitsa kwambiri idutsa muofesi ndikufunsa kuti, “Mukuganiza kuti ndi tsiku lanji? Tsiku Lopumula! "

• Malonda awa ndi osavuta, oseketsa, komanso osaiwalika. Apa, tsiku la Hump limatanthauza Lachitatu, pakati pa sabata.
• Chifukwa cha nthabwala zake, zotsatsazi zidakomera omvera, zomwe zidapangitsa kuti ikhale imodzi mwamatsatsira odziwika bwino a Geico pawailesi yakanema.

Allstate "Mayhem" Series

Allstate adayambitsa khalidwe "Chisokonezo" kusonyeza masoka osiyanasiyana osayembekezereka, kuphatikizapo ngozi za galimoto, mitengo yomwe yagwa, ndi makina a GPS omwe amapita okha.

• Zotsatsa izi zimagwiritsa ntchito nthabwala zakuda kuti inshuwaransi ikhale yofikirika.
• "Mayhem" idakhala chikhalidwe chachikhalidwe chifukwa cha rapid kutumiza ndi nkhani zanzeru. Zinathandizira Allstate kukhala padera m'malo odzaza makampani.

Inshuwalansi ya Alimi "Tikudziwa Kuchokera Zomwe Tidakumana Nazo" Kampeni

Farmers Inshuwalansi amawonetsa zodziwikiratu, zenizeni zenizeni ndi tagline, “Tikudziwa chinthu chimodzi kapena ziwiri chifukwa taona chinthu chimodzi kapena ziwiri.”

• Kuyambira kugunda kwa mphalapala pawindo mpaka galimoto yopakidwa utoto, kampeni ndi zonse ziwiri maphunziro ndi osangalatsa.
• Imatsimikizira makasitomala kuti ngakhale zitakhala zachilendo bwanji, a Farmers Insurance amawaphimba.

Progressive "Flo" Inshuwalansi Ad

"Flo" wochokera ku Progressive wakhala mmodzi mwa ambiri odziwika bwino kampani mascot, ndi umunthu wansangala ndi yunifolomu yoyera yowala.

• Flo akuwonjezera chifundo chofunika kwambiri kumakampani a inshuwaransi ovuta.
• Iye ndi munthu wodziwika bwino yemwe wathandiza Progressive kulumikizana ndi omvera osiyanasiyana posunga mawonekedwe awo ndikuwapangitsa kuseka pazotsatsa zingapo.

State Farm "Jake from State Farm" Ad

Kanemayu adatsatsa malonda chifukwa adaphatikiza a uthenga woseketsa. Bambo wina anagwidwa akulankhula pa foni usiku kwambiri, ndipo mkazi wake wokayikitsa atamufunsa, iye anayankha kuti, “Ndi Jake wa ku State Farm.”

• Kuphweka komanso zochitika zatsiku ndi tsiku zidakhudza kwambiri, zomwe zidapangitsa kuti Jake atsitsimutsidwe pamndandanda watsopano wotsatsa.
• Malonda a inshuwaransi awa apitiliza kusangalatsa komanso kuchita nawo.

Zitsanzo 5 Zatsopano Za Inshuwaransi Zomwe Zikupanga Mafunde

Liberty Mutual "Lipirani Zomwe Mukufuna" Kampeni

Malonda atsopano a Liberty Mutual a "Lipirani Zomwe Mukufuna Pokha" ndizoseketsa komanso zokongola.

• Kampeni ya uthenga wosangalatsa komanso wosavuta, komanso yosangalatsa zifaniziro LiMu Emu ndi Doug, thandizani ogula kukumbukira mtundu.
• Chifukwa cha zilembo zosaiŵalika, zimakhala zosavuta kuti omvera akumbukire chizindikirocho.

Inshuwalansi ya Hippo "Smart Home, Smart Insurance" Ad

Inshuwaransi ya Hippo imalimbikitsa phukusi lake la "Smart Home, Smart Insurance" muzambiri masiku ano yandikira.

• Kutsatsa uku kumayang'ana omwe ali tech-savvy ndikufufuza zosavuta, rapid inshuwalansi.
• lake Cholinga chachikulu ndi achinyamata popeza imayang'ana kwambiri zaukadaulo, imafotokoza zochitika zamakono, komanso ili ndi zithunzi zochititsa chidwi.

Inshuwaransi ya Lemonade "Instant Chilichonse" Kampeni

Chitsanzo chotsatsa cha inshuwaransichi chikuwonetsa njira ya inshuwaransi ya Lemonade ngati yosavuta komanso yowongoka.

• Mu malonda awo "Instant Chilichonse" malonda, agwiritsa ntchito mitundu yolimba, zithunzi zoyera, komanso kufotokoza nkhani mwachangu.
• Zotsatsazi zimakopa makasitomala amakono omwe amayamikira kuchita bwino komanso kuwonekera.

Kampeni Yotsatsa ya Zebra "Inshuwaransi Yakhala Yosavuta".

Zebra ndi tsamba la inshuwaransi lomwe limafanizira mitengo ya inshuwaransi.

• Iwo adayambitsa kampeni yowonetsa momwe inshuwaransi ingakhalire yovuta komanso momwe amapangira kuti ikhale yosavuta kumvetsetsa.
• Malonda amagwiritsa ntchito comedy ndi zochitika zofananira, monga wina yemwe akuyesera kutsata ndondomeko yovuta, kuti ayang'ane ogula omwe amapeza kuti ndondomeko ya inshuwalansi yovuta kumvetsa.

Kampeni ya State Farm "Zokambirana".

State Farm idakhazikitsa "Zokambirana” kampeni munyengo yamkuntho ya 2020, mogwirizana ndi IBM Watson kuti apereke upangiri wachitetezo payekha. Makasitomala adatha kulumikizana kudzera pa pulogalamu ya The Weather Channel ndi Weather.com, komwe adalandira upangiri wanthawi yeniyeni komanso wogwirizana ndi chitetezo.

• Kampeni yotsatsa ukadaulo wogwiritsa ntchito nyengo kukafikira anthu a m’madera okhudzidwa kwambiri ndi nyengo yoipa.
• Njira iyi idawonetsa State Farm's mawu osamala amtundu, kukulitsa kukhulupirika kwa makasitomala.
• Zinapangitsa kulumikizana mwakuya, kulumikizana kwanzeru kwamakasitomala, komanso kulimbikitsa kukhulupirika kwa mtundu.

Chifukwa Chiyani Zitsanzo Zotsatsa za Inshuwaransi Ili Zabwino Kwambiri?

Malonda a inshuwaransi ogwira mtima kwambiri amagwiritsa ntchito chilankhulo chosavuta kumva kufotokoza nthano zokopa. Zonsezi, kuti atulutse kuyankha kwamphamvu kwamalingaliro. M'zitsanzo zonse pamwambapa za malonda a Inshuwaransi, akwanitsa kuchita izi. Tiwona momwe:

• Mgwirizano Wamphamvu Wamalingaliro: Iwo kulowa mumalingaliro, kaya ndi nthabwala, chikhumbo, kapena mphindi zochokera pansi pamtima. Izi zimathandiza kulumikizana ndi omvera pamlingo wozama.
• Makhalidwe Osaiwalika: Mascots monga "Flo" ndi "Mayhem" amakhala nkhope ya chizindikiro, kupanga izo zosavuta kukumbukira.
• Mauthenga Omveka: Zotsatsa zimaperekedwa mauthenga osavuta komanso osasinthasintha zomwe ziri zosavuta kuzimvetsa.
• Kufotokozera Nkhani Zopanga: Amagwiritsa ntchito nkhani zosangalatsa zomwe zimachititsa kuti anthu azikondana.
• Kugwirizana Kwambiri: Zotsatsazi sizingooneredwa koma zimagawidwa, zimakambidwa, ndikukumbukiridwanso.

Momwe Mungapangire Malonda Ogwira Ntchito a Inshuwaransi?

Kuti mupange bizinesi yopambana ya inshuwaransi, muyenera kukhala opanga, anzeru, ndikumvetsetsa omwe mukulembera. Tiyeni tiwone momwe:

• Dziwani Omvera Anu: Phunzirani za owerenga anu. Phunzirani za zomwe amafuna, zomwe zimawakwiyitsa, ndi zomwe zimawapangitsa kuti azikangana.
• Khalani odzichepetsa: Chepetsani zovuta. Lankhulani m'njira yofunikira komanso yosaiwalika.
• Gwiritsani Ntchito Emotion: Anthu amakonda kukumbukira zotsatsa zomwe zimadzutsa malingaliro, kaya ndi nthabwala, chifundo, kapena chilimbikitso.
• Khalani Owona: Kuti muyambe kukhulupirirana, lankhulani zoona pamene mukulankhulana ndi ena.
• Yesani ndi Konzani: Yesani, yesani, ndikuyesa mayeso a A/B. A / B kuyezetsa ingakuthandizeni kudziwa kuti ndi njira iti yomwe ili yothandiza kwambiri.

Zida Zopangira Malonda a Inshuwaransi

1. Predis AI ndi chida chodabwitsa choyang'anira chikhalidwe cha anthu, chomwe chimagwiritsa ntchito AI ndikupanga zolemba, makanema, zotsatsa nthawi yomweyo! Mutha kuyang'ananso zomwe omwe akupikisana nawo akuchita free chida chowunikira mpikisano.
2. Canva ndi pulogalamu yabwino kwambiri yopangira zithunzi ndi makanema opatsa chidwi.
3. Malonda a Google ndi malo abwino kwambiri ochitirako ziwonetsero ndi zotsatsa zotsatsira anthu.
4. Facebook Ads Manager kumakupatsani mwayi wowongolera zotsatsa zomwe zimaperekedwa kwa ogwiritsa ntchito potengera zomwe amakonda komanso zomwe amakonda.
5. Animoto zimapangitsa kukhala kosavuta kupanga makanema omwe anthu angafune kuwona.
6. Adobe Creative Suite: Imapereka zida zamaluso zopangira zotsatsa zapamwamba kwambiri.

Kutsiliza

Mwachidule, zitsanzo zotsatsa izi zikuwonetsa momwe kutsatsa kothandiza ikhoza kukhala, ngati ili yosangalatsa komanso yopatsa chidwi, pamutu waukulu monga inshuwaransi. Makampaniwa akuwonetsa kuti nthano zoseketsa, zogwira mtima komanso zamatsenga zitha kugwiritsidwa ntchito potsatsa kuti akwaniritse zambiri osati kungogulitsa zinthu. Angathenso kukhala ndi maubwenzi ozama ndi makasitomala. Zotsatsa izi zimalimbikitsa ogulitsa kuti azitha kupanga, kulumikizana ndi awo cholinga cha omvera, ndi kusachita mantha kusangalala.