Huda Mma bụ etemeete na ika mara mma nke nwetagoro nnukwu ndị na-eso ya na nnabata mba ụwa n'ime obere oge, na-ekele n'akụkụ dị ukwuu maka ụzọ azụmaahịa ọhụrụ ya. Na blọọgụ a, anyị ga-abanye miri emi n'ime Huda Mma Marketing Strategy nke nyerela aka na mmeri Huda Mma, yana otu ị ga-esi jiri usoro ndị a kwalite uto maka ika gị.
Site na ịre ahịa influencer na mgbasa ozi mmekọrịta ruo na iji data ndị ahịa na mkpọsa ahịa ahụmịhe, Huda Beauty ejirila ụzọ dị iche iche iji soro ndị na-ege ha ntị na-akpakọrịta ma wulite mmata. Tụkwasị na nke ahụ, ika ahụ etinyewokwa aka siri ike na eziokwu na ụdị dị iche iche na mgbalị ịzụ ahịa ya, bụ nke nyeere ha aka ijikọta ma na-atụgharị uche na ndị na-ege ya ntị.
N'ime ọmụmụ ihe a, anyị ga-enyocha nke ọ bụla n'ime atụmatụ ahịa ahịa Huda mma n'ụzọ zuru ezu, ma na-enye ndụmọdụ bara uru gbasara otu ị ga-esi tinye nkuzi ndị a na mbọ ịre ahịa gị. Ma ị bụ onye nwe obere azụmaahịa, ọkachamara n'ịzụ ahịa, ma ọ bụ onye ọchụnta ego, ị ga-ahụ nghọta bara uru na ihe eji eme ihe na ọmụmụ ihe a. Yabụ na-enweghị mmasị ọzọ, ka anyị banye n'ime nkuzi ịzụ ahịa kacha elu anyị nwere ike ịmụta na ụzọ Huda Mma.
Blọọgụ ahụ nwere ike ịdị ogologo na nkọwa zuru oke, yabụ ebe a bụ TL:DR maka gị 😉,
1. Itinye ego na Influencer marketing
2. Jiri ọdịnaya sitere n'aka onye ọrụ
3. Nọgidenụ na-agbanwe agbanwe na Social Media maka mmetụta ka mma
4. Ịzụ ahịa ahụmahụ
5. Bipute na oge kacha mma
6. Diversity na nsonye
7. Eziokwu
8. Ijikwa hashtags na Instagram
Mma Mma
Mma Mma bụ akara mma ama ama n'ụwa niile tọrọ ntọala site n'aka onye na-ahụ maka ịma mma Huda Kattan na 2013. Huda Kattan agbanweela ịhụnanya ya maka ịma mma ka ọ bụrụ ụlọ ọrụ ijeri dollar ma kpọọ ya otu n'ime Forbes 'Ndị kacha emetụta'.
Ọ bụkwa:
- Kim Kardashian bụ onye na-emetụta akụ na ụba mara mma.
- Nọmba 1 na Ndepụta bara ọgaranya nke Instagram nwere ike ime ihe ruru USD 18,000 kwa post.
- Ọnụ ahịa ya karịrị nde dollar 4.5.
- Onye guzobere ụlọ ọrụ indie mma nke #1 Instagram.
Akara ahụ na-enye ngwaahịa dị iche iche mara mma, gụnyere etemeete, nlekọta anụ ahụ, na ntutu isi, ma nwee nnukwu ọnụnọ na ụlọ ọrụ ịchọ mma.
Akara ahụ na-enye ọtụtụ ngwaahịa mara mma, gụnyere etemeete, nlekọta anụ ahụ, ntutu isi.
Atụmatụ ahịa ahịa mma Huda
Huda Mma emejuputala ọtụtụ atụmatụ ịre ahịa na-aga nke ọma nke nyeere ika a pụta ìhè na ụlọ ọrụ ịchọ mma juru. Ụfọdụ isi atụmatụ atụmatụ azụmaahịa mara mma nke Huda nke ika a na-eji gụnyere ịre ahịa influencer, iji mgbasa ozi ọha na eze jikọọ ndị na-ege ya ntị, iji data ndị ahịa na-eme ka mkpebi ya mara, na itinye mgbasa ozi ahịa ahụmịhe.
Tụkwasị na nke ahụ, Huda Mma etinyewo nkwanye ùgwù siri ike na izi ezi na mgbalị ịzụ ahịa ha ma mee nkwa maka iche iche na ntinye na mgbasa ozi ha. N'okpuru ebe a, anyị ga-elebakwu anya na nke ọ bụla n'ime atụmatụ azụmaahịa Huda Mma mma nke ọma.
1. Itinye ego na Influencer marketing 🤳🏽
Huda Beauty ejirila ọtụtụ ọrụ rụọ ọrụ ndị na-egbu egbu, gụnyere ndị ama ama na ndị na-ede blọgụ mara mma, iji kwalite ngwaahịa ha. Akara ahụ ewepụtala mmemme influencer, nke a na-akpọ Huda Beauty Squad, nke na-enye ndị na-eme ihe ahọpụtara ohere ịnata ngwaahịa pụrụ iche na ịnweta mmemme pụrụ iche.
Mee ka ahịa influencer mee ihe
Ihe ịga nke ọma Huda Beauty na Instagram bụ n'ihi nnukwu akụkụ maka iji mgbasa ozi mmetụta. Ndị na-emetụta ya bụ ndị nwere niche a kapịrị ọnụ ma nwee nnukwu ihe n'ịntanetị. Ebe ndị na-eso ụzọ ha na-ele ha anya dị ka ndị ọkachamara kwesịrị ntụkwasị obi na ngalaba ha, ha nwere ike imetụta mkpebi ịzụrụ ndị na-ege ha ntị nke ọma. Atụmatụ a enyerela Huda Beauty aka iru ndị na-ege ntị sara mbara na itinye aka site na nkwalite ngwaahịa ya.
Nke a bụ otu n'ime posts nwere nnukwu aka, dị ka a hụrụ, ọ bụ ọdịnaya sitere n'aka onye ọrụ, ma ha emetụla onye okike. Nke a bụ ihe ngosi doro anya na ndị na-eme ihe na-ekere òkè dị mkpa na ọganihu nke ika ahụ. Na mgbakwunye na ijikwa obere mmetụta iji ruo n'ahịa ha chọrọ, Huda Beauty ejiriwokwa ndị na-eme ihe ike karịa.
2. Jiri ọdịnaya sitere n'aka onye ọrụ
Huda Beauty ejirila ọdịnaya nke onye ọrụ mepụtara (UGC) site n'igosi ọkwa mgbasa ozi mgbasa ozi na-eji ngwaahịa Huda na nkuzi etemeete ha, ọdịdị na nyocha.
Nke a na-enye ohere ijikọ na ahịa Huda Beauty lekwasịrị anya nke ndị dị afọ 20-24 wee nweta nghọta bara uru banyere otu esi eji ngwaahịa ya.
UGC (Ọdịnaya sitere n'aka), ma ọ bụ ọdịnaya nke ndị ahịa mepụtara, nwere ike ịbụ ngwa ahịa dị ike. Strategy Marketing Marketing Huda mara mma gbanyere mkpọrọgwụ na UGC. UGC na-egosipụtakarị foto ndị ahịa na akaebe na akaụntụ mgbasa ozi ha, nke na-enyere aka iwulite ntụkwasị obi na eziokwu na ndị na-ege ha ntị. Site n'igosi ọdịnaya sitere na onye ọrụ, ị nwere ike igosipụta uru ngwaahịa gị bara ma wuo ihe akaebe ọha.
3. Nọgidenụ na-agbanwe agbanwe na Social Media maka mmetụta ka mma 📆
Ịnọgide na-agbanwe agbanwe na mgbasa ozi ọha na eze na-ekere òkè dị ukwuu na ọganihu nke azụmahịa ọ bụla. Idebe usoro oge niile na-enyere aka ịmepụta ahụmịhe ndị ahịa ka mma ma wulite ntụkwasị obi, aha na ntụkwasị obi ika. Nkwekọrịta na-emetụtakwa akara azụmaahịa nke azụmaahịa, n'ihi na ụdị ndị na-agbanwe agbanwe bara uru 20% karịa ndị na-enweghị nkwekọrịta na ozi ha.
Chaatị ahụ na-egosiputa ọnụọgụ nke posts na y-axis yana mmebi kwa ụbọchị na axis x, yana ntinye agba na-egosi ụdị ọdịnaya dị na posts.
Dị ka a na-ahụ, ihe ka ọtụtụ n'ime posts ndị e kere bụ vidiyo, ndị nọchiri anya na-acha odo odo na chaatị ahụ, bugoro dị ka reels na Instagram. Usoro a na-esi n'ụzọ a na-ahụkarị nke ndị asọmpi ndị ọzọ biputere ngwakọta nke otu ihe oyiyi na carousels na ndabere na-ekwekọghị ekwekọ.
Akara ahụ na-eji ọdịnaya vidiyo na-anata ọnụego ntinye aka dị elu 38% karịa posts static, ma ọ bụ site na akụkọ Instagram ma ọ bụ na isi nri. Ọzọkwa, ha na-etinye ọdịnaya ugboro abụọ ma ọ bụ ise n'ụbọchị iji nọgide na-arụsi ọrụ ike.
Nyocha nke njikọ aka maka @hudabeauty na-ekpughe nke ahụ reels dị irè karịa akwụkwọ ozi otu foto na carousels n'ihe gbasara njikọ aka n'ozuzu ya.
Na chaatị a, a na-anọchi anya nbipụta vidiyo na-acha uhie uhie, ihe oyiyi otu na-acha anụnụ anụnụ, yana carousels na akwụkwọ ndụ akwụkwọ ndụ. Site n'enyemaka nke Predis.ai, anyị nwere ike nyochaa arụmọrụ zuru ezu nke posts ma chọpụta usoro nkesa nke ọdịnaya.
Nke a n'ihu na-akwado echiche na agbanwe agbanwe na-elekọta mmadụ media na ịmara nke ugbu a na ọnọdụ na formats nwere ike iduga ahụkebe pụta na-ekewapụ gị na gị asọmpi.
Iji Social media ogologo atụmatụ
Huda Beauty has a strong presence on social media platforms like Instagram, where they frequently post product updates, behind-the-scenes content, and tutorials. The brand has also leveraged Instagram’s shoppable posts feature to allow customers to make purchases directly from their social media accounts.
4. Ịzụ ahịa ahụmahụ
Huda Beauty ejirila mgbasa ozi ịre ahịa ahụmịhe iji soro ndị na-ege ha ntị na-akpakọrịta ma wulite mmata akara.
Ịre ahịa ahụmahụ gụnyere ịmepụta ahụmahụ na-emetụ n'ahụ na mmekọrịta maka ndị ahịa iji tinye aka na ika gị. Huda Beauty ejirila mgbasa ozi ịre ahịa ahụmịhe iji soro ndị na-ege ha ntị na-akpakọrịta ma wulite mmata akara.
Dịka ọmụmaatụ, ika ahụ ejirila ụlọ ahịa mmapụta, ebe ndị ahịa nwere ike ịnwale ngwaahịa ma gaa ihe ngosi etemeete, ma kwadokwa ihe omume dị ka ogwe ịma mma na mmalite ngwaahịa. Mgbasa ozi ndị a na-enyere aka ịmepụta njikọ miri emi na ndị ahịa ma nwee ike ịbụ ụzọ dị irè isi chụpụ ahịa ma wuo iguzosi ike n'ihe ika.
Dịka ị nwere ike ịhụ na nyocha isiokwu ọdịnaya nyere Predis.ai, ọtụtụ n'ime posts ha bụ ọdịnaya sitere n'aka ndị ọrụ. Ha na-etinyekwa ụfọdụ posts ngwaahịa.
5. Bipute na oge kacha mma 🕙
Huda Mma biputere n'etiti ugboro 3-5 kwa ụbọchị yana oghere nke awa 2-3 n'etiti ọkwa ọ bụla. Nkwekọrịta a na-enyere ndị na-ege ya ntị aka itinye aka ma mee ka ndị na-eso ụzọ ya nwee mmasị. Na mgbakwunye, nnwale ịma mma Huda nwere vidiyo vidiyo dị iche iche na ha niile na-eme nke ọma na itinye ndị na-ege ya ntị aka.
Moreover, they know that their target market is primarily 20-24-year-old females from countries like the US, UK, Canada, Brazil, and Ireland. Knowing this, they post content that appeals to this demographic and that resonates with their followers. They post makeup tutorials, tips, and tricks, and product recommendations which can be easily created using an Ihe nrụpụta ozi AI.
Site na data ahụ, o doro anya na a na-ebipụta ọtụtụ posts n'etiti 12 AM na 9 AM. Nke a na-egosi na ika na-ebipụta ọdịnaya mgbe ndị na-eso ya na-arụsi ọrụ ike, nke na-egosi na ọ bụ atụmatụ na-aga nke ọma.
Huda Beauty enweela ike nweta nnukwu ihe ịga nke ọma na Instagram n'ihi atụmatụ dijitalụ ejiri nlezianya chepụta ya na ntinye aka ya na ikesa n'oge kacha mma. Site n'ịghọta ahịa e lekwasịrị anya na ịmepụta ọdịnaya na-emetụta ha, ha etolitela ndị na-ege ntị nke nde 51 na-eso ụzọ n'ime afọ ole na ole.
6. Diversity na nsonye
Huda Beauty emeela nkwa maka ụdịdị dị iche iche na itinye aka na mkpọsa ahịa ha, na-egosi ụdị na ndị na-emetụta ụdị akpụkpọ ahụ dị iche iche, nha, na afọ dị iche iche na mgbasa ozi ha na ọdịnaya mgbasa ozi ọha, ma na-akwalite ọzụzụ ụdịdị omenala dịka akụkụ nke ịkwalite omenala ụdị ngwaahịa gụnyere.
Ọdịiche dị iche iche na nsonye bụ ihe dị mkpa n'ịzụ ahịa, ebe ha na-enyere aka hụ na mgbasa ozi gị na-anọchite anya ya na ndị na-ege gị ntị lekwasịrị anya.
Site na itinye aka na mbọ ịre ahịa gị, ị nwere ike ịrịọ ndị na-ege ntị ka ukwuu ma gosipụta ụkpụrụ gị dị ka ika.
7. Eziokwu
Mgbalị ịzụ ahịa nke Huda Beauty na-emesi ike na izi ezi nke ika na onye nchoputa ya, Huda Kattan.
Eziokwu bụ akụkụ dị mkpa nke ịzụ ahịa, ebe ọ na-enyere aka iwulite ntụkwasị obi na ntụkwasị obi na ndị na-ege gị ntị. Mgbalị ịzụ ahịa nke Huda Beauty na-emesi ike na izi ezi nke ika na onye nchoputa ya, Huda Kattan.
Ụdị ahụ na-ekekọrịta ugboro ugboro ọdịnaya n'azụ ihe nkiri na foto ndị ziri ezi na mgbasa ozi ọha na eze iji nye ndị ahịa anya nkeonwe na ika ahụ. Site na ịbụ eziokwu na mbọ ịre ahịa gị, ị nwere ike iwulite njikọ siri ike na ndị na-ege gị ntị ma kewapụ onwe gị na ndị asọmpi.
8. Ijikwa hashtags na Instagram
Huda Kattan, onye nchoputa ahịrị ịchọ mma na onye ama ama ama ama, jiri akara hashtag ya bụ #hudabeauty na June 2016. N'ime naanị afọ 1 na ọkara, agafeela. Nde 1 jikọtara ya na hashtag a.
Huda Kattan na-akpachara anya ka ọ ghara iji jeneriki hashtags na posts ya, n'ihi na asọmpi na ha dị oke elu, kama ọ na-elekwasị anya na hashtags akara nke jikọtara na ngwaahịa ya. Site na mmalite ngwaahịa ọhụrụ ọ bụla, ọ na-emepụtakwa hashtag pụrụ iche, ọkachasị maka ya.
Ịchọpụta hashtags adịghị mgbagwoju anya. Anyị nyochara usoro hashtags kachasị ewu ewu nke Huda Beauty ji site n'enyemaka nke Predis.ai, na ndị na-esonụ bụ nsonaazụ. Ntọala hashtag nke Huda Beauty na-ejikarị bụ:
Ewezuga imepụta hashtags akara, Huda Kattan nyekwara obere mmetụta iji rute ahịa ebumnuche ya. N'afọ 2017, otu obere mmetụta dị otú ahụ kesara biputere vidiyo na-egosi ngwaahịa Huda Mma yana hashtag #hudabeauty. Ngosipụta ahụ nwetara echiche nde isii dị ịtụnanya, n'agbanyeghị na onye na-eme ihe mara mma nwere naanị ndị na-eso ụzọ 6 n'oge ahụ.
Iji ya Predis.ai nyocha asọmpi, anyị nwere ike ịchọpụta mkpokọta njikọ aka na hashtags, gụnyere nkezi ọnụọgụ mmasị na nkwupụta na posts ndị na-adịbeghị anya. Ndị a bụ hashtags kachasị elu nke @hudabeauty na-eji.
Iji hashtags ziri ezi na Instagram nwere ike ịkwalite ọhụụ gị ma dọta ndị na-eso ụzọ ọhụrụ. Dabere na ọmụmụ, posts nwere opekata mpe otu hashtag nkezi 12.6% itinye aka karịa posts na-enweghị nke ọ bụla. Ọzọkwa, site na itinye 2-3 hashtags kwa post, ntinye aka na-abawanye site na 23.4%.
N'okpuru bụ hashtags ise kachasị elu nke Huda Beauty na-eji kwalite iru ya.
Ị ga na-eche ma ị nwere ike nyochaa arụmọrụ mgbasa ozi nke asọmpi gị site na iji Predis.ai. Ọfọn, ị nwere ike. n'ihi na Free! Naanị debanye aha Ebe a (Ọnweghị kaadị kredit achọrọ n'ezie) ịmalite imepụta ọdịnaya wee nyochaa atụmatụ ndị asọmpi gị.
Nke a bụ Huda Mma Instagram Performance PDF zuru ezu ka ị budata.
Atụmatụ ahịa ahịa Huda Mma ebutela ọtụtụ ihe ịga nke ọma maka ika ahụ. Site n'iji mgbasa ozi mmetụta, mgbasa ozi mgbasa ozi, mgbasa ozi ịzụ ahịa ahụmahụ, na usoro ndị ọzọ, ika ahụ enwetala mmata siri ike na ndị ahịa na-eguzosi ike n'ihe. Mgbalị ndị a nyekwara aka n'ahịa ahịa dị ịrịba ama na mgbasa ozi mgbasa ozi dị mma.
Huda Mma enwetala nnukwu nnabata na nnabata mba ụwa n'ime obere oge, ekele n'ọtụtụ akụkụ maka mgbasa ozi ahịa ha nwere obi ike na ọnụnọ mgbasa ozi mmekọrịta siri ike. The ika agafeela 51 nde ụmụazụ na Instagram naanị, na ngwaahịa ya dị na nnukwu ndị na-ere ahịa dị ka Sephora na Ulta.
Mgbasa ozi ahịa Huda Mma enwetala ọtụtụ mgbasa ozi mgbasa ozi dị mma, na-egosipụta akara ahụ na mbipụta ndị dị ka Vogue, Elle, na Harper's Bazaar. Nlebara anya mgbasa ozi a enyerela aka ịkwalite aha na mmata nke ika ahụ.
Ọnụnọ ha na-elekọta mmadụ enyerela ika ahụ aka ịmepụta njikọ siri ike na ndị na-ege ya ntị. Akara a na-eso ndị ahịa na-akpakọrịta ugboro ugboro na nyiwe dị ka Instagram, ebe ha na ha na-enwe mmekọrịta dị elu -eso ụzọ.
Site na ịre ahịa influencer ruo na iji mgbasa ozi mmekọrịta iji jikọọ ndị ahịa, Huda Beauty ejirila ụzọ dị iche iche mee ka mmata na ire ere.
Site n'inye ngwaahịa dị elu, mejuputa atumatu iguzosi ike n'ihe, na ịnọgide na-agbaso usoro ụlọ ọrụ, ha ewulitela ndị ahịa na-eguzosi ike n'ihe ma nweta nnukwu ahịa ahịa. Site n'itinye nkuzi ịzụ ahịa ndị a sitere na ụzọ Huda Beauty, ị nwere ike ịzụlite atụmatụ azụmaahịa Instagram na-aga nke ọma maka azụmahịa nke gị.
Gụọ njikọ,
ColourPop ịchọ mma Instagram Strategy
