Facebook Carousel Ads yog ib txoj hauv kev zoo los ntes thiab qhia koj lub hom phiaj zaj dab neeg. Cov kev tshaj tawm no tso cai rau koj nthuav tawm ntau cov duab lossis cov yeeb yaj kiab hauv ib chav tshaj tawm, uas cov neeg siv tuaj yeem los so lossis scroll los ntawm txhua daim npav. Koj tuaj yeem siv cov lus tshaj tawm carousel rau kev qhia txog ntau yam khoom, cov txheej txheem ntxaws ntxaws los yog cov lus piav qhia zoo. Tab sis yog tias koj xav ua kom zoo tshaj plaws ntawm hom ntawv no, koj yuav tsum siv qhov tseeb Facebook carousel ad qhov ntau thiab tsawg. Yog tias koj cov duab lossis cov yeeb yaj kiab tsis pom qhov muag, cropped oddly, lossis tsis ua raws li Facebook cov lus pom zoo, lawv yuav saib tsis zoo thiab yuav ua tsis tau zoo. Kho qhov ntev kom ntseeg tau tias koj cov lus tshaj tawm zoo meej, ua kom pom tseeb, thiab sib txuas lus zoo. Hauv phau ntawv qhia no, peb yuav npog qhov zoo tshaj plaws Facebook carousel ad qhov ntau thiab tsawg, cov lus qhia rau kev tsim cov ntawv tshaj tawm carousel thiab cov piv txwv ntawm lub neej tiag tiag los txhawb koj.
Vim li cas Facebook Carousel Ads ua haujlwm?
Facebook carousel ads yog sib tham sib, aesthetically txaus siab thiab ntau yam, yog li lawv muaj kev cuam tshuam thiab ua haujlwm zoo. Txawm hais tias koj yog tus tswv lag luam me lossis tus lag luam, carousel tshaj tawm cia koj muaj tswv yim thiab qhia koj cov neeg tuaj saib ntau yam koj muab. Nov yog qee qhov laj thawj vim li cas lawv ua haujlwm:
- Cov neeg siv yuav muaj kev sib tham sib tham. Raws li lawv tuaj yeem rub los ntawm ntau daim npav, uas ua rau lawv koom nrog ntev lub sij hawm ntawm lub sij hawm piv rau cov kev tshaj tawm zoo li qub.
- koj ua tau showcase ntau yam los ntawm kev tshaj tawm carousel los ntawm kev nthuav tawm ntau yam khoom, kev pabcuam, lossis cov yam ntxwv hauv ib qho kev tshaj tawm.
- Nws txhawb kev hais dab neeg. Koj tuaj yeem siv lub carousel coj cov neeg siv los ntawm kev piav qhia, cov txheej txheem ib kauj ruam, lossis cov khoom taug kev.
- Facebook carousel tshaj tawm muaj kev koom tes ntau dua. Kev tshawb fawb qhia tau hais tias carousel tshaj tawm feem ntau ua tau zoo tshaj ib daim duab tshaj tawm, nrog 72% siab dua nias-los ntawm qhov nruab nrab.
Facebook Carousel Ad Qhov ntau thiab tsawg
Tau txais koj Facebook carousel ad qhov ntau thiab tsawg yog qhov tseem ceeb heev rau kev ua tiav kev tshaj tawm. Txhawm rau kom muaj kev sib xws, lo rau ib qho carousel hom ntawv hauv koj lub carousel. Cov hom square yog feem ntau siv raws li nws ua haujlwm zoo ntawm ob lub desktop thiab mobile devices. Nov yog yam koj yuav tsum paub:
Ib daim duab thiab yees duab loj yuav tsum tau
- Ideal Image loj rau a ib qho duab is 1080 x 1080 pixels (square format).
- Aspect ratio yuav tsum yog 1:1.
- Cov ntaub ntawv pom zoo rau cov duab yog JPG lossis PNG thiab MP4, MOV, lossis GIF rau cov yeeb yaj kiab.
- Duab cov ntaub ntawv loj txwv yog mus txog 30 MB thiab 4 GB rau cov yeeb yaj duab.
- Tus naj npawb ntawm carousels: 2-10 (pom zoo).
- Video ntev: 1 thib ob rau 240 feeb; Facebook pom zoo: 15 vib nas this.
Facebook Carousel Ad Character Length rau Duab & Video
- Cov ntawv ntev yuav tsum nyob ib puag ncig 80 cim
- 45 cim yog pom zoo ntev rau ib tug Headline ntawv nyeem
- Cov lus piav qhia txuas yuav tsum yog ntawm 18 cim
Lwm hom & Qhov ntau thiab tsawg rau Facebook Carousel Ads
- Rau hom toj roob hauv pes, nam piv yuav tsum yog 1.91:1 nrog kev pom zoo loj ntawm 1200 x 628 pixels.
- Rau portrait hom, nam piv 4: 5 nrog loj 1080 x 1350 pixels.
Kev coj ua zoo tshaj plaws los tsim Carousel Ad
Koj xav tau ntau tshaj li qhov pom tau zoo xwb, yog tias koj xav tsim kom muaj kev tshaj tawm carousel. Ua raws li cov lus qhia hauv qab no kom tau txais txiaj ntsig zoo tshaj plaws:
- Koj yuav tsum khaws koj tus kheej branding zoo ib yam. Siv koj lub npe xim, fonts, thiab lub logo hla txhua daim npav los txhawb koj tus kheej.
- Siv cov duab zoo thiab cov yeeb yaj kiab. Xyuas kom tag nrho koj cov duab yog ntse thiab free los ntawm pixelation.
- Tsom ntsoov rau kev tsim ib ntws lus. Tsim txhua daim npav ua ib feem ntawm ib ntu. Piv txwv li, pib nrog cov duab ntxim nyiam, ua raws li cov ntsiab lus ntawm cov khoom, thiab xaus nrog a hu-rau-txiav txim.
- Txwv overlay ntawm cov ntawv. Khaws cov ntawv sau kom meej thiab tsis pub dhau 20% txoj cai ntawv kom paub meej thiab ua raws Facebook cov lus qhia.
- Tsom ntsoov rau qhov tseem ceeb ntawm cov txiaj ntsig thiab qhov ua rau koj cov khoom lossis kev pabcuam muaj txiaj ntsig rau koj cov neeg tuaj saib.
Kev tshoov siab piv txwv ntawm Facebook Carousel Ad
Cia wb mus saib qee qhov piv txwv zoo tshaj plaws ntawm facebook carousel tshaj tawm.
Calm: Showcasing Bite-Sized Meditation Teasers
Calm yog ib qho kev taw qhia kev xav app thiab tau zoo kawg nkaus leveraged luv luv ntawm video ad.
- Calm zoo siv cov yeeb yaj kiab tsib 10-thib ob los qhia txog nws cov yam ntxwv tshwj xeeb, xws li cov kws qhia pw tsaug zog thiab lub suab soothing.
- Txhua qhov video ad snippet muaj qhov pom sai thiab pom zoo ntawm cov neeg siv tuaj yeem ntsib hauv app.
- Cov hom carousel txhim kho cov neeg siv kev paub los ntawm kev tso cai rau lawv tshawb nrhiav txhua tus qauv ntawm lawv tus kheej.
- Qhov kev hloov pauv no yog qhov txiaj ntsig tseem ceeb tshaj qhov kev tshaj tawm video ib txwm muaj, uas yuav xav kom cov neeg saib zaum ntawm txhua qhov clip sib txuas.
- Calm txoj hauv kev hloov luv luv, tsom cov yeeb yaj kiab rau hauv lub cuab yeej muaj zog rau kev koom tes thiab kev txhawb nqa app.
Dyson: Tus Kheej Khoom Demos rau Txhua Hom plaub hau
Dyson tau siv lub carousel ad hom muaj tswv yim heev los nthuav qhia ntau yam ntawm Dyson Airwrap yog dab tsi. Qhov kev tshaj tawm ua rau txhua tus neeg xav tau los ntawm kev lees paub ntau hom plaub hau thiab kev nyiam styling ntawm cov neeg siv khoom.
- Lub carousel nta ob tus poj niam nrog cov plaub hau sib txawv li xim daj thiab dub. Lawv tab tom qhia cov khoom muaj peev xwm.
- Txhua 10-thib ob vis dis aus qhia txog kev hloov pauv ua ntej thiab tom qab, nthuav qhia cov kev xaiv styling sib txawv thiab cov ntawv txuas uas yuav tsum tau ua.
- Cov hom carousel txhim kho kev sib koom tes los ntawm kev tso cai rau cov neeg saib "xaiv lawv tus kheej adventure," xaiv qhov demo uas zoo tshaj plaws nrog lawv cov plaub hau hom thiab cov hom phiaj styling.
- Dyson lub tswv yim qhia txog cov khoom siv ntau yam thaum ua rau kev tshaj tawm kev sib raug zoo thiab tus kheej.
Victoria's Secret: Simplifying Complex Promotions nrog Carousel Ads
Txhawb nqa qhov luv luv, zoo li 20% tawm ntawm cov khoom, yog ib qho yooj yim nrog ib daim duab ad. Tab sis thaum qhov kev muab tau complex xws li ib tug site-wide, tier luv nqi nrog a free khoom plig rau yam tsawg kawg nkaus yuav khoom, ces nws yog ib qho nyuaj rau kev sib txuas lus zoo nyob rau hauv ib daim duab. Victoria's Secret tau siv qhov kev tshaj tawm carousel los daws qhov kev sib tw ntawm qhov kev thov nyuaj.
- Lub hom phiaj piav qhia txhua yam ntawm kev nce qib hauv txoj kev pom meej thiab pom kev zoo, los ntawm kev rhuav tshem cov ntsiab lus hla ntau qhov swb.
- Kev tshaj tawm yog cov ntaub ntawv qhia thiab koom nrog vim muaj cov khoom sib txawv sau cov duab hauv txhua qhov swb.
- Qhov kawg swb qhia txog qhov khoom plig kawg li qhov free khoom plig nrog kev yuav khoom.
- Txoj hauv kev no pab ua kom cov neeg siv khoom nkag siab qhov kev thov kom tsis muaj kev ntxhov siab.
Feather: Hooking Customers with Curiosity-Driven Carousel Ad
Feather tau nailed nws nrog lawv cov ntse carousel ad, los ntawm capturing xim nyob rau hauv thawj ob peb vib nas this, uas yog txwv tsis pub mus heev hem.
- Kev tshaj tawm pib nrog cov lus nug tsim los ua kom muaj kev xav paub uas yuav pab kom cov neeg siv nyiam tam sim ntawd. Tab sis Feather tsis muab cov lus teb tam sim ntawd, es tsis txhob kis cov lus teb hla cov kab swb.
- Qhov no yuav pab tsim kom muaj kev xav paub thiab txhawb kom cov neeg siv los so los ntawm txhua qhov swb uas ua rau muaj kev sib koom ua ke.
- Nyob rau hauv qhov kawg swb cov neeg siv tsis tsuas yog muaj lawv cov lus nug teb tab sis kuj muaj kev nkag siab txog dab tsi Feather muab.
- Qhov kev siv ntse ntawm kev hais dab neeg no tau ua rau cov qauv carousel yog ib qho cuab yeej tseem ceeb rau kev sib koom tes thiab kev sib txuas lus.
Uniqlo USA
Lub collage-style layout nyob rau hauv no carousel ad yog ib txoj kev ntse kom cov neeg muas zaub swiping nyob rau hauv ib txoj kev koom.
- Cov ntawv xov xwm 'UT Grand Prix 2019 Winners' ntawm thawj daim npav tam sim ntawd qhia tau hais tias cov no tsis yog cov duab nraaj nkaus xwb tab sis lawv tau txais txiaj ntsig zoo.
- Tib neeg ib txwm xav tau qhov zoo tshaj plaws, yog li vim li cas ho tsis qhia txog cov khoom plig uas koj cov khoom tau txais?
Yuav Ua Li Cas Tsim Facebook Carousel Ad Siv Ads Manager
Ua raws li cov kauj ruam hauv qab no rau tsim ib tug Facebook carousel ad hauv Ads Manager
- Mus rau lub Ads Manager page thiab nyem rau ntawm + Tsim khawm.
- Xaiv koj lub hom phiaj phiaj xwm phiaj xwm. Koj siv tsis tau Engagement lossis Video Views rau kev tshaj tawm carousel.
- lub npe koj cov phiaj xwm, teeb tsa, thiab tshaj tawm. Ces nyem rau Txuas ntxive.
- teem Tshwj xeeb Ad Categories (yog tias xav tau), Kev xeem A / B, thiab Nyiaj txiag optimization, thiab nyem Next.
- Nyob rau hauv tab tom ntej, kho koj cov ntsiab lus ntawm kev tshaj tawm, xws li Nyiaj Txiag, Teem caij, Cov neeg tuaj saib, thiab qhov chaw. Nyem rau ntawm khawm Next.
- Xaiv koj nplooj Facebook thiab Instagram Account los teeb tsa koj qhov kev tshaj tawm thiab xaiv Carousel hauv Ad Setup section.
- Sau cov ntsiab lus rau koj daim npav carousel hauv ntu Ad Creative
- Scroll rau Kev Taug Kev, ntxiv Cov Txheej Txheem, thiab teeb ib URL Parameter yog xav tau
- Ob-kos txhua yam thiab ntaus luam tawm!
Yuav Ua Li Cas Tsim Facebook Carousel Ad siv koj nplooj ntawv
Ua raws li cov kauj ruam hauv qab no los tsim Facebook carousel ad los ntawm koj nplooj ntawv
- Mus rau koj Facebook Page thiab nyem rau ntawm “Kev txhawb nqa” khawm, uas nyob rau sab laug ntawm koj tabs.
- Xaiv lub hom phiaj ntawm koj qhov kev nce qib.
- Nyob rau nplooj ntawv tom ntej, hauv qab Cov Lus Qhia, koj tuaj yeem ua tau xaiv txog li 5 daim duab lossis cov yeeb yaj kiab rau koj qhov kev tshaj tawm.
- Teem khawm, Cov neeg tuaj saib, Lub Sijhawm, thiab Nyiaj Txiag.
- Thaum txhua yam zoo li zoo, nyem "Txhim Kho Tam Sim No."
Feem ntau yuam kev kom zam
Zam tsis txhob ua yuam kev hauv qab no kom paub tseeb tias koj cov lus tshaj tawm carousel ua tau zoo:
- Tsis txhob siv cov duab tsis zoo rau koj li Facebook carousel tshaj tawm. Blurry lossis pixelated dluab yuav tig cov neeg siv tseg.
- Cov ntawv nyeem ntau dhau los lossis cov duab tsis khoom tuaj yeem cuam tshuam koj cov neeg saib. Tsis txhob siv cov qauv tsim tawm hauv kev tshaj tawm.
- Cov qauv tsis sib xws lossis cov lus nyob hauv daim npav carousel tuaj yeem ua rau cov neeg siv tsis meej pem.Li no, ua kom yooj yim thiab zoo ib yam.
- Yog tias cov neeg siv tsis paub yuav ua li cas, lawv tsis tshua muaj kev koom tes. Ib txwm muab CTA.
xaus
Facebook Carousel Ads yog lub cuab yeej muaj zog rau kev lag luam los txuas nrog lawv cov neeg tuaj saib hauv txoj kev muaj tswv yim thiab koom nrog. Los ntawm kev siv cov duab zoo thiab qhov loj me ntawm video, ua raws li cov qauv kev coj ua zoo tshaj plaws, thiab kawm los ntawm kev tshoov siab piv txwv, koj tuaj yeem tsim kev tshaj tawm uas nyiam thiab hloov pauv. Pib sim nrog carousel tshaj tawm hnub no thiab saib seb lawv tuaj yeem txhawb koj li kev lag luam li cas!
