Augmented reality (AR) kev tshaj tawm tau hloov pauv li cas cov tuam txhab tham nrog lawv cov neeg siv khoom. Qhov no yog vim nws muaj ntau tus neeg siv thiab cov ntawv sib tham sib tham, Facebook tau dhau los ua ib qho chaw zoo tshaj plaws los qhia AR tshaj tawm. Cov neeg tuaj yeem sib cuam tshuam nrog cov npe los ntawm cov kev tshaj tawm no. Txawm hais tias nws yuav hnav looj tsom iav dub, pleev xim, lossis txawm tias 3D tsheb qhia. Cov ntawv tshaj tawm blog no yuav saib 15 qhov zoo tshaj plaws Facebook Augmented Reality tshaj tawm thiab tham txog lawv cov teebmeem, cov lus teb, thiab vim li cas lawv ua haujlwm.
Dab tsi yog Facebook Augmented Reality Ads?
Facebook augmented reality (AR) tshaj tawm ua ke sib tham sib lim dej, 3D animations, thiab virtual sim-ons los muab cov kev paub zoo rau cov neeg siv. Cov kev tshaj tawm no tso tawm hauv Facebook Xov Xwm Pub, Instagram Dab Neeg, thiab Messenger. Qhov no tso cai rau cov neeg siv cuam tshuam nrog cov khoom ua ntej kev yuav khoom.
Cov txiaj ntsig tseem ceeb ntawm Augmented Reality (AR) Ads:
- AR tshaj tawm zoo dua static ads raws li lawv tsim 28% ntau dua kev koom tes.
- Kev hloov pauv siab dua: Hom siv AR tshaj tawm pom a 40% nce hauv kev hloov pauv.
- Txhim kho kev paub ntawm cov neeg siv khoom: Txo qhov tsis paub tseeb los ntawm kev tso cai rau cov neeg siv los sim cov khoom zoo.
Facebook AR ads ua hauj lwm zoo heev vim hais tias lawv muaj kev sib tham sib thiab cia tib neeg sim cov khoom zoo li looj tsom iav dub, pleev, los yog tej rooj tog, txoj cai los ntawm lawv lub xov tooj. Cov kev tshaj tawm tsis zoo no tsis tsuas yog txhawb kev koom nrog tab sis kuj nce kev hloov pauv mus txog 40%, ua rau lawv yog ib qho zoo tshaj plaws ad hom rau cov hom niaj hnub no.
Sab saum toj 15 Facebook AR Ads piv txwv
Michael Kors – Virtual looj tsom iav dub sim-on
Lub augmented reality (AR) thev naus laus zis muab los ntawm Facebook tau siv los ntawm Michael Kors txhawm rau txhim kho kev ua lag luam zoo rau cov neeg nyiam tsom iav. Ua ntej kev yuav khoom, cov neeg siv tau muaj peev xwm digitally tso ntawm ntau hom looj tsom iav dub thiab saib seb lawv tshwm sim li cas thaum lub sij hawm hnav tiag tiag. Qhov kev sib tham sib tham tsis yog xwb nce neeg ntseeg siab tab sis kuj tau coj mus rau 14% nce hauv ad rov thiab ua rau muaj kev hloov pauv ntau zaus. Tsis tas li ntawd, nws ua rau muaj kev nce hauv cov neeg siv kev koom tes.
Sephora - Sim Ua Ua Ntej Koj Yuav Yuav (Makeup AR)
Los ntawm kev ntxiv qhov kev muaj tiag augmented (AR)-powered "Sim Ua Ntej Koj Yuav" kev xaiv, Sephora hloov cov txheej txheem ntawm kev yuav khoom pleev online. Nws ua tau rau cov neeg siv khoom digitally sim ntau yam ntawm lipstick tints, uas tshem tawm qhov xav tau ntawm kev kwv yees thiab txhim kho lawv cov kev paub txog kev yuav khoom. Tom qab qhov kev siv ntawm no innovation, muaj ib qho nce ntxiv 7.9% in hom tshaj tawm nrog rau qhov pom pom tau nce hauv kev muag online.
IKEA – AR Lub Tsev Rooj Tog Zaum Hauv Tsev
Nrog kev pab los ntawm nws qhov augmented reality-powered placement tool, IKEA revolutionized txoj kev uas cov neeg muas zaub khw rau rooj tog. Ua ntej kev yuav khoom, cov neeg siv khoom tuaj yeem xav txog seb cov khoom tshwj xeeb, xws li sofas, rooj, lossis txee, yuav haum rau lawv qhov chaw nyob. Lub seamless kev koom ua ke ntawm augmented kev muaj tiag (AR) rau hauv txheej txheem ntawm kev yuav khoom rau kev kho kom zoo nkauj hauv tsev ua rau 71% ntawm cov neeg siv khoom ntsuas qhov kev paub AR siab dua li cov txheej txheem ib txwm muaj.
Ray-Ban - Sib tham sib tsom iav sim-on
Nrog rau kev qhia txog kev sim tsom iav virtual, Ray-Ban tau coj cov txheej txheem ntawm kev yuav cov tsom iav mus rau theem tshiab. Txhawm rau ua qhov kev txiav txim siab yuav khoom, cov neeg siv khoom tuaj yeem saib seb ntau lub thav duab ua tiav lawv lub ntsej muag zoo li cas. Kev sib koom siab dua thiab 20% nce hauv kev hloov pauv tau ua tiav los ntawm qhov kev sib tham sib tham.
NYX Tshuaj pleev ib ce - Nyob Virtual Makeup Experience
Ib qho kev hloov pauv hloov pauv kev muaj tiag (AR) cov cuab yeej siv rau kev pleev xim rau lub sijhawm tiag tiag raug tso tawm los ntawm NYX Tshuaj pleev ib ce. Cov cuab yeej no ua tau rau cov neeg siv khoom rapidly kuaj ntau yam khoom kom zoo nkauj. Lub zog ntawm augmented kev muaj tiag (AR) nyob rau hauv kev zoo nkauj sector tau pom los ntawm qhov tseeb hais tias cov neeg siv tsis tso tseg interacting nrog no engaging kev rau ib tug. nruab nrab ntawm 38 vib nas this ib zaug.
Adidas - Sib tham sib Sneaker Sim-On
Los ntawm kev siv lub augmented reality (AR) muaj nuj nqi, Adidas ua rau nws muaj peev xwm rau cov neeg siv khoom pom tias ntau yam qauv yuav zoo li cas thaum lawv hnav lawv. Cov cuab yeej no tau pab txo qis qhov tsis meej pem, uas txhais tau hais tias muaj tsawg dua rov qab thiab ib qho nce hauv buyer trust.
Porsche - 3D Tsheb Showcase nrog AR
Ib qho augmented kev muaj tiag (AR)-muaj zog tsheb showroom tau tsim los ntawm Porsche, uas ua rau cov neeg yuav khoom yav tom ntej tuaj yeem tshuaj xyuas lub tsheb sab hauv thiab sab nrauv siv lawv cov khoom siv mobile. Qhov kev paub dhau los ua rau lub sijhawm ntev dua ntawm kev koom nrog lub hom phiaj thiab kev nco zoo dua.
Pepsi Max – 'Unbelievable' Bus Shelter
Thaum Pepsi Max hloov chaw nres tsheb hauv ntiaj teb mus rau hauv lub siab-blowing augmented kev muaj tiag kev, nws muaj peev xwm ntes cov neeg saib. Cov xwm txheej surreal, xws li ya saucers thiab tsov roaming ncig, tshwm sim tshwm sim nyob rau hauv lub ntiaj teb tiag tiag, thiab cov xwm txheej no tau pom los ntawm cov neeg taug kev. Qhov kev sib tw ua tau zoo li ntawd ua tus kab mob, ua rau ntau lab ntawm views thiab shares thoob plaws social media.
Pizza Hut – PAC-MAN AR Campaign
Los ntawm kev koom ua ke ntawm kev sib tham sib PAC-MAN kev ua si rau hauv nws lub thawv pizza, Pizza Hut tau ua tiav kev siv thev naus laus zis niaj hnub nrog kev xav ntawm nostalgia. Cov neeg siv yuav muaj peev xwm ua si qhov nrov arcade game hauv augmented kev muaj tiag los ntawm kev luam theej duab code. Raws li qhov tshwm sim ntawm qhov kev sib tw loj heev, kaum lab PAC-MAN pizza thawv tau raug muag, thiab kev sib tw tau txais kev pom zoo los ntawm cov xov xwm.
Coca-Cola Zero Qab Zib - #TakeATasteNow
Lub kiv puag ncig augmented kev muaj tiag (AR) kev sib tw uas Coca-Cola tau tsim muaj npe #TakeATasteNow. Nws tso cai rau cov neeg siv khoom sib tham nrog cov khoom lag luam digital graphics thiab txhiv vouchers rau free kuaj ntawm qhov chaw uas tau xaiv los ntawm lub tuam txhab. Raws li qhov txiaj ntsig ntawm qhov kev sib tw no tau ua tiav hauv kev koom nrog cov neeg siv khoom hauv kaum peb lub nroog tseem ceeb hauv tebchaws United Kingdom, kev sib koom ua lag luam muaj zog ntxiv.
Marcolin's Virtual Sunglasses Sim-On (Xav Hom)
Qhov kev muaj tiag augmented (AR) looj tsom iav dub sim ua haujlwm tau pib los ntawm Marcolin hauv kev koom tes nrog Guess. Qhov no feature enabled cov neeg siv los saib seb cov style sib txawv npaum li cas rau tus neeg ntawd. Muaj qhov tseem ceeb ntawm cov neeg siv kev txaus siab pom los ntawm qhov tseeb tias qhov kev sib tham sib tshaj tawm no tau ua rau lub sijhawm sib koom nruab nrab ntawm 19 vib nas this rau ib tus neeg siv.
Lub Mandalorian AR Kev Paub los ntawm Lucasfilm
Txhawm rau txhawb cov yeeb yaj kiab nrov The Mandalorian, uas muaj nyob rau ntawm Disney +, Lucasfilm tau qhia txog qhov kev muaj tiag (AR) kev paub uas tso cai rau cov kiv cua cuam tshuam nrog cov cim classic xws li Baby Yoda (Grogu) thiab Mando hauv lawv qhov chaw ib puag ncig. Los ntawm qhov kev txhawb nqa no, kev txaus siab rau koob tau nce siab, thiab kev koom tes ntawm kiv cua tau nce mus rau koob.
Burberry – AR Handbag Saib ua ntej
Txhawm rau muab lub sijhawm rau cov neeg siv khoom los kawm cov hnab tes hauv lawv qhov chaw ib puag ncig ua ntej kev yuav khoom, lub tuam txhab zam khoom kim heev Burberry tau tsim qhov kev muaj tiag augmented (AR) ua haujlwm. Ib qib siab dua ntawm cov neeg siv khoom txaus siab tau ua tiav los ntawm qhov kev piav qhia ntawm cov khoom lag luam siab thiab nce kev txaus siab rau cov khoom muaj nqi siab.
Samsung - Galaxy Xov tooj AR Unboxing
Ua ntej tshaj tawm ntawm Galaxy smartphone, Samsung tau tsim ib qho kev paub txog kev muaj tiag (AR) unboxing uas tso cai rau cov neeg siv khoom tshawb nrhiav cov yam ntxwv tshiab tshaj plaws ntawm lub cuab yeej. Qhov kev sib tw no tau tsim ntau qhov kev sib tham thiab kev txaus siab ua ntej kev tshaj tawm.
L'Oréal – Virtual plaub hau xim sim-on
L'Oréal tau siv AR thev naus laus zis los muab lub sijhawm rau cov neeg siv los sim ua kom muaj ntau yam xim plaub hau. Cov neeg siv khoom xav tias muaj kev nyab xeeb dua hauv lawv qhov kev txiav txim siab ua ntej yuav khoom. Qhov no ua rau muaj kev nce ntxiv ntawm cov plaub hau zas plaub hau uas tau muag hauv online raws li qhov tshwm sim ntawm qhov tshiab no.
Vim li cas Facebook AR Ads ua haujlwm zoo?
Facebook AR kev tshaj tawm tau ua pov thawj tias muaj txiaj ntsig zoo vim lawv qhov kev sib tham sib tham thiab qhov zoo sib xws. Nov yog qhov ze ze saib vim li cas lawv ua tau zoo tshaj li cov qauv tshaj tawm:
1. Txhim kho cov neeg siv kev koom tes
Kev tshaj tawm AR yog qhov muaj txiaj ntsig ntau dua. Raws li Facebook cov ntaub ntawv sab hauv, cov neeg siv siv nyiaj ntau plaub zaug ntev dua cuam tshuam nrog AR tshaj tawm. Qhov no yog siab tshaj tus qauv video los yog duab raws li kev tshaj tawm. Qhov no nce nyob rau lub sij hawm ho boosts brand raug thiab rov qab.
2. Txhim kho tus nqi hloov dua siab tshiab
Kev sib tham sib sim-ons thiab kev saib ua ntej virtual pab tshem tawm cov neeg yuav khoom tsis txaus ntseeg. Brands tau tshaj tawm txog ib 40% nce hauv kev hloov pauv Tom qab siv AR rau hauv lawv lub tswv yim tshaj tawm Facebook. Cov neeg siv kev ntseeg siab ntau dua xav txog cov khoom lag luam, lawv feem ntau yuav yuav nws.
3. Ntau Hom Rov Qab
Kev paub AR yog qhov nco qab. Cov kev tshawb fawb qhia tias cov neeg siv uas koom nrog cov ntsiab lus AR muaj npe muaj 70% ntau dua nco nco tus nqi piv rau cov uas pom tsis yog-AR tshaj tawm. Qhov no ua rau AR yog cov cuab yeej muaj zog rau kev paub txog thiab kev ncaj ncees.
4. Kev Paub Txog Tus Kheej
AR tshaj tawm tso cai rau cov neeg siv hloov kho thiab sim cov khoom hauv lub sijhawm tiag tiag - yog nws pleev, tsom iav, lossis rooj tog. Cov theem ntawm tus kheej no txhim kho cov neeg siv kev txaus siab thiab ua rau kom muaj feem cuam tshuam ntawm kev sib koom, ua rau organic lus-ntawm-qhov ncauj txhawb nqa.
5. Txawb-ua ntej thiab kev sib raug zoo
Nrog dhau 98% ntawm cov neeg siv Facebook nkag mus rau lub platform ntawm mobile, AR tshaj tawm tau zoo kawg nkaus rau kev paub txog kev siv xov tooj ntawm tes. Lawv sib xyaw ua ke rau hauv Dab Neeg, Pub, thiab Reels-ua rau lawv yooj yim siv, saib, thiab sib qhia.
6. Kev sib txuas lus muaj zog
Qhov zoo tshaj plaws ntawm AR tshaj tawm pab cov tuam txhab tsim kom muaj kev sib raug zoo nrog lawv cov neeg tuaj saib. Los ntawm muab cov khoom ncaj qha rau hauv tus neeg siv qhov chaw, nws ua rau muaj kev xav paub, zoo siab, thiab kev ntseeg siab.
Nyob rau hauv luv luv, Facebook AR tshaj tawm ua ke muaj tswv yim, thev naus laus zis, thiab tus kheej kom xa cov txiaj ntsig zoo nyob rau hauv niaj hnub kev sib tw ad toj roob hauv pes.
Lub tswv yim rau Hom Siv AR Ads zoo
- Mus cuag cov neeg ncaj ncees: AR tshaj tawm yuav tsum muaj txiaj ntsig rau cov neeg uas pom lawv.
- Ua kom muaj kev sib cuam tshuam yooj yim thiab lom zem: Cov neeg yuav tsum tuaj yeem txuas nrog koj yam tsis muaj teeb meem.
- Siv AR lim thiab sim-ons: Zoo rau cov npe hauv kev zam, kev zoo nkauj, thiab tsheb.
- Ntsuas cov ntsuas kev sib koom tes: Khaws taug qab lub sijhawm siv, tus naj npawb ntawm kev sib cuag, thiab tus nqi hloov pauv.
xaus
Kev lag luam digital tau hloov pauv los ntawm Facebook qhov kev tshaj tawm kev muaj tiag, uas tau nce kev koom tes, hloov pauv, thiab rov qab lub npe. Ntau lub tuam txhab, xws li Sephora, Ray-Ban, IKEA, thiab Coca-Cola, tau siv augmented reality (AR) los tsim kom muaj kev lag luam zoo rau lawv cov neeg siv khoom. Augmented reality (AR) tshaj tawm yog ib kauj ruam tsim nyog rau yav tom ntej yog tias koj xav txhim kho koj lub tswv yim lag luam digital.
Koj puas xav pib qhov phiaj xwm rau kev tshaj tawm kev muaj tiag? Koj tuaj yeem txhim kho tam sim ntawd cov digital muaj nyob ntawm koj lub hom phiaj los ntawm kev pib ua si nrog cov peev txheej muaj peev xwm muaj peev xwm los ntawm Facebook.
