Social Media Branding ke eng?
Lets'oao la mecha ea litaba ea sechaba le thusa k'hamphani kapa lebitso ho aha le ho boloka setšoantšo sa k'hamphani se hlakileng libakeng tse fapaneng tsa litaba tsa sechaba. Bamameli ba utloisisa habonolo le ho thabela seo u se arolelanang, haeba u sebelisa chebahalo, maikutlo le molaetsa o tšoanang. Letšoao le matla la mecha ea litaba ea sechaba le thusa khoebo ea hau ho hlahella inthaneteng mme e nolofalletsa batho ho e lemoha. Sena se thusa batho ho hokahana le uena habonolo.
Lets'oao le letle la mecha ea litaba ea sechaba le kenyelletsa ho fetang feela ho arolelana khafetsa. E hloka mokhoa o hlophisitsoeng o nang le mehopolo ea litaba e nahannoeng hantle, phapanyetsano e nang le moelelo, le litataiso tse hlakileng tsa mofuta. U lokela ho haha a cha e matla 'me u bontše tsebo ea hau. Sena se tla thusa likhoebo ho fumana ts'epo le ho hohela bareki ba tšepahalang. Ho blog ena, re tla ithuta ho etsa marang-rang a marang-rang mme re tla sheba le li-brand tse holimo tse nang le marang-rang a marang-rang a marang-rang.
Melemo ea Boteng bo Matla ba Media Media Brand
Katleho ea k'hamphani ea hau e susumetsoa ke boteng bo botle ba marang-rang a sechaba. Mona ke melemo e meng:
- Batho ba tla ba teng Hlokomela ea mofuta oa hau mme o tla potlakela ho lemoha khoebo ea hau le ho e hokahanya le thepa kapa litšebeletso tsa hau haeba u na le lebitso le matla la lebitso.
- U ka fumana chelete ea hau tshepo ya bamamedi le ho hokahana le bona ka ho romella a litaba tse hohelang haholo. Ho araba lipotso tsa basebelisi ba hau khafetsa le ho araba maikutlo a bona ke mokhoa oa ho ba boloka ba tšoarehile.
- Branding e sa fetoheng ea khothatsa likeletso tse ling, likeletso le maikutlo, seo qetellong se fellang ka keketseho ea phihlello ea hau.
- Likhoebo tse tšepahalang li etsa hore motho a itšepe, e leng se lebisang keketsehong ea palo ea balateli bao qetellong e bang bareki.
- Hoa khoneha ho khetholla feme ea hau ho bahlolisani ba eona ka ho theha a boitsebiso bo ikhethang ba lebitso, e leng eona e tla hohela le ho boloka bareki.
Ha re hlahlobeng mokhoa oa ho etsa marang-rang a marang-rang mohato ka mohato!
Mohato oa 1: Hlalosa lebitso la hau la lebitso
Hlalosa Morero oa Lets'oao la Hao le Maemo
Sepheo le boleng ba lets'oao la hau ke motheo oa leano la hau la mecha ea litaba ea sechaba. Li hlalosa seo khoebo ea hau e se emelang le ho tataisa tsela eo u buisanang le bamameli ba hau ka eona. Polelo e hlakileng ea sepheo e thusa bareki ba ka bang teng ho utloisisa morero oa hau, ha boleng ba mantlha bo netefatsa botsitso melaetsa le ho etsa liqeto. Motheo ona le oona oa bohlokoa bakeng sa letšoao la boitšoaro, moo lihlahisoa li hokahanyang litekanyetso tsa tsona, puisano le liketso ho aha tšepo ea nako e telele.
E le hore u thehe pono e matla le leano la ho etsa letšoao le susumetsoang ke litekanyetso, u lokela ho latela se latelang:
- Khetholla tlhahiso e ikhethang ea brand (USP). Hape, hlokomela kamoo e ruisang bamameli ba hao molemo kateng.
- Lulahanya sepheo sa lebitso la hau le lithahasello le boleng ba bareki bao u ba batlang.
- U ka bonahatsa likarolo tsena tsohle ka letsoho la hau litaba tsa litaba tsa sechaba, litlhaloso, le lihlooho tsa litaba.
Theha Boitsebiso bo Tšoanang ba Pono
Your lebitso la lebitso la lebitso ho bohlokoa ho etsa hore litaba tsa hau li bonahale hanghang. Ponahalo e tsitsitseng le e profeshenale liteisheneng tsohle tsa mecha ea litaba ea sechaba e thusa ho etsa hore lebitso la hau le tšepahale le ho matlafatsa molaetsa oa lebitso la hau.
Ka tlase ke likarolo tsa bohlokoa bakeng sa boitsebiso bo matla ba pono:
- Logo le Mala Palette: Sebelisa letšoao le mebala e tšoanang ho pholletsa le li-platform tsohle ho theha boitsebiso bo ikhethang ba lets'oao le bakeng sa ho lemohuoa habonolo. Etsa bonnete ba hore u theha lets'oao le lumellanang le boleng ba lets'oao la hau le setaele sa pono.
- Typography le Fonts: Khetha lifonti tse baloang le tse khahlang tse tsamaellanang le semelo sa mofuta oa hau.
- Litšoantšo le Grafiken: O hloka ho latela setaele se itseng, tema, kapa sefe ho boloka botsitso ba pono.
- Lithempleite le Libopeho: Theha litempele tse tšoanang bakeng sa lipapatso tsa litaba tsa sechaba, lipale le livideo. Sena se thusa ho boloka li-profaele tsa hau tsa litaba tsa sechaba le litaba tse lumellanang.
Lentsoe le tsitsitseng la Brand
Lentsoe la lebitso la hau le lokela ho bonahatsa botho ba hau le tsela eo u buisanang le bamameli ba hau ka eona. Molumo oa hau o lokela ho tšoana ho li-platform tsohle tsa litaba tsa sechaba. E ka ba profeshenale, botsoalle, metlae, kapa matla, ho ipapisitse le sepheo sa mofuta oa hau le bamameli ba hau.
- U ka khona etsa qeto ya puo le modumo e amang bamameli ba hao.
- O ka theha file ea tataise ho hlalosa mantsoe le mokhoa oa ho romellana melaetsa.
- Ho sa tsotellehe hore na u khetha molumo ofe, sebelisa e tšoanang ka litlhaloso, likarabo, joalo-joalo.
Mohlala: Ho lumellana ha Branding ea Nike
Katleho ea Nike mecheng ea litaba tsa sechaba e kanna ea amahanngoa haholo le a setaele se tsitsitseng sa pono le puo ho pholletsa le likanale tsohle.
- The pale e khothatsang, moralo o bonolo, le phalete e hlakileng ea mebala ba kentse thuso ea motho ho tseba lebitso la bona kapele.
- Ebang ke video ea phutuho, tumello ea moatlelete, kapa poso ea papatso, ntho e 'ngoe le e 'ngoe e hlahisoang ke Nike e lula e tiisa polelo ea sepheo-e leng "E etse feela. "
- Boqapi motsoako oa lintho tse hlahisoang ke basebelisi le litšoantšo tsa litsebi e tiisa bonnete le ho ba thusa hore ba lule ba tšepahala ho mofuta oa bona.
- Joalokaha u bona setšoantšong se ka tlase, Instagram ea Nike e ipuella.
Mohato oa 2: Tseba Bamameli bao U ba Lebelletseng
Katleho ea marang-rang ea marang-rang ea sechaba e itšetlehile ka bokhoni ba hau ba ho utloisisa ka ho hlaka 'maraka oo u o batlang. Mokhoa o mong oa ho fumana sena ke lipatlisiso tsa bamameli. Ho etsa boithuto bo batsi ho bohlokoa ho etsa bonnete ba hore litaba tsa hau li tla hohela bamameli le ho khotsofatsa litlhoko tsa bona.
Etsa Lipatlisiso tsa Bamameli
- Ho sebelisa lisebelisoa tsa analytics joalo ka Google Analytics, Facebook Insights, le Instagram Insights li ka u thusa ho etsa lipatlisiso ka palo ea batho.
- pina litaba tse etsahalang, li-hashtag, le lihlooho ho utloisisa lithahasello tsa batho le matšoenyeho.
- Ho hohela bareki ho ka etsoa ka mokhoa o atlehileng ka likhetho, lipotso, le likhokahano tse tobileng le balateli.
Theha Profiles Of Market Your Rered
A botho ba bamameli ba hau ke kemelo e felletseng ea moreki ea phethahetseng eo u ikemiselitseng ho mo hulela. E u thusa ho theha leano la litaba tsa hau e le hore li hohele le ho sebelisana le batho ba loketseng.
Bakeng sa ho theha batho ba nang le lintlha tse qaqileng tsa bamameli:
- Motho o lokela ho qala ka ho fumana ea bohlokoa ka ho fetisisa Lintlha tsa demographic: lilemo, bong, sebaka, le mosebetsi.
- Ithute mekhoa ea bona, liphephetso, le boitšoaro ba ho reka.
- Motho o lokela ho fumana marang-rang a marang-rang ao ba a sebelisang hangata.
Mohato oa 3: Khetha Li-platform tse nepahetseng tsa Media Social
Ha se k'hamphani e 'ngoe le e' ngoe e tla fumana ho lekana sebakeng se seng le se seng sa litaba tsa sechaba. Phello ea hau e tla ba e phahameng haholo haeba u khetha tse nepahetseng ho latela litakatso tsa bamameli le mofuta oa litaba.
Khetha Liforomo tsa Mecha ea Sechaba tse Tšoanehang
- Fuputsa moo babali ba hau ba reriloeng ba qeta nako ea bona haholo.
- Nahana ka mofuta oa thepa e khanyang sethaleng se seng le se seng.
- Bahlolisani ba lipatlisiso maqheka a ho ithuta se sebetsang tšimong ea hau ea khoebo.
Ntlafatsa Liprofaele tsa Media Media
Profaele e ntlafalitsoeng hantle e hohela bamameli ba nepahetseng 'me e eketsa ho fumaneha. Etsa bonnete ba hore sebopeho sa mofuta oa hau se hlaha liprofaeleng tsa hau tsa litaba tsa sechaba. Mehato ea ho ntlafatsa profaele ea hau:
- khetha litšoantšo tsa boemo bo holimo le litšoantšo tse koahelang.
- Theha bio e hapang maikutlo u sebelisa mantsoe a bohlokoa.
- Link webosaete ea hau le lintlha tsa ho ikopanya.
Mohato oa 4: Theha Leano le Matla la Litaba
Ho sebetsa ka thata moralo oa litaba e ka u thusa ho boloka thahasello ea mofuta oa hau har'a bamameli ba hau. Ho eletsoa hore u leke mefuta e mengata ea lifomate tsa litaba ho fapana le ho khomarela sebopeho se le seng e le ho holisa ho fihlella le ho sebelisana.
Fetola Mefuta le Mefuta ea Litaba
- Lifilimi, infographics, le litšoantšo tse khahlang mahlo li tletse lintho tse bonahalang.
- Lisebelisoa tsa ho ruta Inthaneteng li kenyelletsa li-webinars, litataiso tsa ho etsa joang, le li-blog lihlooho.
- har'a lisebelisoa tse sebetsanang ke diphuputso, diteko, dithuto tsa dipotso le dikarabo tse etsahalang ka kotloloho, le dipapadi tsa sweepstake. Ho sekaseka kamoo di-platform tsa pono-pele di thusang ho tsitsisa le ho kenya letsoho ha bamameli, disebediswa tse kang Sebapali sa Snapchat e ka thusa lik'hamphani ho bona mekhoa ea litaba tsa sechaba le mekhoa ea ho pheta lipale ntle le ho sebelisana ka kotloloho sethaleng.
- Basebelisi ba theha litlhahlobo, lipale tsa likarolo, le litumello tsa bareki har'a lintho tse ling.
Phethahatsa Khalendara ea Litaba
Sebelisa a Khalendara ea Likateng molemong oa hau. Ho boloka a khalendara ea litaba e tiisa ho tsitsa mme e u thusa ho hlophisa matsatsi a hau a poso ka nepo. Ho etsa meralo ea pele ea lisebelisoa ho u thusa hore u lule u le bohlokoa le ho u thibela ho fetisa menyetla ea bohlokoa.
- Plan liketsahalo tse kholo le lihlooho tsa litaba tsa khoeli le khoeli haeba u batla ho etsa kemiso ea litaba ka katleho.
- Lisebelisoa tsa kemiso as Predis.ai, Buffer, Hootsuite, kapa Later e ka u thusa ho beha poso ka bohona. Etsa bonnete ba hore litaba tsa hau li bonahatsa mekhoa ea indasteri 'me u hlahlobe malebela a sebaka sa marang-rang sa potefolio ho bonts'a mosebetsi oa hau o motle ka ho fetisisa ho feta litaba tsa sechaba.
- Etsa bonnete ba hore litaba tsa hau li bonts'a mekhoa ea indasteri, matsatsi a phomolo le matšolo a ho bapatsa hammoho le mekhoa ea khoebo.
Mohato oa 5: Kopanela le ho Aha Sechaba
Tšebelisano ea Sechaba
Ho theha sechaba se mafolofolo le se amehang ho phahamisa phihlello ea tlhaho le e khothalletsa botšepehi ba brand. Ho eketsa likamano:
- Arabela ka potlako ho bua, litemana, le litlhaloso.
- Post lipale tsa bareki, reels etc ho susumetsa tse entsoeng ke motho.
- Hlophisa liphephetso, litlholisano, le liketsahalo tse kopanetsoeng ho susumetsa ho kenya letsoho.
Tšebelisano ea Tšusumetso
Ho sebetsa le ba susumetsang ho tla thusa hore lebitso la hau le tšepahale le ho bonahala hohle. Ho theha lilekane tse sebetsang hantle:
- Thathamisa batho ba tšoanelehang boleng ba lets'oao la hau. Sebelisana le ba susumetsang eo bamameli ba eona ba batlang ho tšoana le ba hau.
- Buisana le bona ka maikutlo le ka merero e kopanetsoeng.
- Create lisebelisoa tse kopanetsoeng tse ananelang bamameli ka bobeli.
- U ka boela ua shebella tshebetso ya hao papatso ea tšusumetso.
Mohato oa 6: Track, Sekaseka, 'me Optimize
Lekola Lipontšo tsa Ts'ebetso ea Bohlokoa (KPIs)
pina Lipontšo tsa Ts'ebetso tsa Mantlha (KPIs) - Ho hloekisa mokhoa oa hau ho itšetlehile ka ho lekanya liphello.
- Li-KPI tsa bohlokoa tseo u ka li behang leihlo li kenyelletsa: li-DM, tseo u li ratang, maikutlo, likabelo.
- Ho fihlella le kholo ea balateli ke metrics ea bohlokoa eo u lokelang ho e ela hloko.
- Sephethephethe sa Marang-rang le litefiso tsa phetoho ho tsoa mecheng ea litaba tsa sechaba.
Etsa Tlhahlobo ea Kamehla ea Bahlolisani
Ho batlisisa baphadisani ba hao. Ho etsa joalo ho ka totobatsa mekhoa e metle le menyetla. Ho etsa lipatlisiso:
- Sheba mokhoa oa bona oa litaba le tekanyo ea tšebelisano. U ka batlisisa hore na bahlolisani ba hau ba sebelisana joang le bamameli ba bona mecheng ea litaba tsa sechaba. Ke litaba tsa mofuta ofe tse hapang tlhokomelo e ngata eo ba e romellang khafetsa.
- Supa mefokolo leanong la bona 'me u a sebelise.
- Fetola maano a sebetsang hantle ho ntlafatsa leano la hau la ho etsa khoebo le leano.
Fetola Mokhoa oa Hao 'me U Etelle Pele
Joalo ka ha mecha ea litaba ea sechaba e lula e fetoha, le eona e lokela ho fetola leano la hau la ho etsa khoebo. U ka haha marang-rang a matla a sechaba ka ho latela mekhoa ena. Sena se tla u thusa ho eketsa balateli ba hau, boitlamo le ho boloka balateli ba inehetseng ha u ntse u holisa lebitso la hau. Ho ea pele:
- Latela tsoelo-pele ho li-algorithms le bokhoni bo bocha ba sethala.
- U lokela ho leka ka mefuta e fapaneng ea litaba, lifomate le maano a boitlamo.
- Bokella lintlha tsa bamameli, maikutlo, 'me u ntlafatse leano la hau ho latela lintlha tsa rekoto ea ts'ebetso.
Mehlala ea Katleho ea Khoebo ea Mecha ea Sechaba
1 Coca-Cola
Lets'oao la mecha ea litaba ea sechaba ea Coca-Cola le bua ka thabo, bonngoe le ho se thabe. Matšolo a bona a kang "Share a Coke" a khothaletsa litaba tse hlahisoang ke basebelisi, ho matlafatsa boitlamo le botšepehi ba brand.
Joalokaha u bona setšoantšong se ka tlase, mebala ea mofuta oa Coca cola e hlalositsoe ebile e tsitsitse. Ba sebelisa mebala ea bona ea marang-rang ho pholletsa le liforomo tsohle tsa litaba tsa sechaba. Sena se thusa mosebelisi ho tseba lebitso la eona habonolo.
2 Airbnb
Airbnb e tsepamisitse maikutlo tabeng ea ho pheta lipale, ho fana ka lintlha liphihlelo tsa 'nete tsa baeti. Likahare tsa bona tse hlahisoang ke basebelisi le litataiso tsa sebaka seo li eang ho sona li etsa hore mofuta oa bona o hokahane le ho khothatsa. Ka tlase ke mohlala o phethahetseng oa sena.
3. Ho benya
Glossier e thehile lebitso la eona ka ho ikopanya le sechaba sa eona ka kotloloho. Botle ba bona, mokhoa o shebaneng le basebelisi 'me litšebelisano tse susumetsang li etsa hore ba hlahelle indastering ea botle. Joalokaha u ka bona ho bona Mecha ea litaba ea sechaba ea Pinterest tshoaro. Esita le tagline ea bona e bontša hore ba sebelisana le sechaba ka ho toba.
4. Spotify
Ts'ebeliso ea Spotify ea papatso e tsamaisoang ke data, joalo ka Spotify phuthetsoe, e theha litaba tse ka arolelanoang haholo tse ntlafatsang tshebedisano ya lebitso le kokoana-hloko. Ba bolokile ho tsitsa ho ts'ebetsong ea bona ea Instagram hape, ka ho beha litaba ka mokhoa o ts'oanang le phalete ea mebala.
fihlela qeto e
Letšoao le matla la litaba tsa sechaba le hloka ho ikamahanya le maemo kamehla le moralo o tsitsitseng, oa leano hammoho le nts'etsopele e tsoelang pele. Ka ho hlahisa a boitsebiso bo ikhethang ba lebitso, ho sebelisana le bamameli ba hau, le ho sebelisa lintlha tse tsamaisoang ke data, u ka 'na ua theha boteng bo matla bo eketsang tlhokomeliso ea brand le ho susumetsa tsoelo-pele ea khoebo. Maano ana a tla u thusa hore u bonahale. Ho theha likamano tse haufi le bamameli ba hau, u tlameha ho lula u ntlafatsa leano la hau, u lule u le teng ka nts'etsopele ea khoebo, 'me u behe litšebelisano tsa bohlokoa pele.
