Huda Beauty ke lets'oao la litlolo le botle le fumaneng botumo bo bongata le botumo ba machabeng ka nako e khuts'oane, re leboha haholo ka maqheka a eona a macha a ho bapatsa. Ka blog ena, re tla kenella ka botebo ka Huda Beauty Marketing Strategy e tlatselitseng katlehong ea Huda Beauty, le kamoo u ka sebelisang maqheka ana ho tsamaisa kholo ea lebitso la hau.
Ho tloha ho matla a matla a ho bapatsa le mecha ea litaba ea sechaba ho isa ho tšebeliso ea lintlha tsa bareki le matšolo a ho bapatsa a nang le boiphihlelo, Huda Beauty o sebelisitse maqheka a fapaneng ho sebelisana le bamameli ba bona le ho aha tlhokomeliso ea lebitso. Ho feta moo, mofuta ona o boetse o behile khatello e matla holim'a bonnete le mefuta e sa tšoaneng boitekong ba bona ba ho rekisa, e leng se ba thusitseng ho hokahana le ho lumellana le bamameli ba bona.
Thutong ena, re tla hlahloba e 'ngoe le e 'ngoe ea maano a ho bapatsa a Huda Beauty ka botlalo, le ho fana ka malebela a sebetsang mabapi le hore na u ka sebelisa lithuto tsena joang boitekong ba hau ba ho bapatsa. Hore na o mong'a khoebo e nyane, setsebi sa ho bapatsa, kapa rakhoebo, u tla fumana lintlha tsa bohlokoa le lintlha tseo u ka li nkang boithutong bona. Kahoo ntle le nako e 'ngoe, a re keneng ka har'a lithuto tse holimo tsa ho bapatsa tseo re ka ithutang tsona ho tsoa ho mokhoa oa Huda Beauty.
Blog e ka ba telele ebile e na le lintlha tse ngata, ka hona mona ke TL:DR bakeng sa hau 😉,
1. Ho tsetela ho papatso ea Influencer
2. Sebelisa litaba tse hlahisoang ke basebelisi
3. Lula u tsitsitse ho Media Media bakeng sa Phello e Ntle
4. Ho bapatsa ka boiphihlelo
5. Post ka Nako e Molemohali
6. Phapang le kenyelletso
7. Ho nepahala
8. Ho sebelisa li-Hashtag ho Instagram
Huda Botle
Huda Botle ke lets'oao le tsebahalang lefatšeng ka bophara la botle le thehiloeng ke mohlohlelletsi oa botle Huda Kattan ka 2013. Huda Kattan o fetotse lerato la hae bakeng sa botle khoebong ea lidolara tse libilione mme a rehoa e 'ngoe ea tsona. Forbes 'Ba susumetsang ka ho Fetisisa'.
Hape ke:
- Kim Kardashian oa moruo oa botle bo botle.
- No. 1 ho Lethathamo la Barui ba Instagram Influencer e ka etsa ho fihlela ho USD 18,000 ka poso.
- E hakanngoa hore boleng ba eona bo feta lidolara tse limilione tse 4.5.
- Mothehi oa #1 Instagram indie beauty company.
Letšoao lena le fana ka mefuta e mengata e fapaneng ea lihlahisoa tsa botle, ho kenyelletsa le makeup, skincare, le tlhokomelo ea moriri, 'me e na le boteng bo matla indastering ea litlolo.
Letšoao lena le fana ka mefuta e mengata ea lihlahisoa tsa botle, ho kenyelletsa le makeup, skincare, moriri.
Huda Beauty Marketing Strategy
Huda Beauty e sebelisitse maano a 'maloa a atlehileng a ho bapatsa a thusitseng lebitso hore le hlahelle indastering ea litlolo e phetheselang. Maqheka a mang a bohlokoa a Huda Beauty Marketing Strategy a sebelisoang ke lets'oao a kenyelletsa ho bapatsa ka matla, ho sebelisa mecha ea litaba ea sechaba ho hokahana le bamameli ba eona, ho sebelisa lintlha tsa bareki ho tsebisa ho etsa liqeto, le ho sebelisa matšolo a ho bapatsa a nang le boiphihlelo.
Ho phaella moo, Huda Beauty e behile khatello e matla holim'a bonnete ba boiteko ba bona ba ho rekisa 'me e entse boitlamo ba ho fapana le ho kenyeletsoa matšolong a bona. Ka tlase, re tla shebisisa leano le leng le le leng la Huda Beauty Marketing ka botlalo.
1. Ho tsetela ho papatso ea Influencer 🤳🏽
Huda Beauty o sebelitse le mefuta e mengata ea susumetsang, ho kenyelletsa le batho ba tummeng le li-blogger tsa botle, ho ntšetsa pele lihlahisoa tsa bona. Letšoao le boetse le phatlalalitse lenaneo la lona la tšusumetso, le bitsoang Huda Beauty Squad, le lumellang ba susumetsang ba khethiloeng ho fumana lihlahisoa tse ikhethileng le phihlello ea liketsahalo tse ikhethang.
Matlafatsa papatso ea tšusumetso
Katleho ea Huda Beauty ho Instagram e bakoa haholo ke ts'ebeliso ea papatso e susumetsang. Ba susumetsang ke batho ba nang le li-niches tse ikhethileng mme ba na le balateli ba bohlokoa inthaneteng. Kaha balateli ba bona ba ba nka e le litsebi tse tšepahalang tšimong ea bona, ba ka ama liqeto tsa bona tsa ho reka ka katleho. Leano lena le nolofalelitse Huda Beauty ho fihlela bamameli ba bangata le ba amehang ka ho phahamisa lihlahisoa tsa eona.
Ena ke e 'ngoe ea lipehelo tse nang le boitlamo bo phahameng, joalo ka ha ho bonoa, ke litaba tse hlahisoang ke basebelisi, hape ba tšoaile moetsi. Sena ke sesupo se hlakileng sa hore ba susumetsang ba phethile karolo ea bohlokoa katlehong ea lebitso. Ntle le ho matlafatsa li-micro-influencers ho fihlela 'maraka oo ba o lebelletseng, Huda Beauty e boetse e sebelisitse ba susumetsang haholoanyane.
2. Sebelisa litaba tse hlahisoang ke basebelisi
Huda Beauty e boetse e sebelisitse litaba tse hlahisoang ke basebelisi (UGC) ka ho hlahisa lipapatso tsa batho ba susumetsang mecha ea litaba ea sechaba ba sebelisang lihlahisoa tsa Huda lithutong tsa bona tsa litlolo, chebahalo le maikutlo.
Sena se lumella ho hokahana le 'maraka oa sepheo sa Huda Beauty oa batho ba lilemo li 20-24 le ho fumana leseli la bohlokoa mabapi le hore na lihlahisoa tsa eona li sebelisoa joang.
UGC (Litaba tse hlahisoang ke basebelisi), kapa litaba tse entsoeng ke bareki, e ka ba sesebelisoa se matla sa ho bapatsa. Huda Beauty Marketing Strategy e likoloha haholo ho UGC. Hangata UGC e hlahisa linepe le bopaki ba bareki liakhaontong tsa bona tsa litaba tsa sechaba, e leng se thusang ho haha ts'epo le bonnete le bamameli ba bona. Ka ho bonts'a litaba tse hlahisoang ke basebelisi, o ka bonts'a boleng ba lihlahisoa tsa hau mme oa theha bopaki sechabeng.
3. Lula U tsitsitse Mecheng ea Sechaba bakeng sa Tšusumetso e Ntle 📆
Ho lula u tsitsitse mecheng ea litaba tsa sechaba ho phetha karolo e kholo katlehong ea khoebo efe kapa efe. Ho boloka leano le tloaelehileng ho thusa ho theha boiphihlelo bo betere ba bareki le ho haha ts'epo, botumo le ts'epo ea brand. Ho lumellana ho boetse ho ama sepheo sa khoebo, kaha lihlahisoa tse tsitsitseng li bohlokoa ho feta 20% ho feta tse sa lumellaneng melaetsa ea tsona.
Chate e bonts'a palo ea liphatlalatso ho li-axis tsa y le karohano ea letsatsi le letsatsi holim'a axis ea x, ka likhoutu tsa mebala tse bonts'ang mofuta oa litaba tse hlahang posong.
Joalo ka ha ho hlokometsoe, boholo ba lipapatso tse entsoeng e ne e le livideo, tse emetsoeng ka bopherese chate, tse kentsoeng joalo ka reels ho Instagram. Leano lena le kheloha mokhoa o tloaelehileng oa bahlolisani ba bang ba behang motsoako oa litšoantšo tse le 'ngoe le li-carousels ka mokhoa o sa tsitsang.
Letšoao lena le sebelisa litaba tsa video tse fumanang sekhahla se phahameng sa 38% sa boitlamo ho feta lipapatso tse sa fetoheng, ekaba ka lipale tsa Instagram kapa phepelong ea mantlha. Ho feta moo, ba beha litaba makhetlo a mabeli ho isa ho a mahlano ka letsatsi hore ba lule ba le mafolofolo.
Tlhahlobo ea boitlamo bakeng sa @hudabeauty e senola seo reels li sebetsa hantle ho feta li-post tsa setšoantšo se le seng le li-carousels mabapi le boitlamo bo akaretsang.
Chate ena, liphatlalatso tsa video li emeloa ka litšoantšo tse khubelu, tse nang le setšoantšo se le seng ka 'mala o moputsoa, le li-carousels tse tala. Ka thuso ea Predis.ai, re ka sekaseka ts'ebetso ea kakaretso ea li-post le ho khetholla mokhoa oa ho aba litaba.
Sena se boetse se ts'ehetsa maikutlo a hore ho tsitsisa mecheng ea litaba tsa sechaba le ho tseba mekhoa le lifomete tsa hajoale ho ka lebisa ho liphetho tse ikhethang mme ha etsa hore u khetholle ho bahlolisani ba hau.
Ho sebelisa Social media e atolositsoeng likarolo
Huda Beauty has a strong presence on social media platforms like Instagram, where they frequently post product updates, behind-the-scenes content, and tutorials. The brand has also leveraged Instagram’s shoppable posts feature to allow customers to make purchases directly from their social media accounts.
4. Ho bapatsa ka boiphihlelo
Huda Beauty e sebelisitse matšolo a ho bapatsa a nang le boiphihlelo ho ikopanya le bamameli ba bona le ho aha tlhokomeliso ea lebitso.
Papatso e nang le boiphihlelo e kenyelletsa ho theha boiphihlelo bo tebileng le bo sebetsang hore bareki ba ikopanye le lebitso la hau. Huda Beauty e sebelisitse matšolo a ho bapatsa a nang le boiphihlelo ho ikopanya le bamameli ba bona le ho aha tlhokomeliso ea lebitso.
Mohlala, mofuta ona o bile le mabenkele a pop-up, moo bareki ba ka lekang lihlahisoa le ho ea lipontšong tsa litlolo, hape e bile le liketsahalo tse kang liphanele tsa botle le ho qala lihlahisoa. Matšolo ana a thusa ho theha khokahanyo e tebileng le bareki mme e ka ba mokhoa o sebetsang oa ho tsamaisa thekiso le ho aha botšepehi ba brand.
Joalo ka ha u bona tlhahlobong ea Theme ea Litaba e fanoeng ke Predis.ai, boholo ba litaba tsa bona ke litaba tse hlahisoang ke basebelisi. Ba boetse ba beha lipapatso tse ling tsa lihlahisoa.
5. Post ka Nako e Molemohali 🕙
Huda Beauty e beha lipakeng tsa makhetlo a 3-5 ka letsatsi ka lekhalo la lihora tse 2-3 lipakeng tsa poso ka 'ngoe. Ho lumellana hona ho thusa bamameli ba hae hore ba lule ba tšoarehile 'me ho boloka balateli ba hae ba thahasella. Ho feta moo, Huda o etsa liteko tsa botle ka lipapatso tse fapaneng tsa video mme kaofela li atlehile ho hohela bamameli ba hae.
Moreover, they know that their target market is primarily 20-24-year-old females from countries like the US, UK, Canada, Brazil, and Ireland. Knowing this, they post content that appeals to this demographic and that resonates with their followers. They post makeup tutorials, tips, and tricks, and product recommendations which can be easily created using an Jenereithara ea poso ea AI.
Ho tsoa ho data, ho hlakile hore boholo ba lipapatso li phatlalatsoa lipakeng tsa 12 AM le 9 AM. Sena se fana ka maikutlo a hore lebitso le beha litaba ka nepo ha balateli ba lona ba le mafolofolo haholo, e leng leano le atlehileng.
Huda Beauty o khonne ho fumana katleho e kholo ho Instagram ka lebaka la leano la hae la dijithale le entsoeng ka hloko le boitlamo ba ho romella ka linako tse ntle ka ho fetisisa. Ka ho utloisisa 'maraka o reriloeng le ho theha litaba tse amanang le bona, ba thehile balateli ba limilione tse 51 lilemong tse' maloa feela.
6. Phapang le kenyelletso
Huda Beauty e entse boitlamo ba ho fapana le ho kenyeletsoa matšolong a bona a papatso, e bonts'a mehlala le batho ba susumetsang ba mebala e fapaneng ea letlalo, boholo le lilemo lipapatsong tsa bona le litaba tsa mecha ea litaba ea sechaba, le ho khothaletsa koetliso ea mefuta-futa ea setso e le karolo ea ho holisa setso sa letšoao le kenyeletsang.
Phapang le ho kenyeletsoa ke lintlha tsa bohlokoa tsa ho bapatsa, kaha li thusa ho netefatsa hore matšolo a hau a emela 'me a lumellana le bamameli ba hau.
Ka ho kenya letsoho boitekong ba hau ba ho bapatsa, o ka hohela bamameli ba bangata mme oa bonts'a litekanyetso tsa hau joalo ka lets'oao.
7. Ho nepahala
Boiteko ba ho bapatsa ba Huda Beauty hangata bo hatisa bonnete ba mofuta le mothehi oa eona, Huda Kattan.
Botšepehi ke karolo ea bohlokoa ea ho bapatsa, kaha e thusa ho haha ts'epo le ts'epo ho bamameli ba hau. Boiteko ba ho bapatsa ba Huda Beauty hangata bo hatisa bonnete ba mofuta le mothehi oa eona, Huda Kattan.
Hangata lebitso le arolelanoa litaba tse ka morao ho seketsoana le linepe tse hlakileng mecheng ea litaba tsa sechaba ho fa bareki pono ea botho ho cha. Ka ho ba oa 'nete boitekong ba hau ba ho bapatsa, o ka theha khokahano e matla le bamameli ba hau mme oa ikarola ho bahlolisani.
8. Ho sebelisa li-Hashtag ho Instagram
Huda Kattan, mothehi oa mohala oa litlolo le mohlohlelletsi ea tummeng oa botle, qalong o sebelisitse hashtag ea hae ea mantlha #hudabeauty ka Phuptjane 2016. Ka lilemo tse 1 le halofo feela, ho ne ho felile. Liposo tse limilione tse 1 e amanang le hashtag ena.
Huda Kattan esale a le hlokolosi hore a se ke a sebelisa li-hashtag tse akaretsang liphatlalatsong tsa hae, hobane tlholisano ho tsona e phahame haholo, mme ho e-na le hoo o tsepamisitse maikutlo ho li-hashtag tse hokahaneng le lihlahisoa tsa hae. Ka tlhahiso e 'ngoe le e 'ngoe e ncha ea sehlahisoa, o etsa le hashtag e ikhethang, haholo bakeng sa eona.
Ho etsa lipatlisiso ka li-hashtag ha ho thata. Re hlahlobile li-hashtag tse tsebahalang haholo tse sebelisoang ke Huda Beauty ka thuso ea Predis.ai, 'me tse latelang ke liphello. Li-hashtag tse sebelisoang khafetsa ke Huda Beauty ke:
Ntle le ho theha li-hashtag tse tsebahalang, Huda Kattan o boetse a sebelisa li-micro-influencers ho fihlela 'maraka oo a o lebelletseng. Ka selemo sa 2017, e mong ea nang le tšusumetso e nyane joalo o ile a arolelana poso ea video e nang le lihlahisoa tsa Huda Beauty le hashtag #hudabeauty. Poso e ile ea fumana maikutlo a makatsang a limilione tse 6, leha sebapali sa botle se ne se na le balateli ba ka bang 34,000 ka nako eo.
Sebelisa Predis.ai tlhahlobo ea tlholisano, re ka tseba ka botlalo boitlamo ba li-hashtag, ho kenyeletsoa palo e tloaelehileng ea lintho tseo u li ratang le maikutlo a mecha ea morao-rao. Tse latelang ke li-hashtag tse holimo tse sebelisoang ke @hudabeauty.
Ho sebelisa li-hashtag tse nepahetseng ho Instagram ho ka ntlafatsa ponahalo ea hau haholo le ho hohela balateli ba bacha. Ho ea ka liphuputso, li-post tse nang le bonyane hashtag e le 'ngoe ka karolelano ea 12.6% ho feta melaetsa e se nang letho. Ho feta moo, ka ho kenyelletsa li-hashtag tse 2-3 ka poso, boitlamo bo eketseha ka 23.4%.
Ka tlase ke li-hashtag tse 5 tse holimo tse sebelisoang ke Huda Beauty ho matlafatsa phihlello ea eona.
U tlameha ho ipotsa hore na u ka sekaseka ts'ebetso ea media ea sechaba ea tlholisano ea hau u sebelisa Predis.ai. Be, u ka khona. etsoe Free! Ingolise feela Mona (Ha ho na karete ea mokoloto e hlokahalang) ho qala ho hlahisa litaba le ho sekaseka maano a mohlolisani oa hau.
Mona ke Huda Beauty Instagram Performance PDF e felletseng eo u ka e jarollang.
Leano la ho bapatsa la Huda Beauty le lebisitse ho liphetho tse ngata tse atlehileng bakeng sa lets'oao. Ka tšebeliso ea bona ea papatso e susumetsang, mecha ea litaba ea sechaba, matšolo a ho bapatsa ka boiphihlelo, le maqheka a mang, lebitso le fihletse tlhokomeliso e matla ea lebitso le ho ba bareki ba tšepahalang. Boiteko bona bo kentse letsoho kholong e kholo ea thekiso le phatlalatso e ntle ea media.
Huda Beauty e fumane tlhokomelo e kholo ea balateli le machaba ka nako e khutšoanyane, ka lebaka la karolo e kholo ea matšolo a bona a sebete a ho bapatsa le boteng bo matla ba litaba tsa sechaba. Letšoao le felile Balateli ba limilione tse 51 ho Instagram feela, 'me lihlahisoa tsa eona li fumaneha ho barekisi ba ka sehloohong joaloka Sephora le Ulta.
Matšolo a ho bapatsa a Huda Beauty a hapile litaba tse ngata tse ntle tsa mecha ea litaba, 'me lebitso lena le hlahisoa likhatisong tse kholo joalo ka Vogue, Elle, le Harper's Bazaar. Tlhokomelo ena ea boralitaba e thusitse ho eketsa botumo le tlhokomeliso ea mofuta ona.
Ho ba teng ha bona mecheng ea litaba tsa sechaba ho thusitse lebitso leo ho theha khokahano e matla le bamameli ba lona. Hangata lebitso le sebelisana le bareki ho li-platform tse kang Instagram, moo ba nang le tšebelisano e phahameng le bona balateli.
Ho tloha ho papatso e susumetsang ho isa ho tšebeliso ea mecha ea litaba ea sechaba ho hokahana le bareki, Huda Beauty e sebelisitse maqheka a fapaneng ho tsamaisa tlhokomeliso ea brand le thekiso.
Ka ho fana ka lihlahisoa tsa boleng bo holimo, ho kenya tšebetsong lenaneo la bots'epehi, le ho lula ba tseba mekhoa ea indasteri, ba thehile bareki ba tšepahalang mme ba fihletse kholo e kholo ea thekiso. Ka ho sebelisa lithuto tsena tsa ho bapatsa ho tsoa ho mokhoa oa Huda Beauty, o ka theha leano le atlehileng la ho bapatsa la Instagram bakeng sa khoebo ea hau.
Bala tse amanang,
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