Sa i ai se taimi na faalauiloaina ai tifiga e na o le televise, tagata lauiloa, po o faataitaiga. Ae o le lalolagi o faʻataʻitaʻiga e matua faʻaosoosoina ma faʻaalia e masani lava ona manaʻomia e le au maimoa nisi mea mai ai.
Le suiga suiga, kickstarting tuaoi o faiga, ma le aloiafi o le mulimuli i tekinolosi-savvy ituaiga ua oo atu i le malae numera e ala i faasalalauga faaagafesootai i luga o se fua tele. Ma o i'inei na fanau mai ai faiga fa'atauva'a fa'atau!
Fa'atauga fa'atauva'a fa'atau o le avanoa sili lea e fa'afeso'ota'i ai lau au fa'atatau. Mai faiga fa'atauga fa'akomepiuta uma, e sili ona ta'uta'ua tagata fa'atauva'a mo faiga fa'atautaiga, aua e mafai ona e fa'atautaia fa'asalalauga talafeagai e ala i tagata ta'uta'ua fou-o tagata fa'atupu!
Ae Faatali, O Ai Tagata Fa'aaafia?
E pei ona taʻu mai e le igoa, o faʻasalalauga faʻasalalau lautele o tagata taʻutaʻua ia na mauaina se taua tele i luga o faʻasalalauga e pei o Instagram, Facebook, TikTok, YouTube, ma isi.
O latou i luga ole laiga i luga ole laiga, pe a galulue faʻatasi ma faʻailoga ma niches, e mafai ona faʻaosofia manatu o latou soo ma faʻatauga faʻatau ma faʻalauiloa oloa ma auaunaga.
O a mea e fa'aosoina mo Fa'atauga Fa'atau?
Fa'atauga fa'atauva'a fa'atau ose ta'iala tau maketi fa'akomepiuta e mafai ona fa'atupuina le fa'atuatuaina o le tagata fa'atauva'a ma aapa atu e fa'aleleia atili le va'aia o se fa'ailoga fa'ailoga.
O fa'aaafiaga mo fa'atauga fa'atautaiga e fesoasoani i le alamanuia e fa'alauiloa se ata lelei, fa'auluina le fa'aogaina o tagata fa'atau, fa'alauiloa oloa ma tautua, ma fa'aogatasi ma sitaili ma tulaga fa'atauaina.
O pisinisi fa'atau, e ala i tagata fa'aaafia, e mafai ona fa'atulaga faiga, ofo atu fa'amaoniga o oloa, ma feso'ota'i ma a latou au fa'atatau i se faiga fa'afeso'ota'i ma fa'apitoa.
O nisi nei o mafuaʻaga e faʻalagolago ai teuga i luga o maketi faʻatau:
1. Tuputupu ae o le Aafiaga mo Fefa'ataua'iga Fa'atauga
E taua tele le sao o le fa'atauva'a fa'atauva'a ile fa'amautinoaina o fa'asalalauga fa'alauiloa e fetaui ma aga ma mea e tutupu i le taimi nei.
Pe o se faiga taugata, fa'aauauina, eseese, aofia ai, po'o le tausiga o le tagata lava ia, o metotia ma aga masani o maketiga fatufatua'i e mafai ona maua ai ni taunuuga lelei mo fa'ailoga faiga. E tusa ai ma se tagata su'esu'e o le G2, o le mea sa'o polokalama fa'atau maketi mo tagata e iai mana'oga fa'apitoa fesoasoani i faʻailoga e pulea galulue faʻatasi i se auala sili atu ona lelei ma fuaina poʻo ai tagata fatufatu e faʻaosofia moni lava taunuuga.
2. Ose Fa'asoa ma Felagolagomai
Fa'atauga fa'atauva'a fa'atau fa'alauiloa mataupu tau a'oa'oga, fa'aosofia, ma fa'afiafiaga e ala i fa'asalalauga fa'aagafesootai.
Instagram influencer maketiina mo teuga fa'alototeleina le au fa'alogo e fa'atasi ma le fa'ailoga fa'ailoga, molimauina mea fa'afiafia mata'ina, ma maua fa'amatalaga fa'afouga fou!
3. Fa'aletagata Lau Fa'ailoga
Fa'atauga fa'atauva'a fa'atau o le auala sili lea e fa'atagata soifua ai lau fa'ailoga a'o fa'auluina le fa'aogaina e fa'aoga ai tekinolosi.
E mafai e au tagata faʻatau gafatia ona suʻe fautuaga ile Instagram mai tagata faʻamalosi. E moni lava lenei mea i tagata fa'atauva'a o lo'o fatuina mea e fetaui ma uiga fa'ale-mafaufau a le tagata fa'atau e ausia ai se fa'amoemoega o le tagata lava ia e foliga tutusa ma le tagata fa'atau.
4. Fa'ateleina lou Auai ile Initaneti
E mafai e faʻailoga faʻailoga ona faʻafefeteina o latou lugalaina i luga ole laiga e ala i le faʻatauina o faʻatauga e faʻaaoga ai le fatuina o mea, faʻamatalaga, faʻailoga, ata vaaia, tala, ma isi.
O auala eseese e faʻafesoʻotaʻi ai le au faʻalogo e faʻaaoga ai le maketi faʻatauvaʻa e ala i mea na tutupu, meaalofa, taʻavale tauvaga ma le faʻatulagaina o foaʻi, tuʻufaʻatasia i ata vitio, faʻatagaina tagata faʻamalosi e pulea, ma isi.
E fa'afefea ona fa'atino e Fa'aa'afiaga mo Fa'atauga Fa'atauga?
O se taʻiala taʻiala taʻitasi lea o le a fesoasoani ia te oe e malamalama ai pe faʻafefea ona e faʻaogaina i le maketi faʻatau!
Laasaga 1: Su'esu'e Au Fa'amoemoe ma Fa'au'u Au Fa'alogologo
O lau faigapa'aga ma tagata fa'aoso e tatau ona amata i se sini fa'apitoa ma manino e atagia ai lau au fa'alogo ma fa'atupuina le mana'oga.
E mafai ona e fa'ailoa lau au maimoa e fa'aaoga ai fa'amatalaga autu, mea e fiafia i ai ma olaga, amio ma mausa, mea e fiafia i ai, tagata fa'atau, ma le fatuina o mea. O lau faʻamoemoe e mafai ona faʻamalosia le faʻalauiloaina o faʻailoga, faʻateleina fefaʻatauaʻiga i luga o le upega tafaʻilagi, faʻateleina tagata mulimuli, pe naʻo le fausiaina o se faʻalapotopotoga faʻasalalau lautele.
Laasaga 2: Faia suʻesuʻega maeʻaeʻa ile Instagram
Fa'atuina se faiga fa'apitoa i lau Instagram influencer maketiina mo teuga. E tatau ona e su'esu'e ma malamalama po'o le a le fa'asalalauga fa'apitoa e fa'afeiloa'i i ai e le fa'atupu fa'ailoga.
Iloilo fua fa'atatau, siaki tala'aga o le galulue fa'atasi, ma iloilo le lelei o mea o lo'o fa'aosoina.
Laasaga 3: Aapa atu mo le Felagolagomai Aafiaga
So'o se fa'asalalauga e te amataina e tatau ona i ai le gafatia e feso'ota'i ai ma tagata fa'alogo mai tala'aga 'ese'ese, fa'amautinoa e o'o lau fe'au i le au fa'atatau tonu.
O le mea lenei e tatau ona e faia e galulue faʻatasi ai ma le tagata faʻamalosi saʻo:
- Su'esu'e ma taula'i i latou; fa'atasi ma latou mataupu ae e te le'i fa'afeso'ota'i i latou.
- Ofo fa'atauaina ma fa'alauiloa se so'otaga felagolagoma'i ina ia manuia itu e lua mai le galulue fa'atasi.
- Seti taʻiala manino ma tuʻuina atu ia i latou le fatufatuga freedom e fai ni ta'iala e mafai ona fa'alogoina lau au maimoa.
- Su'e ma fua le fa'atinoga o feso'ota'iga fa'aa'afia.
Tuuina atu le tau sa'o e fa'atatau i le faitau aofa'i o tagata mulimuli, avanoa i se au maimoa fa'apitoa, taleni, ma le fua faatatau. O pepa fa'atatau nei:
- Nano influencers ma le 1000-10,000 mulimuli (tau fa'atatau - $10 - $100 i le meli)
- Micro-influencers ma 10,000-50,000 tagata mulimuli (tau fa'atatau - $100 - $500 i le meli)
- Tagata fa'aaogāina vaeluagalemu ma le 50,000-500,000 tagata mulimuli (tau fa'atatau - $500 - $5,000 i le meli)
- Macro influencers ma 500,000-1,000,000 tagata mulimuli (tau fa'atatau - $5000 - $10,000 i le meli)
- Mega influencers ma 1,000,000 + soʻo (tau faʻatatau - $10,000 + i le meli)
Fa'afefea ona Fa'alauiloa Lau Fa'ailoga Fa'ailoga e ala i Fa'aa'afiaga mo Fa'atauga Fa'atau?
O le pito i lalo e taua tele le suʻesuʻeina o le ituaiga o faʻasalalauga faʻalauiloa e te manaʻo e tamoʻe ma au faʻamalosi e ausia au sini. E taua le faʻaogaina o suʻega, aʻoaʻoina, ma toe faʻamatalaina taʻiala e iloilo ai mea e aoga mo lau faʻailoga ma mea e leai.
O auala sili nei e 5 manuia e faʻaaoga ai le Instagram mo faʻatauga faʻatau:
1. Fa'alauiloa oloa
E te fa'aogaina tagata fa'amalosi e fa'alauiloa au oloa ma fa'asoa le fa'ailoga ile fa'amatalaga Instagram a lau brand. E mafai e le tagata faʻamalosi ona faʻaogaina au oloa ma faʻaalia i luga oa latou upega tafaʻilagi, Instagram reels, blogs, tala, ma isi.
Mo se faʻataʻitaʻiga, o le pou o loʻo i lalo na faia e se tagata faʻamalosi, Marie Carrion, o ia foi o se amepasa mo le Faʻavavau 21 faʻaalia se ofu matagofie.
2. Fa'aoga So'oga Fa'atasi
E mafai ona e fa'aogaina se so'oga fa'atasi ma oloa uma e fiafia i ai a le fa'aa'afia mo fa'atauga fa'atau ma tuu atu ia i latou e faalauiloa le sootaga i luga o latou auala. O lenei mea e mafai ona latou maua ai se komisi i luga o faʻatauga uma, lea e mafai ona faʻauluina tagata fou i lau faʻailoga.
Mo se faʻataʻitaʻiga, e mafai ona e auai i le Nike Affiliate Program e oʻo atu i le 11% komisi i luga o faʻatauga aoga na e faia.
3. Fa'alauiloa Lafoga po'o Fa'ailoga Fa'aitiitiga
O le tuʻufaʻatasia o tulafono faʻaitiitiga, tauvaga, ma foaʻi e mafai ona avea ma taʻiala malosi e faʻamalosia ai le faʻaogaina, faʻatau faʻatau, ma faʻaleleia le vaʻaia o ituaiga. E mafai ona e galulue faʻatasi ma tagata faʻamalosi e fefaʻasoaaʻi tulafono faʻaitiitiga tulaga ese ma siaki le galulue faʻatasi e ala i le faʻaogaina o code.
Taimi fa'atapula'aina ofo, ma fa'aitiitiga fa'aitiitiga o isi auala ia e fa'amalosia ai le au mulimuli e fai fa'agaioiga vave. Se'i o tatou va'ai i le fa'ata'ita'iga o lo'o i lalo, lea o lo'o fa'ailoa mai ai e Maria Vizuete le la'uina o se fa'ailoga fou ma fa'asoa fa'ailoga fa'aitiitiga.
4. Fa'atulaga se Avega Fa'asalalau Fa'asalalau
Fa'ataga se tagata fa'aoso e pulea lau fa'ailoga Instagram account mo le aso atoa ma ave a latou tagata fiafia i au itulau lautele. E mafai ona e fa'ailoga oloa i luga reels pe fa'amalosia tagata fa'aoso e ofo atu a latou fautuaga pe fa'asoa atu o latou poto masani e fa'alauiloa lau laina o oloa.
5. Fa'ameaalofa
Galulue faatasi ma fa'aa'afia mo fa'atauga fa'atau e tuʻuina atu oloa faʻatau e fesoasoani e faʻaalia lau faʻailoga i le lautele lautele ma faʻateleina tagata mulimuli. E mafai ona e amata i foaʻi oloa, seti manaʻoga e ulufale ai, faʻamalosia le au mulimuli e auai i mea e faʻaaogaina e le tagata faʻaoga, ma faʻamalieina foi i le maeʻa o le faʻasalalauga.
O le ki i ia manatu fa'alauiloa o le fa'avasegaina o nei ta'iala ina ia fetaui ma lou fa'ailoga fa'ailoga ma mea e te mana'o iai. O nei metotia o le a fesoasoani i lau faʻailoga e fatuina ai se poto masani mo tagata mulimuli aʻo e ausia au sini faʻatau maketi.
iʻuga
O lo'o i ai iinei le fa'atauga fa'apitoa e nofo ai. Afai e te manaʻo i tagata e talanoa e uiga i lau faʻailoga pe fautuaina i isi, o le taimi sili lea e faʻafiafia ai Instagram influencer maketiina mo teuga.
Afai e te manaʻo e faʻamautinoa e talanoa tagata ma fautuaina lau faʻailoga, o le taimi lenei e amata ai. Fa'afeso'ota'i pe e te mana'omia se fesoasoani e malamalama ai i ta'iala autu e uiga i fa'aa'afia mo fa'atauga fa'atau.
Ole maketi fa'atauva lea, ma e tatau ona e mafaufau i fafo atu o le atigipusa e fa'aalia ai lau sitaili fa'apitoa, fa'alautele le fa'alauiloaina o fa'ailoga, ma fa'amalosia tagata fa'atau e fa'atau fa'atasi ma oe. Fashion influencer marketing fesoasoani ia te oe e fausia se nuu i niches laiti ma saili le au maimoa sa'o e lagolagoina oe.
Fai au faʻasalalauga faʻapitoa ma selesele taui mo tausaga a sau!
Predis.ai's Fa'atupu fa'asalalauga AI free tool can help you leverage social networks in your fashion promotional and social media campaigns to meet business goals. We help you understand how to do influencer marketing, conduct social research, create engaging social media content, and approach an influencer, from agreeing on deliverables, key messages, and timing to content usage and reporting.
Atonu e te fiafia foi,
