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1. Understand Your Target Audience

Identify your Buyer Persona, then Research your Target Market, identify their Needs and Wants, and Understand their purchasing behavior.

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2. Speak Their Language

You use words they understand. No fancy words or confusing terms. Keep it simple and relatable.

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3. Use Sensory  Words

Imagine this: you’re selling scented candles. Instead of just saying “Nice smell,” you describe it as “filling the room with the comforting aroma of vanilla and warm spices.” 

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4. Highlight The Benefits

List the Features of your product, Explain how each feature Benefits the Customer, Use bullet points for easy Readability, and focus on the Customer’s Needs.

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5. Use High-Quality Images

High-quality images are your secret weapon. They bring your product descriptions for Shopify to life and help your customers understand exactly what they’re getting.

6. Include Social Proof

Social proof is like a thumbs-up from your customers. It shows that your products are the real deal and that others have already tried and loved them.

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