19 Zitsanzo Zotsatsa Zotsatsa za Google Kuti Mulimbikitsidwe

Kaya ndinu otsatsa malonda atsopano kapena katswiri wodziwa ntchito, muvomerezana nafe kuti kutsatsa bizinesi yanu ndikofunikira kuti ikhale yopambana. Nanga bwanji tikadakuwuzani kuti mutha kupeza njira yotsatsira yomwe imafikira 90% ya anthu apa intaneti? Ndikanati, “Ndilembeni!” Takulandirani ku Google Display Network, komwe mabizinesi amakumana ndi omwe angakhale makasitomala! M'nkhaniyi, tiyeni tilowe mozama mu zitsanzo zabwino kwambiri za Google Display Ads zomwe zakhala zikugwira ntchito m'mbuyomu.

Ndi mabizinesi mamiliyoni ambiri omwe amagwirizana ndi Google kuti awonetse zomwe agulitsa, kutsogola ndikofunikira kuti mupindule kwambiri ndi nsanjayi. Izi zati, tiyeni tilowe mu izo ndikuwona momwe mungapangire zotsatsa zomwe zimasiyana ndi unyinji!

Kodi Zotsatsa za Google Display ndi chiyani ndipo chifukwa chiyani muyenera kusamala?

Zotsatsa za Google Display, mukagwiritsidwa ntchito moyenera, khalani ndi kuthekera kokulitsa kuzindikirika kwa mtundu wanu. Kuchita bwino kwake popereka zotsatsa pamapulatifomu ambiri, zida, ndi mawonekedwe kwapangitsa kuti ikhale chida chapadera choyendetsera malonda, kusonkhanitsa otsogolera, ndikusintha mawonekedwe anu onse.

Nawa zitsanzo zotsatsa zotsatsa zomwe zikuyenda bwino komanso maupangiri ndi zidule za momwe mungatsatire machitidwe awo abwino kupeza zotsatira komanso.

19 Onetsani Zitsanzo Zotsatsa Kuti Mutenge Kudzoza kuchokera

Zikafika pa Zotsatsa, mumakhala ndi kagawo kakang'ono kuti mutenge ndikusunga chidwi cha omvera anu. Zina mwa zotsatsazi zakwaniritsa izi kudzera muzojambula zopanga, zowoneka bwino, ndi zina zotero. Tiyeni tiwone zitsanzo kuti timvetsetse bwino:

1. Semrush

Semrush ndi nsanja yotchuka ya SEO yomwe imapereka zidziwitso zatsatanetsatane pazomwe tsamba lanu likuchita. 

Onani zotsatsa zomveka bwinozi pomwe amakuuzani zomwe mungapindule nazo pazogulitsa zawo. Ndipo awo “Yesani Free” ndi CTA yokopa yokwanira kuti obwera kumene ayeserepo kamodzi. 

Mtundu wa Malonda: Zithunzi Zotsatsa

2. Salesforce

Kuphatikizira ziwerengero muzotsatsa zotsatsa nthawi zonse ndi lingaliro lodabwitsa. Ziwerengero nthawi yomweyo zimawonjezera kukhulupilika ndi kudalira bizinesiyo, motero zimapangitsa anthu kukhala ndi mwayi woti wogwiritsa ntchitoyo ayang'ane bizinesi yanu.

Kuphatikiza apo, CTA "Pezani lipoti" imalimbitsa mfundo yakuti iyi si mawu opanda pake ndipo ali ndi chithandizo choyenera. Ndipo muyenera kuvomereza, Salesforce ili ndi chithunzi chokongola kwambiri nthawi zonse, chomwe chimapangitsa mapangidwe ake kukhala okongola kwambiri!

Mtundu wa malonda: Zithunzi Zotsatsa

3. Adobe

Chitsanzo cha Malonda ichi ndi chisonyezo cha momwe mungapangire kuzindikirika ndi bizinesi yanu ndikusefa zomwe zikuyembekezeka kuchokera pazotsatsa zomwe. Kuyika mtengo pachikwangwanicho kulepheretsa anthu kudina zotsatsa komanso kusagula. Izi zidzachepetsa mtengo wotsatsa komanso zithandiziranso mwayi wanu wosintha mayendedwe awa.

Mtundu wa malonda: Zithunzi Zotsatsa

4. Asana

Kufupikitsa kukopera, kumapangitsanso malonda abwino. Ndipo Asana adakhomerera njira iyi ndi tagline iyi. M'mawu ochepa, akwanitsa kuthana ndi vuto lomwe mabizinesi ambiri amakumana nalo komanso momwe malonda awo angathandizire wogwiritsa ntchito. Mukazindikira, awonetsanso mobisa kuti Asana atha kukuthandizani kukonza bizinesi yanu.

Mtundu wa malonda: Zithunzi Zotsatsa

5. Spotify

Ndi mafanizo opatsa chidwi komanso mawonekedwe owoneka bwino, chitsanzo ichi cha Spotify chikupangitsani kuti muyime ndikuyang'ana. Kupatula pa mapangidwe, zomwe zilimo zimamveka bwino ndipo mumapeza lingaliro labwino la zomwe mumapeza mukadina pamalondawa.

Mtundu wa malonda: GIF Ad

6. Sungani

Zolemba zanzeru izi zolembedwa ndi Shopify ndizomwe ziyenera kukumbukiridwa. Iwo angofotokoza Zake Zapadera Zamtengo Wapatali komanso apangitsa owerenga kumvetsetsa momwe aliri abwino kuposa omwe amapikisana nawo.

Mtundu wa malonda: Zithunzi Zotsatsa

7. HubSpot

Hubspot yapanga cholinga chawo kudzitamandira momwe mbadwo wotsogola ungakhalire wosavuta ngati mutagwiritsa ntchito malonda awo. Mfundo yawo yolimba? Iwo akwanitsa kufalitsa uthenga mosavuta komanso mwamsanga. Ndipo kuyamikira kwa mapangidwe awo osavuta koma amphamvu.

Mtundu wazotsatsa: Malonda amakanema

8. Amazon

Izi zopanga za Amazon zili ndi zonse zomwe mungafune kuti muyang'ane pazotsatsa zabwino. Zithunzi zodzifotokozera? Onani! Sewero lanzeru? Onani!

Ngakhale ili ndi CTA yamanyazi poyerekeza ndi opanga ena, ili ndi muyezo wabwino.

Mtundu wa malonda: Zithunzi Zotsatsa

9. LinkedIn

Chithunzi chomwe chili muzotsatsa sichikugwirizana ndi mtundu. Koma kumangiriza ndi kukopera kumapangitsa malonda osangalatsa komanso okopa omwe amakopa chidwi cha wogwiritsa ntchito. Kumwamba ndi malire pankhani ya kulenga!

Mtundu wa malonda: Zithunzi Zotsatsa

10. GoDaddy

Chitsanzo chotsatsachi chidapangidwa m'njira yoti chikhale chosangalatsa komanso chosangalatsa. Chitsanzo chowoneka mosangalatsa, champhamvu chimakweza kumveka kwa malonda. Ndipo mitundu yowala imawonjezeranso bwino. Omwe ali muzamalonda ngakhale? Ndikosavuta komwe mungagwiritse ntchito izi kuti tsamba lanu liziyenda bwino! (Mwachidziwikire, mu mphindi 2!)

Zochititsa chidwi, chabwino? 

Mtundu wa malonda: Zithunzi Zotsatsa

11. costco

Costco imamvetsetsa zovuta zomwe ogwiritsa ntchito amakumana nazo ndipo amawayankha momveka bwino pamakampeni awo otsatsa, motero zimapangitsa kuti zikhale zosatheka kuti anthu adutse popanda kudina. Ndipo ngakhale mutakhala munthu yemwe simunapiteko kokagula golosale, muyenera kuvomereza kuti izi ndi zopatsa chidwi!

Mtundu wa malonda: Zithunzi Zotsatsa

12. General Motors

Mitundu yofunda, yowoneka bwino yachitsanzo chotsatsachi imapereka chisangalalo ndipo nthawi yomweyo imakopa chidwi chanu. Ngakhale tikuganiza kuti CTA ndi yocheperako, zonse, zotsatsazi zidatha kujambula ndikuwonetsa kumveka kwa mtunduwo.

Mtundu wa malonda: Zithunzi Zotsatsa

13. Wells Fargo

Malonda awa a Wells Fargo amabweretsa chisangalalo chifukwa cha mtundu wa zithunzi zomwe asankha. Phatikizani izi ndi mawu ofotokozera omwe akukamba za mphotho ya bonasi yandalama, komansonso popanda chindapusa cholembetsa.

Lowani ine!

Mtundu wa malonda: Zithunzi Zotsatsa

14. Zosangalatsa

Kuchokera ku mtundu wosangalatsa womwe uli ndi kulimba, mitu yosavuta yamitundu yomwe imalumikizana bwino, komanso mawonekedwe ocheperako, zotsatsa za Fabletics ndizosawoneka bwino koma zosangalatsa.

Mtundu wa malonda: Zithunzi Zotsatsa

15. CloudBees

Zosavuta koma zogwira mtima! Chitsanzo ichi cha malonda owonetsera chimafika molunjika ku mawu avuto, chimapereka yankho (lomwe limakhala lobisika kuseri kwa khoma lolowera), ndipo limapanga zitsogozo pamene ogwiritsa ntchito amabwera kudzafuna yankho. 

Mtundu wa malonda: Zithunzi Zotsatsa

16. Lolemba

Chitsanzo ichi chamtundu wa zotsatsa za google ndichizindikiro chodziwikiratu chazomwe akugwiritsa ntchito asanagwiritse ntchito komanso atagwiritsa ntchito. Ndipo gawo labwino kwambiri? Sanafune ngakhale mawu odziwitsa ogwiritsa ntchito. Ndi infographic yanzeru, adakwanitsa kufalitsa uthengawo.

Mtundu wa malonda: GIF malonda

17. Squarespace

Zotsatsa za google zojambulidwa ndi squarespace zili ndi mitundu yowoneka bwino zomwe zimawonetsa kutentha komanso kapangidwe kakang'ono kamene kamapangitsa kuti zikhale zowoneka bwino. Kuphatikiza apo, CTA yokhala ndi a free kupereka mwa iwo nthawi zonse ndi lingaliro labwino, chabwino?

Mtundu wa malonda: GIF malonda

18. Tsiku la Ntchito

WorkDay yapanga vuto lalikulu lomwe amathetsa kukhala pamndandanda wazotsatsa. Mwanjira imeneyi omvera oyenerera adzadziwa zomwe angayembekezere komanso kukhala ndi mwayi wowonekera pazotsatsa zawo kuti aphunzire zambiri.

Mtundu wa malonda: GIF Ad

19. Swarovski

Mtundu wotsatsa wanzeru uwu wa Swarovski ulibe zotsatsa konse. Komabe kudzera m'mavidiyo opanga, amawonetsa magwiridwe antchito apadera a chinthucho ndi njira zosiyanasiyana zomwe mungasinthire makonda.

Mtundu wazotsatsa: Malonda amakanema

Mitundu ya Zotsatsa za Google Display komanso nthawi yoti muzigwiritsa ntchito

Zikafika pa Ad display network Google, pali mitundu 6 ikuluikulu ndipo mtundu uliwonse wotsatsa uli ndi zopindulitsa zake. Tikukufotokozerani mwachidule za mitundu imeneyo kuti mutha kupanga chisankho mwanzeru.

1. Malonda Owonetsera Omvera 

Otsatsa akhala akuyesa kuyesa kwa A / B ngati gawo la njira zawo kuti apeze matembenuzidwe omwe amachita bwino kwambiri. Nanga tinganene kuti Google ikuchitirani izi?

Malonda Owonetsa Moyankha ndi mtundu wa malonda omwe mungathe kukweza zithunzi zosiyanasiyana, zomwe zili, ndi mitu yankhani. Kenako Google imagwiritsa ntchito luso lake lophunzirira makina kuti iyese kuphatikiza kwa malonda awa ndikusankha omwe akuchita bwino kwambiri. Ngati cholinga chanu ndikupeza magwiridwe antchito apamwamba komanso ololera kutsatsa kosinthasintha, ndiye kuti mtundu uwu wa malonda ndi chinthu chomwe mungaganizire. Ngati bajeti yanu ilola, pali mabungwe omwe angathandize kukhazikitsa malonda mwanjira yopindulitsa kwambiri.

Onani zitsanzo zotsatirazi, pomwe malonda omwewo amawonetsedwa mumitundu iwiri yosiyana:

2. Zithunzi Zotsatsa

Zithunzi Zotsatsa Zakhala chisankho chodziwika pakati pa mabizinesi kwanthawi yayitali. Muzotsatsa zamtunduwu, mutha kukweza chithunzi chamitundu ingapo. Ganizirani ngati bolodi yaying'ono, koma yomwe ilipo pa intaneti ndipo imayang'ana gulu linalake la omvera. Mitundu yazithunzi zotsatsa imatha kukhala yabwino mukafuna kuwonetsa malonda anu, kupereka zidziwitso zambiri zamakampani anu, ndi zina zotero. 

Ngakhale Adobe adatengera zotsatsa zachikhalidwe, adakwanitsa kusangalatsa. Mitundu yosangalatsa, kusakanizika kosasinthika kwa zinthu, komanso mawonekedwe osangalatsa amafunikira chisamaliro.

3. Malonda a GIF

Zotsatsa ziyenera kukhala zowoneka bwino kuti zitsimikizire kuti wogwiritsa ntchito amawasamalira bwino. Ndipo zotsatsa za GIF zitha kukuthandizani kukwaniritsa izi. Kusintha kwazinthu zosinthika ndi njira yabwino yosungira chidwi komanso kuwonetsa zinthu zosiyanasiyana zomwe sizingatheke pachithunzi chokhazikika. Zotsatira zake, mumatha kuwonjezera zambiri ndikusungabe mtengo wotsika kuposa wotsatsa makanema.

Zotsatsa zamtunduwu ndizabwino ngati mukufuna kuwonjezera zambiri, koma dziwani kuti ma GIF awa ndiafupi komanso ozungulira, chifukwa chake kuwonjezera kwambiri sikungagwire ntchito m'malo mwanu.

Workday's Ad imagwiritsa ntchito mayendedwe amfupi, osunthika kuti apititse patsogolo mayendedwe. Komabe, makampani ena amagwiritsa ntchito malonda a GIF kuti awonjezere zambiri, kuwonetsa zinthu zambiri, ndi zina zotero.

Chifukwa chake, kumapeto kwa tsiku, momwe mumagwiritsira ntchito malonda a GIF zimatengera zomwe mumakonda komanso zolinga zanu.

4. Malonda a Kanema

Ngati mulibe nkhawa ndi bajeti, ndiye kuti zotsatsa zamtundu uwu za Google Display ndiye njira yabwino yopitira. 

Zotsatsa zamakanema zimachita bwino kuposa zotsatsa zamtundu uliwonse, ngakhale kupanga makanema otsatsa zitha kukhala zovuta. Mukhoza kusankha kutalika ndi nthawi ya kanema wanu motero kukupatsani luso freedom pa momwe mungatumizire uthenga wamtundu wanu. Khalani chiwonetsero chazinthu kapena zotsatira zautumiki wanu, mutha kusankha kupanga nkhani yanu ndikulumikizana ndi omvera anu.

Netflix pokhala nsanja yosinthira makanema, ndizachilengedwe kuti iwo agwiritse ntchito zotsatsa zamavidiyo panjira yawo yotsatsira. Mwa kuphatikiza zopatsa chidwi zochokera ku zatsopano zawo, zimapangitsa ogwiritsa ntchito kufuna zambiri.

5. Onetsani Zotsatsa Zogula

Kodi mudalembapo dzina lazogulitsa pa injini yosakira ndipo mwalandiridwa ndi miyandamiyanda ya zosankha zomwe zikungoyembekezera kuti mugunde "Gulani tsopano"?

Ifenso! 

Mtundu wodziwika bwino wa zotsatsa za Google ndi zomwe timatcha zotsatsa za Showcase. Lingaliro la malondawa ndikuwonetsa mndandanda wazinthu zokhudzana ndi zomwe wogwiritsa ntchito akufunafuna chinthu china chake. Zotsatsa zamtunduwu ndi njira yabwino kwambiri yowonetsera malonda anu, kukonza mayendedwe awebusayiti, komanso kulimbikitsa malonda. Mitundu yotsatsa yotere imayang'ana anthu omwe akufuna kugula, kuwongolera kufananiza kosavuta.

6. Zotsatsa za Gmail

Zotsatsa za Gmail ndi mtundu wa zotsatsa zomwe zimaperekedwa molunjika pakhomo lanu aka imelo. Omvera omwe mukufuna adzalandira mwachindunji zokhudzana ndi malonda anu muzotsatsa za akaunti yawo yamakalata.

Zotsatsa zamtunduwu zitha kukhala zabwino kwa anthu omwe amadziwa kale ndikuyamikira malonda anu. Koma ngati sakudziwa mtundu wanu, ndiye kuti pali mwayi woti mutha kukhala ngati sipamu.

Momwe Mungapangire Malonda Omwe Amayendetsa Zotsatira?

Zotsatsa zafika patali. Kuyambira kutsatsa kwamanyuzipepala komwe sikukhala pansi paulamuliro wanu mpaka tsopano mutha kufikira gulu linalake la anthu.

Popeza ukadaulo watipangitsa kukhala kosavuta kwa ife, ndi bwino kupezerapo mwayi pazabwinozo. Ndipo pokumbukira malangizo ndi zidule zing'onozing'ono, mutha kupindula kwambiri ndi Zotsatsa za Google Display.

1. Gwiritsani Ntchito Zithunzi Zapamwamba

Zithunzi ndizomwe zimakopa chidwi cha omvera anu nthawi yomweyo, chifukwa chake kukweza zithunzi zabwino sikovuta. Pewani zithunzi zosinthidwa, zokhotakhota, kapena zosawoneka bwino kuti mupeze zotsatira zabwino.

2. Khalani ndi Mapangidwe Abwino

Kuphimba zolembedwa, zithunzi, ndi logo mopanda nzeru kumawononga kapangidwe ka chithunzi chonse ndipo kumapangitsa kuti wosuta asamaganizire kwambiri. Chifukwa chake kumbukirani machitidwe abwino apangidwe mukamapanga zotsatsa.

3. Khalani Omveka pa Zolinga zanu

Kutsata momwe malonda akugwirira ntchito ndikofunikira monga kupanga malonda abwino. Chifukwa ngati simukudziwa chomwe chimafika pachimake, mumachita zinthu mwachisawawa. Kuti mupewe izi, fotokozani momveka bwino zomwe mukufuna kukwaniritsa ndi malonda awa. Kutengera izi, pangani kopi yopangira ndi kutsatsa yomwe ingakuthandizeni kuti mufikire.

Zonse zikanenedwa ndikuchitidwa, yang'anani zotsatira kuti muwone ngati njira yanu yayenda monga momwe mumaganizira.

Maganizo Final

Ziribe kanthu mtundu wamtundu wa malonda omwe mumasankha, ndi mfundo zoyendetsera bwino, kukopera bwino, ndi CTA yomveka bwino mukhoza kuyendetsa zotsatira zomwe mukufuna. Tikukhulupirira kuti zitsanzozi zakupatsani chilimbikitso chopanga malonda anuanu.

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