M'dziko lamasiku ano, ndizovuta kulingalira moyo ngati wotsatsa pazama TV popanda mwayi wopeza ukadaulo woyenera.
Kafukufuku akuwonetsa kuti pofika 2022, Ogula 4.59 biliyoni adagwiritsa ntchito ma social network mwachangu. Zomwe zikuyembekezeka zikuwonetsa kuti pofika 2027, chiŵerengerochi chidzakwera modabwitsa kwa ogwiritsa ntchito mabiliyoni asanu ndi limodzi. Chifukwa chake, malo ochezera a pa Intaneti ali okonzeka kusunga gawo lake lofunikira kwambiri pazamalonda, ndipo zida zingapo zidzatuluka kuti zithandizire komanso kupititsa patsogolo kayendetsedwe kazachuma pamabizinesi.
Mu blog iyi, tifufuza zovuta za zida izi zokonzekera nthawi, kuyang'ana kwambiri pa Pambuyo pake, Bufferndipo Hootsuite, ndikuwona momwe angapangire mphamvu otsatsa malonda a digito kuti azitha kuyendetsa bwino malo ochezera a pa Intaneti. Tiyeni tiyambe!
Kodi Zida Zopangira Social Media ndi ziti?
Zida zopangira ma media media ndi mayankho a mapulogalamu a chipani chachitatu omwe amathandizira otsatsa kupanga ndikukonzekera zomwe zili pamasamba ochezera pasadakhale.
Zomwe zimasindikizidwa zimasindikizidwa panthawi yomwe yakonzedwa. Zida zoterezi zimabwera ndi magwiridwe antchito apamwamba, kusinthasintha, ndi kusanthula.
2023 ziwerengero zikuwonetsa kuti 77% yamitundu imagwiritsa ntchito malo ochezera a pa Intaneti, 90% ya ogwiritsa ntchito malo ochezera a pa Intaneti amatsatira mtundu umodzi wokha, ndipo 76% agula chinthu chimodzi kapena ntchito zomwe adaziwona pamasamba ochezera.
Chifukwa chake, otsatsa amayenera kukulitsa mwayi wawo wocheza nawo popanda kupsa mtima. Kugwiritsa ntchito zida zokondera kumatha kuwathandiza kubweretsa luso, luso, komanso kukhazikika kwa data pantchito zawo.
Ubwino wa Zida Zopangira Social Media
M'munsimu muli maubwino a zida zosinthira pazama TV zomwe zitha kupititsa patsogolo kutsatsa kwanu kwapa media:
- Amapereka kusinthasintha kwa akatswiri pochotsa kufunikira kosintha ma media mu nthawi yeniyeni
- Akatswiri amatha kupanga ndi kufalitsa zomwe zili pamayendedwe angapo nthawi imodzi, m'njira yowongoka.
- Amapereka mgwirizano mosavuta ndikupangitsa makampani kukulitsa njira zawo zochezera ndi magulu otsamira.
- Zida zimabwera ndi zina zowonjezera monga kasamalidwe ka mayankho a ndemanga ndi kusanthula mozama, zomwe zimapereka chidziwitso chenicheni kwa mabizinesi.
Ngati mukufuna kudziwa zambiri za mapulatifomu abwino kwambiri komanso momwe amagwirira ntchito, chitsogozo ichi cha zida zabwino kwambiri zopangira ma media media imapereka kufananiza komveka bwino komanso kothandiza.
Pambuyo pake vs Buffer vs Hootsuite
Pakuchulukirachulukira kwa ma media media ROI, msika wapadziko lonse lapansi wowongolera media ukuyembekezeka kukula $ 7093 miliyoni pofika 2031.
Komabe, magulu amalimbana ndi funso lodziwika bwino: Pambuyo pake vs. Buffer vs. Hootsuite-Ndi ziti mwa zida izi zomwe zimagwirizana bwino ndi bizinesi yathu?
Nthawi yomweyo, ndikofunikira kudziwa kuti onse atatu ndi otsutsana kwambiri pazosowa zanu zama media media. Komabe, aliyense ali ndi mawonekedwe ake komanso magwiridwe antchito.
Tiyeni tiyambe ndikukambirana chimodzi mwazinthu zofunika kwambiri pakuwunika: mapulani amitengo.
Mapulani Amtengo
Pambuyo pake:
| Woyamba ($25 pm) | Kukula ($45 pm) | Zapamwamba ($80 pm) |
| Zolemba 30 zomwe zakonzedwa pa mbiri iliyonse | Zolemba 150 zomwe zakonzedwa pa mbiri yapagulu | Palibe malire pazolemba |
| Wogwiritsa ntchito 1 | Ogwiritsa ntchito 3 | Ogwiritsa ntchito 6 |
| Zowonjezera Social Sets ndi ogwiritsa ntchito palibe | Ma seti owonjezera ochezera ndi ogwiritsa ntchito amatha kuwonjezeredwa pa $ 15 USD / mwezi uliwonse | Ma seti owonjezera ochezera ndi ogwiritsa ntchito amatha kuwonjezeredwa pa $ 15 USD / mwezi uliwonse |
| Customizable Linkin.bio tsamba | Customizable Linkin.bio masamba | Customizable Linkin.bio masamba |
| Ma analytics ochepa (mpaka miyezi 3 ya data) | Ma analytics athunthu (mpaka chaka chimodzi cha data) | Ma analytics athunthu (mpaka chaka chimodzi cha data) |
| 5 mbiri yazinthu za AI | 30 mbiri yazinthu za AI | 50 mbiri yazinthu za AI |
| Zida zogwirira ntchito kwa opanga | Zida zogwirira ntchito kwa opanga ndi mitundu | Zida zogwirira ntchito kwa opanga ndi mitundu |
| - | Zida zoyendetsera gulu ndi mtundu | Zida zoyendetsera gulu ndi mtundu |
| - | - | Kuyankhulana kwabwino pazolengedwa |
Hootsuite:
| Pafupifupi akatswiri ($ 23 pm) | Gulu (pafupifupi $ 90 pm) | Zokonda zamabizinesi (mitengo imasiyanasiyana) |
| Wogwiritsa ntchito 1 | Ogwiritsa ntchito 3 | Zimayamba ndi ogwiritsa ntchito 5 |
| Mbiri 10 zamagulu | Mbiri 20 zamagulu | Zimayambira pa mbiri ya anthu 50 |
| Zolemba zopanda malire | Zolemba zopanda malire | Zolemba zopanda malire |
| Kupanga positi | Kupanga positi | Kupanga positi |
| Mauthenga mubokosi limodzi | Mauthenga mubokosi limodzi | Mauthenga mubokosi limodzi |
| Nthawi yoyenera yotumizira | Nthawi yoyenera yotumizira | Nthawi yoyenera yotumizira |
| - | Maudindo & zilolezo | Maudindo & zilolezo |
| - | Kuwongolera magulu ndi maudindo | Kuwongolera magulu ndi maudindo |
| Perekani mauthenga kwa mamembala a gulu | Perekani mauthenga kwa mamembala a gulu | |
| - | - | Kuwongolera zotsatsa zamagulu |
| - | - | Ma analytics otsatsa malonda & malipoti |
| - | - | Lipoti la zokolola zamagulu |
| - | - | Zida zowonjezera zokha zopangira makasitomala ochezera |
Buffer:
| Free ($0 pm) | Zofunika ($ 6 pm) | Gulu ($ 12 pm) | Agency ($120 pm) |
| Kwa anthu pawokha komanso mabizinesi omwe akuyamba media media. | Kwa akatswiri omwe amagwiritsa ntchito kusindikiza, kusanthula & zida zothandizira. | Kwa magulu omwe akufuna ogwiritsa ntchito opanda malire, mgwirizano, ndi malipoti. | Kwa mabungwe otsatsa omwe ali ndi njira 10 kapena kupitilira apo. |
| Lumikizani njira za tp 3 | 1 njira/ Onjezani mayendedwe owonjezera $6/mwezi | 1 njira/ Onjezani mayendedwe owonjezera $ 12/mwezi | Makanema 10/ Onjezani njira zowonjezera $ 6/mwezi |
| Zida zokonzekera & zosindikiza | Zida zokonzekera & zosindikiza | Zida zokonzekera & zosindikiza | Zida zokonzekera & zosindikiza |
| Wopanga tsamba lofikira | Wopanga tsamba lofikira | Wopanga tsamba lofikira | Wopanga tsamba lofikira |
| Wothandizira AI | Wothandizira AI | Wothandizira AI | Wothandizira AI |
| Zida zogwirira ntchito | Zida zogwirira ntchito | Zida zogwirira ntchito | |
| Malipoti a analytics | Malipoti a analytics | Malipoti a analytics | |
| - | - | Mamembala amagulu opanda malire & makasitomala | Mamembala amagulu opanda malire & makasitomala |
| - | - | Kupanga zida zothandizira | Kupanga zida zothandizira |
| - | - | - | Kufikira mwamakonda & zilolezo |
| - | - | - | Agency- mitengo yabwino |
| - | - | - | |
| - | - | - |
Pamwamba, Buffer ikuwoneka ngati njira yotsika mtengo kwambiri, koma mukayika $5 pamwezi pa tchanelo ndi $5 pamwezi paketi ya timu, mudzazindikira kuti Pambuyo pake ikhoza kukhala yachuma (kapena kupitilira apo). Komabe, yang'anani mapulani amitengo a mapulogalamu onsewa pamasamba awo kuti mumve zambiri
Mpaka pano, Hootsuite ndi okwera mtengo kwambiri. Tsopano, tiyeni tiwone ngati zida zitatu zokonzera zochezera zapaintaneti zimakwaniritsa ma tag awo amitengo.
Kugwiritsa ntchito kwenikweni
Pakuyerekeza uku, lingalirani Pambuyo pa Starter Pack, Hootsuite's Professional Pack, ndi Buffer's Essentials Pack. Mtundu wolipira kwambiri wa pulogalamu iliyonse.
Pankhani yokonzekera ndi kusindikiza, pulogalamu iliyonse imachita zomwe ikuyenera kuchita ndikuzichita bwino. Komabe, pali kusiyana kwakukulu momwe mapulogalamuwa amagwirira ntchito, monga tafotokozera pansipa.
Patapita nthawi
Kuposa mapulogalamu ena omwe atchulidwa pano, cholinga cha Pambuyo pake chili pa Instagram pamasamba ena onse ochezera. Mudziwa izi mutangopita patsamba lawo lofikira, pomwe muwona mawu akuti "Instagram yomwe imakonda kwambiri padziko lonse lapansi. nsanja yotsatsa (ndi zina zambiri)” m’zilembo zazikulu, zolimba mtima. Izi zikuwonekeranso m'malo ena a pulogalamuyo, monga pamene muyenera kuyamba kupanga positi powonjezera chithunzi choyamba, mokakamiza. Zitha kukhala zokhumudwitsa pang'ono kwa anthu omwe safuna kugwiritsa ntchito Pambuyo pake makamaka pa Instagram. Komanso, dziwani kuti m'mapulogalamu onsewa, zosindikiza zokha sizipezeka TikTok.
Makina osindikizira adagwira ntchito bwino kwambiri, ndipo zolembazo zidasindikizidwa molondola komanso pa tsiku ndi nthawi yoyenera. Mwamwayi, simukufunikanso kutsitsa pulogalamu yam'manja ya Kenako kuti muzitha kusindikiza zokha. Izi zitha kukhala zosokoneza kwa anthu ena.
Kuwonetseratu kwazithunzi za Instagram pazolemba kudzakhala kothandiza kwambiri kwa opanga omwe akupita ku vibe kapena kupitiliza pazolemba zawo.
Ma analytics (Kenako amawatcha kuti Analytics Lite, ndipo ziliponso $25 Baibulo) kwa Baibulo ntchito anali wokongola wopanda pake. Pulogalamuyi yangopereka zambiri monga kuchuluka kwa ma post, otsatira, zokonda, ndi ndemanga pa positi iliyonse. Ngakhale kwa 'Lite' paketi, iyi ndi Spartan yapamwamba. Chifukwa chake, sindingavomereze mtundu uwu ngati mukufuna ma analytics olimba.
Hootsuite
Hootsuite ili ndi mndandanda wazinthu zochititsa chidwi kwambiri. Chinthu chimodzi chomwe chimasiyanitsa ndi zida zina zokonzekera zamagulu ochezera a pa Intaneti ndi chiwerengero chochuluka cha kuphatikiza. Izi zokha zingapangitse ngakhale mtengo wa zakuthambo kukhala wofunika kwa anthu ena.
Ma Essential Apps ndi ena mwa mapulogalamu omwe amagwiritsidwa ntchito kwambiri masiku ano, ndipo mwayi wowongolera kayendetsedwe ka ntchito udzakopa opanga ndi otsatsa ambiri. Hootsuite. Zachidziwikire, pulogalamuyi imalumikizananso ndi malo ochezera 35 ochezera.
Ponseponse, UI ndiyosokonekera pang'ono (zambiri pa izi pambuyo pake), koma ndidapeza kuti makonda ake ndiwothandiza. Mwachitsanzo, mu Hootsuite dashboard, mutha kusankha kuwona nkhani ndi zolemba zokhudzana ndi mitu yomwe mukufuna. Zabwino!
Kusindikiza positi kunandigwirira ntchito bwino, ngakhale ndamvapo za zolakwika zapa pulogalamu yomwe zimalepheretsa kutumiza bwino. Dashboard ya analytics inali yochulukirapo kuposa yomwe idachitika Pambuyo pake, yokhala ndi manambala ndi ziwerengero zenizeni ( Hootsuite paketi imawononga ndalama zambiri, ngakhale).
Makamaka mu 2023, HootsuiteMawonekedwe amphamvu komanso kuphatikiza kwakukulu kukupitiliza kuyiyika ngati chisankho chapamwamba kwa ogwiritsa ntchito omwe akufuna kasamalidwe kabwino ka media. Ngakhale UI ya pulogalamuyi ingawoneke ngati yodzaza, kusinthika kwake kumakhala kopindulitsa, kulola ogwiritsa ntchito kusintha dashboard yawo kuti igwirizane ndi zosowa zenizeni.
Buffer
Buffer inali pulogalamu ya 'vanilla' kwambiri. Ngati mumangofuna pulogalamu yokonzekera ndikusindikiza bwino komanso modalirika, mudzakhala okhutitsidwa ndi momwe Buffer ntchito.
Pali zochepa zophatikizira zapamwamba, koma zofunika zilipo. Mutha kupanga ma RSS feed anu ndi zolemba zomwe mumakonda, komanso mutha kuwonjezera zithunzi ku pulogalamuyi mwachindunji kuchokera Canva.
Kusindikiza ndi kukonza, kachiwiri, gwirani ntchito monga momwe mungayembekezere (ngakhale popanda njira yowoneratu chakudya). Kampaniyo idalonjeza kuti izi ziwonjezedwa posachedwa. Ma analytics amalephera kuchita chiyani Hootsuite zomwe zikuyenera kuperekedwa koma ndizabwinoko kuposa zomwe mumapeza mumapulani olipidwa a Pambuyo pake.
Zochitazo ndizosavuta monga kuyankha pa Instagram palokha, popanda ululu wopita positi ndi positi.
Njira zothandizidwa ndi chikhalidwe cha anthu
| Ma Media Media Mapulatifomu | Patapita nthawi | Hootsuite | Buffer |
| inde | inde | inde | |
| inde | inde | inde | |
| inde | inde | inde | |
| inde | inde | inde | |
| inde | inde | inde | |
| Snapchat | Ayi | Ayi | Ayi |
| TikTok | inde | inde | inde |
| YouTube | inde | inde | inde |
Chomasuka ntchito
Patapita nthawi
Mupeza mawonekedwe ogwiritsa ntchito Pambuyo pake mwachilengedwe komanso osavuta kuyenda. Mawonekedwe ake onse ndi zochitika zogwiritsiridwa ntchito zimayalidwa bwino m'mbali.
Ngati mukuganiza zogula positi, mukhala mukugwiritsa ntchito izi kuwonjezera zolemba papulatifomu ndikuzikonza. Mudzakhala okondwa kudziwa kuti kuchita izi Pambuyo pake ndi kamphepo.
Kuti muchite izi, choyamba muyenera kuwonjezera media ku Media Library. Mutha kutsitsa imodzi kuchokera pa chipangizo chanu kapena kudzera pa Dropbox kapena Google Drive. Kenako, mutha kusankha chithunzi kapena kanema ndikuyamba kupanga positi yanu.
Pali njira yabwino, yatsatane-tsatane yopangira positi yanu. Mumawonjezera mawu ofotokozera, sankhani ma hashtag mwa omwe aperekedwa, ndikuwonjezera ndemanga yoyamba, malo, kapena tag ngati mukufuna.
Kenako Mutha kusankha kusindikiza positi pa tsiku ndi nthawi yomwe mukufuna, kapena kupempha Pambuyo pake kuti mudzakutumizirani chidziwitso positi ikangotha. Pambuyo pake, Mutha kupanga zosintha zazing'ono, monga kubzala kapena kuwonjezera zosefera, kukupanga kwanu mu pulogalamuyo.
Dziwani kuti simungathe kuyika ma mbiri achinsinsi komanso kuti ma hashtag omwe akulimbikitsidwa sangasinthidwe pofikira koma pongofunika. Muyeneranso kuyika mutu kapena hashtag kaye kuti mulandire malingaliro.
Zachidziwikire, chiwonetsero chazakudya chovomerezeka chili panonso. Mutha kusankhanso kuwona positi yanu pa kalendala ya pamwezi kapena sabata.
Mu mtundu womwe udayesedwa, simungathe kucheza ndi omvera anu mu-app. Mapulani okwera mtengo ali ndi njira iyi, komabe. Kwenikweni, mumadina 'Zokambirana' (mawu omveka kuti alowe m'malo mwa 'chinkhoswe'), ndipo mutha kuwona ndemanga zonse pazolemba zanu. Moyenera, pali zambiri za mbiri yomwe mukuyankha.
Hootsuite:
HootsuiteMawonekedwe a ogwiritsa ntchito ndiochulukira kuposa a Pambuyo pake. Pa zenera lililonse, pali zambiri zomwe zikuchitika.
Komabe, mukamasewera nawo, zinthu zimayamba kukhala zomveka. Mizatiyo imatchedwa 'Mitsinje,' ndipo mukhoza kuwonjezera kapena kuchotsa kapena kusinthana momwe mukufunira. Mitsinje yomwe ikuwonekera pazenera ili ndi yanga Nthawi ya Facebook, mauthenga, ndi zolemba. Nditha kuwonjezera Mitsinje monga zotchulidwa, zochitika, ndi zolemba zomwe zakonzedwa. Ndizosavuta ndipo sizinanditengere nthawi yayitali kuti ndizolowere, koma ndimakondabe mawonekedwe osavuta.
Zosindikiza, analytics, ndi ma inbox zitha kupezeka pogwiritsa ntchito sidebar. Kusindikiza apa ndikosavutanso, ndipo mutha kuwona zolemba zanu kapena mawu anu mumtundu wa Instagram mukamalemba positi yanu.
Mtundu wolipira woyambira womwe umagwiritsidwa ntchito sikukupatsani malingaliro a hashtag, ngakhale.
Pulogalamu ina yonse imagwira ntchito bwino, ndipo ndiyosavuta komanso yomvera, monga mungayembekezere kuchokera kwa m'modzi mwa okonza mapulani a Instagram pa intaneti.
Buffer
Buffer mosavuta ali losavuta mawonekedwe mwa atatu. Pali ma tabo osiyanasiyana osindikizira, ma analytics, ndi kuchitapo kanthu. Komanso, kalendala yanu yazinthu imatha kusanjidwa ndi tsiku, sabata, kapena mwezi, kutengera momwe mukuikonda.
Komabe, momwe mapangidwe amapangidwira, sizowoneka bwino pang'ono poyerekeza ndi mapulogalamu ena apa, koma ndizokhazikika. Komanso, ndimakonda kugwiritsa ntchito zokongoletsa tsiku lililonse la sabata.
Mfundo yakuti mukhoza kuwonjezera zithunzi mwachindunji kuchokera Canva polemba positi Buffer ndi osintha masewera. Ichi ndichifukwa chake kupanga positi pogwiritsa ntchito Buffer ndizowongoka, koma zikusowekabe zofunikira zingapo pano.
Choyamba, pulogalamuyi imangotumiza kwa inu. Sindinathe kuwona njira yotumizira chikumbutso kuti nditumize, zomwe anthu ena angakhale omasuka nazo. Mulibenso mwayi woyika anthu ma tag kapena kulandira ma hashtag.
Kuchita nawo gawo lanu la ndemanga za Instagram ndi Buffer ndi wapamwamba kwambiri.
Pang'ono pang'ono, mutha kuwona zolemba zomwe zili ndi ndemanga zosayankhidwa, zomwe zimakhala zothandiza mukamayesetsa kumaliza zomwe mukuchita.
Final Chigamulo
Ngati mukuyang'ana pulogalamu ya barebones yomwe ingakukonzereni ndikukutumizirani zomwe mwalemba, musayang'anenso. Buffer
Njira zina zopangira mavidiyo a Social Media. Onetsetsani kuti musapusitsidwe ndi mtengo wamtengo; zimawononga pang'ono kuposa $5 pamwezi mukayamba kuwonjezera njira zochezera.
Koma ngati mukulolera kutulutsa zochulukira ndipo mukufuna magwiridwe antchito kuposa kungokonza zida zochezera, Pambuyo pake ndi Hootsuite ndi zina mwazabwino kwambiri mubizinesi.
Musanasankhe pakati pa atatuwo, onetsetsani kuti mwatenga awo free mayesero kuti mutha kudziwa zomwe zili zabwino kwa inu.
Mukuyang'ana Pulogalamu Yowonjezera Yowonjezera?
Predis.ai Imathandizira kukonza nthawi yokonzekera, kukonza kalendala ya zomwe zili mkati, zomwe zili ndi AI, komanso kukweza ma tempuleti kuchokera ku mapulogalamu ena a chipani chachitatu. Imagwiranso ntchito ngati chida chothandizira AI reel wopanga, kukulolani kuti mupange Instagram yaukadaulo Reels kuchokera ku malangizo osavuta olembedwa, zomwe zimapangitsa kuti ikhale yankho limodzi kupatula chida chokonzekera nthawi.
1. Wopanga Post:
Perekani mizere ingapo pamtundu wa media media womwe mukufuna kupanga, ndi Predis.ai adzakupatsani zitsanzo. Pambuyo pozipanga zokha, mutha kusankha kusintha magawo angapo mkati mwake Predis.AI palokha, mwachitsanzo, mawu ofotokozera, hashtag, ndi kupanga. Pagawo la 'Maganizo' lomwe lili pansipa, mumadziwanso momwe positi yomwe mwapanga ikuyembekezeka kuchita potengera mbiri ya akaunti yanu.
Chotuluka ndi wolemba nkhani za AI wa pa malo ochezera a pa Intaneti
2. Kalendala Yazinthu:
Mutha kuwona zolemba zanu zonse mosavuta kudzera mu kalendala yokhazikika. Izi zitha kusanjidwa ndi mwezi' (monga momwe tawonera pansipa) kapena 'mndandanda'. Zolemba zanu zonse zidapangidwa Predis.ai akhoza kuwonedwa mosavuta ndi kusinthidwa pa mawonekedwe awa.
3. Kusanthula kwazinthu:
Kuyang'ana kunja ndi kumanja kwina kungakupatseni chidziwitso chodabwitsa pazomwe mukuyenera kutumiza. Predis.ai zimakupatsani mwayi wosanthula mosavutikira momwe zolemba za omwe akupikisana nawo zikuchitira pa Instagram. Kupyolera mu izi, mutha kudziwa mosavuta zomwe zili ndi zomwe zikuwachitira bwino komanso zomwe sizikuyenda ndi omvera awo.
Ichi ndi chinthu chabwino ngati mukufunafuna zomwe zidzakhale zotchuka pakati pa omvera anu komanso chifukwa chosiya zomwe sizingatero.
Gulu Lochita Zabwino Kwambiri la BeerBiceps
Ngati bizinesi yanu ikufuna kukonza zinthu zambiri, Predis.ai ikhoza kuthandizira bizinesi yanu popanga zolemba zapamwamba, makanema, ma memes, reels, mawu ofotokozera, ndi ma hashtag pamlingo. Imathandiziranso kukonzanso pambuyo, kukonza kalendala yazinthu, zoyendetsedwa ndi AI, ndikuyika ma tempulo kuchokera ku mapulogalamu ena a chipani chachitatu. Ndiye dikirani? Pitani patsamba lawo, onani momwe angakuthandizireni ndikulola kuti luso lanu liwonekere!
