M'dziko lamakono lamakono, mabizinesi ang'onoang'ono ali ndi mwayi wochuluka kuposa kale lonse woyendetsa kampeni yabwino yotsatsira, komanso phokoso, zovuta, ndi mpikisano. Zida zoyenera zotsatsa zotsatsa zitha kukuthandizani kuti muzitha kuchita masewera olimbitsa thupi mwakusintha, kukonza bwino, ndikutsata zotsatsa zanu, kotero kuti simufunika gulu lalikulu kapena bajeti kuti mupikisane.
Munkhaniyi, tidutsa pamapulatifomu asanu ndi atatu abwino kwambiri omwe mabizinesi ang'onoang'ono ayenera kudziwa. Pamapeto pake, mudzakhala ndi lingaliro lomveka bwino la zida zaukadaulo zotsatsa zomwe zingagwirizane ndi bajeti yanu, luso lanu, ndi zolinga zakukula.
1. Predis
Ngati mutangoyamba kumene ndipo mukufuna chida chomwe chimakuthandizani kupanga ndikuyambitsa malonda mwachangu, Predis ndi chisankho chabwino choyamba. Imakhala ndi gawo la "kupanga zotsatsa" lomwe limathandizira eni mabizinesi ang'onoang'ono kupanga, kuyang'anira, ndi kutumiza zotsatsa popanda kuyika pamanja. Chifukwa idapangidwa kuti izitha kupezeka m'maganizo, simufunika kutsatsa kovutirapo agency kapena luso lakuya laukadaulo kuti mupite.
Kwa mabizinesi ang'onoang'ono, makamaka, izi zikutanthauza kuti mutha kuyang'ana kwambiri kutumizirana mameseji, kupereka, ndi omvera m'malo molimbana ndi zida zingapo. Predis zimakupatsirani kusuntha koyamba, komwe kumakhala kofunika kwambiri ngati bajeti ndi nthawi zili zolimba.
Predis Ai ndi chida chachikulu chopangira zithunzi kapena makanema mosavuta. Ndagwiritsa ntchito kwa miyezi 4 yapitayi! Lowetsani mwamsanga ndipo mwakonzeka kufalitsa nthawi yomweyo kapena pokonzekera. Zimandipulumutsa maola sabata iliyonse!
Gwero: TrustPilot
zinthu zikuluzikulu
- M'badwo wopanga malonda ndi auto-design workflows (yambitsani kutsatsa mwachangu)
- Mawonekedwe osavuta oyambitsa kampeni opangidwira zosowa zamabizinesi ang'onoang'ono
- Kuphatikizika kwa zotsatsa zamagulu ndi zowonetsera kuti ziyendetse pamakanema angapo
- Kudzipezera nokha mwayi wokhala ndi ukadaulo wocheperako
ubwino
- Kuthamanga kwambiri kuti muyambe—kwabwino kwa amalonda kapena otsatsa okha
- Zovuta zochepa poyerekeza ndi nsanja zamapulogalamu
- Tiyeni tiyese malingaliro otsika mtengo ndikubwereza mwachangu
kuipa
- Kuchulukitsa kupitilira makampeni osavuta kungafune kusunthira ku zida zapamwamba kwambiri
- Ma analytics ozama ochepa
Sinthani Malonda Anu Owonetsera ⚡️
Tsegulani ROI Yapamwamba ndi AI-Optimized Display Ads
TAYESANI chifukwa FREE
2. AdRoll
Kwa mabizinesi ang'onoang'ono mpaka apakatikati omwe akufuna kutsatsa panjira zosiyanasiyana koma otha kuyendetsedwa pansi pa denga limodzi, AdRoll ndiyabwino kupikisana nawo. Kukopa kwake kwagona pakuphatikiza zowonetsera, zamagulu, makanema, ndi kutsatsa kwawoko pansi pa nsanja imodzi ndikupangitsa kuti makampani omwe alibe magulu akuluakulu.
Chifukwa idamangidwa ndi ma SMB m'maganizo, AdRoll imatsindika za kumasuka kwa kugwiritsa ntchito, kulumikizana ndi machitidwe ena otsatsa, ndi zida zodzipangira zokha zomwe zimachepetsa nthawi yomwe mumayenera kuthera pamakina a kampeni. Izi zati, mudzafunabe kuyang'anira makampeni anu ndikusintha pamene mukukula.
Ziwerengero zomwe amapereka zimawoneka kuti zapangidwa kwathunthu. Akuti ndili ndi 50x ROI koma ndidagwiritsa ntchito Google Analytics ndi Metorik kuti ndiyang'ane ndipo sindikupeza kugulitsa kumodzi komwe kudapangidwa pogwiritsa ntchito maulalo a UTM. Osawononga ndalama zanu !!!
Source: Kudalira
zinthu zikuluzikulu
- Makampeni otsatsa amakanema angapo (zowonetsera, zamasewera, zakwawo, makanema) kuchokera papulatifomu imodzi
- Kuwongolera ndi kuwongolera omvera pazida zosiyanasiyana
- Ma injini okhathamiritsa a AI kuti athandizire kukonza bwino ndalama zotsatsa
- Kuphatikiza ndi nsanja za e-commerce, zida za analytics, ndi machitidwe a CRM
- Kupereka malipoti kwa ogwiritsa ntchito a SMB
ubwino
- Kusinthasintha kuyendetsa mitundu yosiyanasiyana yotsatsa popanda kusintha zida
- Zopangidwa ndi bajeti zing'onozing'ono ndi magulu m'malingaliro
- Thandizo labwino ndi zothandizira kwa omwe si akatswiri
kuipa
- Ngakhale ndizosavuta kuposa nsanja zamabizinesi, zimakhalabe ndi njira yophunzirira kwa otsatsa atsopano
- Pamene mukukula, mtengo ndi zovuta zimatha kuwonjezeka
- Zina zotsogola zingafunike ndalama zowonjezera kapena kukwera
3. Madgicx
Ngati bizinesi yanu yaying'ono imayang'ana kwambiri zotsatsa zamagulu (makamaka pamapulatifomu ngati Meta's Facebook/Instagram) ndipo mukufuna makina opangidwa ndi AI, ndiye kuti Madgicx ndiyofunika kuunika.
Kwa mabizinesi ang'onoang'ono omwe ali ndi ndalama zambiri zotsatsa ndipo akufuna kuchepetsa zomwe zikuwongolera zotsatsa (posungabe kuwongolera), Madgicx ikhoza kuthandizira kuthetsa kusiyana kumeneku. Ndizoyenera makamaka mabizinesi a e-commerce kapena D2C omwe akufuna kukulitsa kampeni yawo yolipidwa.
Iwo ndi achinyengo. Sindingathe kuletsa free mlandu. Anandilipiritsa €171.56. Nthawi yomweyo ndidawalembera, ndipo adayankha lero kuti zonse ndi vuto la Moa posaletsa nthawi yake. Iyi ndi ndondomeko yawo yamabizinesi komanso chitetezo chomwe amapereka kwa makasitomala. Onyenga.
Source: Kudalira
zinthu zikuluzikulu
- AI-Marketer: malingaliro odzipangira okha ndi kuwunikira maakaunti
- Kupanga zopangira zokha komanso kukhathamiritsa kwa zotsatsa zamagulu
- Kugawidwa kwa bajeti pamakampeni kuti muwonjezere ROAS (kubwezerani ndalama zotsatsa)
- Kusanthula mozama ndikutsata magwiridwe antchito ndi ma dashboard osavuta
- Kukhathamiritsa kwapadera kwa Meta (Facebook / Instagram) komwe kumapangidwira
ubwino
- Imathandiza kuchepetsa nthawi yomwe mumagwiritsa ntchito poyang'anira mabizinesi, kupanga, ndi bajeti
- Kuyang'ana kwambiri pakukhathamiritsa ndikukweza zotsatsa mopindulitsa
- Zawunikiridwa bwino zamabizinesi otsatizana ndi anthu
kuipa
- Zosakwanira bwino ngati njira yanu yotsatsa ipitilira njira zambiri kupitilira Meta (mwachitsanzo, zowonetsera, zamapulogalamu)
- Njira yophunzirira kuti mutsegule mawonekedwe athunthu
4. StackAdapt
Mukakhala okonzeka kuganiza kupyola pa kampeni yochezera pagulu kapena panjira imodzi ndikufuna kuwonera makanema apamapulogalamu ndi ma tchanelo angapo (monga mbadwa, makanema, TV yolumikizidwa), ndiye kuti StackAdapt iyamba kugwira ntchito.
Mabizinesi ang'onoang'ono nthawi zonse samaganizira zadongosolo chifukwa cha zovuta zomwe zimaganiziridwa kapena zovuta za bajeti, koma nsanja ngati StackAdapt ikutseka kusiyana kumeneku. Amapereka mwayi wodzithandizira okha kapena wodzithandizira komanso amapereka mwayi wopeza zinthu zazikuluzikulu ndi kulunjika kwapamwamba-kuwapangitsa kukhala chisankho chotheka kwa ma SMB omwe akufuna kukulitsa ndikusintha zotsatsa zawo.
zinthu zikuluzikulu
- Kuwongolera kampeni pamakina ambiri: mawonedwe, kanema, TV yolumikizidwa (CTV), mbadwa, zomvera
- Omvera apamwamba komanso kutsata zochitika mothandizidwa ndi AI
- Mawonekedwe osavuta opangira otsatsa osati mabungwe okha
- Ma injini okhathamiritsa omwe amasintha mabidi ndi kuyika mu nthawi yeniyeni
- Malipoti ndi zidziwitso zopangidwira kutsatira magwiridwe antchito
ubwino
- Amalola mabizinesi ang'onoang'ono kuti azitha kupeza zotsatsa zotsogola komanso mawonekedwe
- Pulatifomu yolumikizana imachepetsa kugawanika kwa zida mukakulitsa kampeni
kuipa
- Imafunika ndalama zambiri zotsatsa kapena kuchuluka kwamagulu poyerekeza ndi zida zolowera
- Zina mwazinthu zimatengerabe kuzolowerana ndi mfundo zamapulogalamu
- Kukula kungafunike njira zambiri kuti musawononge ndalama
5. Google Ads
Palibe mndandanda wa zida zaukadaulo zotsatsa zomwe zingakwaniritsidwe popanda kutchula Malonda a Google (omwe kale anali AdWords). Kwa mabizinesi ang'onoang'ono ambiri, iyi ndiye nsanja yoyamba yomwe amagwiritsa ntchito - ndipo pazifukwa zomveka. Zimakuthandizani kuti mujambule kuchuluka kwa anthu omwe akufuna (anthu omwe amafufuza zomwe mumapereka) komanso zotsatsa, zotsatsa, ndi makanema pamaneti onse a Google.
Zomwe eni mabizinesi ang'onoang'ono ambiri amayamikira ndikuti Zotsatsa za Google zimatha kutsika kuchokera pamiyezo yotsika kwambiri, ndipo mutha kuyamba kuthamanga ndi zolinga zomveka (magalimoto, zitsogozo, malonda) mwachangu. Chinsinsi ndicho kuyang'ana pa kukhazikitsidwa koyenera, mawu osakira, kutsata, ndi kutsata magwiridwe antchito.
chochitika chonse choyipa. Masiku ano & m'badwo uno komanso kampani yomwe ili ndi zida za Google iyenera kukhala mulingo wamakampani. M'malo mwake ndi chizindikiro chokhazikika cha momwe china chake sichiyenera kugwira ntchito. Zokhumudwitsa & zochititsa manyazi.
Source: Kudalira
zinthu zikuluzikulu
- Sakani zotsatsa: onetsani zotsatsa anthu akamafufuza mwachangu ntchito/chinthu chanu
- Kutsatsa ndi kutsatsa kwa YouTube: fikirani ogwiritsa ntchito patsamba/mapulogalamu/mavidiyo kudzera pa netiweki ya Google
- Makampeni a Performance Max: phatikizani magawo ndi mawonekedwe osiyanasiyana pansi pamtundu umodzi wa kampeni
- Kulunjika kwamphamvu, njira zamabizinesi, ndi miyeso yomangidwa
- Kukonzekera koyenera koyambira limodzi ndi zosankha zapamwamba kwambiri pakukweza
ubwino
- Kufikira kwakukulu komanso kutsata zolinga kumapangitsa kuti mabizinesi ang'onoang'ono azigwira bwino ntchito
- Zosankha zosinthika za bajeti-yambani pang'ono, mokulira momwe mukuwona zotsatira
- Zolembedwa bwino ndi zida zambiri zophunzirira
kuipa
- Ngati sizikuyendetsedwa bwino, kugwiritsa ntchito ndalama kumatha kuphulika mwachangu popanda kubweza
- Zina zimafunikira luso kuti muzitha kuyendetsa bwino
- Mpikisano wamawu osakira ukhoza kukweza mtengo (makamaka m'malo odzaza anthu)
6 Makala
Kwa mabizinesi ang'onoang'ono omwe akuyang'ana kuti apititse patsogolo kulunjika koyendetsedwa ndi deta, kukhathamiritsa kwanthawi yeniyeni, komanso kukula, Quantcast imapereka nsanja yabwino. Imadziyika ngati "malo otsatsa omwe amapangidwira otsatsa malonda" ndikugogomezera kuthekera kwake kwanthawi yeniyeni komanso luso lophunzirira makina.
Chisokonezo,
Source: Kudalira
Amakufunsani mwachangu kuti muyike ndalama zanu.
zinthu zikuluzikulu
- Zidziwitso zenizeni za omvera komanso kuyitanitsa mwadongosolo motsogozedwa ndi AI
- Kuthekera kwa Omnichannel: kufikira ogwiritsa ntchito pazida zonse, ma tchanelo, ndi mawonekedwe
- Maluso odzipangira okha adapangidwa kuti abweretse zabwino zina kwa otsatsa ang'onoang'ono
- Zida zoperekera malipoti ndi kukhathamiritsa zomwe zimathandizira kupanga zisankho mosavuta
ubwino
- Amapereka njira zotsogola zapamwamba kwambiri kuposa zida zoyambira zotsatsira
- Kutsimikizira kwamtsogolo: kupangidwira malo opanda macookie, okhala ndi zida zambiri
kuipa
- Pamafunika zochitika zina kapena kuganiza mwanzeru kuti mupindule nazo
- Zitha kukhala zovuta kwambiri kwa otsatsa oyambira kwambiri
- Zocheperako zabajeti kapena malingaliro akuyenda pang'onopang'ono atha kugwira ntchito bwino
7. Google Marketing Platform
Mukayamba kuganiza zophatikizira kutsatsa kwanu kolipidwa ndi kusanthula kwakuya, zambiri zamakhalidwe, komanso kuchuluka kwa malonda, Google Marketing Platform ndi chida chotheka (kapena chotsatira) choyenera kuganizira. Ngakhale amagwiritsidwa ntchito ndi otsatsa akuluakulu, mabizinesi ena ang'onoang'ono amagwiritsa ntchito zida zake zosavuta ndikupindula ndi njira yolumikizana yotsatsa + kusanthula.
Kwa bizinesi yaying'ono, simungagwiritse ntchito chilichonse chomwe chili papulatifomu, koma kugwiritsa ntchito mbali zake - monga kulumikiza zotsatsa ndi ma analytics, kasamalidwe ka ma tag, kapena muyeso - kumatha kukulitsa momwe mumaunika ndi kukhathamiritsa makampeni pakapita nthawi. Ndizofunikira makamaka mukafuna kuchoka pa "kutsatsa malonda ndikuyembekeza zabwino" kuti "muyese mozama ndikuwongolera mwanzeru".
zinthu zikuluzikulu
- Ma analytics ogwirizana ndi malipoti otsatsa kuti muwone ulendo wonse wamakasitomala
- Kuphatikiza pakusaka, kuwonetsa, makanema, ndi kutsatsa kwa pulogalamu
- Zida zopangidwira kuti mabizinesi ang'onoang'ono azitengera kuthekera kwakukulu
- Muyezo, kasamalidwe ka ma tag, zoyeserera, ndi kukhathamiritsa
ubwino
- Zimakuthandizani kumangiriza ndalama zotsatsa kubizinesi (osati kungodina kokha)
- Zimakupatsirani kuwongolera ndi kuzindikira kuti muwongolere bwino kampeni pakapita nthawi
- Kusankha kwabwino kwa mabizinesi okonzeka kukulitsa ntchito zawo zotsatsa
kuipa
- Pali njira yophunzirira ndikuwonjezereka kovutirapo poyerekeza ndi zida zosavuta
- Zitha kufunikira ndalama pakukhazikitsa (ma tag, muyeso) phindu lisanamveke
- Ngati kuchuluka kwa malonda anu ndi otsika kwambiri, mphamvu zambiri zitha kugwiritsidwa ntchito
8. Content-Recommendation Zida - Taboola
Maunetiweki amwenye/omwe amalangizidwa amakuthandizani kuyika zotsatsa osati monga momwe zimakhalira, koma mkati mwazakudya kapena masamba osindikiza, omwe atha kukhala opanda mpikisano komanso kupereka njira zapadera za omvera. Kwa bizinesi yaying'ono, kugwiritsa ntchito chida choterocho kungathandize kusiyanitsa njira zotsatsa ndikupeza njira zatsopano zokulira.
Kampani yachinyengo kwambiri. Mutha kuwona zotsatsa za Taboola apa ndi apo, zili ngati amatilanda ndalama ndikuwapatsa kuti angowonetsa kuti ali ndi netiweki yapamwamba. Otsatsa ena ambiri amalangizanso kuti asayese kuyimitsa pambuyo poika.
Source: Kudalira
zinthu zikuluzikulu
- Kutsatsa kwachilengedwe m'manetiweki osindikiza, kukupatsa mwayi wotsatsa "osavuta".
- Kufikira kwakukulu kudzera muzosindikiza zofalitsa, nthawi zambiri pamitengo yopikisana
- Kuphatikizana ndi kulunjika kwa omvera komanso kutsatira kachitidwe
- Zothandiza pakudziwitsa anthu zapamwamba kwambiri, kukweza zomwe zili, komanso kupanga magalimoto
ubwino
- Zimakuthandizani kuti mufufuze ndikufika pakusaka ndi malo ochezera akunja
- Itha kubweretsa kuchuluka kwa magalimoto ndi chidziwitso ndi mtengo wotsika pakudina / mtengo pakugula
- Kuyika kotsatsa kosiyana kungawonekere kwambiri
kuipa
- Zosintha zitha kukhala zocheperako poyerekeza ndi zotsatsa kapena zotsatsa
- Pamafunika kupangidwa kwabwino komanso kutumizirana mameseji kuti zigwire ntchito bwino pazolembedwa
- Kutengera ndi bajeti ndi kukhazikitsidwa, kungafune kukhathamiritsa kuti musawononge ndalama
Maganizo Final
Kusankha zida zoyenera zotsatsira bizinesi yanu yaying'ono sikungofuna kusankha nsanja "yaikulu" kapena "pamwamba kwambiri". Ndiko kugwirizanitsa chida chanu ku bajeti yanu yamakono, msinkhu wa luso, zokhumba za kukula, ndi kuyang'ana kwa njira. Yambani mophweka (mwachitsanzo, ndi chida chopangidwira kupanga zotsatsa mwachangu ngati Predis AI) ndipo pamene mukukhala ndi chidaliro ndi zotsatira, onjezerani mayendedwe anu kuti agwirizane ndi zomwe mukufuna.
Posankha zida zoyenera ndikupatula nthawi yophunzira omvera anu, kuyeza magwiridwe antchito, ndikubwereza kampeni yanu, mudzakhala pamalo abwino kwambiri kuti malonda anu agwiritse ntchito molimbika. Gwiritsani ntchito mndandandawu ngati mapu - sankhani nsanja imodzi kapena ziwiri zomwe zikumveka tsopano, ndipo bwereraninso zina pamene bizinesi yanu ikukula. Ndi kusasinthika, chida choyenera chimakhala mwayi wopikisana, osati mtengo wina. Choncho, Lowani lero ndikuyamba ulendo wanu wopanga zotsatsa!
Ibibazo
Zimatengera chida ndi zolinga zabizinesi yanu. Zida zina zimakulolani kuti muyambe ndi ndalama zochepa kwambiri, makamaka zamakampeni osavuta pamasewera kapena kusaka. Chofunikira kwambiri ndikuti mumafotokozera zolinga zomveka bwino (mwachitsanzo, kupanga kutsogolera, kugulitsa) ndikuwunika momwe ntchito ikuyendera. Zotsatira zanu zikayamba kuyenda bwino, mutha kugawa bajeti yochulukirapo. Chofunikira ndikuyamba pang'ono, kuyesa, kukhathamiritsa, ndikukula, m'malo mothamangira kuwononga ndalama zambiri popanda kumveka bwino.
Osati kwenikweni. Zida zambiri zomwe zalembedwa pamwambapa zidapangidwira mabizinesi ang'onoang'ono ndikudzigwiritsa ntchito. Izi zati, ngati mulibe nthawi, ukadaulo wamkati, kapena kuthekera kosanthula deta ndikukwaniritsa kampeni, kugwira ntchito ndi agency kapena katswiri angathandize kufulumizitsa zotsatira. Chofunikira ndichakuti muzichita nokha kapena kudzera mwa agency, mumayang'anira magwiridwe antchito, mumamvetsetsa ma metrics anu, ndikubwereza moyenerera.
Ngati mutangoyamba kumene, sankhani chida chomwe chimakupatsani mwayi woyambira mwachangu komanso movutikira pang'ono—chimene chikugwirizana ndi tchanelo chanu (monga, kucheza kapena kufufuza) ndi bajeti. Mwachitsanzo, kuyamba ndi chida chomwe chimakuthandizani kupanga zotsatsa ndikuyambitsa makampeni (m'malo mwa nsanja yathunthu) kungakhale kwanzeru. Mukawona zotsatira ndikukhala omasuka, mutha kukulitsa zida zomwe zimapereka mwayi wofikira pamachanelo ambiri, makina odzipangira okha, komanso kusanthula mozama.
