Kuyambitsa kampani ya SaaS ndikosangalatsa, koma chovuta ndikupeza momwe mungalankhulire malonda anu m'njira yomveka kwa ogula nthawi yomweyo. Pali zida zambiri kunja uko kotero kuti khoma la zolemba kapena mndandanda wazinthu sizingagwire ntchito. Anthu amafuna kuti zinthu zimveke bwino, osati zosokoneza. Ndicho chifukwa chake mavidiyo ofotokozera ndi ofunika kwambiri. Atha kupangitsa kuti ntchito zovuta zimveke bwino, kuwonetsa mtengo wanu, ndikupangitsa anthu kukhala ndi chidwi m'njira yomwe tsamba loyambira silingathe. Kwa mabizinesi atsopano, siabwino kukhala nawo; iwo ndi ofunikira. Phunziroli likuwonetsani mitundu yambiri yamakanema ofotokozera zamtundu wa SaaS omwe bizinesi iliyonse iyenera kupanga, komanso momwe mungasankhire masitayelo abwino kwambiri kuti mupeze ogula ambiri.
Chifukwa chiyani Makanema Ofotokozera Zazinthu za SaaS Ndi Chida Chachinsinsi Choyambira Zonse?
Makanema ofotokozera amatulutsa zotulukapo, osati kungowoneka bwino. Kanema wofotokozera patsamba lofikira amatha kukulitsa kutembenuka ndi 80%, malinga ndi maphunziro. Izi ndichifukwa choti makanema amathandiza omwe akuyembekezeka kuzindikira malonda anu mwachangu ndikuzindikira kufunika kwake podulira movutikira. Kulumikizana ndi a SaaS Development Company zitha kupanga izi kukhala zogwira mtima kwambiri powonetsetsa kuti malonda ndi mauthenga zikugwirizana bwino kuyambira pachiyambi.
Izi ndi zambiri zofunika kuposa kale kwa amalonda. Mukuyenera:
- Chotsani zovuta: SaaS nthawi zambiri imachita ndi malingaliro aukadaulo kapena osamveka omwe ndi ovuta kufotokoza mokwanira kudzera m'mawu okha.
- Khulupirirani msanga: Makanema amathandiza omwe angakhale makasitomala kuti azikondana ndi kampani yanu, kaya ndi nkhani zamakanema kapena umboni weniweni wamakasitomala.
- Phatikizani owonera omwe ali ndi nthawi yayitali: A Kanema wa masekondi 60 imakopa chidwi cha owonera kuposa masamba a nkhani.
Kunena mwachidule, mafilimu ofotokozera amagwira ntchito ngati woimira malonda pa foni, kuphunzitsa, kucheza, ndi kutembenuza otsogolera ngakhale mukugona.
| Mtundu Wamavidiyo | Zabwino Kwambiri |
| Makanema a Khalidwe la 2D | Kufotokozera mokhudza mtima, chifundo |
| Zithunzi Zojambula | Malingaliro osamveka, mawonekedwe a data |
| Kinetic Typography | Mauthenga olimba mtima, kukhudza mwachangu |
| 2.5D / 3D Makanema ojambula | Mawonetsero apamwamba, oyendetsedwa ndiukadaulo |
| Live-Action + UI Overlay | Kukhulupirira ndi zowona |
| Mawonekedwe a Screencast / Zogulitsa | Mawonekedwe ophatikizika pamanja |
| Ma Promo / Short Teasers | Kukhazikitsa kampeni, kupanga buzz |
| Makanema apagulu / ang'onoang'ono | Kuyanjana ndi anthu, kudya mwachangu |
| Maphunziro / Momwe mungachitire | Kuwongolera ndi chithandizo |
| Umboni & Nkhani | Kupanga kukhulupirika ndi kukhulupirirana |
| Makanema a Maphunziro Amkati / Chikhalidwe | Kukulitsa kulumikizana kwa timu |
1. Makanema Ofotokozera Otengera Makanema
Ndizosavuta kumvetsetsa malingaliro ovuta mu makanema ojambula, yomwe ndi imodzi mwamitundu yodziwika bwino yamakanema ofotokozera zamtundu wa SaaS. Tiyeni tiwone masitayelo achinsinsi osiyanasiyana:
Makanema a Khalidwe mu 2D
Anthu amatha kugwirizana ndi anthu omwe ali mu izi Mavidiyo a 2D, amene amakamba za mavuto enieni ndi momwe zida zanu zingathandizire. Kufotokozera nkhani kudzera mwa otchulidwa kumapangitsa anthu kuti azisamala za inu ndikukukhulupirirani, zomwe zimapangitsa kukhala chisankho chabwino kwambiri kwa oyambitsa omwe akufuna kufikira anthu omwe sali odziwa zaukadaulo.
Zithunzi Zoyenda
M'malo mwa zilembo, zithunzi zoyenda zimagwiritsa ntchito mawonekedwe, zithunzi, ndi mawonekedwe ena. Mtunduwu ndi wabwino kwambiri popanga malingaliro ovuta monga cloud computing, chitetezo cha data, kapena automation mosavuta. Imawoneka bwino, yopangidwa bwino, komanso imagwira ntchito bwino B2B SaaS mtundu.
Kinetic Typography
Pofuna kufotokoza mfundo yamphamvu, kulemba kinetic kungakhale kothandiza kwambiri. Kusuntha kochuluka m'mawu ndi nyimbo zomveka kumbuyo kumapangitsa kuti mawu anu a mtengo awonekere komanso ovuta kuphonya.
Makanema a 2.5D ndi 3D
Mukufuna kuonjezera kuya ndi kalembedwe? 2.5D imawonjezera zigawo pazithunzi zosanja kuti ziwoneke ngati zili mu 3D, ndipo makanema ojambula a 3D amapangitsa kuti mawonetsero aziwoneka ngati a kanema. Mawonekedwewa amagwira ntchito bwino kwa makampani a SaaS omwe ali m'misika yamakono kapena yampikisano, koma amawononga ndalama zambiri ndipo amatenga nthawi yambiri.
2. Makanema a Live-Action ndi Hybrid Explainer
Mosakayikira, makanema ojambula ndi abwino koma nthawi zina simungathe kumenya zomwe anthu enieni akuyenera kupereka.
Zochitika zenizeni zokhala ndi pamwamba pa UI
Njira iyi imasakaniza zochitika zatsiku ndi tsiku ndi zojambula zenizeni zomwe zikuwonetsa malonda anu akugwira ntchito. Mwachitsanzo, taganizirani wosewera akufotokoza a ululu point pamene mankhwala anu mawonekedwe amawonekera pazenera, kusonyeza bwino lomwe mmene limathetsera vutoli. Zimakhala zowona komanso zodalirika.
Zophatikiza: Kuphatikiza Zochitika Zamoyo ndi Zojambula Zoyenda
Kotero, mu dongosolo ili, ife tiri nazo makanema apapompopompo omwe amvekera bwino okhala ndi zokutira zamakanema kuti muwonetse ziwerengero kapena mawonekedwe ofunikira. Mtunduwu umasakaniza kukhudza kwanu ndi kuyika chizindikiro - koyenera kwa oyambitsa a SaaS omwe amayang'ana kuti awoneke ngati ochezeka akadali akatswiri. Mabizinesi ambiri omwe akukula ngakhale amagwirizana ndi a Kampani yopanga mapulogalamu a Android kapena SaaS Development Company kuti awonetsetse kuti pulogalamu yawo yam'manja ndi zomwe amakumana nazo ndizopukutidwa monga momwe amafotokozera nkhani zawo.
3. Screencasts ndi Product Demos
Nthawi zina njira yosavuta ndiyo yothandiza kwambiri. Mavidiyo a Screencast onetsani malonda anu enieni omwe akugwiritsidwa ntchito, nthawi zambiri ndi mawu ofotokozera. Ndi abwino kwa:
- Maulendo azinthu patsamba lanu
- mbali njira kwa makasitomala atsopano
- Momwe angakhalire mavidiyo kuti athandizidwe ndi kukwera
Kukongola kwazithunzi ndizowonekera - ogwiritsa ntchito amawona zomwe adzapeza akasayina.
4. Makanema Otsatsa ndi Afupikitsa
Kanema aliyense safunikira kuwonetsa chilichonse chaching'ono. Nthawi zina zochepa zimakhala zambiri.
Makanema Otsatsa ndi ma teasers
Makanema otsatsa omwe ndiafupi komanso mpaka ndi abwino kubweretsa zatsopano kapena mawonekedwe. Amapangitsa anthu kusangalala, amawalozera mwachangu zopindulitsa, ndikusiya anthu akufuna zambiri.
Makanema a Micro a Social Media
Mutha kupanga makanema a masekondi 10 mpaka 30 a Instagram, LinkedIn, kapena Twitter (X). Anthu omwe ali ndi chidwi ndi bizinesi yanu apeza mafilimu achidulewa osangalatsa ndikudina.
5. Makasitomala Okhazikika ndi Makanema Amkati
Mutha kugwiritsa ntchito mafilimu ofotokozera zambiri kuposa zomwe mukufuna. Amathandizanso magulu ndi anthu omwe akuwagwiritsa ntchito kale.
Makanema okhala ndi Maphunziro ndi Momwe mungachitire
Mu SaaS, kukwera ndikofunika kwambiri. Kanema wabwino wamaphunziro amathandiza ogwiritsa ntchito atsopano kuti ayambe nthawi yomweyo, zomwe zimawalepheretsa kuchoka ndipo amafunikira chithandizo chochepa. Kwa ntchito zosavuta, makanema awa akhoza kukhala 30 mpaka 60 masekondi kutalika. Kwa zinthu zapamwamba kwambiri, zitha kukhala zazitali mphindi 5 mpaka 10.
Umboni ndi Makasitomala Nkhani Makanema
Njira yabwino yopangira chidaliro ndi nkhani zenizeni zamakasitomala. Palibe njira yabwinoko yogulitsira kuposa kujambula makasitomala anu okondwa akulankhula za momwe SaaS yanu idathetsera mavuto awo.
Makanema owonera mkati ndi chikhalidwe
Ndikosavuta kuti kulumikizana kusokonezeke mkati mwa zoyambira pomwe zimakula mwachangu. Mavidiyo ofotokozera angagwiritsidwe ntchito pophunzitsa, kusonyeza chikhalidwe cha kampani, kapena kupititsa patsogolo antchito atsopano. Izi ndi zabwino kwa magulu omwe akukula chifukwa amatha kugwiritsidwa ntchito mobwerezabwereza.
Chifukwa Chiyani Makanema Awa Ndi Ofunika Kwa Oyambitsa?
Sikokwanira kungokhala ndi mavidiyo ofotokozera; mumawafuna kuti akulitse bizinesi yanu ya SaaS. Iwo:
- Chepetsani zinthu posintha mawu aukadaulo kukhala osavuta kumva.
- Lumikizanani ndi anthu pamlingo wamalingaliro pogwiritsa ntchito otchulidwa, malingaliro, ndi nkhani.
- Demos ndi zojambula ndi njira zabwino zowonetsera mtengo weniweni.
- Limbikitsani malonda popangitsa kuti makasitomala azitha kumvetsetsa malonda anu mosavuta.
Mwachidule, kanema yoyenera ikhoza kukuthandizani kuphunzitsa, kuchitapo kanthu, ndikugulitsa popanda kuchulukira kwa owonera.
Momwe Mungasankhire Kanema Wabwino Kwambiri?
Kodi mungasankhe bwanji yoyenera pamene ilipo yambiri? Nawu kalozera wachangu:
- Khalani ndi cholinga chomveka: Chidziwitso? Kusintha? Mukuyamba? Kanema wamtundu wina amafunikira pa cholinga chilichonse.
- Dziwitsani omvera anu: Katswiri wogula angakonde zithunzi zoyenda zomwe zili zoyera, pomwe woyambitsa bizinesi yatsopano angakonde makanema ojambula okhala ndi zilembo zosangalatsa.
- Ganizirani za bajeti yanu ndi zothandizira: Muli ndi mwayi. Makanema a 3D amawoneka bwino koma amawononga ndalama zambiri. Makanema a Screencast ndi typography ndi zosankha zotsika mtengo.
- Fananizani kamvekedwe ka mtundu wanu: Zosangalatsa komanso zosangalatsa? Sankhani mayendedwe a anthu otchulidwa. Oona mtima komanso akatswiri? Sankhani masewero amoyo kapena zithunzi. Pangani makanema kapena kupanga pogwiritsa ntchito template yofotokozera kanema pogwiritsa ntchito AI.
Kutsiliza
Makanema ofotokozera amathandizira kukula kwamakampani a SaaS. Kanema wamtundu uliwonse amakuthandizani kupeza, kuchita nawo, ndi kusunga makasitomala mwa kufewetsa kachitidwe kantchito kapena kupanga kulumikizana. Yambani ndi zowonera kapena makanema achidule omwe amagwirizana ndi zomwe mukufuna. Ma demo, maphunziro, ndi maumboni ziyenera kuwonjezeredwa ku library yanu yamavidiyo pomwe kampani yanu ikukula. Kumbukirani: nkhani yabwino mumayendedwe oyenera imatha kusintha alendo omwe ali ndi chidwi kukhala makasitomala odzipereka.
