Kodi Social Media Marketing Plan ndi chiyani?
Dongosolo lotsatsa zapa social media ndi chikalata chomwe chimawonetsa zinthu izi:
- Khazikitsani Zolinga Zanu
- Tanthauzirani Omvera Anu
- Khazikitsani Dzina Lanu
- Pangani kalendala ya Social Media Content
- Content ndi Channel Strategy
- Kukonzekera Kampeni
- Kusintha ndalama
- Unikani Kayendetsedwe Ka Ntchito Yanu
- Kuwunika kwa Mpikisano
Kupambana kwadongosolo lanu lazamalonda kumatengera zomwe mumayikamo - kuphatikiza nthawi, bajeti, ndi gulu.
Mabizinesi atha kugwiritsa ntchito dongosolo lazamalonda lazachuma kuti awonjezere kufikira ndikuchitapo kanthu. Kupatula izi zonse, imayendetsanso magalimoto patsamba lanu ndikupanga malonda. Kukonzekera koyenera ndikofunikira pakutsatsa kwapa media media kuti awulule zoyendetsa zomwe zimapanga kulumikizana kwenikweni ndi omvera anu ndikupanga otsatira okhulupirika.
Kodi Zinthu za Brilliant Social Media Marketing Plan ndi ziti?
Zomwe zili pamapulani a Social Media Marketing zalembedwa pansipa.
1. Khalani ndi Zolinga Zanu
Palibe njira yomwe mungayambitsire ndondomeko yanu yotsatsa malonda popanda kukhazikitsa zolinga zanu. Ngakhale simukudziwa bwino chilichonse, mukufunikirabe cholinga kuti mudziwe zomwe mukugwira ntchito.
Kukhala ndi cholinga kumakupangitsani kukhala okhazikika komanso kumagwira ntchito ngati chikumbutso cha chifukwa chomwe mukuchitira zomwe mukuchita. Malo ochezera a pa Intaneti atha kukutengerani nthawi yambiri ndipo ngati simukukhazikitsa zolinga ndikukonzekera moyenera mutha kutsika nthawi yanu yonse popanda zotsatira zenizeni.
2. Fufuzani Zomwe Mukufuna Omvera
Omvera omwe mukufuna ndi gulu la anthu omwe angagule malonda anu kapena chilichonse chomwe mungapereke. Koma pokhapokha ngati muwalengezetsa bwino. Ngati ndinu wotsatsa mumadziwa kufunika kodziwa omvera anu komanso mtundu wanji wa malonda omwe angagwire ntchito kwa omvera anu.
Njira zotsatsira zosiyanasiyana zimagwira ntchito pamitundu yosiyanasiyana ya omvera. Zitha kusiyana kutengera zaka, jenda, kapena anthu omwe ali ndi zokonda zake monga kuthamanga, kuphika, kukwera mapiri, ndi zina zambiri.
3. Pezani umunthu Wanu Wamtundu
Makhalidwe amtundu ndi dzina lapadera la mtundu wanu. Ngati anthu sangathe kusiyanitsa mtundu wanu ndi omwe akupikisana nawo ndiye kuti chilichonse chomwe mumachita chikhala pachabe. Muyenera kupeza umunthu wamtundu wanu ndikulengeza kwa omvera anu. Limbikitsani kupezeka kwa mtundu wanu pogwiritsa ntchito zida zaukadaulo zaukadaulo. Mutha kupanga ma QR code zomwe zimatengera ogwiritsa ntchito ku zotsatsa zanu kapena masamba otsikira, zomwe zimakulitsa chidwi chanu komanso kukumbukira.
Zisungeni zenizeni ndikusankha ngati mukufuna kusunga uthenga wamtundu wanu kukhala wokhudzika kapena wosavuta komanso wowongoka. Makhalidwe abwino amtundu ndizomwe mukufunikira kuti mtundu wanu ukhale wogwirizana.
4. Pangani Social Media Content Calendar
Ngati mukufuna kuti ulendo wanu wapa media muyende bwino, mufunika kalendala yokhudzana ndi chikhalidwe cha anthu kuti mugwire ntchito ngati kalozera. Ngati simukudziwa, kalendala yazinthu ndi chikalata chomwe chimaphatikizapo zonse konzekerani zolemba zanu zapa social media zomwe muyenera kutumiza liti, komanso zingati.
Kuonjezera apo, zimakuthandizani kuti mukhale okonzeka ndipo ngati mukukonzekera bwino ndikusunga zosavuta, izi zidzakupulumutsirani nthawi ndi mphamvu zambiri. Komabe, kupanga kalendala yokhutira malinga ndi zosowa zanu kungakhale kovuta ngati mulibe chidziwitso chokwanira. Koma palibe chifukwa chodandaula, mutha kudalira nthawi zonse Kalendala Yopangidwa ndi Pedris AI. Predis amapanga zokha a kalendala yokhutira ndi malingaliro a positi, malingaliro opanga, ndi mawu ofotokozera oyenerera chogwirira ANU ndi omvera, ndi mphamvu ya AI. Kuphatikiza apo, izi zitha kupanga njirayo kukhala yosavuta komanso yosalemetsa kwa ogwiritsa ntchito.
5. Content ndi Channel Strategy
Dongosolo labwino kwambiri lotsatsa zapa media media liyenera kukhala ndi zomwe zili ndi njira. Njira yanu yotsatsira imakuthandizani kusankha zomwe mukufuna kufalitsa (monga makanema, zolemba, zithunzi) ndi njira zomwe mungatumizire. Kuti gawo ili lakukonzekera kwanu ligwire ntchito bwino, ndikupangira kuti mupange wogula wokwanira kuti adziwitse zisankho zanu pakadali pano. Ngati simunapange munthu wogula kale, onani izi chida chokonzekera cha buyer persona.
6. Kukonzekera Kampeni
Chinthu chinanso mu dongosolo lazamalonda lazachuma ndikukhazikitsa kampeni yanu. Makampeni ndi mndandanda wa zolemba zamasewera ndi mutu kapena cholinga chofanana. Atha kupangidwira omvera aliwonse, kuchokera kwa makasitomala apano mpaka omwe akuyembekezeka kapena anthu wamba. Kutengera ndi zomwe bizinesi yanu ikufuna, mutha kugwiritsa ntchito mitundu yambiri yamakampeni. Izi zikuphatikiza - makampeni osunga makasitomala, makampeni otumizira, makampeni oyambitsa malonda, ndi zina.
Kuphatikiza apo, ngati mukufuna kudzoza kuti mubwere ndi mitu yamakampeni anu, yambani ndikudzaza a kalendala yokhudzana ndi kampeni yanthawi yake, monga Halloween kapena Khirisimasi. Kuti mudziwe zambiri za kalendala, onani mawebusayiti monga AwarenessDays.com. Kenako pezani makampeni apadziko lonse lapansi odziwitsa anthu zapadziko lonse lapansi, monga International Talk, ndikupanga zomwe zili patsamba lanu pamasiku amenewo.
7. Kusintha ndalama
Mbali yapadera ya dongosolo lanu ndikukonza bajeti. Zimaphatikizanso kusankha kuchuluka kwa kampeni yanu yomwe ingadalire pazotsatsa za organic vs. Mukufunanso kuganizira zolembedwa ntchito otsutsa kwa zotsatsa zolipira zolipira pamapulatifomu ochezera omwe angaphatikizeponso ziwerengero zapamwamba mu niche yanu komanso olemba mabulogu otchuka omwe ali ndi otsatira ambiri.
Ngati mutangoyamba kumene pama social network, gwiritsani ntchito organic kuti mupange omvera anu. Komanso, chepetsani malonda anu omwe amalipidwa kuti muthe kutsatsanso makampeni a anthu omwe adachitapo kale zomwe muli nazo. Izi zipangitsa kuti kutsatsa kwanu kolipidwa kugwire ntchito bwino kuti mupange malonda mwachangu.
8. Unikani Ntchito Yanu Yogwirira Ntchito Ndi Kusintha
Nthawi zonse samalani kwambiri ziwerengero ndipo musachite mantha kusintha ndi kusintha dongosolo lanu kuti musinthe malinga ndi zosowa za kampeni yanu. Kumvetsetsa momwe deta iyi imakonzedwera kumathandizanso kwambiri pakukula kwa ntchito. Njira yosonkhanitsira deta ya Instagram, zomwe mabizinesi amagwiritsa ntchito pofufuza mbiri, momwe anthu amagwirira ntchito, komanso momwe omvera amagwirira ntchito. Si dongosolo lililonse lomwe lingapambane poyesa koyamba. Muyenera kuliyesa kenako nkusintha zofunikira panjira. Kugwirizana ndi kampani yodalirika yotsatsa pa intaneti. agency ikhoza kupereka chidziwitso cha akatswiri panthawiyi ndikukuthandizani kuti muzitha kutanthauzira bwino momwe mungagwiritsire ntchito.
Ngati simukuwunika momwe mukupitira patsogolo ndikusintha zomwe mukufuna, ndiye kuti simungathe kukwaniritsa zolinga zanu. Chifukwa chake khalani osamala komanso tcheru nthawi zonse pakuwunika njira zanu zotsatsa.
9. Kuwunika kwa Mpikisano
Pomaliza, mufuna kusanthula ena omwe akupikisana nawo kuti muzindikire zomwe zimagwira ntchito bwino mumakampani anu. Apa ndi pamene Predis.ai zimabwera mwa iye yekha. Mutha kugwiritsa ntchito zida zowunikira mpikisano kuti muwone mtundu wazinthu zomwe zikuwagwirira ntchito.
Kodi Mungafotokoze Bwanji Zolinga Zanu pa Social Media Marketing?
Njira yotsatsira malo ochezera a pa Intaneti iyenera kuyamba ndi zolinga ndi ma KPI. Cholinga cha njira yotsatsira ma media media chikuyenera kulumikizana mwachindunji ndi zolinga zanu zapamwamba zamalonda. Zitsanzo zina za cholinga chotsatsa malonda pa social media ndi:
- Fikirani makasitomala ambiri
- Pangani kutsogolera
- Yendetsani tsamba lamagalimoto
Vanity Metrics
Onetsetsani kuti mumapewa miyeso yachabechabe posankha zolinga zanu zotsatsa zapa media. Vanity metrics ndi metric iliyonse yomwe imatha kujambulidwa kapena kuseweredwa mosavuta. Amayesa kuchuluka kwa otsatira, ma retweets, zokonda, zogawana, kapena mitundu ina ya ziwerengero zomwe ndizosavuta kusintha. Kuphatikiza apo, ndikofunikira kuti musatengeke ndi ma metric awa pokhapokha mutawonetsa momwe amathandizira pazamalonda anu apamwamba.
Miyezo yachabechabe imagwiritsidwa ntchito nthawi zambiri pakutsatsa kwapa social media chifukwa chosavuta kuwongolera. Pali matekinoloje omwe angagule otsatira. Kupatula izi, zida zina zimathanso kukonza ma bots kuti abwezere zomwe zili. Kugwiritsa ntchito zinthu zachabechabe kungakupangitseni kuti musazindikire zomwe zili zofunika kwambiri pakuchita bwino kwa mtundu wanu.
Zida Zabwino Kwambiri Zopangira Strategic, Target & Measurable Social Media Marketing Strategy
Kutsatsa kwazinthu ndizovuta. Zingakhale zowopsya kwa ogulitsa ambiri omwe alibe kudzoza. Komanso, kwa iwo omwe akuwona kuti alibe luso loyenera kupanga zinthu zapamwamba kwambiri. Amayika ndalama panjirayi popanda kudziwa njira yoti atenge.
Zotsatira zake, amapanga zinthu zomwe zili zachibadwa ndipo sizimapereka phindu kwa omvera awo. Otsatsa malonda a digito amadziwa njira yoyenera yopititsira patsogolo malonda, mothandizidwa ndi zida monga Predis.ai, SocialBlade, ndi Pulogalamu ya Enji yokonzekera malonda anu, yomwe imapereka njira zoyendetsera ntchito zokonzekera ma kampeni, kukhazikitsa zolinga, ndi kuyeza kupambana.
Otsatsa omwe akufuna kuwonetsetsa kuti mayendedwe awo ochezera a pa TV amasinthidwa pafupipafupi ndi zinthu zabwino amatha kugwiritsa ntchito zida zanzeru zopanga, monga Predis, kupanga mwezi wathunthu wokhutira mosavuta. Ubwino wa zida izi ndikuti amapanga zolemba ndi zithunzi. Kupatula nthawi, amalowetsanso kufunikira kwa wojambula zithunzi ndi wolemba!
Pofuna kupititsa patsogolo kukopa chidwi cha anthu, amalonda akugwiritsanso ntchito ma QR code kuti agwirizane ndi zotsatsa zomwe zili pa intaneti. Pogwiritsa ntchito makina abwino kwambiri opangira ma QR code, mutha kupanga ma QR code omwe amatsatiridwa bwino omwe amalumikiza omvera anu ku ma campaign, masamba ofikira, kapena njira zochezera. Kuti mupeze zikumbutso za SMS kapena mawu olankhulidwa, gwiritsani ntchito DialMyCalls. Kukonza zomangamanga zolumikizirana kungathandize kukonza mgwirizano wamalonda. Magulu ang'onoang'ono ndi makampani atsopano angapindule ndi ndondomeko ya foni ya bizinesi komanso kuchokera kwa opereka chithandizo ngati Quo, omwe amapereka njira zosinthika komanso zokulirapo zoyendetsera mafoni a makasitomala, mauthenga, ndi mgwirizano mu nsanja imodzi yogwirizana.
Otsatsa malonda atha kugwiritsa ntchito zida zotsatsa zapa media kuti apange njira zomwe zimayang'aniridwa komanso zoyezeka. Zida izi zimawalola kuyeza mphamvu ya zomwe ali nazo posanthula:
- Chiwerengero cha magawo
- Chiwerengero cha zokonda
- Retweets pamayendedwe ochezera.
Kutsiliza: Momwe Mungagwiritsire Ntchito Njira Zapa Social Media Pabizinesi Yanu Yomwe
Zitha kukhala zovuta kwa mabizinesi ang'onoang'ono kuti azitsatira zomwe zikusintha nthawi zonse komanso njira zotsatsa, koma apa pali malangizo okuthandizani.
1) Pangani Dongosolo Lomveka: Dongosolo lazachikhalidwe cha anthu liyenera kukhala lothandiza koma lisakhale lovuta kwambiri. Dongosolo labwino lotsatsa limafunikira kafukufuku, kukonzekera, ndi mayeso musanagwiritse ntchito masewerawo. Ngati mukufuna mutha kuyankhula ndi a katswiri wotsatsa malonda a digito kuti awathandize.
2) Chitani kafukufuku: Kafukufuku ndiye chinsinsi cholowa mu gawo lazamalonda labizinesi iliyonse. Ngati simuchita kafukufuku wanu musanapange ndondomeko yamalonda ndiye kuti sizingagwire ntchito motsimikiza. Chifukwa chake onetsetsani kuti mwachita kafukufuku wambiri kuti muyambe ulendo wanu wotsatsa.
3) Pangani zosintha zokha: Tsopano popeza tili ndi zida zambiri za AI zomwe zimapezeka mosavuta, mutha kuzigwiritsa ntchito bwino ndikuzipangitsa kuti zizikuthandizani. Mukapanga kafukufuku wanu mupeza kuti pali zida zingapo za AI zomwe zingagwiritsidwe ntchito kupanga zomwe zili patsamba lanu ndipo zitha kugwiritsidwa ntchito potsatsa.
Wolemba Bio
Martin Broadhurst woyambitsa Broadhurst Digital wathandiza mabizinesi kukonza njira zawo zama digito kwazaka zopitilira khumi. Kuyambira 2010, akhala akupanga njira zama digito zomwe zimakopa mabizinesi atsopano ndikulimbitsa ubale wamakasitomala omwe alipo pamabizinesi padziko lonse lapansi.
Lumikizanani ndi Martin Broadhurst pa LinkedIn
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