Momwe Mungawonjezere Umboni Wachikhalidwe ku Wix Store? Ubwino Wapamwamba

Umboni wa anthu ndi wamphamvu!

Mabizinesi amayesetsa kutembenuza otsogolera kukhala makasitomala ndikuyendetsa malonda ambiri pa intaneti. Umboni wapagulu ukhoza kukulitsa mitengoyi chifukwa imalola makasitomala omwe alipo kuti agawane zomwe akumana nazo zabwino.

Umboni wapagulu umakhala ndi gawo lofunikira pakukopa zomwe omvera anu amasankha pogula. Mabizinesi ambiri amazindikira chikoka pagulu ngati njira imodzi yothandiza kwambiri yowonjezerera phindu la sitolo yapaintaneti. Umboni wapagulu umapangitsa kuti anthu azikhulupirirana ndi omwe abwera koyamba komanso amalimbikitsa kutembenuka. 

Mapulogalamu osiyanasiyana angathandize kukulitsa chidaliro, ulamuliro, ndi kutembenuka kwa sitolo ya Wix. Muupangiri uwu, tifufuza za psychology of social proof ndi momwe mungayigwiritsire ntchito bwino mu sitolo yanu ya Wix.

Kumvetsetsa Umboni wa Anthu ndi Kufunika Kwake

Umboni wa chikhalidwe cha anthu ndi chikoka pa anthu chomwe chimasonyeza maganizo a ena. Umboni wapagulu umalola ogula kuti awone zomwe zili zotchuka, zomwe ena akugula, ndi zomwe adakumana nazo ndi mtunduwo.

Zimakhudza zosankha zawo zogula ndipo zimapangitsa kuti zikhale zosavuta kwa iwo kusankha zinthu.

Nazi zina zokhudzana ndi umboni wa anthu:

• 95% makasitomala amawerenga ndemanga pa intaneti asanagule. 
• 77% makasitomala amawona malingaliro ochokera kwa abale ndi abwenzi kukhala okopa kwambiri. 
• 57% makasitomala amayendera tsamba la mtundu pambuyo powerenga ndemanga zabwino.

Kutsatsa kwachidziwitso cha anthu ndi njira yopambana yomwe ingayambitse kukhulupirika kwamakasitomala ndi malonda. Imagwiritsa ntchito njira yowopa-yosowa kuti ipange changu. Zimawonetsa makasitomala omwe angakhale nawo zomwe ena amakumana nazo pogula zinthu zanu.

Njira Zabwino Kwambiri Zogwiritsira Ntchito Umboni Wabwino Pagulu pa Wix Store Yanu

Nawa maupangiri omwe angakuthandizeni kugwiritsa ntchito njira zotsatsira zotsimikizira za anthu pagulu lanu la Wix:

• Onetsetsani kuti umboni womwe mumagwiritsa ntchito ndi wowona.
• Onetsetsani kuti ikugwirizana ndi mtundu wanu komanso chikhalidwe cha kampani.
• Onetsani mitundu yosiyanasiyana yaumboni wapagulu kuti mukope magulu osiyanasiyana amakasitomala.
• Nthawi zonse sinthani maumboni kuti mukhale ogwirizana.
• Osagwiritsa ntchito umboni wabodza, chifukwa zitha kusokoneza kudalirika kwa mtundu wanu.

Njira Zatsopano za 19 ndi Zitsanzo za Umboni Wachiyanjano Kuti Muwonjezere Umboni Wachiyanjano ku Malo Anu a Wix

Nazi njira 21 zomwe mungawonjezere umboni pagulu la Wix sitolo:

1. Chidziwitso Chaposachedwa Chogulitsa

Mutha kuwonetsa zenizeni zenizeni pa alendo komanso zomwe mwagula posachedwa. Gwiritsani ntchito bwino ma pop-ups kuti muwonetse zomwe zachitika posachedwa monga kugulitsa limodzi ndi masitampu anthawi kuti mulimbikitse kukhulupirika. Onani momwe msika wamagalimoto amagwiritsira ntchito njirayi mwanzeru.

Motor Market, nsanja yogulira magalimoto pa intaneti, imalola makasitomala kupeza ndi kulipirira magalimoto ogwiritsidwa ntchito. Zimawonjezera kutembenuka powonetsa zochitika zina za ogwiritsa ntchito, zomwe zimawonjezera chisangalalo pakugula chinthu ndikuyambitsa chidaliro.

2. Pangani Masamba Okometsera Mankhwala

Onetsetsani kuti masamba anu azinthu ndi olimbikitsa komanso odziwitsa. Gwiritsani ntchito makanema, mavoti, ndemanga, ngakhale kutsatsa kwapali-pali-pang'onopang'ono kuti mukope chidwi. Masamba okongoletsedwa amalimbikitsa alendo kugawana zinthu zanu, zomwe zimapangitsa kuti malonda achuluke.

3. Ndemanga Zamakasitomala

Gwiritsani ntchito maumboni osankhidwa kuti mupange chidaliro ndikulimbikitsa makasitomala okhutira kuti asiye ndemanga.

Ndemanga zamakasitomala ndi malingaliro osakondera a makasitomala omwe agwiritsa ntchito malonda anu. Zomwe amakumana nazo zimakhala ndi chikoka cha anthu omwe akuganiza zogulitsa zinthu kuchokera kumitundu yosiyanasiyana. Ndemanga zabwino zimatha kukopa omvera kusitolo yanu ndikupangitsa malonda.

Golfather, sitolo ya gofu pa intaneti yomwe imagulitsa zodziwika bwino komanso zapadera za gofu ku Canada ndi USA, yagwiritsa ntchito mwanzeru umboni wapagulu. Imawunikiranso mayankho amakasitomala pa chilichonse kuyambira kuvala gofu mpaka magaleta gofu, kukulitsa chidaliro ndi chibwenzi.

4. Wonjezerani Kuzindikira Kwachizindikiro

Mungagwiritse ntchito umboni wokhudzana ndi chikhalidwe cha anthu kuti muwonjezere chidziwitso cha malonda ndi:

• Kugwiritsa ntchito mndandanda wamakalata kuti mutumize zomwe mukufuna, zodziwitsa zomwe zimalimbikitsa kugawana ndikulimbikitsa kudalirana kudzera muzovomerezeka zamagulu.
• Kuchita nawo zochitika zamakampani ndi misonkhano kuti muwonjezere kuwoneka ndi kukhulupirika.
• Kugwiritsa ntchito SEO kumakulitsa alendo anu patsamba, kuthandiza anthu ambiri kupeza sitolo yanu ndikuwonjezera mwayi wanu wowasintha kukhala makasitomala okhulupirika.

5. Gwiritsani Ntchito Deta Yeniyeni Yamakasitomala

Nthawi zonse gwiritsani ntchito deta yeniyeni kuti mukhalebe okhulupirira. Onetsani zogula zaposachedwa kapena zowonjezera pangolo popanda masitampu osokeretsa. GrowthMarketer ndi chida chothandizira otsatsa kudzera m'makalata, ma podcasts, ndi maphunziro.

Sitolo yawona kuwonjezeka kwa kutembenuka pambuyo powonjezera umboni wa anthu. Umboni wokhudzana ndi chikhalidwechi umalimbikitsa ena kuti alembetse kuti alandire zotsatsa zaposachedwa komanso zambiri zamalonda anu.

6. Gwiritsani Ntchito Zowerengera Mwachangu

Phatikizani changu ndi umboni wapagulu powonjezera zowerengera zowerengera pazogulitsa zanu. Njira iyi imalimbikitsa kugula mwachangu powonetsa kupezeka kochepa kapena zotsatsa zomwe zimatenga nthawi.

7. Pangani Blog

Yambitsani bulogu yokhala ndi zomwe zimachitika pafupipafupi, zokhudzana ndi bizinesi yanu. Kutumiza makanema, zithunzi, ndi zinthu zina zimatha kukopa alendo, zomwe zimatha kupanga chidaliro pakapita nthawi. Malasha ndi Canary ndi kampani yamakandulo yomwe ili ndi tsamba lawebusayiti lomwe lili ndi gawo la ngwazi yochita chidwi komanso ndemanga zamakasitomala. Imalimbikitsa kuyanjana kwamakasitomala ndikulimbikitsa kusiyanasiyana ndi chosinthira chilankhulo.

8. Mabatani Ogawana Pagulu

Phatikizani mabatani ogawana nawo pamasamba anu eCommerce kuti muthandizire kugawana mosavuta pamapulatifomu monga Facebook, Twitter, YouTube, ndi Reddit. Izi zitha kukuthandizani kukulitsa kufikira kwanu ndikukopa makasitomala ambiri.

ntchito Predis' e-commerce store social media chida kupanga ndi kutumiza umboni wotsimikizika wamagulu pamayendedwe osiyanasiyana.

9. Lembani Zopangidwa ndi Ogwiritsa Ntchito

Onetsani zinthu zopangidwa ndi ogwiritsa ntchito, monga zithunzi ndi makanema kuchokera kwa makasitomala, kuti muwonjezere zowona. Limbikitsani UGC pochita zopatsa pa intaneti kapena mipikisano.

Mwachitsanzo, Zosindikiza Zatsopano ndi bizinesi yamafashoni yoyendetsedwa ndi amalonda ophunzira omwe amapereka zinthu zosiyanasiyana zolimbikitsa. Imagwiritsa ntchito zosefera zapamwamba kuti ziwongolere malonda, ndipo mayanjano amalimbitsa kukhulupirika.

10. Mabaji Odalirika

Kuwonetsa mabaji odalirika, monga kutsatira GDPR kapena kuvomerezeka kwapadziko lonse lapansi, kumathandizira kukulitsa chikhulupiriro chamakasitomala. Mabaji a Checkout omwe amawonetsa njira zolipirira zotetezedwa ndi njira zolipirira zovomerezeka zitha kutsimikizira makasitomala, kukulitsa mwayi wogula.

11. Gwiritsani Ntchito Deta Yeniyeni ndi Nambala

Onetsani milingo yeniyeni ya masheya kuti mupange chidwi komanso kudzipatula. Kuwonetsa zinthu zomwe zagulidwa posachedwa komanso manambala ogula kungathenso kutembenuza anthu powonetsa kutchuka kwazinthu.

12. Maphunziro a Nkhani ndi Nkhani Zopambana

Gawani mwatsatanetsatane zochitika zomwe zikuwonetsa momwe zinthu zanu zathandizira makasitomala kukwaniritsa zolinga zawo. Onetsani mawu ofunikira ndi data, ndikuphatikizanso zithunzi zowona. Copper & Brass ndi malo ogulitsira pa intaneti okhala ndi zithunzi za ngwazi zopanga komanso macheza amoyo pazochitika. Ndemanga zake 294 zabwino zamakasitomala zimawonjezera umboni wapagulu.

13. Kugwirizana kwa Bizinesi, Kuwonetsa Mphotho Zamakampani ndi Maudindo

Kuwonetsa mgwirizano wamabizinesi, mphotho zamakampani, ndi masanjidwe, limodzi ndi ma logo amakampani ochokera ku mabungwe owunikira, kumakulitsa mphamvu zamtundu wanu. Izi ndizothandiza kwambiri pazinthu zomwe zili ndi mawonekedwe apadera omwe makasitomala sangawaweruze mosavuta pa intaneti.
Bonsie ndi sitolo ya e-commerce yomwe ili ndi makanema ochita chidwi komanso maumboni apamwamba amakasitomala. Kuti mupange chidaliro, imakhala ndi ma logo amakampani omwe amavomereza.

14. “Anthu Amene Anagula Izi, Komanso Anagula…” Malangizo

Chikoka cha anthu chikhoza kupititsa patsogolo kutembenuka ndi madongosolo apakati. Mutha kugwiritsa ntchito magawo a "anthu omwe adawonedwanso" kuti mupereke malingaliro olondola azinthu, omwe makasitomala ena ayenera kuvomereza. Mutha kupanganso mitolo yazogulitsa ndikuwonetsa "Anthu omwe adagula izi, adagulanso ..." mauthenga. Njira iyi imamanga zochitika zabwino zogula.

15. Pangani Masamba Okometsera Mankhwala

Onetsetsani kuti masamba anu azinthu ndi olimbikitsa komanso odziwitsa. Gwiritsani ntchito makanema, mavoti, ndemanga, ngakhale kutsatsa kwapali-pali-pang'onopang'ono kuti mukope chidwi. Masamba okongoletsedwa amalimbikitsa alendo kugawana zinthu zanu, zomwe zimapangitsa kuti malonda achuluke. 

16. Lengezani Malo Oyenera

Yambani ndi zofalitsa zapafupi ndi Google SERPs kuti mukope makasitomala apafupi. Makasitomala anu akamakula, onjezerani ku nsanja zina monga Zotsatsa za Facebook kuti mufikire omvera ambiri. Khalani ndi kamvekedwe kaubwenzi, kofikirako kuti mupange chikhulupiriro ndikulumikizana ndi omvera anu.

Malco Wall Shop ndiwoyambira omwe amapereka zilembo zamatabwa zomwe mungasinthire makonda ndi kapangidwe kakang'ono. Iwo okoma kasitomala ndemanga mu chiwonetsero chazithunzi mtundu kuwonjezera chithumwa ndi chikhulupiriro.

17. Othandizana ndi Influencer Marketing

Kuvomereza zabwino kuchokera kwa olimbikitsa ndi othandizana nawo kumatha kupereka umboni wofunikira pagulu. Mphamvu ya Micro-influencer 45% mwa otsatira awo kuyesa zinthu zomwe analimbikitsa kapena ntchito.

Ganizirani zoyambitsa pulogalamu yothandizirana kuti mulimbikitse makasitomala okhutira kuti akweze malonda anu. Mutha kupereka ma komisheni kuti muwatumize bwino. 

18. Pangani Malonda Oyenera Kutsatsa

Pangani kampeni yabwino yotsatsa kuti muwonjezere malonda anu. Mwachitsanzo, pangani kampeni yotsatsa ya Facebook yomwe imalola makasitomala kugula mwachindunji patsamba lanu, kufewetsa njira yogulira iwo.

Izzy Wheels ndi malo ogulitsa opezeka pa intaneti omwe amakhala molimba mtima podziwonetsera okha molimba mtima kwa ogwiritsa ntchito aku njinga za olumala. Njira yake yochitira umboni kumaphatikizanso ma logo a osindikiza akulu omwe amakulitsa umboni wapagulu komanso kupanga chikhulupiriro.

19. Khazikitsani Kukhalapo Kwanu Kwama Media

Zochita zosasinthika pamapulatifomu monga Instagram, YouTube, LinkedIn, Facebook, ndi Twitter zimamanga umboni wapagulu. Gawani zosintha, onetsani malonda, ndi kucheza ndi omvera kuti mulimbikitse kukhulupirirana. Kuyankha mwachangu komanso mwaukadaulo ku ndemanga ndi mauthenga kumathandiza kupanga mtundu wodziwika komanso wodalirika.

Kodi Mapulogalamu Otsimikizira Pagulu Ndi Chiyani?

Mapulogalamu owonetsera anthu amakulolani kuti muwonetse umboni kwa makasitomala anu. Mapulogalamuwa amakuthandizani kuti muphatikizepo ndemanga, zowerengera zamalonda, zovomerezeka, zopangidwa ndi ogwiritsa ntchito, ndi mauthenga enieni apompopompo mu sitolo yanu ya Wix.

Wix ilibe njira zopangira umboni. Mutha kukhazikitsa mapulogalamu otsimikizira anthu kuti muwonetse zofunikira patsamba lanu.

Mapulogalamu owonetsera anthu amakuthandizani ndi izi zomwe mungagwiritse ntchito pa Wix Store yanu:

• Onetsani malonda, ndemanga, kuchuluka kwa alendo, ndi kuchuluka kwa malo ochezera a pa Intaneti mu nthawi yeniyeni.
• Gwiritsani ntchito kulunjika mwanzeru kuti mufikire omvera oyenera.
• Yang'anirani zidziwitso ndikutsata zosintha pa dashboard imodzi.
• Gwiritsani ntchito ma tempulo okonzeka kugwiritsa ntchito ndi zosankha zomwe mwasintha kuti zigwirizane ndi mutu wamtundu wanu.
• Dziwitsani makasitomala m'chinenero chawo.
• Bweretsani ndemanga kuchokera ku magwero monga Amazon, Aliexpress API, Alibaba, Etsy, ndi ena.
• Lowetsani makanema a YouTube kuti muwonjezere kudalirika ku mtundu wanu.

Ndondomeko Yapang'onopang'ono Kuti Muwonjezere Umboni Wachiyanjano ku Malo Anu a Wix E-commerce

Nayi chiwongolero cham'mbali chamomwe mungaphatikizire bwino umboni wapagulu musitolo yanu ya Wix e-commerce:

• Khwerero 1: Sankhani Umboni Woyenera Wachiyanjano. Yang'anani mapulogalamu owonetsera anthu omwe amagwirizana ndi Wix. Fananizani ndi kuphatikiza luso.
• Gawo 2: Ikani Social Umboni App. Pitani ku Wix App Market ndikutsatira malangizo oyika.
• Khwerero 3: Konzani Zokonda pa App: Lumikizani pulogalamuyi ndi nsanja zomwe muli nazo ndipo sinthani mawonekedwe ake molingana ndi mtundu wanu. Tanthauzirani zigawo za omvera pazidziwitso zapadera.
• Gawo 4: Phatikizani ndemanga ndi maumboni: Limbikitsani makasitomala kusiya ndemanga ndikugwiritsa ntchito pulogalamuyi kuwonetsa ndemanga zamakasitomala. Sankhani ndemanga zomwe zimakhudza kwambiri ndikuziwonetsa kwambiri patsamba lanu la Wix kapena patsamba lanu.
• Khwerero 5: Onjezani Ma feed a Social Media: Phatikizani mbiri yanu yapa TV ndi tsamba lanu la Wix ndikupanga makampeni otsatsa omwe amalimbikitsa makasitomala kugawana zomwe akumana nazo.
• Khwerero 6: Gwiritsani Ntchito Zidziwitso Zanthawi Yeniyeni: Onetsani zidziwitso zenizeni zenizeni za kugula kwaposachedwa. Onetsani kuchuluka kwa alendo omwe akuwona malonda pakali pano kapena zidziwitso zogwiritsa ntchito kuwonetsa kuchepa kwazinthu. Machenjera oterowo angalimbikitse kugula zinthu mwachangu.
• Khwerero 7: Khazikitsani Mabaji ndi Zitsimikizo Onetsani mabaji kapena ziphaso zowonetsa zomwe zapambana, zomwe zachitika, ndi malamulo otsatiridwa omwe akwaniritsidwa. Onetsani njira zolipirira zovomerezeka ndikuwonetsa ma logo amitundu yodalirika ndi othandizana nawo kuti mulimbikitse kukhulupirika.
• Gawo 8: Yang'anirani ndi Konzani: Gwiritsani ntchito zida za analytics za Wix kuti muwone momwe zinthu zanu zimagwirira ntchito. Yendani mosalekeza zinthu zanu zotsimikizira kuti mumacheza ndi anthu potengera momwe amagwirira ntchito komanso mayankho amakasitomala.

Kukulunga

Umboni wa anthu ndi chida champhamvu chomwe chimakulitsa kutembenuka mtima ndi malonda. Wix imapereka mapulogalamu osiyanasiyana ochitira umboni omwe angakuthandizeni kukulitsa mapindu. Zitsanzo zaumboni wapagulu zikuwonetsa momwe ma brand angachulukitsire malonda ndi kukula kwa bizinesi.

Ogula akasokonezedwa ndi zotsatsa zamitundu ingapo, umboni wapagulu umalimbikitsa malonda anu popanda kukondera.

Ndemanga zimakulitsa chidziwitso chamtundu komanso kukhutira kwamakasitomala. Kulumikizana ndi mayankho amakasitomala kumatha kubweretsa ndemanga zabwinoko komanso kuchulukitsa bizinesi yobwereza. Izi zimapangitsa umboni wapagulu kukhala chinthu chofunikira kwambiri pakukulitsa bizinesi ya ROI ndikutsitsa mtengo.

Werengani zambiri: Konzani malo ogulitsira a Instagram a Wix store