ColourPop ndi mtundu wa zodzikongoletsera zaku America zomwe zidakhazikitsidwa mu 2014 ndi abale Laura ndi John Nelson. Mtunduwu umadziwika bwino chifukwa cha mitengo yake yabwino komanso mgwirizano womwe umatengera zomwe zikuchitika masiku ano. Njira zotsatsa za ColourPop zawapezera malo apamwamba pa Instagram.
ColourPop ndi msika wandalama ndi omvera ang'onoang'ono ndipo amawatsata makamaka kudzera pazama TV. Olemba mabulogu ndiwo adatengera koyambirira, akukambirana zamtunduwu pamakina awo, zomwe zidapangitsa kuti apambane. ColourPop yawona kukula kwakukulu m'zaka 2 zapitazi. Ndipo tsopano ali ndi otsatira 10.1 miliyoni a Instagram ndipo amatchulidwa pafupipafupi ndi ma vlogger ndi okonda zodzoladzola.
Kupambana mphoto za kukongola ndi zodzoladzola kuchokera ku Glamour (2020), Allure (2019), Influenster (2018), Temptalia (2018, 2019), ndi OK! Magazini (2018), ColourPop tsopano ndi mtundu wokongola womwe umasiyana ndi osewera okwera mtengo omwe ali ndi zotsatsa zomwe zimawonetsa mtundu wazinthu.
Fourth Ray Beauty ndi mtundu wa skincare wa kampaniyo, pomwe Sol Body ndi mtundu wa alongo ake omwe amayang'ana kwambiri zinthu zina.
M'nkhaniyi, tikukupatsani chiwopsezo chathunthu cha njira zotsatsa za ColourPop malinga ndi chikhalidwe cha anthu. Mapulani otsatsa a ColourPop agawika mwatsatanetsatane kuti mutha kutengera mtundu wanu.
Ngati simukufuna kuwerenga nkhani yonse, nayi TL; DR????
1. Ubale wobwerezabwereza umapangitsa kuti anthu azikondana komanso kulimbikitsa malonda amtundu.
2. Kusasinthasintha ndikugwiritsa ntchito mphamvu za Instagram Reels.
3. Kudziwa Masewera a Hashtag.
4. Kumvetsetsa zomwe zidagwira ntchito ku ColourPop. (Zomwe zikuchitika muzochitika zidachita bwino kwambiri!)
Tikuwonetsaninso momwe mungachitire zonsezi nokha pakudina pang'ono!
Chifukwa chake, tiyeni tilowe mu Njira Yotsatsa ya ColourPop ndikupeza zomwe zidawathandizira🔍:
1. Ubale wobwerezabwereza umapangitsa kuti anthu azikondana kwambiri komanso kulimbikitsa malonda amtundu🚀
Ubale wokhazikika womwe umapitilira kumapangitsa kuti malonda achuluke ngati Safiya Nygaard wokonda kukongola, adati mitundu isanu ndi umodzi ya ColourPop yotulutsa milomo yolengeza kuti zinthuzo zinali zamoyo ndipo zidawonetsa chiwonetsero chambiri ndi zokonda zopitilira 0.9M mu 2019, @colourpopcosmetics adakonda kwambiri. .
Kutsatsa kwa Colourpop kwawonetsa zotsatira zabwino. Nazi zitsanzo zamavidiyo a Influencer omwe adagwira ntchito! Monga mukuonera, chibwenzicho chinapita pafupifupi 3 nthawi pafupifupi!
Chochititsa chidwi ndichakuti ColourPop yakhala ikuyika oyambitsa pa positi iliyonse. Izi zimapanganso kudalirana kwina ndi anthu omwe amawakonda chifukwa akudziwa kuti amatha kukula mwachangu pofika pamaso pa omvera a 10M a ColourPop!
2. Kusasinthasintha ndikugwiritsa ntchito mphamvu za Instagram Reels
As reels ndizomwe zimakonda kwambiri pazama TV ndipo zimasinthika modabwitsa momwe zingagawidwe pakati pa omvera, zimakhala zosunthika kwambiri kuposa zolemba zama feed. Ogwiritsa akhoza kugawana mosavuta Reels ndi abwenzi kudzera mu Nkhani, ndikupeza Reels pa tsamba la Explore, pomwe algorithm ya Instagram ikupitiliza kukondera izi kuposa ena.
@colourpopcosmetics imagwiritsa ntchito njira yomweyi kuti igwirizane ndi omvera ake ndikugawana zomwe zingapangitse kuti azichita nawo chidwi kwambiri. Pomwe, ma carousel ndi ma post amodzi ali ndi gawo limodzi pakutsatsa kwa Instagram kwa Colourpop.
Titha kuwona kuchuluka kwa zolemba zomwe zasindikizidwa pa y-axis, ndikuwunika kwatsiku ndi tsiku pa x-axis, ndi mtundu womwe ukuwonetsa mtundu wa zomwe zili patsamba.
Monga mukuwonera, zolemba zambiri zomwe zidapangidwa zinali makanema (owonetsedwa ndi utoto wofiirira pa tchati) ndikukwezedwa ngati reels pa Instagram. Uku ndikupatuka kwakukulu kuchokera ku njira yokhazikika yomwe opikisana nawo adatenga pomwe anali okondwa kutumiza zithunzi zosagwirizana mosagwirizana.
Amayika zithunzi zachithunzi chimodzi, ma carousels, ndi reels pafupipafupi. Monga tawonera, nthawi zambiri amatumiza zolemba 6 patsiku
Kusanthula kwathunthu kwa @colourpopcosmetics kukuwonetsa izi reels gwirani ntchito bwino kwambiri poyerekeza ndi zithunzi ndi ma carousels azithunzi.
Ngati mukufuna kuwona ma analytics amtundu uliwonse wa Instagram Handle kapena Tsamba la Facebook, tiyang'aneni!
Pa tchatichi, chofiira chimayimira makanema, pomwe buluu ndi zobiriwira zimayimira positi imodzi ndi ma carousels motsatana. Kugwiritsa Predis, titha kuyang'ana ntchito yonse ya positi ndi njira yogawa zinthu.
Izi zikutsimikiziranso kuti kusasinthasintha pazama TV ndikukhala pamwamba pa zomwe zikuchitika komanso mawonekedwe apano kumabweretsa zotsatira zochititsa chidwi ndipo kungakupangitseni kukhala osiyana ndi mpikisano wanu.
Monga tikuonera, nthawi zambiri amatumiza zomwe zili pakati pa 7 AM ndi 6 PM. Izi zikuwonetsa kuti amaika zomwe zili mkati mwawo pokhapokha otsatira awo akugwira ntchito, zomwe zikuwoneka kuti zikuwathandiza.
Izi zikunena momveka bwino kuti kuyanjana pafupipafupi ndi osonkhezera, kutumiza pafupifupi zolemba zisanu ndi chimodzi patsiku, ndikukhalabe okangalika pazama TV zakhala zikugwira bwino ntchito zodzoladzola za ColourPop zomwe zimapangitsa kuti pakhale mgwirizano wapamwamba.
3. Kudziwa Masewera a Hashtag
Mabizinesi ndi misika nthawi zambiri amaiwala kuwirikiza kawiri pa ma hashtag kuti awonjezere kuwonekera kwawo ndikupanga algorithm ya Instagram kudziwa zomwe positi yanu ikunena.
ColourPop, kumbali ina, idagwiritsa ntchito mphamvu zama hashtag mwadongosolo. ColourPop idakulitsa kufalikira kwapa media media kudzera mumphamvu ya ma hashtag abwino, makamaka pa Instagram. Monga zikuwonekera pazolemba zawo komanso lipoti lowunikira lopangidwa ndi Predis, ColourPop adagwiritsa ntchito dzina lawo ngati ma hashtag komanso adawagwiritsa ntchito pazopangidwa ndi ogwiritsa ntchito kuti ayambe kutchuka pazama media. Mukayang'ana zolemba zawo, agwiritsanso ntchito dzina lawo muma hashtag. Kugwiritsa ntchito ma hashtag oyenera kwathandiza ColourPop kupeza omvera oyenera pazogulitsa zawo pa Instagram.
ColourPop yakhala yosasinthasintha kugwiritsa ntchito ma hashtag amtundu wake. Monga mukuwonera, amagwiritsa ntchito #colourpopcosmetics mu theka la zolemba zawo.
Kufufuza ma hashtag sikovuta. Tidayang'ana ma hashtag omwe amagwiritsidwa ntchito kwambiri ndi ColourPop pogwiritsa ntchito Predis.ai ndipo nazi zotsatira zake. Ma hashtag omwe amagwiritsidwa ntchito ndi ColourPop kwambiri ndi awa:
Mothandizidwa Predis.ai, titha kuwona zochitika zonse za hashtag ndi kuchuluka kwa zokonda ndi ndemanga pamapositi aposachedwa.
Nawa ma hashtag omwe amagwiritsidwa ntchito kwambiri ndi @colourpopcosmetics.
Kugwiritsa ntchito ma hashtag oyenera, omwe akuwunikira pazolemba zanu ndi nkhani ndi njira imodzi yabwino yodziwikira ndi omvera atsopano pa Instagram. Ma hashtag osasinthika komanso omwe akupanga zomwe zikuchitika athandiza mtunduwo, popeza #colourpopcosmetics ikuyenda bwino pa Instagram, zomwe zikupangitsa kuti 47% azigwiritsa ntchito. Ma hashtag monga #halloweenmakeup, ndi #DisneyAndColourPop achulukirachulukira pakufikira ndipo ayendetsa chinkhoswe chonse kudzera pawailesi yakanema.
Nawa ma hashtag 5 apamwamba kwambiri odzola a ColourPop omwe amagwiritsa ntchito kuti azifikira.
4. Kumvetsetsa zomwe zidagwira ntchito ku ColourPop.
Zodabwitsa! Zomwe zidachita bwino kwambiri zinali makanema a Live-In-Action
Ichi ndi chosangalatsa. Pamene akuthamanga ndi kusanthula mpikisano kwa ColourPop pa Predis, tapeza ndondomeko yogawa zokhutira. Kodi mukuwona chomwe chili chosangalatsa pa izi?
Ngakhale kuti malonda ambiri amayesa kuwirikiza kawiri pa uthenga umodzi kapena tagline, ColourPop inapereka mofanana pamitu yonse yofunika ndi mitu yamakampani awo ndipo yapanga chinkhoswe chofunika kuchokera kwa onsewo.
Umu ndi momwe zomwe ziliri zimagawidwa. Zina mwazolemba zawo ndizodziwika bwino. Pokhala mtundu wokongola, zambiri zomwe zili mkati mwake zimazungulira kukongola, zodzoladzola, ndi mafashoni, magulu awa akutenga pafupifupi 62% ya zomwe zasindikizidwa, ndipo zomwe amathandizira pachinkhoswe ndi 60%.
Mwachitsanzo, ColourPop, idayambitsa zosonkhanitsa zake za Halloween zomwe zili ndi zinthu zomwe zikuchitika komanso bokosi lodziwika bwino lachinsinsi. Anagwiritsa ntchito njira zawo zomwe zilimo ndikugawa mituyo muzolemba ndi reels, pogwiritsa ntchito mawu osakira ndi ma hashtag monga #sale ndi #halloweenmakeup. Masiku asanafike Halowini, adayamba kuyankhula za bokosi lachinsinsi lomwe lili ndi zinthu zothandiza zopangira Halloween ndi zogulitsa, ndikuganizira kwambiri zopatsa komanso makadi amphatso. Zotsatira zake, cholinga sichinali kungoyang'ana chinthu china komanso kuyika zomwe zili pamitu ndi mitu yosiyanasiyana.
Komanso, monga tafotokozera pamwambapa, Influencer propelled content inagwira ntchito bwino kwambiri. Ngakhale mkati mwake, titasanthula wopambana, tidawona kuti makanema apanthawi zonse achita bwino kwambiri kuposa chilichonse.
Nazi zitsanzo za zolemba za gulu lochita bwino kwambiri.
Kuyang'ana pa Post Performance Analysis ndi Predis.ai, titha kuwona kuti zomwe zikuyang'ana pazokhazo sizinagwire ntchito bwino poyerekeza ndi zina.
Leveraging Influencer Marketing, Zolemba Zogwiritsa Ntchito, zolemba zambiri tsiku lililonse, komanso kugwiritsa ntchito bwino ma hashtag kunapatsa ColourPop mwayi kuposa omwe amapikisana nawo pazama TV. Ngati mukufunanso kukulitsa bizinesi yanu pa intaneti, mutha kuyesa ena mwa njira izi nokha.
Werengani Zogwirizana,
Instagram Huda Beauty Njira.
