Kodi Mungakonze Bwanji Mbiri Yanu ya Bizinesi pa Google? - Malangizo 10

Kuti mabizinesi azichita bwino kwambiri pa SEO ya m'deralo, ayenera kugwiritsa ntchito mphamvu ya Google Business Profile yawo. Pankhani ya digito, yasanduka tsamba latsopano la mabizinesi am'deralo, lomwe ndi malo oyamba olumikizirana ndi makasitomala omwe angakhalepo. Pamene ogwiritsa ntchito ambiri akugwiritsa ntchito Google ngati injini yawo yofufuzira, kukhala ndi mbiri yabwino ndikofunikira kuti awonekere pamsika wopikisana.

Mu blog iyi, tikambirana mozama momwe mungakonzere bwino Mbiri Yanu ya Bizinesi ya Google ndikuyiyika bwino pazotsatira zakusaka zachilengedwe.

Chifukwa Chake Kukonza Zinthu N'kofunika: Kupatula "Kukhalapo"

Ponena za kukonza mbiri yanu ya Google Business, ndikofunikira kumvetsetsa chifukwa chake kukonza ndikofunikira kuposa "kungokhalapo" kokha.

1. Mawonekedwe Oyamba:

Kuwona zinthu koyamba n'kofunika kwambiri m'nthawi ya digito. Malinga ndi deta, makasitomala nthawi zambiri amapanga zisankho popanda kudina tsamba lanu. Izi zikuwonetsa kufunika kokhala ndi mbiri yabwino kwambiri yomwe imakopa chidwi ndikupereka mfundo zofunika bwino.

2. Fufuzani Malo ndi Nyumba:

Mbiri yanu ya Google Business ndi yabwino kwambiri pa Search Real Estate. Mbiri yabwino kwambiri sikuti imangowonjezera kupezeka kwanu pa intaneti komanso imatenga malo ambiri patsamba la Zotsatira za Injini Yosakira (SERP). Kuwonekera bwino kumeneku kungapangitse kuti anthu ambiri abwere ku bizinesi yanu komanso makasitomala omwe angakhalepo.

3. Kukweza Kusintha

Chimodzi mwa zabwino zazikulu za kukonza bwino ntchito ndi Conversion Lift yomwe ingabweretse. Ma profiles okonzedwa bwino nthawi zambiri amawona kuchuluka kwa "Action", kuphatikiza mafoni, malangizo, ndi kusungitsa malo. Mwa kupereka zinthu zoyenera komanso zosangalatsa pa mbiri yanu, mutha kulimbikitsa ogwiritsa ntchito kuchita zomwe mukufuna, zomwe pamapeto pake zimapangitsa kuti anthu ambiri asinthe malonda awo komanso kukula kwa bizinesi.

Kukonza mbiri yanu ya Google Business sikungofunika kungokhala pa intaneti kokha. Kumakhudza kupanga chithunzi chokhalitsa, kukulitsa kuwonekera kwanu pa injini zosakira, ndikupangitsa makasitomala omwe angakhalepo kuchitapo kanthu kofunikira.

Ubwino wa Mbiri Yabwino ya Bizinesi ya Google

Ponena za kukonza Google Business Profile yanu, pali zabwino zambiri zomwe zimabwera nazo. Tiyeni tifufuze ubwino wokhala ndi GBP yolimba:

• Kuwoneka Kwabwino Kwapafupi: Mwa kukhala ndi Google Business Profile yabwino kwambiri, mumawonjezera mwayi wanu wowonekera mu Google Maps ndi kusaka kwanuko.
• Umboni wa Anthu Okhudzana ndi Kasitomala: Chimodzi mwa zabwino zazikulu za Google Business Profile yolimba ndi kuthekera kowonetsa ndemanga za makasitomala ndi nyenyezi. Umboni uwu umagwira ntchito yofunika kwambiri pakumanga chidaliro ndikukhudza zisankho zawo zogula.
• Kuzindikira ndi kusanthula: Mukhozanso kupeza chidziwitso ndi kusanthula kwamtengo wapatali. Izi zikuphatikizapo kumvetsetsa momwe makasitomala akupezera bizinesi yanu, kaya kudzera mu kusaka kwachilengedwe kapena Google Maps. Mwa kusanthula deta iyi, mutha kupanga zisankho zodziwikiratu kuti muwongolere mbiri yanu kuti iwoneke bwino.
• Kutsatsa Kopanda Mtengo: Ndi GBP yabwino kwambiri, mutha kutsatsa bizinesi yanu bwino popanda mtengo uliwonse, kufikira anthu ambiri popanda kufunikira kugawa bajeti yotsatsa.

Kuyamba: Momwe Mungakhazikitsire ndi Kutenga Mndandanda Wanu

Momwe Mungakhazikitsire Mbiri Yatsopano ya Bizinesi ya Google

Kuti mukwaniritse Mbiri Yabizinesi ya Google Moyenera, tsatirani malangizo awa pang'onopang'ono kuti mukonze mbiri yatsopano.

• Choyamba, kupanga Akaunti ya Google ndi gawo loyamba. Akaunti iyi ndi yofunika kwambiri posamalira zambiri za bizinesi yanu komanso kulumikizana ndi makasitomala pa intaneti.

• Kenako, mukalemba dzina la bizinesi yanu, onetsetsani kuti ndi lolondola komanso likuwonetsa dzina la kampani yanu. Izi ndizofunikira kuti makasitomala apeze bizinesi yanu mosavuta muzotsatira zosaka.

• Kusankha gulu loyenera bizinesi yanu n'kofunika kwambiri pa zolinga za SEO. Kusankha gulu loyenera kwambiri kumathandiza Google kumvetsetsa bizinesi yanu bwino ndikuwonjezera mwayi wanu wowonekera pakusaka koyenera.

• Mukawonjezera malo anu operekera chithandizo poyerekeza ndi malo anu enieni, onetsetsani kuti mwaphatikiza madera onse omwe mumapereka chithandizo. Izi zimathandiza makasitomala omwe angakhalepo kudziwa ngati bizinesi yanu ikugwirizana ndi malo awo.
• Njira yotsimikizira ndi gawo lofunika kwambiri potsimikizira kuti bizinesi yanu ndi yoona. Google ipereka njira zingapo zotsimikizira, monga kutsimikizira pavidiyo, kutsimikizira pafoni, kapena kutsimikizira positi. Sankhani njira yomwe ili yoyenera kwa inu.

Mwa kutsatira njira izi mosamala, mutha kuonetsetsa kuti Google Business Profile yanu yakonzedwa bwino mokwanira, zomwe zimathandiza bizinesi yanu kuwonekera bwino ndikukopa makasitomala ambiri pa intaneti.

Momwe Mungatchulire Mndandanda Womwe Ulipo

Ponena za kukonza Google Business Profile yanu, gawo limodzi lofunika kwambiri ndikutenga mndandanda wanu womwe ulipo kale. Izi ndizofunikira kuti muwonetsetse kuti muli ndi ulamuliro pa kuyimira kampani yanu pa intaneti. Koma kodi mungatani kuti mupeze mndandanda womwe ulipo kale?

Kuzindikira Mbiri "Zosatchulidwa":

Gawo loyamba popempha mndandanda womwe ulipo ndikuzindikira ma profiles omwe amalembedwa kuti "osatchulidwa." Ma profiles awa nthawi zambiri amakhala ndi malo osungira malo opangidwa ndi Google kapena ogwiritsa ntchito ena ndipo sakhala ndi chidziwitso cholondola. Popempha ma profiles awa, mutha kusintha tsatanetsatane kuti uwonetse bizinesi yanu molondola.

Njira Yogwirira Ntchito ya "Pemphani Kufikira":

Ngati wina akuyang'anira mndandanda wanu, Google imapereka njira yogwirira ntchito ya "Pemphani Kupeza". Njirayi imakulolani kuti muzitha kulamulira mndandandawo potsimikizira umwini wanu kapena mgwirizano wanu ndi bizinesiyo. Mwa kutsatira njira zomwe zafotokozedwa mu ndondomeko yogwirira ntchito, mutha kukhazikitsa ulamuliro wanu pa mndandandawo.

Chifukwa Chake Kupempha Chilolezo Ndi Gawo Loyamba la Chitetezo cha Brand:

Kutenga Mbiri Yanu ya Bizinesi ya Google ndiye gawo lofunikira kwambiri poteteza mtundu wa kampani. Mwa kuyang'anira ndikusintha zambiri zomwe zili patsamba lanu, mutha kuwonetsetsa kuti makasitomala akupeza zambiri zolondola zokhudza bizinesi yanu. Izi sizimangowonjezera kupezeka kwanu pa intaneti komanso zimathandiza kuti mukhale ndi chithunzi chabwino cha kampani yanu.

Buku Lofunika Kwambiri: Njira 10 Zowongolera Mbiri Yanu ya Bizinesi ya Google

1. Sankhani Magulu Ang'onoang'ono Enaake

Ndikofunikira kufufuza m'magulu ang'onoang'ono m'malo mosankha mawu otakata monga "Lesitilanti." Mukasankha malo enaake monga "Lesitilanti Yodalirika ya ku Italy," mumawonjezera kuwonekera kwa mbiri yanu komanso kufunika kwa makasitomala omwe akufunafuna zomwe mumapereka.

Kutchula gulu lanu laling'ono sikungothandiza Google kumvetsetsa bizinesi yanu bwino komanso kumakupatsani mwayi wolunjika kwa omvera odziwika bwino. Kusankha bwino kumeneku kungakupangitseni kukhala ndi maudindo apamwamba pakusaka koyenera, zomwe zimawonjezera mwayi wanu wokopa anthu abwino.

2. Lembani Kufotokozera Kolemera kwa Mawu Ofunika

Kufotokozera bwino sikuti kumangopereka chidziwitso chofunikira chokhudza bizinesi yanu komanso kumathandiza kwambiri pakukopa makasitomala omwe angakhalepo. Kuphatikiza mawu ofunikira okhudzana ndi ntchito zanu ndi malo anu kumapereka chidziwitso kwa Google chomwe bizinesi yanu ili, zomwe zimathandiza kuti ikhale pamwamba pazotsatira zakusaka.

Pewani kulakalaka kugwiritsa ntchito mawu ofunikira mopitirira muyeso mukufotokozera kwanu. M'malo mwake, yang'anani kwambiri kuwaphatikiza m'njira yomveka bwino komanso yogwirizana ndi kamvekedwe ka kampani yanu.

Kumbukirani, Google Business Profile yanu imagwira ntchito ngati malo ogulitsira zinthu pa intaneti a bizinesi yanu. Gwiritsani ntchito mwayi umenewu mwa kupanga mafotokozedwe okopa komanso ophunzitsa.

3. Gwiritsani ntchito zithunzi zowoneka bwino kwambiri

Makasitomala omwe angakhalepo akafika pa mbiri yanu, zithunzi zokongola zimatha kukoka chidwi chawo ndikusiya chithunzi chosatha. Nazi malangizo ena ogwiritsira ntchito bwino zithunzi kuti muwongolere Mbiri yanu ya Bizinesi ya Google.

• Zithunzi Zapamwamba: Kwezani zithunzi zapamwamba za bizinesi yanu, zinthu zanu, ndi ntchito zanu. Zithunzi zowoneka bwino komanso zowala zimathandiza kuwonetsa zomwe bizinesi yanu ikupereka ndikukopa makasitomala ambiri.
• Ulendo Wapaintaneti: Ganizirani kuwonjezera ulendo wapaintaneti wa malo anu a bizinesi. Izi zimathandiza makasitomala kufufuza malo anu pa intaneti, zomwe zimawapatsa chidziwitso cha zomwe angayembekezere akabwera kudzacheza.
• Zithunzi Zisanachitike ndi Pambuyo: Ngati bizinesi yanu ikupereka ntchito zomwe zimabweretsa zotsatira zooneka bwino, monga kukonzanso kapena kusintha, kuwonetsa ntchito isanayambe komanso itatha Zithunzi zingakhale zokopa chidwi. Umboni wooneka bwino uwu ukhoza kukulitsa chidaliro kwa makasitomala omwe angakhalepo.
• Mavidiyo: Phatikizani makanema kuti mudziwitse gulu lanu, kuwonetsa malonda anu mukugwira ntchito, kapena kugawana ndemanga za makasitomala. Makanema angapangitse kuti anthu azilumikizana kwambiri ndi omvera anu ndikuwonjezera chidwi chawo. Nthawi zonse mungathe pangani makanema a AI UGC ndi zithunzi zowonetsera bizinesi yanu pogwiritsa ntchito zida monga Predis KWA.

4. Konzani ndi Kuyankha Ndemanga Zonse

Ndemanga ndi moyo wa SEO yapanyumbaNgakhale kuti kupeza nyenyezi zisanu ndiye cholinga chanu, kuyankha kwanu ndi chizindikiro chachikulu cha Google paudindo.

• Mphamvu ya Zabwino: Kuyamikira makasitomala okondwa kumalimbitsa kukhulupirika ndipo kumasonyeza kuti anthu omwe angakhale makasitomala anu ndi ofunika kwambiri mdera lanu.
• Kufunika kwa Zoyipa: Kunyalanyaza ndemanga yolakwika kuli ngati kupachika chikwangwani chakuti “sitikusamala” pakhomo panu. Yankhani modekha, mwaukadaulo, ndipo perekani kuti zokambiranazo zichotsedwe pa intaneti. Chodabwitsa n'chakuti, kuyankha mwanzeru ku ndemanga nthawi zambiri kumalimbitsa chidaliro kuposa nyenyezi 5 zabwino kwambiri.
• Mawu osakira mu Context: Limbikitsani makasitomala kuti atchule mautumiki kapena zinthu zinazake mu ndemanga zawo. Akamanena kuti, “Ma cupcake abwino kwambiri a vegan ku Austin,” zimathandiza Google kumvetsetsa zomwe mumapereka.

5. Gwiritsani ntchito gawo la mafunso ndi mayankho

Eni mabizinesi ambiri sadziwa zimenezo aliyense akhoza kufunsa ndikuyankha mafunso pa mbiri yawo—kuphatikizapo omwe akupikisana nawo kapena omwe kale anali antchito osakhutira.

• Sinthani Nkhani: Musamayembekezere kuti makasitomala akufunseni. Muloledwa "kubzala" mafunso ndi mayankho anu. Ganizirani mafunso asanu omwe anthu ambiri amafunsa pa desiki yanu yolandirira alendo ndipo muwatumize nokha.
• Mayankho Othandiza Ovotera: Ngati kasitomala apereka yankho lothandiza kwambiri, liikeni "chala chachikulu mmwamba" kuti muwonetsetse kuti likukhala pamwamba pa gawolo.

6. Yambitsani Mauthenga

Mbali ya "Chat" imalola anthu odziwa zambiri kuti alumikizane nafe popanda kuchoka pa zotsatira za kusaka pa Google.

• Kujambula Mtsogoleri Pa Nthawi Yeniyeni: Mwa kuyambitsa mauthenga, mumachepetsa mkangano pakati pa "kufufuza" ndi "kugula."
• Khazikitsani Zoyembekeza: Gwiritsani ntchito njira ya “Uthenga Wolandiridwa” kuti mudziwitse anthu nthawi yanu yoyankhira (monga, “Zikomo polumikizana nafe! Nthawi zambiri timayankha mkati mwa mphindi 30.”).

7. Lembani Zogulitsa ndi Ntchito Zanu

Ganizirani za GBP yanu ngati tsamba laling'ono lawebusayiti. Ngati simukugwiritsa ntchito ma tabu a Zogulitsa ndi Ntchito, mukuphonya "malo" amtengo wapatali muzotsatira zakusaka.

• Katalogi ya Digito: Gwiritsani ntchito zithunzi zapamwamba kwambiri, mitengo yomveka bwino, ndi mabatani oti "Gulani" kapena "Dziwani Zambiri".
• Gulu: Gawani zopereka zanu m'magulu mwanzeru kuti ogwiritsa ntchito athe kupeza zomwe akufuna nthawi yomweyo.

8. Deta ya NAP Yogwirizana

NAP imayimira Dzina, Adilesi, ndi Nambala ya Foni. Ngati Google ipeza mitundu yosiyanasiyana ya zambiri zanu pa intaneti, "zimasokonezeka" ndipo zingachepetse kuchuluka kwa anthu omwe ali patsamba lanu.

• Lamulo la Mafananizo Olondola: Ngati tsamba lanu lawebusayiti likunena kuti “123 Main St., Suite 4,” musalembe kuti “123 Main Street #4” pa mbiri yanu ya Google.
• Unikani Ma quotation Anu: Onetsetsani kuti deta yanu ikugwirizana ndendende ndi Yelp, Yellow Pages, Facebook, ndi Chamber of Commerce yanu yapafupi.

9. Gwiritsani Ntchito Google Posts Nthawi Zonse

Onani Mbiri Yanu ya Bizinesi ya Google ngati malo ochezera pa intaneti, koma ndi phindu limodzi lalikulu: anthu omwe akuwona zolemba izi ndi akukufunani kale.

• Mizati Itatu:
  • Zopereka: Malonda a Flash kapena kuchotsera kwa nyengo.
  • Zochitika: Malo otsegulira akuluakulu kapena ma workshop.
  • Zosintha: "Tangokonzanso kumene!" kapena "Kumanani ndi membala watsopano wa gulu lathu."
• Itanani ku Ntchito (CTA): Nthawi zonse ikani batani monga “Bukitsani Tsopano,” “Odani Pa Intaneti,” kapena “Pitani” kuti muyendetse magalimoto nthawi yomweyo.

10. Onjezani Makhalidwe Apadera

Zizindikiro ndi zizindikiro zazing'ono zomwe zimawonekera pa mbiri yanu kuti zikupatseni nkhani yeniyeni. Zimakuthandizani kuti muwoneke bwino kwa omvera ena.

• Zizindikiro Zodziwika: Onetsani ngati bizinesi yanu ndi “yotsogozedwa ndi akazi,” “yoyendetsedwa ndi asilikali akale,” kapena “yogwirizana ndi LGBTQ+.
• Makhalidwe Abwino: Tchulani “Free Wi-Fi,” “Kufikira pa mpando wa mawilo,” kapena “Mipando yakunja.” Izi nthawi zambiri zimagwiritsidwa ntchito ngati zosefera ogwiritsa ntchito akamafufuza pa Google Maps.

Malangizo Apamwamba Othandizira Kuyika Ma Rankings Olimba (The "Pro" Edge)

Kodi mwakonzeka kupitirira zoyambira? Njira zapamwambazi zimapereka "mpata" wofunikira kuti mulamulire Local 3-Pack.

1. Kujambula Zithunzi Zanu: Musanakweze zithunzi, onetsetsani kuti EXIF metadata ili ndi ma GPS coordinates a bizinesi yanu. Izi zimatsimikizira kuti njira ya Google imatsimikizira kuti zomwe zili mkati mwake zikupangidwa pamalo omwe mwatsimikizira.
2. Ndondomeko ya Backlink Yapafupi: Njira ya Google yolumikizirana ndi anthu am'deralo imakhudza kwambiri "kutchuka". Kupeza ulalo kapena kutchulidwa kuchokera ku malo ofalitsa nkhani am'deralo, blog ya anthu am'deralo, kapena chochitika chachifundo cha m'deralo kumakupangitsani kukhala ndi GBP yanu kuposa uthenga wamba wa alendo patsamba lonse lapansi.
3. Chinthu cha "Kuthamanga kwa Ndemanga": Google imaika patsogolo kusasinthasintha. Kupeza ndemanga 20 masana amodzi (nthawi zambiri chizindikiro cha "kutuluka kwa ndemanga") n'kokayikitsa. Ndi bwino kukhala ndi kuthamanga ndemanga 3-5 sabata iliyonse, zomwe zikusonyeza kuti bizinesi yanu ndi yogwira ntchito nthawi zonse komanso yokhutiritsa makasitomala.
4. Kuphatikiza kwa AI: Gwiritsani ntchito zida za AI kuti muwunikenso ndemanga zanu za maganizo. Kodi anthu akudandaula za nthawi yodikira koma akuyamikira antchito? Gwiritsani ntchito mfundo izi kuti musinthe ntchito zanu ndikulemba ma tempuleti oyankha mwachifundo komanso mwamakonda omwe ali ndi mawu ofunikira.

Kutsiliza

Pali malingaliro olakwika ambiri akuti Google Business Profile ndi ntchito yoti "ikhazikitseni ndipo muiwale". Zoona zake n'zakuti, malo am'deralo ndi opikisana kwambiri.

Ngati simukutumiza zosintha kapena kuyankha ndemanga mlungu uliwonse, kwenikweni mukulola mbiri yanu kuwonongeka. Opikisana nawo mwina ali ndi positi imodzi ya "Zosintha" kuti atenge malo anu pakati pa atatu apamwamba.

Mbiri yanu ikakonzedwa bwino, imagwira ntchito mukagona. Imayankha mafunso, imawonetsa zinthu, komanso imapangitsa kuti kasitomala azikukhulupirirani asanafike m'sitolo yanu.

Muli ndi vuto lopanga zithunzi ndi makanema a mbiri yanu ya bizinesi? Predis AI chitani izi kwa inu! Ndi pempho limodzi, mutha kupeza chilichonse kuyambira makanema owunikira mpaka kanema woyambitsa mwachangu!

Mafunso Ofunsidwa Kawirikawiri