Zolemba pa Social Media za E-commerce: Malingaliro Abwino

60% ya anthu padziko lapansi amagwiritsa ntchito malo ochezera a pa Intaneti, ndipo 76% amagula ataona positi pawailesi yakanema, zomwe zikuwonetsa mphamvu zama media. M'dziko lamasiku ano, malo ochezera a pa Intaneti ndi nsanja yosatsutsika kuti ma e-commerce azitha kulumikizana ndi anthu. Kuti muwonjezere kuthekera kwapa media media pakukulitsa mtundu wanu wamalonda wa e-commerce, muyenera kupanga zokopa chidwi. M'nkhaniyi, tigawana ena mwamalingaliro abwino kwambiri pazambiri zamagulu amtundu wa e-commerce. Khalani nafe.

Kufunika Kwa Social Media Kwa E-commerce

Mu 2020, wogulitsa mafashoni Boohoo adapanga 45% pakugulitsa kwawo ngakhale kufalikira kwamphamvu kwa coronavirus chifukwa cha kupezeka kwawo mwanzeru pazama TV. Malo ochezera a pa Intaneti amakupatsirani njira zambiri zowonetsera mtundu wanu kwa anthu, ndi Predis.ai zitha kukuthandizani kupanga zithunzi ndi makanema osinthika kwambiri pasitolo yanu ya E-commerce. Osati izi zokha komanso mutha kulumikizanso akaunti yanu yochezera Predis.ai ndikukonza zomwe zili mkati mwa kalendala yake yopangidwa ndi inbuilt.

M'munsimu muli zofunikira zazikulu za chikhalidwe cha anthu pamalonda a e-commerce.

• Malo ochezera a pa Intaneti ndi chida champhamvu chowonjezera malonda pa intaneti.
• Zimakulitsa kufikira kwanu chifukwa zimakhala ndi ogwiritsa ntchito 75% aanthu achikulire padziko lapansi, omwe amakhala pafupifupi maola awiri ndi mphindi 2 pa TV tsiku lililonse. Pamapeto pake zimakulitsa mawonekedwe amtundu wanu.
• Mwa kukhathamiritsa zomwe muli nazo, kugwiritsa ntchito ma hashtag, kapena kuyendetsa kampeni ya PPC, mutha kufikira omvera omwe mukufuna
• Kulumikizana kwa chikhalidwe cha chikhalidwe cha anthu kumapangitsanso kuti anthu azikondana kwambiri, zomwe zingapangitse kuti makasitomala azikondana kwambiri.
• Kuphatikiza apo, anthu amatha kukutsatirani pamasamba ochezera, zomwe zimawalola kuti azikhala ndi chidziwitso pazomwe mumagulitsa, ntchito zanu, komanso zomwe mumapeza.
• Kupanga otsatira pazama TV ndikosavuta kuposa kungoyambira, zomwe zimapangitsa kuti zikhale zosavuta kukhazikitsa kuzindikirika kwamtundu.
• Mutha kupanga chizindikiritso champhamvu popanga zinthu zapadera komanso kukhala ndi malo ochezera a pa Intaneti.

Malingaliro 11 Opezeka Pazachikhalidwe Pazamalonda a E-commerce

Lingaliro labwino kwambiri ndikugwiritsa ntchito nsanja zingapo zoyika chizindikiro, kutengera mtundu wa zomwe zili, omvera, ndi bizinesi yanu. Monga momwe mungathere kutsatsa kwabwino kwambiri pa Instagram, mutha kuchita bwino kwambiri TikTok. Instagram, Facebook, YouTube, ndi TikTok - nsanja zinayizi zimakhala pafupifupi 80% ya ROI yonse yochezera. Aliyense ali ndi pafupifupi 2 biliyoni ogwiritsa.

Chifukwa chake, m'gawoli, tikupatsani malingaliro 11 pazomwe zili patsamba la e-commerce la YouTube, Instagram, ndi TikTok. Tiyeni tiyambe ndi YouTube.

Malingaliro azinthu pa YouTube

YouTube ili ndi ogwiritsa ntchito achiwiri pa Facebook. Masiku ano, anthu amatha kuwonera mavidiyo kuti ayang'ane maphunziro obwereza mankhwala ndikumvetsetsa magwiridwe antchito, komanso kuposa mtundu wina uliwonse wazinthu. Ichi ndichifukwa chake YouTube ikulamulira msika wogawana mavidiyo. Tiyeni tiwone ena mwamalingaliro abwino kwambiri a YouTube kuti akweze mtundu wanu wa e-commerce.

1. Kanema Wofotokozera

Mwina mwalandira thandizo kuchokera kumavidiyo a YouTube omwe amafotokoza momwe mungayambitsire chowotcha chatsopano kapena kugwiritsa ntchito mawonekedwe osadziwika a Facebook. Mavidiyowa amatchedwa mavidiyo ofotokozera. Malinga ndi kafukufuku, 85% ya anthu amatha kugula chinthu atawonera kanema wofotokozera pa YouTube. Makanemawa ndiwopatsa chidwi kwambiri, kuwapangitsa kukhala njira imodzi yabwino kwambiri yopititsira patsogolo zinthu zapa TV pamakampani a e-commerce. Mutha kupanga makanema pazogwiritsa ntchito kapena ntchito.

Onani vidiyo yomwe ili pamwambapa yomwe ikufotokoza Grammarly.

Muyenera kuganizira izi popanga kanema wofotokozera:

• Ziyenera kukhala zosavuta kuzimvetsa. Gwiritsani ntchito mawu achangu.
• Chitani chachifupi. Zapezeka kuti mavidiyo afupiafupi amakhala ndi mawonedwe ambiri kuposa aatali.
• Pangani kukhala yosangalatsa ndi chithunzi chomveka.

2. Makanema Ofotokoza nkhani

Kupanga makanema ofotokoza nkhani ndi njira yabwino yolumikizirana ndi omvera anu ndikupangira mbiri yanu. Gawani zomwe ogula amakumana nazo kapena nkhani yanu yomwe omvera anu angagwirizane nayo.

Ngati mukufuna pangani kanema kwa mtundu wanu, ndikofunikira kukonzekera bwino pasadakhale. Taonani mfundo zotsatirazi.

• Muzimvetsa omvera anu. Dziwani zowawa zawo ndi zomwe amakonda kuti mupange zomwe zimagwirizana nawo.
• Khalani ndi masomphenya omveka bwino a cholinga chanu ndi malonda anu. Pewani kutengeka ndi mayendedwe a nkhaniyo, ndipo kumbukirani cholinga chanu.
• Tanthauzirani mtundu wamakanema ofotokozera nkhani.

3. Kuyanjana ndi Othandizira

Bwanji osagwiritsa ntchito izi ngati wina wakhazikitsa kale umunthu komanso wokonda? Kutsatsa kwa influencer ndi njira yabwino yofikira omvera anu. Ogula 8 mwa 10 amagula atawonera kanema wa YouTube.

SHEIN, mtundu wazovala, adagwirizana ndi Roxxsauras, YouTuber wokhala ndi olembetsa 4.58 miliyoni. Potumiza iye a free Phukusi ndi kufuula kuchokera kwa iye, SHEIN adafikira omvera ake okwana 4.58 miliyoni. Komabe, ndikofunikira kusankha umunthu woyenera wa mtundu wanu. Zida zingapo za AI zomwe zikupezeka pamsika zitha kuthandiza kukulitsa luso la malonda a YouTube Influencer, monga Brandwatch.

4. Mavidiyo Akumbuyo

Makanema apambuyo pazithunzi ndi njira yabwino yolumikizirana ndi makasitomala anu. Amapereka mwayi wowonetsa mgwirizano wamagulu ndikugwira ntchito molimbika kumatengera makasitomala anu, komanso amasangalatsa kuwona.

Mu kanema pamwambapa, General Motors apanga kanema wowoneka bwino wowonetsa chidaliro chawo komanso momwe akumvera. Kupatula pamitundu inayi yamavidiyo omwe tawatchula kale, malingaliro ena angapo amakanema a YouTube, monga makanema oyambitsa malonda, maumboni, ndi makanema pazopangidwa ndi ogwiritsa ntchito, atha kugwiritsidwa ntchito.

Malangizo a bonasi:

• Kuwonetsetsa kuti makanema anu apamwamba kwambiri ndikofunikira kuti musawononge mtengo wamtundu wanu.
• Kuphatikiza apo, kutsata zomwe mukutsatsa pa YouTube ndikofunikira.

Nkhani Za Instagram

Kusunthira kumalingaliro okhutira ndi Instagram, Instagram ndiye nsanja yoyamba yapa social media yomwe imapereka otsatsa pazama TV kubweza ndalama zambiri (25%). Zomwe zili zowoneka bwino za Instagram ndichifukwa chake zikuchulukirachulukira. Nawa malingaliro ena owonjezera chizindikiro chanu papulatifomu:

5. Kanema Wotsatsa Mtanda

Cross-promotion ndi lingaliro labwino kwambiri la malonda a Instagram komanso njira yopambana kwa inu ndi mtundu wa anzanu. Malinga ndi kafukufuku wa Partnerize, maubwenzi amayendetsa 20% ya ndalama zonse zamakampani. Ma Brand omwe amagawana mtundu womwewo wa omvera koma osapikisana nawo amatha kulimbikitsana wina ndi mnzake kuti awonjezere kufikira kwawo polimbikitsa otsatira anzawo.

Pachithunzi pamwambapa, zikuwonekeratu kuti IVY PARK ndi Adidas agwirizana. Ngati mukufuna kuwonjezera phindu ku mtundu wanu, lingalirani kuyanjana ndi mtundu wina.

5. Zolemba Zopangidwa ndi Ogwiritsa Ntchito

Njira ina yabwino yolimbikitsira ulendo wanu agency ndikugawana zomwe zimapangidwa ndi ogwiritsa ntchito (UGC). UGC imatanthawuza zomwe zidapangidwa ndi ogwiritsa ntchito ena omwe adatchula dzina lanu polemba kapena kugwiritsa ntchito hashtag yamtundu wanu. Iyi ndiye njira yabwino kwambiri yowonjezerera kudalirika kwa mtundu wanu komanso kutchuka.

Onani tsamba lokongola la Instagram lopangidwa ndi ogwiritsa ntchito kuchokera ku Lacroix Water.

Kumbukirani kupereka chiyamiko kwa amene adalenga pogawana nawo.

7. Zolemba za Carousel

Instagram imakulolani kukweza zithunzi ndi makanema mpaka 10 positi, ndipo mndandanda umatchedwa Instagram Carousels. Zolemba za Carousel zimafikira 1.4x zambiri ndikuchitapo kanthu 3.1x zambiri kuposa zolemba wamba pa Instagram, monga mwa Hootsuite. Mutha kugwiritsa ntchito mawonekedwewo kuti mutumize zithunzi zamakona osiyanasiyana azinthu zanu kapena momwe mungapangire makanema kapena kukhazikitsa malingaliro ena opanga.

Mu positi yomwe ili pamwambapa, Instagram carousel ikugwiritsidwa ntchito m'njira yabwino kuti atengere omvera.

8. Reels

Chomaliza koma osati chosafunikira, reels masiku ano ndi njira yosatsutsika yolumikizirana. Makanema achidule komanso osangalatsa amakhala ndi mawonekedwe abwino kwambiri papulatifomu ya Instagram. Dinani iyee kuti muwone momwe ma brand amagwiritsira ntchito Instagram reels za malonda.

Kupatula malingaliro omwe ali pamwambapa, pali malingaliro osawerengeka opezeka ngati mawu opatsa chidwi omwe anthu amawapeza kuti akhoza kugawana nawo, kuwonetsa zomwe mwakwaniritsa, kutumiza zinthu zomwe mumagulitsa kwambiri, ndi zina zambiri.

Malangizo a bonasi:

• Kumbukirani kukhathamiritsa zomwe muli nazo pogwiritsa ntchito ma hashtag oyenera kapena mawu ofotokozera.
• Gwiritsani ntchito zomvera zomwe zikuchitika kwa inu reels.
• Dziwani kuti Instagram imadziwika chifukwa cha mawonekedwe ake owoneka bwino. Chifukwa chake, tumizani zowoneka bwino kuti musunge mtengo wamtundu.

Malingaliro Okhazikika a TikTok

TikTok ndiwosewera wofunikira pakukambirana zapa media media za e-commerce. Ndi kukula kotsatsa kotala kotala kwa 30%, ndizosatheka kunyalanyaza kuthekera kwake. Zapadera za nsanjayi zimakupatsani mwayi wowonetsa luso lanu m'njira zina zomwe sizingafanane. Tiwonetsa zitsanzo za izi mu gawo ili pansipa.

9. Kanema Woyika

Kugawana makanema oyika madongosolo pamapulatifomu ochezera, makamaka TikTok, kwakhala kosangalatsa komanso kotchuka. Monga wogulitsa, mungafune kutsatira izi kuti muwonjezere kufikira makasitomala omwe angakhale nawo. Mwachitsanzo, ngati muli ndi vuto msika wa e-commerce ngati Etsy, kugawana mavidiyo a maoda a phukusi ogulitsa kungakhale njira yabwino yolumikizira omvera anu.

Onani imodzi mwazinthu zabwino kwambiri zamakanema a TikTok pamwambapa. Kodi sizokopa kwambiri kuwonera?

10. Kanema wa Mafunso Ofunsidwa Kawirikawiri

Phatikizani omvera anu pazolemba zanu popanga kanema wokhala ndi mafunso awo. Njira iyi imapanga zinthu zomwe zimachititsa chidwi kwambiri pophatikiza mafunso omwe amafunsidwa pafupipafupi komanso mayankho anu m'mawu.

Pezani lingaliro kuchokera pa kanema pamwambapa.

11. Kuwonetsa Zogulitsa Zanu mu Kanema

Muli ndi njira zambiri zolankhulira zamalonda anu kudzera pamavidiyo a TikTok. Mutha kugawana nawo vidiyo yamakasitomala anu, kulengeza kwapadera kwapadera, zambiri zamalonda, kapena kanema wamaphunziro.

Onani momwe Petfinn amagawana zomwe apanga ndi ogwiritsa ntchito pachithunzi pamwambapa cha TikTok Video yawo.

Kupatula malingaliro omwe ali pamwambapa, njira zambiri zopangira makanema zitha kukulitsa mtundu wanu wa e-commerce. Mutha kupanga makanema akuseri kwazithunzi monga mumachitira pa YouTube, makanema a ASMR okhala ndi mawu okopa, kutsatsa kolimbikitsa, ndi zina zambiri.

Malangizo a bonasi:

• Gwiritsani ntchito zomvera zomwe zikuchitika.
• Gwiritsani ntchito ma hashtag oyenera kuti mukwaniritse bwino.
• Onjezani nthabwala pazomwe muli nazo ngati sizikugwirizana.

Kutsiliza

Kukhazikitsa malingaliro oyenera pamasamba akulu ochezera a pa intaneti kutengera bizinesi yanu ya e-commerce kupita pamlingo wina womwe sungathe kwina kulikonse. Zosiyanasiyana, kuchuluka kwa kuyanjana kwakukulu, kuthekera kopanga dzina lachidziwitso, komanso otsatira padziko lonse lapansi zimapangitsa malo ochezera a pa Intaneti kukhala malo abwino kwambiri olimbikitsira mtundu wanu. Ngati mulibe njira yabwino kwambiri yopangira ma e-commerce masiku ano, mudzatsalira kwambiri mubizinesi yanu. Nkhaniyi ikuthandizani kuti mutengere masewera anu ochezera a pa Intaneti.

Kunena zoona, malo ochezera a pa Intaneti ndi aakulu kwambiri kuti asagwiritse ntchito ndikugwiritsa ntchito zambiri. Chifukwa chake, zida zambiri za AI zimabwera pamsika kukupulumutsani zomwe zingakuthandizeni kupanga malingaliro abwino kwambiri pazomwe mukufuna ndikuwongolera zina zonse moyenera komanso mwaukadaulo. Predis.ai ndi mmodzi wa iwo amene akulamulira msika panopa. Zimakupulumutsani nthawi ndi ndalama. Dinani apa kufufuza mautumiki ake osiyanasiyana ndikuyamba a free mlandu lero.

Zokhudzana,

Limbikitsani Ndalama za eCommerce ndi Social Media

Zotsatsa Zomwe Akuyembekezera pa Social Media za E-commerce