Mitundu yokongola imayesetsa kuzindikirika ndi anthu pa TV komanso kuzindikirika masiku ano. Munkhaniyi, kugwiritsa ntchito ma hashtag a Instagram pazokongola sikumangothandiza anthu ambiri kuziwona komanso kumapanga gulu la mafani.
Ogwiritsa ntchito akafufuza kapena kutsatira ma hashtag okhudzana ndi kukongola, zolemba zamtundu wanu zimawonekera kwa anthu ambiri. Zimakuthandizani kuti mufikire makasitomala omwe angakhale makasitomala, kucheza ndi anthu okongola, komanso kukulitsa kupezeka kwa mtundu wanu pa intaneti.
Chotsatirachi chidzakutengerani m'njira zapadera zomwe opanga zokongola angapindulire ma hashtag a Instagram. Werengani!
Kodi ma Hashtag a Instagram ndi chiyani?
Ma hashtag a Instagram ndi mawu osakira kapena mawu otsogola ndi chizindikiro cha '#' chomwe chimayika m'magulu.
Mwachitsanzo, mumakampani opanga kukongola, ma hashtag otchuka angaphatikizepo #MakeupSaturday, #SkincareWellness, kapena #BeautyEssentials. Kugwiritsa ntchito ma hashtag ofunikira komanso omwe akutsogola pazolemba zanu kumatha kukulitsa kuwonekera, kuchitapo kanthu, ndikufikira papulatifomu.
Pansipa pali zifukwa zomwe ma hashtag a Instagram amtundu wokongola amagwirira ntchito bwino kuti apititse patsogolo chibwenzi:
- Kugwiritsa ntchito ma hashtag otchuka kapena niche kumatha kukulitsa kufikira kwa zolemba zanu.
- Itha kukopa otsatira atsopano komanso kuchitapo kanthu.
- Ma Hashtag amalimbikitsa kuyanjana kwa anthu ammudzi polumikiza ogwiritsa ntchito omwe amagawana zomwe amakonda.
- Zimalola anthu kutenga nawo mbali pazokambirana, zovuta, kapena zochitika zokhudzana ndi ma hashtag enieni.
- Zimathandizira kuzindikira mtundu komanso zimalimbikitsa zomwe zimapangidwa ndi ogwiritsa ntchito.
- Ma hashtag amagwiritsidwa ntchito potsatsa zinazake, kupatsa mwayi omvera anu kuti apambane mphotho kapena kutenga nawo mbali pazochitika.
- Mwachidule, ma hashtag a Instagram amagwira ntchito ngati chida champhamvu chowonjezera kuwonekera, kuchitapo kanthu, komanso kumanga anthu papulatifomu.
Chifukwa Chiyani Mukugwiritsa Ntchito Ma Hashtag? Onani Ubwino 5 Wogwiritsa Ntchito Ma Hashtag a Instagram!
Kukhala ndi njira yolimba ya hashtag yama brand okongola kumatha kukhala kothandiza kukulitsa kupezeka kwawo pa Instagram ndikulumikizana ndi omvera awo m'njira zabwino.
Nawa maubwino apamwamba omwe opanga kukongola angasangalale nawo pophatikiza ma hashtag a Instagram munjira yawo:
1. Kutenga nawo mbali mumayendedwe
Ma hashtag a Instagram amathandizira otsatsa kukongola kupeza zomwe zili, kulumikizana ndi omvera ambiri, ndikuwonetsa kuti mtundu wawo ndi wokangalika, wofunikira, komanso wogwirizana ndi zomwe zachitika posachedwa.
Mutha kupezerapo mwayi pa ma hashtag awa, popeza ma algorithms a Instagram amatha kulimbikitsa kuwonekera kwa zolemba ndikupangitsa kuti zomwe zili patsamba lanu ziwonekere patsamba la Explore. Ma hashtag ena ofunikira omwe angagwiritsidwe ntchito kutenga nawo mbali pazokongoletsa zaposachedwa ndi:
- #instagood
- #m'mbuyo
- #likeforlike
- #valani nkhope yanu
2. Kupititsa patsogolo Mipikisano ndi Makampeni Ena Otsatsa
Pangani kampeni kapena zovuta zokhudzana ndi ma hashtag enieni. Izi sizimangowonjezera chidwi cha ogwiritsa ntchito komanso zimapanga zomwe zimapangidwa ndi ogwiritsa ntchito zomwe zikuwonetsa malonda anu.
Otsatsa kukongola ndi moyo ayenera kuganiza kunja kwa bokosi pogwiritsa ntchito ma hashtag a Instagram.
Chitsanzo chogwiritsa ntchito ma hashtag a Instagram pamipikisano ndi makampeni ena otsatsa ndipamene L'Oréal Paris, mogwirizana ndi Mphotho za Golden Globes, adagwiritsa ntchito kampeni ya #WorthSaying.
Zinalimbikitsa amayi kutenga nawo mbali pazokambirana zomwe zinali zofunika kwambiri kwa iwo ndi kuwapatsa mphamvu kuti afotokoze maganizo awo. Kampeni ya hashtag idalumikizana bwino ndi tagline ya mtunduwo (“Chifukwa ndiwe wofunika”).
gwero
Ma hashtag ena otchuka mgululi ndi awa:
- #BrandNameBeautyChallenge
- #BrandNameHolidayGlam
- #BrandNameSpringCollection
- #BrandNameContest
- #BrandNameGiveaway
- #BrandNameAtWork
- #BrandNameAnniversary
- #BrandNameMilestone
- #BrandNameSaleAlert
- #BrandNameParticipate
3. Kukwezeleza Zogulitsa ndi Ntchito
Mabizinesi okongola amatha kudziwitsa otsatira awo za malonda ndi ntchito zawo. Izi ndizothandiza makamaka pamene katundu wanu wabwereranso. Njira ya hashtag yamitundu yokongola imakulitsa mwayi wanu wopanga zomwe mukufuna. Ma hashtag ena ovuta omwe angagwiritsidwe ntchito kulimbikitsa malonda anu ndi awa:
- #picoftheday
- #hairoftheday
- #colorexpert
- #kusintha
- #instaskincare
Mwachitsanzo, KVD Beauty idalimbikitsa Dazzle Vegan Eyeshadow Stick yake pogwiritsa ntchito ma hashtag a Instagram pomwe idabweranso.
4. Kuchita Kafukufuku pa Zamkatimu
Ma hashtag a Instagram amtundu wa kukongola amathandizira pakugawa komanso kusanja zomwe zili. Ngati mukusaka hashtag inayake, mutha kutsatira zomwe zikuchitika komanso zokambirana ndikusonkhanitsa zofunikira pamitu yosiyanasiyana.
Ndi njira yabwino kwambiri yosefera ndikupeza zatsopano ndikupangitsa kukhala kosavuta kwa opanga kukongola kusanthula ndi kujambula kuchokera pagulu lalikulu la zolemba za Instagram. Zitsanzo zina za hashtag ndi:
- #Kukongola Kwachilengedwe
- #MakeupLover
- #Malangizo Okongola
- #Zodzoladzola
- #BeautyHacks
5. Kukonda Kusanthula Mpikisano
Ma hashtag a Instagram amatenga gawo lofunikira pakusanthula kwa omwe akupikisana nawo potsata ndikuwunika zomwe amagawana ndi omwe akupikisana nawo. Njira ya hashtag yamtundu wa kukongola imakuthandizani kuti mupeze zomwe zatumizidwa ndi anzanu ndikusanthula zomwe zikuchitika ndi zolemba zotere kudzera pazokonda / ndemanga / zogawana.
Izi zingakuthandizeni kumvetsetsa zomwe zidakhudza omvera anu. Mutha kuzindikiranso zomwe zikuchitika, kuyang'ana maubwenzi ofunikira, ndikupeza mayankho ofunikira a makasitomala ndi omvera kudzera mukuwona izi.
Mutha kutenga chitsanzo cha Glossier, mtundu womwe umalimbikitsa ogwiritsa ntchito kugwiritsa ntchito hashtag #GlossierRegram kuti akhale ndi mwayi wowonetsedwa patsamba lawo lovomerezeka. Izi zimakulitsa zomwe zimapangidwa ndi ogwiritsa ntchito ndipo zimakhala ngati umboni wazinthu zamtundu wa Glossier. Pali phunziro lomwe lingatengedwe kuchokera ku zotsatsa za digito zotere.
gwero
Ma hashtag ena ofunikira omwe angagwiritsidwe ntchito kusanthula zolemba za omwe akupikisana nawo komanso kutengapo gawo kwa omvera ndi awa:
- #CosmeticLine
- #MakeupBusiness
- #KukongolaIndustry
- #CosmeticMarket
- #KukongolaEnterpreneur
Njira Yapang'onopang'ono Yogwiritsa Ntchito Ma Hashtag a Instagram: Kugwiritsa Ntchito Magulu Odziwika a Mitundu Yokongola
Nayi chitsogozo chamomwe mungagwiritsire ntchito ma hashtag a Instagram pamitundu yokongola:
Khwerero 1: Ma Hashtag Oyenera Kufufuza
Dziwani ma hashtag otchuka komanso okhudzana ndi kukongola okhudzana ndi mtundu wanu. Izi zitha kuphatikiza ma hashtag okongola wamba, ma hashtag okhudzana ndi malonda, ndi zomwe zikuchitika mumakampani.
Muyenera kuzindikira omvera anu, kuwunikira omwe akupikisana nawo, ndikuwunika zomwe zikuchitika pamakampani pogwiritsa ntchito kusaka kwa Instagram. Mutha kuyang'ana zolemba zodziwika bwino, kugwiritsa ntchito malingaliro a IG, komanso kusanthula ma analytics a hashtag. Kutsatira atsogoleri amakampani ndi olimbikitsa kungakuthandizeni kuyesa ndikuwunika zotsatira.
Khwerero 2: Pangani Ma Hashtag Odziwika
Pangani hashtag yapadera ya mtundu wanu wokongola. Onetsetsani kuti ndizosaiwalika, zikuwonetsa mtundu wanu, komanso zimalimbikitsa kutengapo gawo kwa ogwiritsa ntchito.
Mukamapanga ma hashtag odziwika, muyenera kuwagwirizanitsa ndi mtundu wanu, kupewa kugwiritsa ntchito mawu ovuta kapena aatali, ndipo yesetsani kukhala apadera kuti musiyanitse ma hashtag anu ndi ena. Onetsetsani kuti ma hashtag anu ndi ofunikira, osasinthasintha, komanso otsatsa.
Mwachitsanzo, Zodzoladzola za MAC nthawi zambiri zimakhala ndi zovuta pogwiritsa ntchito hashtag #MACArtistChallenge. Izi zimalimbikitsa ojambula ndi okonda zodzoladzola kuti awonetse luso lawo pogwiritsa ntchito zinthu za MAC, kupanga gulu lachisangalalo komanso lotanganidwa.
Ma Hashtag Odziwika Odziwika a Mitundu Yokongola
- #BrandNameKukongola
- #BrandNameSkincare
- #BrandNameCosmetics
- #BrandNameHaircare
- #BeautyByBrandName
- #BrandNameInsiders
- #BrandNameStyle
- #BrandNameGlow
- #BrandNameKukongola
- #SummerGlowWithBrandName
Ma Hashtag Amakonda Kukongola
- #chikondi
- #beautiful
- #fashion
- #makongoletsedwe
- #photography
- #style
- #model
- #photooftheday
- #art
- #pute
- #bhfyp
- #makeupartist
- #ndekha
- #instadaily
Ma Hashtag Ofananira a Kukongola
- #beautyblogger
- #zokongoletsa
- #beautycare
- #beautyaddict
- #beautysalon
- #beautyqueen
- #zokongola
- #kukongolakwachilengedwe
- #mtsikana wokongola
- #beautyinfluencer
- #wokongola
- #beautyjunkie
- #beautygram
- #wokonda wokongola
- #makeup okongola
- #beautycommunity
Khwerero 3: Sakanizani Ma Hashtag Otchuka ndi Niche
Phatikizani ma hashtag omwe amagwiritsidwa ntchito kwambiri, otchuka a Instagram amitundu yokongola okhala ndi zina zambiri, za niche. Choyamba, muyenera kuzindikira niche yanu, kenako fufuzani ma hashtag a niche pa intaneti.
Sankhani otchuka ndikuphatikiza ma tag wamba komanso enieni. Phatikizani ma hashtag odziwika ndikusintha mwanzeru. Izi zimakulitsa kufikira kwa omvera ambiri kwinaku mukuyang'ana omwe ali ndi chidwi ndi kukongola kwanu.
Mwachitsanzo, zodzoladzola za Tarte zimalimbikitsa ogwiritsa ntchito kugawana mawonekedwe awo pogwiritsa ntchito hashtag #ShareYourSparkle. Izi sizimangolimbikitsa kukhudzidwa kwa ogwiritsa ntchito komanso zimaperekanso nsanja kwa makasitomala kuti awonetse luso lawo ndi zinthu za Tarte.
Zitsanzo Zogwiritsa Ntchito Niche Instagram Hashtag
- #CleanBeautyMovement
- #NkhanzaFreeZodzoladzola
- #VeganCosmetics
- #OrganicSkincareProducts
- #SkincareObsessed
Zitsanzo Zogwiritsa Ntchito Mix-Popular Instagram Hashtag
- #KukongolaGoals
- #MakeupEssentials
- #SkincareRoutine
- #Wopanda Chikopa
- #MOTD
- #Zolinga Zatsitsi
- #GlamLife
- #SelfcareMonday
- #GlowUp
- #KukongolaMalangizoAndTricks
Khwerero 4: Yang'anirani Ma Hashtag Akuyenda
Yang'anirani ma hashtag okongola omwe akutsogola ndikuphatikiza pazolemba zanu zikafunika. Mutha kuyendera tsamba la 'Explore' kapena 'Search Function' pa Instagram pafupipafupi kuti muwone ma hashtag omwe akubwera. Pitani patsamba la hashtag ndi zolemba, ndikutsatira atsogoleri amakampani kuti agwiritse ntchito ma hashtag.
Mutha kugwiritsanso ntchito zida zowunikira pazama TV kapena zigawo zomwe zikuyenda bwino kuti mumve zambiri ndi nkhani ndi zochitika.
Chitani nawo zokambirana zamakampani ndikulowa nawo magulu amtundu wokongola pa intaneti. Izi zimagwirizanitsa mtundu wanu ndi zomwe zikuchitika m'makampani amakono ndikuwonjezera mwayi wopezeka.
Tiyeni titenge chitsanzo cha hashtag yomwe ikubwera yomwe idayambitsidwa ndi L'Oréal Paris. Mtundu wa kukongolawu umagwiritsa ntchito hashtag yake #LorealParis ndi #LorealParisFamily kuwongolera zomwe zili kuchokera kwa ogwiritsa ntchito padziko lonse lapansi. Izi zimathandiza kukweza mtundu pomwe ogwiritsa ntchito amagawana zomwe akumana nazo ndikuwoneka pogwiritsa ntchito zinthu za L'Oréal.
Gawo 5: Limbikitsani Ogwiritsa Ntchito
Limbikitsani otsatira anu kuti agwiritse ntchito hashtag yodziwika kapena kutenga nawo gawo pamakampeni enaake a hashtag. Izi zimathandizira kuyanjana ndi anthu ammudzi ndikupanga kulumikizana ndi mtundu wanu.
Mwachitsanzo, Fenty Beauty, mzere wodzikongoletsera wa Rihanna, nthawi zambiri amagwiritsa ntchito hashtag yake kuwonetsa zomwe zimapangidwa ndi ogwiritsa ntchito. Kutsatsa kotereku kumalimbikitsa mafani kuti agawane mawonekedwe awo a Fenty Beauty. Izi zimalimbikitsa chikhalidwe cha anthu komanso zimalimbikitsa mtundu wazinthu zosiyanasiyana.
Kutsiliza
Ngakhale Instagram imalola ma hashtag 30 pa positi iliyonse, muyenera kumamatira ku nambala yocheperako (pafupifupi 10-15) kuti mukhalebe aukhondo komanso akatswiri. Yang'anani pa khalidwe pa kuchuluka. Mwa kuphatikiza machitidwe abwino, mitundu yokongola imatha kulumikizana ndi omvera ndikuwonjezera mawonekedwe amtundu.
Pankhani imeneyi, mungagwiritse ntchito Predis.ais free jenereta ya hashtag kuti mupange ma hashtag okopa komanso otsogola pabizinesi yanu yokongola. Ndi chida chanzeru ichi, kukulitsa zomwe mumachita pa Instagram ndikukulitsa otsatira anu ndikosavuta kuposa kale.
Predis.ai sikuti zimangokuthandizani kupanga ma hashtag oyenerera komanso zimakupatsirani zidziwitso zofunikira pakuchita ma hashtag, kukuthandizani kukonza njira yanu yapa media pakapita nthawi.
Pitani patsogolo patsamba kuti mudziwe zambiri!
